Masters of Marketplace

Kathleen Kobel
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

If you're an e-commerce brand and need help understanding how to best leverage the Amazon marketplace to grow your sales and your impact, then you've come to the right place. The Masters of Marketplace podcast is a show for business owners and entrepreneurs who need help navigating the murky waters of the Amazon marketplace. Selling on Amazon isn't easy, but it's become necessary to most businesses to survive in the ever growing ecommerce and online buying world. Kathleen Kobel has been mastering the Amazon marketplace for the past 10 years and has helped hundreds of businesses launch and grow their brands on Amazon. Join her every Tuesday to hear tips, strategies and advice from her direct experience managing multiple brands while teaching everything she knows in her online membership program. Show notes and resources can be found at www.MastersOfMarketplace.com.

  1. 03/24/2020

    Amazon Changes Because of COVID-19 and How You Can Help

    Small businesses have been shut down. Millions of people have been ordered to stay at home. We are living through history in the making as we experience the global pandemic known as COVID-19. Last week, Amazon announced that they would no longer accept items other than household staples, groceries, medical supplies and other high demand products at its warehouses until at least April 5th. Tune in to learn what you can do to ensure your business doesn't collapse amidst this crisis.  Amazon surprisingly announced last week that it will no longer accept other items than household staples, groceries, medical supplies and other high demand products at its warehouses until April 5th.  The new policy is the eCommerce giant's reaction to the coronavirus pandemic. This will immediately affect millions of Amazon third-party sellers and vendors.  There have been lots of small businesses that are forced to shut down - restaurants, bars, gyms, indoor sporting centers and many more…. We ALL are affected by this coronavirus outbreak in one way or another and the best thing to do now is to try to stay optimistic and do the best we can to focus on the positive.  In this episode of the Masters of Marketplace podcast Kathleen recommends what FBA sellers should be doing since the new policy, which categories are being prioritized by Amazon and how everyone could support small and local businesses. She is also revealing what her family is doing during the COVID-19 outbreak, what fun things to do while social distancing and if there is any good news about being in a pandemic situation.   You don't want to miss this interesting episode! So, let's tune in! Show notes at http://www.mastersofmarketplace.com/27

    16 min

  2. 03/17/2020

    Creating a Contingency Plan for Your Amazon Store

    The world is on fire! The WHO has already declared Coronavirus COVID-19 a pandemic and some countries are on lockdown because of it. It's affecting people's lives and businesses from all different angles.  From a business perspective what would you do when something like this happens? Especially when it's something completely outside of your control? Does your business have a backup plan for when the unexpected happens? It's difficult to know how to begin developing a backup plan without some guidance and there isn't a one-size-fits-all rule.   This week's episode theme of the Masters of Marketplace podcast is very hot as Kathleen is going to discuss the importance of creating a contingency plan for your Amazon business, why you should implement one and how to take the right actions.  She is revealing some of the most common scenarios you should be prepared for to ensure your business will continue to run and thrive, despite unforeseen circumstances that could become business breakers if not taken care of and planned for properly. Tune in to get to know the full breakdown and learn what steps you as an Amazon seller should take to establish a sustainable and successful thriving business. Show notes at https://www.mastersofmarketplace.com/26

    18 min

  3. 03/10/2020

    Should you sell on Amazon Seller or Amazon Vendor?

    As an online business owner you've already decided to expand your business by selling products on Amazon. And now you have to decide whether you should sell on Amazon Seller or Amazon Vendor.  But what are the differences between the two Amazon selling models and what's most important:  Which one will best suit your business?  Making the right decision could be very confusing especially if you are new to Amazon and still haven't yet launched your product.  But don't get stuck because we are here to help. Listen to this interesting episode of the Masters of Marketplace podcast and let Kathleen share with you the fundamental differences between the two methods of selling and their key benefits and drawbacks.  Kathleen discusses which way to go if you want to be more in control over your product, if you own a large or a small brand, or if you want to maximize your sales. Tune in to find out the full breakdown and check out what Amazon platform Kathleen recommends  you should be selling on and why.  Show notes at https://www.mastersofmarketplace.com/25.  If you're looking for additional help and support with growing your business on Amazon, considering joining the Masters of Marketplace membership here: https://www.MastersofMarketplace.com/join.  This membership takes you step-by-step through the process of selling on Amazon, from creating beautiful, optimized product listings to launching and marketing your store, and trainings you and/or your employees to expertly navigate the Amazon marketplace so that your business can operate at its full potential.  PLUS you'll get direct access to Kathleen through weekly office hours and become part of an amazing community of other like-minded business owners who will help guide and support you through this exciting journey. Check it out here at https://www.MastersofMarketplace.com/join. Show notes at https://www.mastersofmarketplace.com/25.

