Today in Digital Marketing

Tod Maffin
  • 4.6 (77)
  • MARKETING
  • UPDATED DAILY
Today in Digital Marketing

A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium

  1. Search Slump

    6 DAYS AGO

    Search Slump

    This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

    9 min

  2. FEB 18

    Performance Max Goes Negative

    This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

    17 min

  3. FEB 14

    Brake and Buy

    This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

    15 min

  4. FEB 11

    Explained: Meta's Big Changes to Advantage+ Campaigns

    Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

    14 min

  5. FEB 7

    Meta's AI Ad Offer You Can't Refuse (Literally)

    This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing? Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

    14 min

  6. FEB 4

    The New Metric That Can Predict Product Sales

    Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

    20 min
  7. YouTube's Hour of Power

    JAN 31

    YouTube's Hour of Power

    This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google's AI summaries that your mother will hate. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

    14 min

  8. JAN 28

    Is "Production Enjoyment" the New Marketing Hack?

    Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks. Our Sponsors: * Check out Kinsta: https://kinsta.com Privacy & Opt-Out: https://redcircle.com/privacy

    14 min
See All (1.3K)

4.6
out of 5
77 Ratings

About

A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium

Information

  • Creator
    Tod Maffin
  • Years Active
    2019 - 2025
  • Episodes
    1.3K
  • Rating
    Clean
  • Copyright
    © engageQ digital inc.
  • Show Website
    Today in Digital Marketing

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