How to Utilize Collaboration to Grow Your Visibility with LaChelle Adkins

In this episode of The SmallBizChat, Melinda Emerson is joined by LaChelle Adkins to explore the power of collaboration in small business success. LaChelle shares her journey into coaching and emphasizes the importance of choosing collaboration over traditional marketing. The discussion delves into the difference between networking and strategic collaboration, highlighting common mistakes and offering creative strategies for small businesses. LaChelle shares insights on overcoming fear when approaching potential partners and recounts a personal success story.

LaChelle Adkins, known as America’s Supermom, is an entrepreneur, speaker, and mental wellness advocate. A wife and mother of 15 children, she overcame a 13-year battle with depression, launching her FRESH Start coaching program in 2016. Passionate about media and advocacy, she promotes her #smile4wellness movement to combat mental health struggles. An international bestselling author and TV producer, LaChelle inspires others to embrace their unique skills to live fulfilling lives. Catch her on LinkedIn at https://www.linkedin.com/in/americassupermom

(0:00) Episode and podcast introduction (0:32) Sponsor: CoFounder AI (0:56) Introduction of today's topic and guest (1:51) Lachelle Adkins' background and journey into coaching (3:57) Path to coaching and helping business owners (6:39) The importance of collaboration over traditional marketing (8:33) Networking vs. strategic collaboration (12:51) Common mistakes in collaboration approaches (14:08) Creative collaboration strategies for small businesses (16:34) Overcoming fear in approaching potential partners (19:23) Lachelle's personal collaboration success story (22:14) Best business advice received (23:10) Closing remarks and guest appreciation (23:14) Podcast subscription promo (23:37) Podcast outro and next episode teaser