Making a Scene Presents

Richard LHommedieu

Making a Scene is the #1 Resource for the Indie Artist and the Fans that Love them! http://www.makingascene.org

  1. 22h ago

    The Most Valuable Thing You Take Home From a Show Might Not Be the Money at the Door

    Making a Scene Presents - The Most Valuable Thing You Take Home From a Show Might Not Be the Money at the Door Why a $27 million investment in live-event marketing should change how independent artists think about touring, fan relationships, and building a sustainable music career. The Most Expensive Thing You Can Leave Behind at a Gig Picture a familiar Saturday night. You're playing a packed little music venue about two hours from home. The band is tight, the sound is good, and the audience is responding to every song. The bartender is moving drinks like there's a national emergency, someone near the stage is recording the performance on a phone, and the bass player has somehow managed to find another cable that wasn't broken during soundcheck. By the final encore, everyone agrees it has been a great night. After the show, you sell a few shirts, sign a couple of CDs, pack the equipment, and settle up with the venue. Maybe you made a few hundred dollars after expenses. Maybe you made enough to cover gas and buy breakfast on the way home. Either way, the show is over, the money is counted, and everyone heads home with the satisfaction of knowing they put on a good performance. But here's the part that should bother every independent musician trying to build a career. Somewhere in that audience were people who genuinely connected with your music. Some would gladly come see you again. Others might buy a new album, subscribe to exclusive content, bring friends to your next show, or even help introduce you to another venue. Yet by the time you finish unloading the van, most of those people have disappeared into the night without any reliable way for you to reach them again. http://www.makingascene.org

    The Most Valuable Thing You Take Home From a Show Might Not Be the Money at the Door
  2. Oct 21

    The Music Industry Has Been Collecting Royalties. But Does It Know What Songs Are Actually Being Played?

    Making a Scene Presents - The Music Industry Has Been Collecting Royalties. But Does It Know What Songs Are Actually Being Played? New research from Britain's grassroots music venues raises troubling questions about how live-performance royalties are measured, who gets paid, and whether the next generation of music technology could finally give independent songwriters a more accurate accounting. There's Music Coming From the Stage. Is There Money Finding Its Way Back? Imagine you're sitting in a little music club on a Friday night. The place holds maybe a hundred people, the bartender is having trouble keeping up, and a three-piece blues band is absolutely tearing the roof off. The guitarist has been playing professionally for twenty years, the bass player has a day job because apparently being able to play bass doesn't impress the electric company, and the drummer is holding everything together with the sort of musical magic that deserves considerably more money than the contents of the tip jar. The band plays fourteen songs. Ten are originals written by the musicians onstage, three are obscure blues covers, and one is a rearranged version of an old soul classic that sounds almost nothing like the recording that made it famous. The audience loves it, the venue sells drinks, and the musicians walk away with their agreed payment and perhaps a few merchandise sales. Somewhere in the background, however, another financial transaction is supposed to be taking place. The venue's music licensing arrangements help support a system intended to compensate the people who wrote the compositions being performed. That money moves through performance-rights organizations, which attempt to determine which songwriters and publishers are entitled to payment. But there's a rather important question buried in that process. How does the organization distributing the money actually know what the band played? http://www.makingascene.org

    The Music Industry Has Been Collecting Royalties. But Does It Know What Songs Are Actually Being Played?
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Making a Scene is the #1 Resource for the Indie Artist and the Fans that Love them! http://www.makingascene.org