The Biz Balance Podcast

Karen Greenoe

Welcome to the Biz Balance Podcast, where marriage, motherhood, and entrepreneurship collide! Here, lifelong entrepreneur Karen Greenoe will help you along your journey in the pursuit of work life balance. You’ll be immersed in conversations with those who have gone before us, and learn how to work more efficiently and effectively so you can be free to focus on what truly matters in your life. So let’s put our heads and our hearts together as we pursue progress, not perfection!

  1. 04/17/2020

    Episode 20: Sarah Campbell and Pivoting

    Have you ever felt like you're leaving money on the table in in your business? We hear so much these days about niching down and pursuing our ideal client avatar, which is wonderful and all, but what if you could find a way to serve an extended audience in a way that met them where they were but didn't add too much to your plate? Sarah Campbell of Intrigue Designs did just that. When she started Intrigue Designs, her focus was on the high end wedding market. The weddings she designed were overflowing with thousands upon thousands of blooms. Her designs pushed the limits of what floral design could be. But what about those clients who didn't have the budget to spend tens of thousands of dollars on their wedding florals? How could she serve them? And that's where Pops of Plumb came in! What is Pops of Plumb? Pops of Plumb is an exclusively online way to shop for wedding flowers. Sarah recreated her most popular wedding designs and condensed them into collections. These packages were designed to be a la carte where brides and grooms can curate their own custom wedding packages. No fuss, no stress...brilliant! I'm seriously considering adding a model like this to my own business! Sarah started a Facebook group for floral designers, Intrigue Teaches (back before Facebook groups were cool!) and it has been amazing opportunity for designers to connect, share and elevate each other. She also created a Covid19 Recovery Guide, specifically for floral designers, to help guide them through this time of uncertainty. Karen: If you could go back to the very start of your entrepreneurial journey and give yourself one piece of advice, what would it be? Sarah: You are as beautiful as you are projecting yourself to be. Put yourself and your personality front and center on your social, website, marketing all of it and the market will respond in a major way. Check out all of the places to follow Sarah and her team at Intrigue Designs: Intrigue Designs Intrigue Teaches Intrigue on Instagram

