Business Of Social

David Brickley
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The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We've had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

  1. FEB 17

    Why Women's Sports Is the Smartest Bet in Media

    Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women's sports. Kati breaks down her career path — from the NFL to Hulu, ESPN, and now leading content at TOGETHXR — and why authenticity is her superpower. She shares how real relationships drive growth, how TOGETHXR built community-first momentum before the spotlight hit, and what brands and sponsors need to understand about showing up correctly in women's sports today. This episode covers: • Why authenticity beats "code‑switching" in content and leadership • How TOGETHXR scaled without traditional paid marketing • The modern economics of women's sports and fan growth • What brands get wrong when they try to "hijack" culture • Why storytelling and community matter more than follower counts • How to create partnership content that's additive — not intrusive A must‑watch for leaders in social, brand strategy, and anyone pushing culture forward through meaningful content. #sportbeach2026 #sportbeach #SBSuperWeek 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ --------------------------------------------------------------------------------------------------------------------------------------------------------------   STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/   --------------------------------------------------------------------------------------------------------------------------------------------------------------   Want more insights? Follow David:   TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley

    17 min
  2. This Is Why Your Marketing "Didn't Work"

    FEB 5

    This Is Why Your Marketing "Didn't Work"

    A lot of people have "marketing" in their title—but what they're doing is actually just low-funnel performance tracking. In this episode, David Brickley breaks down the real reason most marketing strategies fall flat: skipping the top of the funnel entirely. He dives into why awareness still matters, how to build real community and trust, and what it actually means to be additive to culture. If you've ever had to explain the value of upper-funnel content to someone who only wants clicks and conversions, this one's for you. 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley

    5 min
  3. The Truth About A.I. That Investors Won't Say Out Loud

    FEB 5

    The Truth About A.I. That Investors Won't Say Out Loud

    Everyone's talking about AI—but is anyone talking about what's not working? In this episode, David Brickley breaks down why AI adoption isn't moving as fast as the hype, and why marketers need to approach it with more patience than panic. He covers: The Ben Affleck quote that reframed his thinking Why 95% of AI pilots are failing, according to MIT The $1.5B lawsuit that could shape copyright law for AI What the .com bubble can teach us about overhype Why AI content generation still isn't ready for prime time If you're overwhelmed by the pressure to overhaul your brand with AI overnight, this one's for you. 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ --------------------------------------------------------------------------------------------------------------------------------------------------------------  STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ --------------------------------------------------------------------------------------------------------------------------------------------------------------  Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley

    10 min

  4. 11/12/2025

    The #1 WNBA Team on Social is...

    This WNBA season was historic…and the data proves it. STN teamed up with Zoomph to analyze 20,000+ posts from every WNBA team, tracking engagement, growth, and earned media value. David Brickley is joined by Zoomph's James Ho to reveal the biggest takeaways from the 2025 WNBA Social Rankings, including the teams, formats, and content types driving massive impact. This episode covers: • How the Fever delivered $55M+ in social value • Why the Wings saw a 5x spike in engagement • The NBA crossover content outperforming everything else • What Facebook is still getting right • Where brands and sponsors can actually stand out Download the full  WNBA 2025 Season Social Ranking Data: https://www.stndigital.com/wnba-social-media-rankings/ 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ --------------------------------------------------------------------------------------------------------------------------------------------------------------   Want more insights? Follow David:   TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley

    38 min

  5. 11/12/2025

    Relationships, Boundaries & the Science of Feeling Safe ft. Sabrina Zohar

    Sabrina Zohar, host of The Sabrina Zohar Show (7M+ downloads, top 0.1% globally), joins David Brickley for a raw, honest conversation about mental health, dating, relationships, and childhood trauma—and how all of it ties into the patterns we carry as adults. They unpack the psychology behind anxious vs avoidant attachments, the neuroscience of texting anxiety, the truth about boundaries (hint: it's not about telling people what to do), and how to actually rewire old beliefs instead of projecting them onto your partner. From real talk about her own healing journey to the patterns she sees in thousands of clients, this episode is packed with insight, self-awareness, and the kind of honesty that makes you feel seen.  🎧 Listen to her podcast: https://podcasts.apple.com/us/podcast/the-sabrina-zohar-show/id1668235178 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley

