UNITED State of Women

Kalena James & Julie Deem

UNITED State of Women is a personal leadership development podcast focused on educating and elevating women's ability to have it all and teach them how to get it! Our USW Podcast transforms personal and professional leadership frustrations for progress into visions for a better one. Women are uniting, starting businesses, and growing companies at a pace faster than ever before. They are at the table in more executive boardrooms, speaking out on more important personal and business issues and becoming key contenders and players in our state and local gov.

  1. 2D AGO

    319 - Why Facebook Still Matters: The Real Reason People Search Facebook for Community and Belonging

    Is Facebook really dead, or are people misunderstanding its true purpose? In this episode, Kalena James explores why Facebook continues to be one of the most searched platforms in the United States and what that search behavior reveals about human connection. While platforms like YouTube dominate when people want answers and Amazon dominates when people want to make decisions, Facebook thrives because people are looking for something deeper: belonging. For purpose-driven leaders, coaches, and women building influence, this episode offers a powerful reminder that leadership starts with creating spaces where people feel safe enough to show up as themselves. What You Will Learn: How Facebook search behavior reveals that people are looking for connection and belonging rather than content alone.Why belonging comes before influence when building a community or audience.What Facebook’s continued popularity teaches leaders about purpose-driven leadership.How women naturally create spaces where people feel seen, known, and supported.Why purpose-driven leadership thrives in environments where people feel safe enough to stay. FAQ: Why do people still use Facebook when newer platforms exist? People continue to use Facebook because it provides something many other platforms lack: familiar community spaces where people can connect with groups, events, and people they already know. Why is community important for purpose-driven leadership? Community creates belonging, and belonging builds trust. When people feel safe and seen in a space, they are more likely to stay engaged and support the leader guiding that space. How can leaders use Facebook effectively today? Leaders can use Facebook by creating authentic communities, hosting conversations, facilitating groups, and showing up in ways that allow people to feel known rather than simply marketed to. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠⁠

    8 min
  2. FEB 25

    318 - Power Moves are Made in Private: What Amazon search behavior tells or reveals about confidence and decisions

    What does Amazon search behavior reveal about confidence, leadership, and decision-making? In this episode Kalena James explores a powerful insight hiding in plain sight: the second-largest search platform in the United States, Amazon. With over 80 million searches per day, Amazon represents a specific psychological moment. This episode challenges the cultural narrative that confidence must be loud, immediate, and fearless. Instead, it reveals that confidence is often quiet, informed, and strategic. Listeners will walk away understanding why preparation is power, why lived experience builds trust, and why readiness is often already present . What You Will Learn: What Amazon search behavior reveals about modern confidence and decision-making.Why certainty is a form of power and how it differs from performance.How reading reviews mirrors strategic leadership behavior.Why lived experience builds more trust than polished marketing.The difference between feeling ready and being informed enough to decide.How preparation reduces risk and strengthens leadership presence.Why women often undervalue their own wisdom and experience.How to recognize when hesitation is strategy rather than fear. FAQ: What does Amazon search behavior say about confidence? Amazon search behavior shows that confidence is built through preparation, comparison, and gathering proof before making decisions rather than acting impulsively. How does decision-making relate to leadership confidence? Leadership confidence comes from informed decisions, not instant certainty, and strong leaders often gather insight before taking action. Why do women delay stepping into leadership roles? Many women wait to feel completely ready, even when they are already informed enough to move forward, due to cultural conditioning around perfection and visibility. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠

    9 min
  3. FEB 4

    315 - Strategies for Discipline *Best of Episode*

    Kalena James and Julie Deem are sharing tips for creating more discipline in your personal and professional life. Learn more about the latest tool for dynamic professionals in the self-improvement industry, LyfQuest. A mobile CRM platform that's uniquely made for you! Learn more at: https://lyfquest.io/ Instagram: USW Podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@uswkokomo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kalena James ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@yesitskalenajames⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Julie Deem ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@indymompreneur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ -------------------------------------------------- USW Kokomo ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Business Podcast Editor⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    25 min
4.8
out of 5
26 Ratings

About

UNITED State of Women is a personal leadership development podcast focused on educating and elevating women's ability to have it all and teach them how to get it! Our USW Podcast transforms personal and professional leadership frustrations for progress into visions for a better one. Women are uniting, starting businesses, and growing companies at a pace faster than ever before. They are at the table in more executive boardrooms, speaking out on more important personal and business issues and becoming key contenders and players in our state and local gov.