The Japan Business Mastery Show

Dr. Greg Story

For busy people, we have focused on just the key things you need to know. To be successful in business in Japan you need to know how to lead, sell and persuade. This is what we cover in the show. No matter what the issue you will get hints, information, experience and insights into securing the necessary solutions required. Everything in the show is based on real world perspectives, with a strong emphasis on offering practical steps you can take to succeed.

  1. 6D AGO

    285 The Iceberg Method For Handling Client Pushback

    Q: Why should salespeople expect objections in Japan? A: Because pushback, rejection, and disinterest are the natural state of selling. Getting to "yes" is the exception. If you expect objections, you stay calm and you don't take resistance personally. Mini-summary: Objections are normal; a sale is the exception. Q: What's the most common mistake when an objection appears? A: Answering the first objection immediately. The first thing you hear may not be the real issue. If you respond too quickly, you can waste time solving the wrong problem. Mini-summary: Don't race to answer the first objection. Q: How should you interpret what the client says? A: Treat the objection as a headline. The words are often an abbreviation for a longer chain of reasoning. Keep an iceberg image in mind: most of the "no" sits below the surface. Mini-summary: The spoken objection is usually only the tip. Q: What questions help you uncover the real issue? A: Question the objection and invite the fuller thinking behind it. Keep asking for other reasons they can't proceed until you've exhausted their supply. Then ask them to rank the reasons, highest priority first. Mini-summary: Collect all objections, then prioritise them. Q: What judgement calls must you make before responding? A: First, decide if the top objection is real and legitimate. If it isn't, you haven't found the true culprit yet, so keep digging. Second, even if it is legitimate, decide if you can deliver what they want at the price and in the way they want it, without breaking your profit model. Mini-summary: Validate the objection, then validate your ability to solve it. Q: How do you handle price objections without getting "massacred"? A: Recognise that some buyers play "sport negotiating" to win, not because the economics demand it. You may choose to walk away. If you do negotiate, never start with your best price. Once you drop it, that becomes the ceiling and they'll push for more. Keep margin so any concession still makes the deal worthwhile. Mini-summary: Don't lead with your best price; protect margin. Q: What if they say, "We're happy with our current supplier"? A: That's often harder than price in Japan's risk-averse environment. People stick with suppliers they trust because mistakes are punished. You need clear differentiation versus the incumbent and a way to prove it. Ask for a trial, test, or period of engagement to demonstrate superiority. Mini-summary: Differentiation must be proven, not claimed. Q: How should you think about timing and walking away? A: Expect trials to be slow. Quick decisions aren't rewarded, but wrong decisions are punished. Don't accept disadvantageous pricing just to close quickly. Be brave in the face of objections, and remember there are other buyers who will value quality at your cost. Mini-summary: Expect slow decisions, avoid bad deals, and be willing to walk. Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo.

