Add To Cart: Australia’s eCommerce Show

Nathan Bush
  • 4.2 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

  1. Why Resale and Rental Might Be Retail’s Next Growth Channel, with The Volte #602

    11H AGO

    Why Resale and Rental Might Be Retail’s Next Growth Channel, with The Volte #602

    Bernadette Olivier has spent the last six years building one of the most interesting fashion marketplaces in Australia. As the co-founder of The Volte, a peer-to-peer fashion rental platform, she’s helped create a thriving ecosystem where thousands of women are renting out designer wardrobes and building businesses around them. Alongside that, she’s now building Seamlist, infrastructure that allows retailers to track, authenticate and even earn royalties when their products are resold or rented across the secondary market. Today, we're discussing: How The Volte built a peer-to-peer fashion rental marketplace with over 5,000 lendersWhy resale and rental don’t cannibalise retail; they expand itThe surprising scale of the secondary market for high-street brands like Cotton OnHow Seamlist enables retailers to earn royalties when products are resold or rentedWhy digital product passports could transform authentication, resale and complianceHow AI could finally unlock scale for the rental economyWhy Bernadette believes your product is actually a marketing channelConnect with Bernadette Explore The Volte SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    51 min
  2. How To Avoid Shiny Object Syndrome in Ecommerce #601

    3D AGO

    How To Avoid Shiny Object Syndrome in Ecommerce #601

    Download StudioHawk's Exclusive eCommerce AI Visibility Toolkit. Every week there’s a new platform, a new tool, a new marketing tactic promising to unlock the next stage of scale. AI features, new social channels, advanced website widgets, automation tools. They all look compelling, and they all come with the same promise: growth. But chasing them all usually leads to the same outcome. You end up building ten things and mastering none of them. That’s shiny object syndrome. In today's playbook, we're exploring how ecommerce operators avoid that trap. The lesson starts with Adam Jelic, Founder of MiGoals, who built one of Australia’s most recognisable goal-setting brands over the past 15 years. Adam’s philosophy is simple: the problem in ecommerce isn’t a lack of ideas, it’s deciding which ideas actually deserve your focus. In this playbook: Why every founder needs a “filter” for new ideasWhen to kill a feature that looks innovative but delivers no valueWhy dominating one marketing channel beats spreading attention across manyHow to stop buying new software and start using the tools you already haveWhy shiny object syndrome is often a focus problem, not an innovation problemConnect with Adam Explore MiGoals MiGoal’s main episode Bluethumb's episode Krumbled Group’s episode Nespresso’s episode Download StudioHawk's Exclusive eCommerce AI Visibility Toolkit. SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    10 min
  3. Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600

    MAR 1

    Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600

    Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist. What she saw wasn’t just a gap in the market. It was a gaping hole. Today, we're discussing: Building a 100-body online fit guide to improve conversion and representationLeveraging controversy, including breastfeeding billboards, to drive salesManaging censorship across Meta and TikTok while scaling paid acquisitionBalancing affordability with profitability amid inflation pressuresForecasting and inventory planning across 75+ size SKUsExpanding into David Jones without compromising brand identityWhy body positivity means meeting customers wherever they areConnect with Chloe Explore Nala SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    49 min
  4. How to Prevent “Where is my Order?” Complaints Before Customers Ask #599

    FEB 26

    How to Prevent “Where is my Order?” Complaints Before Customers Ask #599

    There are few phrases in ecommerce more expensive than, “Hi, just wondering where my order is?”. It sounds harmless. Polite, even. But behind that sentence is friction. Doubt. A small crack in trust. And if you’re getting a lot of them, you don’t have a response-time problem. You have a design problem. In today's Playbook, Jevon Le Roux from Keeyu joins a group of smart operators tackling the same issue from different angles. Alongside Hamish McKay, Boozebud’s Damien Smithand Erin Williamson, and the Starshipit tracking example, the message is consistent: Stop optimising how fast you answer complaints. Start designing the experience so they don’t happen. In today's playbook: Why reactive CX metrics like response time and CSAT don’t solve WISMO complaintsHow proactive ecommerce ops intercept stalled, lost or delayed orders before customers noticeThe hidden impact of checkout mistakes and why post-purchase order editing reduces support loadHow to remove surprises with early, high-stakes communicationWhy branded tracking pages reduce anxiety between dispatch and deliveryThe operational shift from clearing tickets to preventing themConnect with Jevon Explore Keeyu Keeyu's main episode Order Editing's episode Boozebud's episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    12 min
  5. You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s 2026 Marketplace Report | #598