  2. 01/27/2020

    Episode 17: How you know you're ready to hire a virtual assistant

    Well hey there! Welcome to another episode of the Biz Balance Podcast! I’m your host, Karen Greenoe, and today, we’re going to be diving into one of my favorite entrepreneur hacks...the virtual assistant! More specifically, the six glaring signs to look for to let you know that you are ready to bring a virtual assistant into your business! I had to laugh the other day because I was chatting with a wedding planner friend of mine in my studio and she said “Is Jenna here? I want to meet her! She’s always so on top of things but I’ve never met her!” She had absolutely no idea that Jenna was my virtual assistant. Jenna does such a good job acting as an extension of my brand that this planner didn’t even have reason to believe she didn’t have a physical desk in our building! But that perfected system didn’t happen overnight...it took five years of work, trial and error and back and forth to get to this point. But now that the system is perfected, even a vendor I work with quite frequently could not distinguish her from my in person, full time staff because of how well she represents my brand. Now, before we go any further, I want to let you know that this episode is brought to you by my totally free Master Class, “The 3 mistakes I made when I hired my first virtual assistant...and how you can avoid them.” Just head over to karengreenoe.com/masterclass to snag your spot. If you’ve listened to any of the past episodes of this podcast, you will know that hiring my first virtual assistant changed my work and personal lives in ways I cannot even imagine. It gave me the time to take a step back and work ON instead of IN my business. Buuut I didn’t do it perfectly from the get go! It’s been a process of perfecting over the past five years and I am going to share my insider tips with you! So if you are ready to hop off of the hamster wheel of your business and get back to what you love doing, you won’t want to miss it! Head on over to karengreenoe.com/masterclass and sign up today! Sign #1: You want to clone yourself. Do you ever feel like you’d be much better off if there were more than one of you? I know I do...especially in the kitchen! I still don’t understand how it’s possible to saute the veggies while simultaneously patting your chicken dry all while making sure you don’t burn your rice. And I don’t know about you, but while I am trying to do all that, it mysteriously ends up taking twice as long! What the heck? Well, the same applies in your business. When you have so much going on in your business that you are trying to juggle at one time, everything takes longer, you get frustrated and you might even burn your rice. Not worth it. Between task switching, emails pinging and your phone ringing, you can’t manage to stay on top of it all. Sign #2: Your business is holding you hostage. Ok, so I have to kind of chuckle at this one because I have always thought of my business as my first born child and it makes me laugh thinking of one of my kiddos constantly vying for my attention while jumping up and down while also chanting “Mommy! Mommy! Mommy!” But as entrepreneurs, that’s what our business does sometimes. With the constant ping of our phones and inboxes and whatever social media app that you can’t figure out how to turn the alerts off on, it's a shock we ever get away. The hostage situation is real, y’all! Sign #3: You spend more time working IN instead of ON your business. I know you feel me on this one! All of those little admin tasks that add up to an entire day of work while you bounce back and forth between tasks and then suddenly, you look at your phone and realize it’s already 5 o’clock! Where the heck did your day just go? And I’m willing to be that all of those little tasks were NOT the reason you started your business to begin with! All of this adds up to a whole lot of not being able to grow because you simply cannot find the time! So many little things keep popping up needing your attention and you don’t have one second to step back and look at the big picture! Sign #4: You always feel behind. You know the feeling. You wake up in the morning and before you take that first, sweet sip of coffee, you check your inbox. Yep, still full. All of a sudden, before your feet have even hit the floor, you feel behind. So much of what you do is reactive instead of proactive. No matter how many hours you seem to work, your to-do list keeps getting longer and your inbox keeps getting fuller. Yuck. Sign #5: You know you need help but you aren’t ready to hire a full time employee. Here’s the thing. We are all given exactly 24 hours in a day so that kinda puts a cap on what we can do in any one day as a solopreneur. And let’s face it, you aren’t meant to spend every single waking hour working on your business. That is a sure fire way to burn out and, when you do come up for air, you will realize how much of your life you’ve actually missed out on. Bottom line, if you want to grow your business or even if you are happy with your current business size and simply want to reclaim your time outside of work, you need help, and you know that. But, hiring a full time employee is scary and it can be expensive, especially if you run a business that ebbs and flows with the seasons, like mine. Sign #6: Your friends and family miss you. This one is the most important. You find yourself all consumed with your business and you can’t seem to come up for air. You aren’t fully present at the dinner table with your husband or while you are reading bedtime stories to your kiddos. You know that full inbox is calling your name and you’re going to have to spend a few hours after tucking your little ones in catching up so you aren’t behind any more tomorrow. And I’m pretty sure your partner would love to catch up on your favorite TV show while snuggling with you on the couch instead of glancing over at you from a distance with the glow of the laptop screen illuminating your face. Ok, this one is the kicker for me. Lucky for me, my husband straight up called me out on it and told me he wanted me back. It came to a head and I knew I had to change how I work if I wanted to enjoy our time as a family. But I get you, change is big and scary, but it can be good. Allow yourself the freedom to change this year. 2020 is your year. Before we go, let’s reveiw those six signs one more time: Sign #1: You want to clone yourself. Sign #2: Your business is holding you hostage. Sign #3: You spend more time working IN instead of ON your business. Sign #4: You always feel behind. Sign #5: You know you need help but you aren’t ready to hire a full time employee. And finally… Sign #6: Your family misses you! You owe it to yourself, your business and your family to ask for help. I know you started your business with your own blood, sweat, and tears, but it doesn’t have to stay that way. Share the load and enjoy the ride. And of course, don’t forget to sign up for my free master class “The 3 mistakes I made when I hired my first virtual assistant...and how you can avoid them.” Head on over to karengreenoe.com/masterclass and reserve your seat before they’re all gone!   Until next time, keep your head up and your shoulders back...you’ve got this!