    7 min
  2. FEB 5

    284 Leadership Bench Strength in Japan: Coaching, Culture, and Courage: The Japan Business Mastery Show

    Q: Why does leadership development in Japan feel so slow? A: Because talent is often held hostage to time. Age, longevity and seniority can outweigh capability, so people wait rather than accelerate their readiness. OJT is the default pathway, but it only works when the boss can teach, communicate and coach. When that capability is missing, development becomes inconsistent and slow. Mini-summary: If time and seniority do the deciding, leadership growth stays glacial. Q: Why do some Japanese high potentials decline promotions? A: Many say, "I don't feel I'm ready yet." Sometimes that's humility. Sometimes it's fear of failure, shaped by a workplace norm where mistakes carry a high social cost. The problem is that demographics are tightening. As retirements increase and the youth population declines, companies need more people willing to step up sooner. Mini-summary: The "not ready" mindset collides with the reality of retirements and shrinking talent pipelines. Q: What's undermining accountability for career growth? A: In many firms, the Personal Development Plan becomes a perfunctory HR process rather than a tool for self-reflection and direction. Without role models who actively plan their careers, people don't learn how to influence their progression. Stretch roles get avoided because the risk of failure feels too high, and training is not treated as leverage for bigger accountability. Mini-summary: When PDPs are paperwork and stretch work feels dangerous, accountability stays passive. Q: How do patrons shape promotion—and what's the risk? A: Patronage is a time-tested path: attach yourself to a powerful person, offer total loyalty, and your career can rise with theirs. The trade-off is control. Your timing is tied to the patron's timing, not your readiness or choices. That can keep people focused on allegiance instead of capability-building. Mini-summary: Patronage can lift careers, but it shifts accountability away from the individual's development. Q: What can leaders learn from gaishikei promotion culture without copying it blindly? A: Gaishikei companies often reward self-promotion, seizing training opportunities, and taking bigger assignments to prove capability. You don't need to import noisy behaviours. You do need to make development visible and active: encourage people to pursue learning, accept stretch work, and demonstrate readiness through action. Mini-summary: Keep the focus on deliberate development and stretch, not on style. Q: How does coaching increase accountability without creating fear? A: Coaching broadens thinking and challenges people to take calculated risks. It supports ownership rather than compliance. But it requires an internal culture where failure is treated as learning, not as a career killer. When someone tries something for the first time, they will be imperfect. The organisation must honour the implicit compact that experimentation is allowed. Mini-summary: Coaching works best when learning is protected and early imperfection is normalised. Q: What destroys accountability and creativity in the middle layer? A: Middle managers raised in a "no failure allowed" environment can verbally whack subordinates for mistakes made during experimentation. That reaction cancels creativity quickly and teaches people to play safe. It doesn't move the company forward, and it weakens leadership bench strength over time. Mini-summary: Punishing experimental mistakes trains people to avoid ownership. Q: How should leaders set up training so it actually sticks? A: The lead-up matters. If the message is, "You have training in two weeks; HR has the details," people can misread it as punishment or even a signal they're being pushed out. Some become the hostile "hostage" participant who resists regardless of quality. Instead, explain the why: they were selected because of excellent work and the company is investing in their future. Then have a coaching conversation about where they can improve and what outcomes they want from the programme. Mini-summary: Give the why, set outcomes, and motivation rises. Q: What are the practical action steps to build leadership bench strength? A: Create an environment that tolerates failure as part of the creative process. Coach high potentials to change their mindset about achieving their full potential. Don't just provide training—provide the why of the training for them. Mini-summary: Culture, coaching, training and communication work as a single system. Author Bio: "Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo."

    7 min
  3. JAN 22

    283 Your Story Vault: The Fastest Way To Build Better Talks

    Q: Why do capable people feel stuck when preparing a presentation? A: Because they start at the slide deck. Slides are a container, not the content. When you begin with formatting, you skip the richest source you have: your own experiences at work and in life. Mini-summary: Don't start with slides; start with experiences. Q: What should you look for in your "experience vault"? A: Look for highs and lows. The best deal, the strongest project, the train wreck that went off the rails, the colleague who lifted the whole team, and the person who kept digging a deeper hole. These moments reveal what works and what doesn't. Mini-summary: Successes and failures both produce usable material. Q: How do you make it easier to recall stories later? A: Keep notes from now on. Jot down key points when something happens, while it's fresh. A few lines are enough to trigger the memory when you need an example in a future talk. Mini-summary: Capture moments early so you can reuse them later. Q: Do you need to be a "storyteller" to use stories in talks? A: No. Storytelling here just means telling real events you experienced or observed, in your own words. You can also draw on authors' experiences, as long as you explain them naturally rather than quoting like a script. Mini-summary: Storytelling is simply real life, spoken clearly. Q: Where do stories fit inside a well-planned presentation? A: Plan the talk from the conclusion first. Then choose the main points that prove it. Design an opening that grabs attention. In the main body, use evidence to back your claims: data, expert authority, and stories that bring the point to life. Mini-summary: Stories are evidence that make your points stick. Q: What mindset makes this process easier over time? A: Become a careful observer of business life. When you ask yourself why you believe something, there's usually an incident behind it. Collect those incidents, and you'll always have material that's more memorable than spreadsheets and graphs. Mini-summary: Observe, collect, and match stories to your points. Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo.

