1,147 episodes
Today in Digital Marketing Tod Maffin
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- Business
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4.6 • 76 Ratings
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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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Meta's Ad Platform: Half-Measures Availed Us Nothing
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check.
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Meta Hates Bots. (Except Those It Creates.)
Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress admins get a new and peculiar tag insert. And the end game of civilization has arrived — Meta's influencer bots. Did anyone ask for this?!
Our Sponsors:
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
Googol Typos
Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used by major platforms left its users' government IDs practically unlocked. And Meta expands the content tool that keeps your fans quiet.
Our Sponsors:
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
If You Can't Beat Them, Temu Them
Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that whole "social media" thing. GA4 will import other platforms' data. And a nice update for people who track ROAS.
Our Sponsors:
* Check out Miro: miro.com
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Marketers (Still) Aren't Ready for When the Cookie Crumbles
We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants your board content on TikTok. Ad agencies are swimming in AI. And Threads gets even more connected to the fediverse.
Our Sponsors:
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy -
DEEP DIVE: Disabling Comments on Social Media Posts
Should brands disable comments on social media posts? Or leave them on, even if they attract negative comments? Science has an answer.
Our Sponsors:
* Check out Miro: miro.com
Privacy & Opt-Out: https://redcircle.com/privacy
Customer Reviews
Excellent podcast
Great podcast in every way. Smart, informative, very current, and superb sound quality.
Best way to start a marketer’s day!
After my boss sent my several episodes of this podcast because of the relevant topics in those episodes, I decided to try starting my day listening and learning what was new in my field. Let me tell you, if you don’t think 10 mins every morning learning your craft better will help you - give it a try! Great show, will continue to be a listener.
Identity politics with a little bit of digital marketing
This show is so thoroughly infused with woke ideology and virtue signaling that it is nauseating.
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