  3. 01/20/2020

    Episode 16: Why I Turned Down One on One Coaching

    Well hey there! Welcome to this episode of the Biz Balance Podcast! I’m your host Karen Greenoe and today I’ll be sharing a surprising little fact about my business. And that is that I have turned down every single request for one on one coaching in the past six months. But it's not for the reason that you think. It’s not fear of not knowing the answers. It’s not overwhelm from my already long to-do list. It’s not that I don’t know how to get started. It is simply this. The desire to impact more lives. And in this episode, I am going to tell you exactly how I came to my decision. But before we go any further, I want to let you know that this episode is brought to you by my totally free Master Class, “The 3 mistakes I made when I hired my first virtual assistant...and how you can avoid them.” Just head over to karengreenoe.com/masterclass to snag your spot. If you’ve listened to any of the past episodes of this podcast, you will know that hiring my first virtual assistant changed my work and personal lives in ways I cannot even imagine. It gave me the time to take a step back and work ON instead of IN my business. Buuut I didn’t do it perfectly from the get go! It’s been a process of perfecting over the past five years and I am going to share my insider tips with you! So if you are ready to hop off of the hamster wheel of your business and get back to what you love doing, you won’t want to miss it! Head on over to karengreenoe.com/webinar and sign up today! Now, onto the coffee date that changed everything! About a year ago I sat down with my friend Stephanie Neuman, who is a brilliant marketer and girl boss, to pick her brain about business coaching. She has years of experience in the sales coaching arena so I knew she’d be the one to ask. I’d just gotten the bug to start helping other female entrepreneurs, specifically those in the wedding industry because I was veeeery familiar with the struggles we all went through, but I had no idea where to start. Up until that point, I’d had one lunch meeting with an industry friend of mine where we talked through some of her biggest challenges she faced in growing her business, but that was the extent of my coaching experience. Even though I’d only had that one experience, I felt like I was being called to do something big. I felt like I’d done something right in my business and I could share that with other women who were struggling with the same exact things in their business that I had only a few years before. Stephanie, bless her, listened to me pour my heart out. I was filled with passion and I know she could tell. She nodded silently. When I was done, she said something I did not expect. She said “Karen, if you offer one on one coaching from the get go, you run the risk of burning yourself out faster than you can make an impact.” Woah. I don’t know what I was expecting her to say, but it wasn’t that. But that is the beautiful thing about asking a friend for advice. A good friend will tell it to you straight and they won’t sugar coat it. We should all be so lucky to have friends that aren’t afraid to be honest with us even if they know it’s not what we wanted to hear. And you know what? It was exactly what I needed to hear, even if I wasn’t ready to hear it. I would be lying to you if I said I didn’t leave that coffee date feeling a little bit deflated. I had this whole picture in my head of how this new offshoot of my business would look and I felt like it was crashing down around me. But, like so many things in life, it turned out to be quite the blessing in disguise. After that meeting, I made a bold decision. I decided to not even create a fee schedule for one-on-one coaching. I know first hand how enticing a paycheck can be when you are first starting a new project. Trust me, in my first company, Lily Greenthumb’s floral design, I took anyone and everyone who walked through my door who was willing to pay for flowers, even if they were not my ideal client. I didn’t want that to tempt me when I knew that accepting one-one-one coaching could eventually lead to burn out. It wasn’t worth risking the FOMO. So I pushed that possibility out of my mind completely. I started to look at different ways that I could impact more than one person at a time. Group coaching? Maybe. But how do I find like minded women who all are interested in learning the same thing at the same time? Full immersion events? Possibly, but coming from an events background, I know how expensive and logistically challenging planning an experience like that can be. Big shot out to Rachel Holis and the Rise Businesses Conference! Girl, I cannot even imagine how much work that is for you and your team to coordinate! And that’s when it hit me like a bolt of lighting. A PODCAST. I knew from talking to so many women in the wedding industry that we all struggled with the same things. Time management, building a team, managing clients, getting stuck in the busy work. We all have the same challenges. And if I were to put together well thought out content that I could share on a public platform, I could impact more women that I ever could in a lifetime of working if I were to sit down with each one of you one on one. I’m not going to tell you that it was all sunshine and roses. Even thought I was excited about the potential the podcast held, I was also terrified. I don’t know if I’ve shared this yet with you, but I actually changed my major in college from business to sociology for one reason. I was paralyzed with fear by one graduation requirement...public speaking. And, although I’m in my sounds studio, also known as my walk in closet, instead of on a stage, there was a decent amount of starts and stops in those first few episodes. Thank goodness my dear husband George, who is my master of editing, is so patient with me! But all of that was worth it to have the opportunity to impact you and your business. On top of this podcast, I have another project in the works that will impact even more entrepreneurial women, but you’ll have to wait to hear about it! So there’s my reason. I do not want to risk burnout before I can impact you and your business. I know that my time is limited between being a wife, raising two little girls and running multiple businesses, but I don’t want that to affect how I can help you and your business. Don’t get me wrong, I may offer individual coaching some day, but not in this season. And I’m ok with that! Big things are happening for me and I know they are happening for you too. I am so thankful that I had the opportunity to hop into your earbuds and encourage you today. We’ll catch up next time!   Oh, and before I go, don’t forget to go over to karengreenoe.com/masterclass and snag your seat for my free master class. You won’t want to miss it!