    7 min
  4. JAN 15

    282 Why Can't Salespeople Rely Only on Marketing for Leads?

    Q: Why isn't marketing enough to keep the pipeline full? A: Marketing can help through database segmentation, SEO content, white papers, eBooks, and paid search. Buyers will download or enquire, but from a sales point of view that's never enough. If you want the top of the funnel to stay full, sales has to take control and generate leads directly. Mini-summary: Marketing helps, but sales must actively create new opportunities. Q: What does accountability look like in sales activity? A: It starts with KAIs, Key Activity Indicators. Track the ratios from calls and emails to contacts, from contacts to meetings, and from meetings to deals. When you know these ratios, you can link daily activity to real results instead of guessing. Mini-summary: KAIs connect effort to outcomes and make performance measurable. Q: How do you work out how much prospecting you need? A: Use your average deal size and annual target, then work backwards. If the average deal is one million yen and the target is thirty million, you can calculate the number of deals required, then the meetings required, then the original contacts required. In Japan, for most B2B sales, face-to-face meetings are often required, especially for a new supplier. Mini-summary: Work backwards from target and average deal size to set clear activity volume. Q: What can salespeople control, even if marketing is running campaigns? A: You can control your own actions. Decide how many networking events you'll attend, how many cold calls you'll make, and how many orphan clients you'll reactivate. Be clear on what an ideal client looks like and aim directly at them. Mini-summary: Control your calendar and activity, not marketing output. Q: How can one client help you win more clients in the same industry? A: Rivals in the same business often share the same problems. If you've helped one five-star hotel in Tokyo, similar hotels likely face similar issues. Your insight becomes a battering ram to approach the other players with a relevant conversation. Mini-summary: Use industry insight from one client as leverage with their competitors. Q: How do you break through Japan's "call killers" on cold calls? A: Gatekeepers are polite but tough, and they protect the boss. If you can't reach the sales manager, persistence matters. Use an approach that references success with direct competitors and asks to explore whether you could do the same. If the manager "isn't there", don't give up. Keep calling back every few hours until you connect. Then protect the habit by blocking prospecting time in your schedule like any client meeting. Mini-summary: Use a credible script, call back persistently, and schedule prospecting as non-negotiable time. Author Bio: "Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo."

    7 min
  5. 12/25/2025

    281 Accountability In Your Team

    Q: Why do dynamic leaders often struggle to listen well? A: Because they're focused on making things happen. They drive decisions, push through obstacles, and can turn conversations into monologues rather than dialogues. Mini-summary: High drive can crowd out listening. Q: Why can this become worse in Japan? A: Getting things done in Japan can require extra perseverance, especially for entrepreneurs and turnaround leaders. The "push hard" style becomes the default operating procedure. Mini-summary: Japan's hurdles can reinforce a push-only habit. Q: What's the hidden cost of poor listening? A: Opportunity cost. Vital information isn't being processed when a leader is only pushing out and not drawing insight in. Missing subtle clues, hints, and references can block chances you never notice. Mini-summary: Poor listening quietly denies you opportunities. Q: How does low self-awareness show up in these leaders? A: They miss the signals in the room. They don't notice the listener's frustration at being hit with energy, passion, and commitment that may be far more interesting to the speaker than the audience. Mini-summary: If you can't read the room, you can't adjust. Q: Why is listening a leadership "sales" skill? A: Leaders are selling a vision, direction, culture, plan, and values. "Selling isn't telling." If you steamroll people, you may get surface agreement, but you won't get genuine buy-in. Mini-summary: Influence requires dialogue, not domination. Q: What should leaders do instead of steamrolling? A: Slow down and ask questions. When the other person can contribute, it becomes a dialogue and you gain new perspectives. You also build the relationship by showing respect. Mini-summary: Questions create engagement and learning. Q: What happens to staff when leaders do all the talking? A: Staff are trained not to contribute. They become passive and wait for the next "feeding session" from the boss, rather than taking ownership and offering ideas. Mini-summary: Over-talking trains passivity. Q: How do you rebuild contribution and trust? A: Make questioning a consistent operating procedure, not a one-off. Staff need to see the pattern repeated before they risk speaking up. Your reaction is critical: if you cut them off or dismiss them, they'll go quiet again. Mini-summary: Consistency and respectful reactions unlock opinions. Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo.