    FEB 24

    You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s 2026 Marketplace Report | #598

    In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon’s continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site. Today, we're discussing: Why over 90% of Aussies are now shopping via marketplacesThe real reason Amazon keeps winning in AustraliaWhat “retail readiness” actually means for brandsWhy your product might already be on Amazon, without you controlling itHow TikTok Shop could reshape ecommerce team structuresThe shift from single-channel ecommerce to fragmented commercePattern's Consumer Marketplace Report 2026 now available here. Connect with Merline Explore Pattern SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    56 min
  6. Agentic Commerce Is Here: What Shopify’s UCP Means for Ecommerce | #597

    FEB 22

    Agentic Commerce Is Here: What Shopify’s UCP Means for Ecommerce | #597

    Download Shippit's Commerce Delivery Report 2026 for free. At NRF in New York, Shopify and Google announced something that could quietly reshape the foundations of ecommerce: the Universal Commerce Protocol (UCP). In this episode, James Johnson, Enterprise Leader at Shopify Australia, joins Bushy to unpack what UCP actually is, why agentic commerce is accelerating faster than most retailers realise, and what operators should be doing right now to prepare. Because while AI shopping sounds futuristic, the data says it’s already happening: Since January last year, Shopify has seen a 9x increase in AI traffic to merchant storefronts and a 14x increase in orders originating from AI searches. This isn’t theory. It’s distribution. Today, we're discussing: What the Universal Commerce Protocol (UCP) actually is, and why it’s more than just another tech acronymThe 9x growth in AI traffic and 14x growth in AI-originated ordersWhy agentic commerce is a new distribution channel, not the death of the storefrontHow AI agents like Gemini, ChatGPT and Copilot are reshaping product discoveryThe difference between AI traffic and AI conversionHow tools like Shopify’s Knowledge Base and Sidekick prepare you nowWhat retailers should be doing in the next 12 monthsConnect with James Explore Shopify Download Shippit's Commerce Delivery Report 2026 for free.  SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    1h 4m
  7. How To Scale Ecommerce Without Constantly Adding Headcount #596

    FEB 19

    How To Scale Ecommerce Without Constantly Adding Headcount #596

    Dave Thompson, founder of Run Remote and Hometime, has built and operated businesses across ecommerce, marketplaces and venture studios, and what stood out wasn’t a tactic, it was a mindset. He kept coming back to one word: leverage. Designing businesses so they scale through systems, distributed teams and smart tooling, not just headcount.  In this Playbook, we revisit Dave’s philosophy and connect it with lessons from Alice Williams (Ovira), Damien Smith (Boozebud) and Serene Lim (Gellae). All very different operators, all solving the same problem: how to grow without just throwing more people at it. In Today’s Playbook: Why hiring is often a reflex, and what to question before you post the job adHow Dave Thompson designs businesses around leverage, not headcountWhy distributed teams and modern tools create capital efficiency at scaleHow Ovira restructured roles to remove handoffs and speed up decision-makingWhy shared tech architecture prevents duplicated teams as you growHow Gellae uses automation to remove repetitive work without killing creativityConnect with Dave Thompson Explore Run Remote and Hometime RunRemote’s main episode Ovira’s episode BoozBud’s episode Gellae’s episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    13 min
  8. Do Enough People Hate Your Brand? Why Playing It Safe Costs You | #595

    FEB 15

    Do Enough People Hate Your Brand? Why Playing It Safe Costs You | #595

    As the Founder of IGU Global, Nick Gray has spent decades inside some of the world’s most influential brands including Nike, Adidas and Westfield. Today, he works with ecommerce and retail leaders who feel stuck between optimisation, automation and a creeping sense that something isn’t quite landing with customers anymore. On today’s episode of Add To Cart, Nick joins Nathan Bush and Rosa-Clare Willis (making her first superstar appearance on the pod as co-host) to unpack why so many brands are doing “everything right” and still struggling to build trust, loyalty and momentum. Today, we’re discussing: Why emotion drives ecommerce decisions long before logicThe difference between convincing customers and helping them decideHow over-optimisation creates doubt instead of trustWhy AI should amplify judgment, not replace itWhat emotionally intelligent brands do differently onlineConnect with Nick Explore IGU Global SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    59 min
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4.2
out of 5
5 Ratings

About

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

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