Get Around the Influencers: The Power of Word of Mouth Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Go to international trade shows and all that, and you will see the same people showing up over and over again; the same vendors come, you know, people travel in similar circles. I see some of the books you have and some of the things you have accessorized, and I know half of these people, right? Because we travel in the same circle. You know, if I go on a speaking circuit, I see other speakers, and word can get around. So, in the pre-social media world, or just in today's world, in the word-of-mouth world, you get around the influencers because they affect a lot of people. So when you go to a trade show, always make sure, no matter what, you talk to the exhibitors because they're not just exhibiting there; they're exhibiting elsewhere. If you go to a networking group, meet the board, whoever they are because they're not just a board on that networking group they are the board somewhere at, they're board members here, they're board members somewhere else. And so I got around influencers who had--who were a bit of a multiplier, so if I had--if I knew somebody who is a coach, they would know other coaches, and so I would say, "hey listen, I specialize in entrepreneurial coaching," and they would say, "oh that's great cause I do life coaching, I'm always getting request for entrepreneurial coaching", so I say "cool, so if ever I need an H.R coach, I recommend you, you recommend me". Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