  4. 01/13/2020

    Episode 15: Jamie Trull: Financial Fitness

    Well hey there! Welcome to this episode of the Biz Balance Podcast! I’m your host, Karen Greenoe and today, we are chatting with Jamie Trull of the Balance CFO. Jamie started out her career in the very traditional corporate way by getting a degree in finance and then working for one of the biggest brands in the world. As her family grew, it became clear to her and her husband that a full time, traditional career was not the best fit for their family. And that is where Balance CFO was born! Jamie saw that there was a gap in financial literacy and confidence in female entrepreneurs and she wanted to help. But enough from me, let’s hear it from her! Welcome to the show, Jamie! Now fun fact, Jamie and I both attended Wake Forest University at the same time but we did not know each other. It wasn’t until we both enrolled in Amy Porterfield’s course, Digital Course Academy, that our paths crossed! Amazing how the universe works, isn’t it? So Jamie, tell us all about your journey and how Balance CFO took off! Jamie: I definitely started my career in a more traditional path. I majored in finance and got my masters in accounting. I went that route because it was safe, you know, I could easily get a job! But I was good at those things too. I really was fine with the long hours required to work up the ranks for many years buuuuut as I’m sure many of you moms out there know, when you start having kids, things change! I began to think to myself “Do I really want to work 80 hour weeks anymore? And to what end goal? I think I always knew I wanted to be an entrepreneur, but I just didn’t know what that would look like yet. I actually looked a bunch of different small business ideas, but nothing clicked. I’m too left brained for that. “If I give it enough though and I sit here with a piece of paper for long enough, I’ll find the answer.” I saw that people were moved by their passion to start their businesses, but they didn’t have the back end knowledge to back it up. And that’s where I came in! And that’s where Balance CFO was born! I started offering remote CFO services to female entrepreneurs and it grew quickly. I wanted to be a voice of reason to women who were overwhelmed by all of the jargon and confusion that is surrounding finance. “(The business) grew in reality but also grew in my heart.” Balance CFO started as remote bookkeeping and accounting, but it shifted and grew. I found myself having many bosses instead of just one! It made it feel very similar to having a corporate job. I had to fight against that stress and I could see burnout on the horizon because I was putting just as many hours in as I had when I worked corporate. So I did a bit of soul searching and have been making some changes this year. I’m planning to do less one to one work and shifting more into a teaching model with groups and courses. It’s expanding my impact and that is incredible! Karen: What is one of the biggest pitfalls you see for entrepreneurs? Jamie: Putting the finances on the shelf and refusing to tackle them head on. This makes the concept grow bigger and scarier. It can cause you to go down a bit of a shame spiral when it comes to money. Instead, flip your mindset and be consistent with your financial habits! Freebie Download: www.balancecfo.com/habits Your Financial Habits Checklist! Karen: Talk to me about your social media strategy. Evvvveryone seems to be talking about Instagram right now, but you are KILLING it in Facebook groups! In just over six months, you’ve grown your group to over 4,000 entrepreneurs! That is INCREDIBLE! Jamie: With social media, I always say to start with the platform you know. You’ll be more likely to stick with it. For me, that was Facebook groups. So that is where I started my presence. It also helps that Facebook favors groups in the algorithm right now so it shows that content first in people’s feeds. I kept seeing in other groups I was a part of that people were comfortable sharing information and ideas so I jumped in! Every time there was a question about finance, I jumped in and tried to help. Eventually, it got to the point where people started tagging me when there were finance or accounting questions. So I decided to start my own group! That way I could share value in a community that I could moderate. I was consistent with the one platform and that is what made the difference. I show up once a week with a mini training to add even more value to my members. “You have to lead with value. It’s not about what I get.” I live by the “Go Giver Philosophy” which, in a nutshell, is all about giving and giving from the right place. If you do that, it will come back and it will come back in unexpected ways and times, but it always comes back. Karen: What are you most excited about for your business right now? Jamie: I am about to launch my first digital course! It’s called “Financial Fitness Formula”   It will show small business owners how to gain control of their business finances without the overwhelm and the freakout! It’s launching on January 23rd and enrollment will only be open for a short time! To learn more about this course, click here!