    26 min

  4. 03/03/2020

    Keywords You Should Never Use in Your Amazon Listings

    Imagine one day you wake up in the morning and see that your Amazon listings are gone! Amazon has removed them and you can't figure out why. You contact Amazon and the only thing they tell you is that your product listings are being suppressed. You start scanning bit by bit through the back end of your listings to identify what could be the reason for that. It's not an uncommon situation and maybe this has already happened to you. Often times it's because you used restricted words in your product listings' titles, bullets or backend keywords and Amazon will remove your listing immediately and without any warning. This can be really tricky as there is no official list of Amazon restricted keywords and sometimes completely innocent products are being removed.  But don't you worry because Kathleen is here today with another great episode of the Masters of Marketplace podcast and she will tell you the keywords you should never use in your product listings. Tune in to listen to this helpful episode to learn how Amazon detects forbidden keywords, what the consequences are for using these specific words, whether it's possible to fix the issue and how to prevent the problems before they happen. You don't want to miss this interesting episode! So let's dive in! Show notes: https://www.mastersofmarketplace.com/24

    18 min

  5. 02/25/2020

    6 Ways to Increase Your Profit Margins on Amazon

    One of the biggest problems plaguing brands on Amazon is the ever decreasing profit margins across many different categories and products. Amazon has been squeezing its sellers, but the good news is there are solid ways to increase your brand's profits across the Amazon marketplace. Whether you have small or large products, high priced or low priced items, listen in for 6 simple yet super effective ways to increase your profit margins on Amazon. Show notes: https://www.mastersofmarketplace.com/23 Do you often find yourself asking, '' How could I be more profitable on Amazon'' or even worse, "Why can't I see any profits?'' Amazon is one of the largest marketplaces in the world and it is a major sales channel for many companies, both small and large. But it has also become the most competitive e-commerce platform and the ever-increasing selling and fulfillment fees can quickly kill your profit and put your business in serious danger. Fortunately Kathleen is back with another helpful episode of Masters of Marketplace!  Today she shares 6 different strategies to increase your profit margins when selling on Amazon. This marketplace can be a goldmine if you know how to optimize your products for sale. Take advantage of her over 10 years experience and learn for free how to implement her top essential yet incredibly easy ways to save money on fees, how to  reduce packaging and shipping costs and boost sales.  Plus, you will have the chance to find an untapped profitable niche on Amazon!  Tune in to get the full breakdown of her methods and get to know how to connect with people passionate about Amazon just like you!  Let's dive in! Show notes: https://www.mastersofmarketplace.com/23

    22 min

  6. 02/18/2020

    How to Price Your Products Across Online Sales Channels

    Pricing is something so many e-commerce brands struggle with as online retailers are always competing for the lowest price to serve their customers. How can you ensure that you're making a profit on each sale? Competitive pricing across your sales channels is critical to the success of your e-commerce brand. But be careful, there are some ways that Amazon will penalize you for this. Listen and learn how to price your products for a profit across all e-commerce channels in this episode. Pricing is one of the most crucial steps to set yourself up for success. It doesn't matter if you are just starting to sell on Amazon or you've been at it for years. It is also one of the major things Amazon looks at when determining who wins the Buy Box.  When you're a seller on one of the biggest and most competitive e-commerce platforms it is very important that you price your products for a profit if you want to grow a successful business.  In this podcast episode Kathleen shares her knowledge on what your strategy should be when setting the prices of your products on your Amazon store, your website or selling them across different e-commerce platforms.  She reveals her top advice on how to price your products on each of your e-commerce sales channels and dives in to if Amazon requires that you set the lowest prices for the products you offer.  Plus, in this helpful episode you will learn how to avoid getting in trouble with Amazon when pricing your products across different online sales channels. If you'd like to hear more of Kathleen's take on this topic, make sure to listen to this episode – you don't want to miss it! Show notes at https://www.mastersofmarketplace.com/22

