637 episodes

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or a brand, this is what you need to know. And nothing more.

Today in Digital Marketing Tod Maffin

    • Business
    • 4.7 • 66 Ratings

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or a brand, this is what you need to know. And nothing more.

    The Fear of Getting "Woke" Wrong

    The Fear of Getting "Woke" Wrong

    How consumers respond to "woke" advertising, and how your brand can get it right... Check your campaigns: A nasty Google bug is inflating CPC prices... LinkedIn data shows how to increase your message response rate... Why ad buyers prefer podcast ads under a minute long...



    Privacy & Opt-Out: https://redcircle.com/privacy

    • 9 min
    Google’s Big Day Out

    Google’s Big Day Out

    Everything you need to know from Google Marketing Live including updates to Performance Max campaigns... AR shopping ads are coming to Google Search... And finally, ads are coming to YouTube Shorts... Snapchat's looming poor results are bringing down all Internet stocks today... And a new supply chain tool adjusts ad spend based on product inventory...



    Privacy & Opt-Out: https://redcircle.com/privacy

    • 12 min
    The Machine Learning Will Continue Until Morale Improve

    The Machine Learning Will Continue Until Morale Improve

    Meta's new retargeting will cost you... How AI is ratting out influencer ads... Why you can ignore toxic SEO links... Snapchat's new e-commerce partnership... And YouTube finally launches separate analytics for Shorts.



    Privacy & Opt-Out: https://redcircle.com/privacy

    • 11 min
    The Bill That Would Break Up Google

    The Bill That Would Break Up Google

    American lawmakers want to change the face of advertising as we know it... Mastercard lets consumers pay with a smile... Amazon pays consumers for their data... TikTok launches a new tool to give your brand some credit... And YouTube now allows users to skip the boring parts of your brand's videos…



    Privacy & Opt-Out: https://redcircle.com/privacy

    • 16 min
    How Do You Solve a Problem Like Doja Cat?

    How Do You Solve a Problem Like Doja Cat?

    How Taco Bell pulled off a two-year ad campaign that feels like anything but an ad... Why one company is paying consumers to say no to third-party data tracking... TikTok unveils a new crowdsourced branded content tool... YouTube launches a new frequency capping solution... And do we trust Meta yet? Meta's own data indicates Facebook is spreading misinformation…



    Privacy & Opt-Out: https://redcircle.com/privacy

    • 13 min
    The One Where Elon Isn’t Mentioned Once

    The One Where Elon Isn’t Mentioned Once

    A new partnership that may have your ad being featured alongside local break-ins... Yelp launches a new feature to help your business with lead generation... Klarna launches a new e-commerce tool that brings in-store experiences to online shoppers... And Similarweb expands its capabilities as an all-in-one SEO suite...



    Privacy & Opt-Out: https://redcircle.com/privacy

    • 8 min

Customer Reviews

4.7 out of 5
66 Ratings

66 Ratings

Yebot10 ,

Best way to start a marketer’s day!

After my boss sent my several episodes of this podcast because of the relevant topics in those episodes, I decided to try starting my day listening and learning what was new in my field. Let me tell you, if you don’t think 10 mins every morning learning your craft better will help you - give it a try! Great show, will continue to be a listener.

Kat Ferrari ,

Ego-free Digital Marketing Cliffnotes Gold

Informative, highly relevant and well-executed! 10/10

__Dio28 ,

Very informative

Short and straight to the point. Love this podcast

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