  5. 01/07/2020

    Episode 14: Childcare on a Budget

    Hello hello! Karen Greenoe here! Today we are going to tackle this subject that is on every mama’s mind. CHILDCARE. Whether you are just starting a side hustle, growing your business, or just need a freaking break, getting help with your childcare is so incredibly important. Not only is it important for YOU, but it’s also important for your kiddos. Although time with their parents is precious and helps build the foundation of who they are, social skills are learned from their peers. Setting aside time for your children to socialize positively will help them as they grow and mature in a way that being with their parents cannot. That being said, we all know that childcare can be a challenge, particularly because it is really stinking expensive. I get it! I am in the thick of it with you! In today’s episode we are going to talk a few child care options that you may not have considered that will not break the bank. I have two little girls at home under the age of five and I know first hand how hard it is to accomplish much of anything when they are awake. We do try our best to limit TV time as well so turning Elsa or Moana into our babysitters isn’t always the best option either. Our older daughter recently quit napping so other than after bedtime, there really is no time for me to get things done uninterrupted on the days that I am home. And I’m willing to bet if you have little ones, you’re in the same boat. Now, in the interest of full disclosure, I do need to tell you that I am extremely lucky. My husband is a stay at home dad, my mother-in-law lives two streets over and absolutely adores our little girls, and we live in an amazing community of friends with children of similar ages. We’ve also developed an incredible network of babysitters that are always willing to help us even at a moments notice. Because of all of this, it is easier for me to get away from the house to work, but there have definitely been times where we’ve needed a little bit of extra help. In today’s episode I am going to share three ideas with you that I have used myself that have helped me carve away a little bit of extra time to build my business. All of these ideas are either free, yes my favorite four letter F word, or very inexpensive. Whatever your needs are, it is important to step away from the hustle and bustle of your family to re-center yourself. And of course, its an added perk if you can use that time to grow your business! When I was younger, I always pictured myself as a stay at home mom. Mostly, I think that was because my mom stayed home with my brother and me for most of my life. She once told me that either she could be really good at her job or she could be a really good mom. But she didn’t think she had it in her to do both. I totally respect her viewpoint and do believe that she chose what was best for her. This seemed to be a logical path for me as well. When I was in my mid 20’s and was selling surgical equipment, I was visiting with a friend of mine that was on my sales team. She had just had her second baby and I asked her why she was going back to work. I was genuinely curious. Her answer was one that I believe changed the trajectory of my life. She said that being a working mom made her a better mom. Because she had time away from her children it made her appreciate the time she had with him even more. Something clicked in my brain that day because she and I were so similar personality wise, a new potential path in life all of a sudden made sense to me. I didn’t need to pick one path or the other. I could travel both at the same time. Again, let me be clear that everyone needs to pick their own path. Not every option is best for every person or every family. Some moms thrive being home with their children and being very involved with their day-to-day lives. Others fleurish at work and then can enjoy the time with your little ones even more. Some moms are somewhere in the middle and have found a perfect highbred of working and being at home.  