Whin Big - A UK Marketing Podcast

Katie Goudie
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Ever wondered how other small business owners do their marketing? Looking for new and effective strategies for your social media? Trying to work out how to get people to sign up for your email list? On the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.

  1. 104 - What it's really like to grow your business with IG Reels, with Abi Sea

    06/22/2022

    104 - What it's really like to grow your business with IG Reels, with Abi Sea

    Today’s guest is the wonderful Abi Sea, long term friend of the podcast and returning guest. Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting. We talked about the imperfections of our approaches to Reels, the things we find challenging and the ways we’ve worked to overcome them. We also talk, in a pretty unfiltered way, about how much we both DON’T want to go viral on Instagram - although we’re very curious to hear from you if that’s a goal of yours! Abi’s my only guest on today’s episode, so settle in for a cosy conversation between two Instagram-loving, real-life marketers for a warts-and-all conversation about growing an audience with Instagram Reels. I can’t wait for you to hear it! Show notes: https://thewhin.co/podcast/ Abi on Instagram: https://www.instagram.com/thelaunchlifeline/

    56 min
  2. 103 - How to get started with Pay-Per-Click (PPC) ads, with Digital Gearbox and Serious Readers

    06/02/2022

    103 - How to get started with Pay-Per-Click (PPC) ads, with Digital Gearbox and Serious Readers

    Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online. My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving into those conversations. If you’re on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on Google and on social media, and they have loads of tips and advice to share. Following on from those expert insights from Michael and Becky, I wanted to share a different perspective, from the business side of things. Of course it’s all well and good hearing about ad strategy from experts, but it also helps to hear how that’s worked out for people on the ground, and to look at a bit of a case study. To help me out with that, I spoke to Josh Smith from Serious Readers. He’s the head of their marketing team and was responsible for running their initial ads, and for their partnerships with ad agencies in the past. They’re now working with Digital Gearbox, so you’ll hear a little bit from him about how that is, and how he went about finding an ad agency to work with who met his specific criteria. Full shownotes: thewhin.co/podcast

    54 min
  3. 102 - Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community

    05/18/2022

    102 - Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community

    Today I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term. Our first guest is Kenda Macdonald, from Automation Ninjas. Kenda is an expert in behavioural marketing, and helps her clients use marketing automation at all stages of the customer journey, from first contact through to client onboarding. Our second guest for today’s episode is Richard Edwards, who’s the founder of The R&D Community, which is a training academy and support service for accountants and specialist tax consultants doing R&D claims. Don’t worry if that’s not something you know much about - we don’t really talk about R&D claims, we talk about marketing! Particularly LinkedIn and list building, which are very important subjects. Shownotes: https://thewhin.co/podcast

    48 min
  4. 101 - Audience Growth through Partnerships, with Bad Dinosaur and trundl

    04/27/2022

    101 - Audience Growth through Partnerships, with Bad Dinosaur and trundl

    Today we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages. First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur. Although a lot of her role is to market the agency itself, she also supports their clients with marketing strategy. Our next guests are Hilary Mines and Tess Caven, from the new start up trundl. Trundl is a non-competitive activity motivator app, which encourages people to go outside and get some exercise, and offers charity donations as motivation. Hil is the original founder and Tess is the strategy and marketing director. In my conversations today we touch on a few different techniques for developing your brand as a new business, and for developing your audience along with it. Partnerships are a great way to do this on a shoe string budget, and that’s where a lot of our focus is today. Find all the links and resources for today's episode in the shownotes at thewhin.co/podcast

    47 min
  5. 100 - Where are they now?

    04/13/2022

    100 - Where are they now?

    Today's episode is a special one! I spent the last few weeks catching up with some of our earliest guests on the Whin Big podcast to find out where they are now, and what they've been up to over the last 2 and a half years. I spoke with Marc Keys, Claire Watson, and Laura Westring. You find their details and links to their original interviews in the shownotes at thewhin.co/podcast

    37 min
  6. 99 - Greatest Hits Vol. 2

    03/30/2022

    99 - Greatest Hits Vol. 2

    Hello everyone, welcome back! Here we are into 2022, and I’m very excited to be launching a brand new season of the Whin Big podcast with today’s episode. What with there being another 50 or so episodes out in the world it’s time for a new volume of our Greatest Hits collection. Stay tuned for clips from 6 of our best interviews since October 2020. Welcome back to Avesha, Kenda, Cameron, Suse, Heena, and Tanessa! You can find the shownotes of today's episode on the website at thewhin.co/podcast

    36 min
  7. 98 - Setting Goals for 2022

    12/09/2021

    98 - Setting Goals for 2022

    It’s the final Whin Big Podcast of the year! And, as you know by now, we love to spend this end-of-year episode reflecting on goals. In this episode, Katie reminds us of her 2021 business goals and whether she achieved them or not. She also gives the low down on the four goals she’s setting for 2022. LISTENER SURVEY: https://thewhin.co/survey If you fancy having a go at working on your own goals for next year, head to the resources section, where you can access a free download to worksheets. https://thewhin.co/podcast

    17 min
  8. 97 - How to hack the buyer's brain, with Kenda Macdonald

    12/01/2021

    97 - How to hack the buyer's brain, with Kenda Macdonald

    This week on The Whin Big Podcast, Katie speaks with Kenda Macdonald - founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions. Kenda also shares details on ‘the purchase formula’, the best way to go about email marketing and explains how social media fits into her marketing mix. You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast

    33 min
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About

Ever wondered how other small business owners do their marketing? Looking for new and effective strategies for your social media? Trying to work out how to get people to sign up for your email list? On the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.

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