    1h 10m

  6. 10/30/2025

    StubHub's Secret To Breaking The Internet

    Caity Bransby, Head of Global Social - Growth, Strategy, Analytics at StubHub, joins David Brickley to break down how her team built a content engine that taps into real-time trends, drives massive earned reach, and keeps StubHub top-of-mind across sports and entertainment. They walk through the exact moments that broke the internet—from the Kendrick Lamar tower edit to Coldplay's HR scandal to the Jalen voodoo doll—and break down the real strategy, approvals, and creative instincts behind them. 📍 StubHub social links and campaigns mentioned in this episode: • Kendrick Lamar vs. Drake / Toronto Tower: https://x.com/StubHub/status/1933210064976031791 • Jalen Brunson voodoo doll TikTok fan: https://www.tiktok.com/@darmiikim/video/7504911161129930030 • Coldplay HR cheating scandal: https://www.instagram.com/reel/DMOer8VsIt_/?utm_source=ig_web_copy_link • Chapel Roan tour moment: https://www.tiktok.com/@stubhub/video/7552546603509288247 • Billie Eilish "Red Bandana Girl": https://www.tiktok.com/@stubhub/video/7559747224914152759 • Bad Bunny Super Bowl reaction: https://www.instagram.com/p/DPNCRNxDWR-/?utm_source=ig_web_copy_link 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/   -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David:   TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley

    1h 3m

  7. 10/22/2025

    7 Sports Sponsorships that Sports Fans Loved

    Too many brands still try to hijack the culture instead of creating with it. In this episode, David Brickley breaks down seven sports sponsorships that actually worked—each one built trust, earned credibility, and showed how to add to the conversation instead of interrupting it. From LeBron's viral Prime Day tease to Nike's emotional Asia Wilson campaign, these are the moments that didn't just check the brand box—they created real fan connection. David walks through each one, explains why it worked, and gives you the playbook to create campaigns that sports fans actually want to share. 🎥 Also discussed: Casey Hurbis (CMO of BetMGM) on why some campaigns flop: https://youtu.be/FGGDk5hddY4 LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why…: https://www.youtube.com/watch?v=pn1Jro1newo   📌 Clips referenced in this episode: • Amazon Prime Day × LeBron James: "What's Next" • Nike: "Winning Isn't for Everyone" • Nike IG: Scotty Scheffler "Guilty" Post • State Farm × Caitlin Clark: "From the Logo" • Nike × A'ja Wilson: "One of a Kind" • Royal Kingdom × LeBron James • Gatorade × Cooper Flagg: "Mic Drop" Bonus Spec Ad: • Converse × SGA (creator: @carstensen_) • Tyrese Haliburton × Pacers (vs. Knicks) — "In New York"   📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley

    26 min

  8. 10/21/2025

    The New US Only TikTok App

    It's official: TikTok is getting a U.S.-based spinoff. Trump signed an executive order valuing the U.S. portion at $14 billion, shifting control of the algorithm, data, and oversight into U.S. hands—likely via Oracle. But here's what's still unclear: Will you still be able to search for global content? Will your For You Page feel like a walled garden? Will brands and sports teams need regional accounts to stay visible? In this episode, David Brickley breaks down what's actually changing, what remains unknown, and what it means for creators, marketers, and sports orgs that rely on TikTok for discovery and reach. READ: SBJ Article: https://www.sportsbusinessjournal.com/Articles/2025/10/15/tiktoks-us-only-split-could-shake-up-sports-and-entertainment-marketing/ 📬 Sign up for David's monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉  https://www.stndigital.com/db/ Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/   -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley

    5 min
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About

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We've had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

Information

  • Creator
    David Brickley
  • Years Active
    2019 - 2026
  • Episodes
    99
  • Rating
    Explicit
  • Show Website
    Business Of Social