You are the only one that knows what option is best for you. Do not let anyone tell you otherwise. My first two childcare ideas are focused on community. I truly believe that a strong community is so important in raising a family. You’ve heard the old saying that it takes a village to raise a child. I think that is just as relevant today as it was back in agrarian culture. So join a mommy group, get to know your neighbors, and reach out and make mom and or dad friends! Idea number one: the progressive play date. This brilliant idea comes from my good friend Lauren. Her son is just a few months older than my daughter Giles and until recently they lived just down the street from us. She was one of my very first Biz Balance Podcast fans even before it launched so major shout out to you, Lauren! The concept of a progressive play date is this. Get together with 3 to 4 families with kids about the same age as yours. The kicker is that the families need to live within walking distance of you. Think progressive dinner party but with childcare! For one hour at a time, the kids will progress from house to house. Each parent is responsible for the whole gaggle for the hour that they are at their house. It may sound overwhelming to have a larger group of kids at your house for an hour by yourself, but it doesn’t have to be. Depending on the ages and needs of the kiddos, they may mostly entertain themselves. I’ve actually found that I’m more able to do things like laundry or dishes with a whole crew of kiddos at my house than I am with just mine. If you don’t think that would be the case for you, plan an craft or activity that would engage the group. At the end of your hour, you escort the kiddos to their next destination and you now have a block of at least 2-3 hours all to yourself! And it didn’t cost you a penny! This next idea is perfect for you if the idea of being responsible for more than just your kids is enough to send you running for the hills. Idea number two is a group babysitter. Again, get a group of families together and have a singular babysitter watch all of the kids for an afternoon. Even if you pay that babysitter $25-$30 per hour to manage the mayhem, the cost per child is still pretty darn low. Added bonus, more socializing time for your little ones! On to our final childcare idea! Idea number three is to get your rear end to the gym, specifically a gym with childcare! We joined the YMCA when Giles was tiny and we’ve loved the opportunities that it’s given us...especially the childcare! Our gym offers two free hours of childcare per day, six days a week. That is a goldmine of time right there! So let’s do the math...our membership is about $200 per month for our family of four. Two hours per day six days a week (not that I am suggesting you work six days a week! You need rest too!) equals approximately 51.6 hours per month. Divide the cost per month by the maximum number of hours and you get to a whopping cost of $3.88 per hour of childcare! I don’t care how you slice it, that is a freakin’ bargain! And while you’re there, hop into the workout room a few times a week for 30 minutes at a time and get your sweat on. Those positive neurochemicals that flood your body after a good workout will help you accomplish even more in your working time blocks. Added bonus here is that research shows that by giving yourself short bursts of working time with definite deadlines (like picking your kids up so they don’t sell them to the traveling gypsies) you actually get more done! So grab your laptop and get your butt to the gym! I promise, you will be in good company with the laptop wielding mommas! Bonus tip, before you head to a busy place like the Y to get some work done, sign up for a service like Brain.FM or Focus@Will that currates music that is scientifically proven to help you focus. I’ll link both in the show notes! There you have it! My out-of-the-box childcare ideas that will buy you back some precious sanity and working time without breaking the bank. If you know a mom who would love these ideas, do her a favor and share this episode with her! Until next time!

