The Brands2Life Podcast

Brands2Life
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Brands2Life is an integrated communications agency. We help the brands that are transforming the world to tell their stories. The Brands2Life Podcast series is dedicated to exploring what purpose is and why it’s important for businesses today. We invite guests from different organisations to share their experience of corporate purpose in relation to people; partners; practice; and profit. We examine the challenges the companies face in discovering, defining and articulating their purpose, as well as the benefits of doing good while doing good business. Email us at info@brands2life.com to find out more.

  1. Generative AI: Are marketers ready to walk the talk?

    11/19/2024

    Generative AI: Are marketers ready to walk the talk?

    Navigating the promise and peril of AI Marketing is evolving fast, and CMOs can often feel the pressure to keep up. Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation. In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our third article, Generative AI, explores how brands can navigate the promise and peril of AI.

    7 min
  2. Transformation in Marketing: Adapting to rapid change

    11/05/2024

    Transformation in Marketing: Adapting to rapid change

    How CMOs are mastering agility to stay relevant and drive success. Marketing is evolving fast, and CMOs can often feel the pressure to keep up. Yet despite challenges like budget constraints and balancing traditional with digital marketing, creativity and tailored strategies are helping brands successfully navigate transformation. In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges. Our third article, Transformation in Marketing, explores how brands can stay agile and relevant in a world where change is the only constant.

    9 min
  3. Balancing Brand and Lead Generation

    10/22/2024

    Balancing Brand and Lead Generation

    Are you walking the strategic tightrope?  Striking the right balance between long-term brand building and short-term lead generation is a constant challenge for marketers, especially when economic pressures push leadership to prioritise immediate sales over brand investment.   In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenges.   In our second article, Balancing Brand and Lead Generation, we look at how brands can use strategic marketing to navigate the tension between long-term growth and immediate results.

    7 min
  4. Marketing in Transition: The Boldness Dilemma

    10/09/2024

    Marketing in Transition: The Boldness Dilemma

    Balancing risk and reward in modern B2B storytelling Can brands truly stand out in a crowded marketplace without taking excessive risk? It’s the boldness dilemma many marketers face as they look to balance risk and reward in modern B2B storytelling.  In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in UK, France, Germany and the US to understand their biggest business opportunities and challenges.  In our first article, The Boldness Dilemma, we explore the risks and rewards of innovative storytelling and offer actionable strategies to help strike the right balance.

    8 min
  5. Inspired Health. How Femtech brands can provide value beyond their core purpose

    06/11/2024

    Inspired Health. How Femtech brands can provide value beyond their core purpose

    Learn how leading women’s health brand, Flo, provides a more inclusive and holistic experience for its users. In this episode of Inspired Health, we meet Daria Gerasimova, Senior Comms Manager of the world's most popular female health app, Flo and Dr Tiffany Pham, Flo’s Medical adviser, to discuss how Femtech brands can be more holistic in their brand proposition.

    48 min
  6. Inspired Health. Breaking down barriers in taboo healthcare topics

    08/02/2023

    Inspired Health. Breaking down barriers in taboo healthcare topics

    In this episode of Inspired Health, we explore different ways to educate and prompt action when it comes to preventing diseases and health conditions, in particular around taboo topics. Joining our host, Darren Foan from our Health & Wellbeing division, is Nikki Barraclough, Chief Executive, Prevent Breast Cancer UK, Elened Hughes, Head of Information and Engagement, Jo’s Cervical Cancer Trust and Roma Das who has lived with breast cancer. If you want to learn more about these amazing organisations you can visit https://preventbreastcancer.org.uk/ and https://www.jostrust.org.uk/

    43 min
  7. Inspired Health. A new era for neurodiversity

    06/26/2023

    Inspired Health. A new era for neurodiversity

    In this episode of Inspired Health, we explore the advances in care for neurodivergent people and the companies who are taking advantage of recruiting these talented individuals. Joining our host, Darren Foan from our Health & Wellbeing division, is Richard Andrews, Founder and CEO of UK based, Healios and US based, Meliora Health, David Aspinall, CEO Auticon, US and Samantha Russell, parent who has used services provided by Healios. If you want to learn more about these amazing companies, you can visit https://melios.org.uk/ and https://auticon.com/us/

    38 min
  8. Inspired Health. How to talk about sensitive health topics in comms

    04/28/2023

    Inspired Health. How to talk about sensitive health topics in comms

    In this episode of Inspired Health, we meet Kieran Kelly, Foundation Manager at the OddBalls Foundation and Travis Lawson, a testicular cancer survivor, to explore how to effectively connect with people affected by sensitive health subjects, like cancer.  We discuss how, when and where we should talk to people about health messaging to encourage them to listen and take action.

    29 min
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About

Brands2Life is an integrated communications agency. We help the brands that are transforming the world to tell their stories. The Brands2Life Podcast series is dedicated to exploring what purpose is and why it’s important for businesses today. We invite guests from different organisations to share their experience of corporate purpose in relation to people; partners; practice; and profit. We examine the challenges the companies face in discovering, defining and articulating their purpose, as well as the benefits of doing good while doing good business. Email us at info@brands2life.com to find out more.

Information

  • Creator
    Brands2Life
  • Years Active
    2019 - 2024
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2026 The Brands2Life Podcast
  • Show Website
    The Brands2Life Podcast