Add To Cart: Australia’s eCommerce Show

Nathan Bush
  • 4.2 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

  1. How to Grow Faster by Focusing on Fewer Channels #611

    10H AGO

    How to Grow Faster by Focusing on Fewer Channels #611

    There’s a quiet pressure in ecommerce that’s hard to ignore. Every week there’s a new channel worth testing. A new platform gaining traction. A competitor showing up somewhere you’re not. And before long, “we should be there too” starts to feel less like a question and more like a requirement. But what if that instinct is actually slowing you down? That’s exactly what Jaimee Vilela, Managing Director of Cooki Haircare, pushed back against. After acquiring the brand as a lifestyle business, Jaimee and her partner scaled from $179K to over $3 million in revenue in just two years, using just two core channels: Meta and Klaviyo. In this Playbook:  How Cooki Haircare scaled from $179K to $3M using just two core marketing channelsWhy “channel addiction” is one of the most expensive mistakes in ecommerceHow focusing on fewer channels can actually increase clarity and performanceWhy more channels often lead to worse attribution, not better dataAnd how building depth in one channel creates a defensible competitive advantageVisit StudioHawk to learn more. Connect with Jaimee Explore Cooki Haircare Cooki Haircare’s episode Krumbled Group’s episode Pet Circle’s episode Motto’s Fashion’s episode Kakadu Plumb’s episode King Kong’s episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    13 min
  2. How Sam Moore Bought Back PYRA from Culture Kings and Built It His Way | #610

    4D AGO

    How Sam Moore Bought Back PYRA from Culture Kings and Built It His Way | #610

    Sam Moore, founder of PYRA, has built one of Australia’s most exciting challenger brands by blending technical outdoor apparel with streetwear DNA. After early roles at General Pants and Culture Kings, and a first brand that didn’t quite go to plan, Sam launched PYRA with a clear vision: bridge the gap between performance gear and fashion. What followed was rapid growth inside Culture Kings, a complex buyback, and a full reset into a DTC-first global brand. Today, we're discussing: Building PYRA inside Culture Kings and buying it backThe shift from wholesale to a 90% DTC model Why niche positioning beats broad appeal in ecommerce Turning a brand into a UGC machine Using entry products (like hats) to drive LTV Scaling globally through Meta and Shopify Markets Product development in technical apparel Managing supply chain, 3PL, and global logisticsConnect with Sam Explore PYRA SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    51 min
  3. How to Build a Brand That Doesn’t Need Discounts #609

    MAR 26

    How to Build a Brand That Doesn’t Need Discounts #609

    Danielle Pearce, founder of Merry People, has avoided discounting for over a decade. In more than 12 years of building her premium gumboot brand, she hasn’t run a single sale. Not once. By making pricing part of the brand, she removed hesitation. By attracting the right customers, she built loyalty instead of chasing volume. And by backing it all with a product that holds its own, she made full price feel justified, not risky. In today's Playbook: How Merry People built a premium brand by never discounting in over 12 yearsWhy removing promotions can actually increase trust and conversionHow discounting shapes the type of customers your brand attractsWhy the best brands break free from the promotional calendarAnd what it takes to build a product that can hold full price long-termConnect with Danny Explore Merry People Merry People’s main episode Culture King’s main episode Outland Denim’s main episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    11 min
  4. Why Elite Supps Chose Behavioural Science Before Bargains with Behamics | #608

    MAR 24

    Why Elite Supps Chose Behavioural Science Before Bargains with Behamics | #608

    Brooke Eichhorn from Behamics joins Johan Nyberg, Chief Digital Officer at Elite Supps, to unpack how one of Australia’s fastest-growing supplement retailers is increasing conversion without leaning on discounts. With over 140 stores and rapid global expansion, Elite Supps isn’t short on traffic: the real challenge is helping customers make better decisions once they land on site. In today’s exclusive episode, the conversation goes deeper than traditional CRO. It’s not about tweaking buttons or shaving seconds off checkout. It’s about understanding why customers hesitate, and using behavioural science, powered by AI, to respond in real time. Today, we're discussing:  How Elite Supps increased conversion without relying on discountsWhy most ecommerce nudges lose effectiveness over timeThe difference between static CRO tactics and dynamic personalisationWhat “causal AI” means (and why it matters for ecommerce)How to reduce hesitation instead of just chasing more trafficWhy first-time vs returning customers is too simplisticWhere the real revenue opportunities are hiding in your funnelExplore Behamics Connect with Brooke Explore Elite Supps Connect with Johan SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    50 min
  5. Scratch's Mike Halligan on Why He Was Wrong About Meta: How He Built a Smarter Growth Engine | #607

