The Leadership Locker

Rich Cardona

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Dorie Clark, Jocko Willink, Andy Frisella, and more...

  1. 11/03/2021

    How NLP Will Help You Be a Better Salesperson with Kody G

    “Most times people are not buying it based on the product. They’re buying the person behind the product.” – Kody G On this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a better salesperson, recognizing when you’re getting sold, and Kody’s unique perspective on money. Kody G owns an NLP training school where he trains and certifies people in Neurolinguistic Programming, Life & Success Coaching, Clinical Hypnotherapy and EFT. Formerly running an 8-figure sales team, his main focus was to not just teach sales strategy, but to teach the mindset of what it takes to be a 6- and 7-figure salesperson by dissecting what's happening on a sales call underneath the surface. ----- Personal Branding | Rich Cardona Media ----- 00:09 – Introduction 04:02 – About Kody G 05:40 – How Kody got into NLP (Neuro-Linguistic Programming) 08:01 – How Kody got into sales coaching 11:12 – Kody’s framework for sales 15:00 – Taking charge in sales calls 16:02 – Recognizing when you’re getting sold 19:49 – How the mind works when making a purchase 27:31 – Listening and know when to close the deal 30:15 – The importance of confidence in sales 34:07 – Addressing ROI 37:25 – Changework 40:18 – Making people aware of how you can help with sounding pushy 42:41 – Kody’s relationship with money 46:23 – Where to find Kody online ----- How to connect with Kody: Instagram Facebook LinkedIn Clubhouse ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube ----- Rocket Station brooks@rocketstation.com

    48 min
5
out of 5
133 Ratings

About

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Guests: Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Dorie Clark, Jocko Willink, Andy Frisella, and more...