    17 min

  7. 02/04/2020

    5 Ways to Get Legitimate Amazon Reviews in 2020

    One of the most difficult things to do as an Amazon seller in 2020 is to get product reviews. With Amazon's ever changing rules, it's become harder than ever to get legitimate reviews to your products, both new and old. Listen in for 5 total legal and legit ways that you can generate product reviews on Amazon in 2020.  What is one of the most important things to your Amazon customers? Quality of your products. Customers always come back when you offer a great product even if the price is higher.  A great quality product creates customer loyalty, which in turn, leads to increased sales. Yes, the ultimate goal of any business is to make money and be profitable. But if you want to set yourself up for success on Amazon, you need to make sure you provide products of high quality and a strong reputation.  Receiving authentic outstanding reviews from your customers is a humongous part of earning and building customer loyalty to your brand. It can be a big struggle for you as an Amazon seller to collect product reviews the proper way.  On this podcast episode of Masters of Marketplace, you will learn how to get reviews without violating Amazon's terms of service. The last thing you want to do is put your account at risk of deactivation.   Kathleen will also advise you on the latest and most efficient techniques of increasing your reviews that will make you stand out from your competition. Plus, you will receive expert tips on how to automate the collection of product reviews. You won't have to worry about how to get more product reviews.  Be sure you take the time to listen to this podcast episode and find out how to implement these methods to increase your sales and grow your business on Amazon! Show notes at https://www.mastersofmarketplace.com/21

    19 min

  8. 01/23/2020

    The Biggest Mistake to Avoid with Amazon Private Promotions

    What is one of the quickest ways to boost your sales? Set up an Amazon promotion code. Whether you're looking to launch a new product or sell through some of your slow moving inventory, promotions are a great way to quickly increase your sales. But beware! There is one crucial mistake during set up that can plummet your business fast. Listen now so you never encounter the horror of losing money, inventory and control over your product on Amazon.  Show notes at https://www.mastersofmarketplace.com/20.  ''Amazon promotions killed my business!'' You've likely heard painful stories like this. But if not, tune in and listen to this helpful episode to find out what the biggest mistake is to avoid when creating your private promotion opportunities on Amazon.  When you launch your product, you want to make sure you set yourself up for success. Offering discounts is one of the best ways to drive quick sales to your listing and for minimal cost. There are lots of horror stories in the Amazon space, however, of people setting up promotions who ended up losing their money, inventory, companies - everything! You don't want to be one of them, right?!  This is not to scare you into never creating promotions, though. This episode discusses some of the worst case scenarios and pitfalls that have happened as a result of not setting promotions up properly within your Amazon marketplace account. Do your homework, listen to Kathleen and be prepared to implement a super smart launch strategy that will prevent you from losing money while increasing our sales. Learn from the Amazon expert who will help you set everything up and be next to you all the way to your success!  To hear more on this topic and learn future proof tips, make sure you listen to this episode. Show notes at https://www.mastersofmarketplace.com/20

    23 min
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About

If you're an e-commerce brand and need help understanding how to best leverage the Amazon marketplace to grow your sales and your impact, then you've come to the right place. The Masters of Marketplace podcast is a show for business owners and entrepreneurs who need help navigating the murky waters of the Amazon marketplace. Selling on Amazon isn't easy, but it's become necessary to most businesses to survive in the ever growing ecommerce and online buying world. Kathleen Kobel has been mastering the Amazon marketplace for the past 10 years and has helped hundreds of businesses launch and grow their brands on Amazon. Join her every Tuesday to hear tips, strategies and advice from her direct experience managing multiple brands while teaching everything she knows in her online membership program. Show notes and resources can be found at www.MastersOfMarketplace.com.

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