    MAR 22

    Scratch's Mike Halligan on Why He Was Wrong About Meta: How He Built a Smarter Growth Engine | #607

    Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how Scratch was disrupting the dog food category with a simple but powerful idea: healthier food, delivered on subscription, built on trust rather than tactics. Fast forward to today, and Scratch is still grounded in that same philosophy. But behind the scenes, the business has evolved significantly. Today, we're discussing: Why Scratch remains subscription-only despite the pressure to drive one-off salesWhat happened when Scratch tried to build a dog-owner community and real-world activationsThe moment Mike finally admitted defeat and embraced Meta adsThe AI workflow Mike built using Claude to analyse reviews and generate ad conceptsWhy Scratch focuses purely on new customer acquisition on MetaHow AI now helps Mike build internal tools without hiring developersWhy the next year at Scratch is about calming the chaos and executing betterConnect with Mike Explore Scratch SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    51 min
  6. How to Design a Pre-Purchase Experience People Can’t Stop Talking About #606

    MAR 19

    How to Design a Pre-Purchase Experience People Can’t Stop Talking About #606

    Most ecommerce brands think sales happen at the end of the journey: checkout, payments, abandoned carts. But by the time a customer gets there, the decision is already made. The brands generating real word of mouth aren’t the ones with the slickest checkout. They’re the ones that made the journey to checkout feel like something. Something personal. Something memorable. Something worth telling a friend about. That’s exactly what Maheer Shah, founder of Dr. Grillz, has built. What looks like friction (consultations, fittings, wait times) has become his biggest marketing advantage. In today's Playbook: How Dr. Grillz turns customer fittings into content and word-of-mouth momentsWhy pre-purchase experience matters more than checkout optimisationHow “positive friction” can actually increase trust and conversionsWhy making it harder to buy can turn purchases into stories customers shareHow brands recreate in-store experiences to drive confidence and conversionConnect with Dr. Maheer Shah Explore Dr. Grillz Dt. Grillz' episode Preezie's episode Culture Kings' episode Try With Mirra's episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    12 min
  7. How to Be Named Australia's #1 Person in Ecommerce. Twice. | Guy Nappa | #605

    MAR 15

    How to Be Named Australia's #1 Person in Ecommerce. Twice. | Guy Nappa | #605

    Guy Nappa, co-founder and COO of Oz Hair & Beauty, joins Bushy fresh off being named the #1 person in the Top 50 People in Ecommerce Australia for the second consecutive year, one of the highest recognitions in the Australian ecommerce industry. In today's episode, Guy shares what it actually takes to scale a modern retail business: from warehouse upgrades and faster dispatch operations to building a culture that empowers teams to make decisions and keep momentum in a fast-growing company. Today, we're discussing: Why Oz Hair & Beauty moved from pure ecommerce into physical retailThe operational upgrades behind their famously fast deliveryHow starting on eBay shaped their obsession with customer reviewsWhy investors encouraged the business to expand into retailHow to write a winning submission for the Top 50 People in Ecommerce listThe challenges of running a true omnichannel business across ecommerce and storesConnect with Guy Explore Oz Hair & Beauty SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    48 min
  8. How to Turn Customers Into Community #604

    MAR 12

    How to Turn Customers Into Community #604

    Everyone says they’re building a community. But very few brands actually are. In this Add To Cart Playbook, we break down what it really takes to turn customers into a community that drives loyalty, repeat purchases and word of mouth. Featuring insights from Tara McKeon (Proud Poppy), Briony Kennedy (Adorn Cosmetics), Anastasia Lloyd-Wallis (Retail Doctor Group) and Laura Thompson & Sarah Sheridan (Clothing The Gaps), this episode explores why the brands winning today aren’t just building audiences: they’re building belonging. In Today's Playbook: How Tara McKeon built a 22,000-member community around Proud Poppy that drives repeat purchasesWhy the strongest ecommerce brands focus on community before conversionHow letting customers lead the conversation can create deeper loyalty than any campaignWhy status and belonging can outperform discounts in loyalty programsHow brands like Clothing The Gaps turn customers into participants in a community-driven missionConnect with Tara Explore Proud Poppy Tara's main episode Adorn Cosmetic's main episode Clothing the Gaps' main episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    11 min
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4.2
out of 5
5 Ratings

About

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

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