  6. 12/30/2019

    Episode 13: Balancing Work and Family with Candice Lanning

    Do you ever wonder if bigger isn’t always better? That maybe there is more to striving for more and more and more? In today’s episode of the Biz Balance Podcast, I’m interviewing Candice Lanning of The Beautiful Mess Photography. Together with her husband Dan, they’ve built a thriving business that supports their family, but doesn’t take them away from precious time with their two little girls. She and Dan both work from home, homeschool their sweet little girls and even grow some of their own food on their 10 acre farm. Welcome to the show, Candice!   Karen: Tell us how The Beautiful Mess started! Candice: Well, I worked with college students as a volunteer coordinator at a men’s homeless shelter. At that shelter, we worked with a street photographer through the shelter that provided cameras for the residents of the shelter through grants so they could document their lives. I saw the transformation that this creative expression had on those men and I was HOOKED! I knew I wanted to make a difference through photography.   Karen: Tell us how the name “The Beautiful Mess” came to be? Because, let’s face it...our lives are all messy but they are beautiful at the same time. Candice: We were inspired by one of our favorite artists, Jackson Pollock. Life isn’t perfect, but I love capturing the mess that is real life. Our logo was actually created by a design firm called Brazen by squirting chocolate syrup from standing on a high chair! It was perfectly messy!   “Life isn’t perfect, however much we may want it to look that way!”   Karen: How do you homeschool your kids while working from home? Candice: For us...it’s teamwork. We decided on this dream together and so we each identified our strengths and decided on our roles for our business and how we homeschool/parent our children. Of course as our children or business grow/change/etc, we adapt--but at the end of the day we have a common goal-- Family over everything.   “Kids are the best and the hardest thing we’ve ever done.”   Karen: What have you learned through the process of homeschooling that you didn’t really expect when you started? Candice: How much I didn’t remember from school! But at the same time, I was surprised how rewarding it was to be there through the learning. There is nothing more rewarding than seeing that and it was worth the sacrifice.   Karen: A few years back, you made a commitment to clean eating. Can you tell us about that? Candice: Well, when pregnant with first daughter, I definitely ate for two! At the same time, I  experienced a lot of swelling, had some heart issues and even developed Bell’s Palsy which is where part of your face becomes paralyzed. Quite an issue for a photographer!  When I went to my doctors, they were only recommending medicine. I knew there had to be a better way. I ran across a cookbook called 100 Days of Real Food during that time. I started the journey of eating healthy, whole foods. My medical issues all but went away! It was incredible! By changing how we ate, not only did we feel better, but we instilled a love of healthy food to our girls. Eating healthy is a non-negotiable. We are only as good as our weakest link. So our hope it to have a healthy home and that starts with how we treat our bodies. It’s one of the few things we can control. So we try our best to have a clean and whole foods type of lifestyle. One of the unexpected joys of this lifestyle is that we cook most of our meals at home and as a family. In addition to that, we are eating together and talking around the table. Don’t get me wrong--we aren’t the Ingalls family and we don’t have it all figured out. In fact we are constantly adjusting to the ebb & flow of our business and our family. But if we stick to the goal of making family first along with our faith and health--I can’t help but believe we are headed in the right direction.   Karen: Tell me about your relationship that formed after this with the author of 100 Days of Real Food. Candice: I was introduced to Lisa, the author, through a friend and I totally had a fangirl moment! She was actually looking for a photographer for her second cookbook! That partnership also propelled us into a new segment of the photography industry where we were able to take on more editorial work instead of just weddings and families.   Karen: Talk to me about your relationship with social media, because I know it’s not a huge priority for you! Candice: Everywhere you turn, you see people trying to teach you “how to get more likes” and “how to get more followers” and “hustle, hustle, hustle”. There’s this mentality that if you do something, you have to be a rockstar, it has to be visible. But I’ve found this isn’t necessarily the case. We capture the intimate, real moments of the families that we work with and that is what we want to share. We are thankful that we have a job that is creating something meaningful. Our motto is ‘family over everything.’ If we wanted fame or to make more money—we could work all the time, but life is fleeting and we are given such a short time to shepherd the two little souls we’ve been entrusted with. We are so grateful for the way our business has allowed us to live our lives homeschooling while running our business from home. We believe in living life on our own terms and not allowing our industry to completely dictate what our business or lives should look like. The sooner we embraced that--the easier it became.   {All businesses} don’t all have to look the same. There isn’t one size fits all.Karen: How are we able to accomplish making meals/homeschool/running a business all in one day?Candice: Grace. A lot of grace for one another. Lists. We love lists to help keep us on track. Trial and error. I know I sound like a broken record...but it really requires teamwork. I am blessed to  have someone that sees and desires the same things from the world that I do. Being on the same page is really important.   Our best advice is to work hard, outdo one another with kindness and cherish your family.   Karen: What are you most excited about right now in your business? Candice: How it’s evolving and some of the new clients we are working with. After 13 years of business we are blessed to be doing a lot of the work that we are passionate about. We love photojournalism and editorial work along with what started it all for us with wedding and lifestyle work. There’s a lot of dreams up our sleeves and we can’t wait for you to see what  is coming down the line.   Karen: Where can people follow you online?Candice: The best place to follow us online is our website {www.thebeautifulmess.com} along with our instagram page @thebeautifulmessphotography .

5
out of 5
20 Ratings

About

Welcome to the Biz Balance Podcast, where marriage, motherhood, and entrepreneurship collide! Here, lifelong entrepreneur Karen Greenoe will help you along your journey in the pursuit of work life balance. You’ll be immersed in conversations with those who have gone before us, and learn how to work more efficiently and effectively so you can be free to focus on what truly matters in your life. So let’s put our heads and our hearts together as we pursue progress, not perfection!