Carl Gould #70secondCEO

Carl Gould

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

  1. Carl Gould-#70secondCEO-What If Charging More Is the Only Way to Be Seen as Better?

    2d ago

    Carl Gould-#70secondCEO-What If Charging More Is the Only Way to Be Seen as Better?

    Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. We're talking about increasing your fees. Now wouldn't that be nice? Just take your prices and charge more? And you'll just make more money. Isn't that great? Well, you know what, it's actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality based on your fees. Think about it, I asked you the question, what's a better watch? A Timex or a Rolex? And some of you are like, "Timex, do they even make them anymore?" Like pretending you don't know. And then when I said, How about a Rolex? You all knew what that cost, "Oh, $5000, $5000, well, it depends on which one you get. How much are we blinging this one out Carl?" Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes-Benz, Jaguar, Tiffany's, you know, Rolex, and other high-end brands. What makes them high end? How do you know they're as good as they claim? The reality is you don't! The way that you judge quality is based on its price.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

    2 min
  2. Carl-Gould-#70secondCEO-Build a Winning Team: Why High Performers Matter Most

    4d ago

    Carl-Gould-#70secondCEO-Build a Winning Team: Why High Performers Matter Most

    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers don't like high performers. Don't put them in the same room. You can find all the research. You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer. Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, award your higher standard people. By the way, I know accountability is a challenge in a lot of businesses. Not when you have high performers. They love scorecards because they're always winning. Accountability only hurts when you're not meeting your goals. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

    1 min
  3. 6d ago

    Carl Gould-#70secondCEO-Guarantee the Outcome: Prove You're Committed to Results

    Guarantee the Outcome: Prove You're Committed to Results  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Here's another one if you have recurring services; your gym, you have membership for subscription services, go back to your clientele offer that, if it's fifty bucks a month offer them sixty-five dollars a month. At sixty-five dollars a month you're gonna say "here are the deliverables we promise that you will get in our program". If we as your provider ever fall below those thresholds we will suspend our charges to you until we get back above those thresholds. Use the ninety days ruling average because you can have a bad month, anyone can have a bad month. It will reward you for a great month because you--we're going to the ninety day ruling average and it will protect you against the bad month or two. You can build up, right? So if you're supposed to provide an average level of service each month, you can build-up your average to protect you against the couple of dips. But guys this is all about you demonstrating to them that you are as committed to helping them as they are to their problem. Right now everybody has a hundred percent committed to their problem, hundred percent I question whether you're a hundred percent committed to fixing their problem. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

    2 min

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About

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!