    7 min
  6. 12/18/2025

    280 Build Your Presenting Style

    Creating Your Personal Style When Presenting When people hear you're speaking, do they say, "I need to attend that talk"? Style can be built on purpose—by choosing what you'll be known for and practising it in public.  Q: Can you really create a personal presenting style? A: Yes. Decide your signature—energy, data, stories, razor-clear analysis—then build toward it. Borrow from role models and subtract anything that isn't you. Mini-summary: Style is deliberate: choose a signature and subtract the rest. Q: How do you build a following without constant stage time? A: Publish. Write blogs, record short videos, guest on podcasts. Consistency makes you findable and proves your expertise to organisers. Mini-summary: Be discoverable: publish proof, consistently. Q: Should I use humour? A: Only if it's natural. Forced jokes and culture-centric sarcasm backfire. If wit is part of you, use it sparingly; if not, prioritise clarity and value. Mini-summary: Be congruent; forced humour erodes trust. Q: Where do data and research fit? A: If you have strong data, make it a draw. New information builds authority and repeat audiences—provided delivery keeps it engaging. Mini-summary: Insight attracts; delivery retains. Q: How do I avoid being boring? A: Short sentences, purposeful pauses, clean visuals, one clear message and one action. Practise weekly and review recordings to trim filler. Mini-summary: Tighten delivery and rehearse in public. Bottom line: Choose your lane, publish consistently and refine delivery. Repetition creates rhythm; rhythm becomes style—and style builds your brand. About the Author Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo.

    8 min
  7. 12/04/2025

    279 Stop Forcing Fit: Only Sell What Solves Client Problems

    Stop Forcing Fit: Sell What Solves Client Problems Square-peg selling destroys trust and lifetime value. Here's how to redirect, realign and customise so the solution fits the client—not the quota.  Q: What's the #1 mistake salespeople make? A: Poor listening. They talk too much, miss cues and push their agenda. Start with questions and let the buyer lead briefly if small talk stalls. Mini-summary: Ask first, listen fully, then steer. Q: How do I get the conversation back on track? A: Redirect: "May I ask what outcome matters most right now?" Map goals, constraints, stakeholders and risk; then summarise back for confirmation. Mini-summary: Clarify outcomes; play back for alignment. Q: Why is mis-fit so costly? A: Foisting the wrong solution haemorrhages trust. You may win a tiny first order and lose the account—and reputation—forever. Mini-summary: Protect trust; protect lifetime value. Q: How should I handle internal pressure and commissions? A: Prioritise the client's ROI over your commission or boss's bolshie push. Re-scope if fit is weak; a small right win beats a big wrong one. Mini-summary: Client ROI beats seller convenience. Q: When should I customise? A: More often than you think. Tailoring raises ROI and perceived value, even with fewer features. Off-the-shelf doesn't always fit. Mini-summary: Make the solution fit the client. Bottom line: Ask, map, confirm, align to client ROI, and customise. That's how you stop forcing the fit and start earning repeat business. About the Author Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo.

    7 min
  8. 11/27/2025

    278 Your Face Is the Firm: Master Persuasive Speaking

    Leaders Be Persuasive We're judged by what we say and how we say it. In a video-first world, every leader is a Q: Why must leaders master presenting now? A: Everyone carries a camera, and rivals publish nonstop. Hiding means your brand fades while theirs compounds. Speaking is now table stakes for credibility. Mini-summary: Visibility is constant; skill must match. Q: Isn't technical competence enough? A: No. "Good enough" communication stalls influence. The market hears the difference between average and outstanding—and rewards polish. Mini-summary: Competence ≠ persuasion; upgrade delivery. Q: How do ego and blind spots hurt? A: We don't know what we don't know. Confidence can mask gaps in structure, clarity and close. Coaching exposes and fixes them. Mini-summary: Humility unlocks improvement. Q: What's the fastest path to better performance? A: Take focused training to build structure, storytelling, visuals, delivery and Q&A control. Practise openings and closes until they sing. Mini-summary: Train the core, then rehearse the edges. Q: How do I sustain gains? A: Record a weekly short video, review eye contact, energy and message clarity, and tighten. Ask a peer to coach pace and presence. Mini-summary: Short loops, steady improvement. Bottom line: Presentation is a core leadership skill—acquire it, polish it and protect it. Then the big pitch becomes your stage. About the Author Dr Greg Story, Ph.D. in Japanese Decision-Making, is a veteran Japan CEO and trainer, author of multiple best-sellers and host of the Japan Business Mastery series. He leads leadership and presentation programmes at Dale Carnegie Training Tokyo.

    8 min

About

For busy people, we have focused on just the key things you need to know. To be successful in business in Japan you need to know how to lead, sell and persuade. This is what we cover in the show. No matter what the issue you will get hints, information, experience and insights into securing the necessary solutions required. Everything in the show is based on real world perspectives, with a strong emphasis on offering practical steps you can take to succeed.