Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 5d ago

    357. Nicolas Beaupré, Founder & CEO of Mateína

    Today, I'm joined by Nicolas Beaupré, founder & CEO of Mateína.   A yerba mate energy drink, Mateína grew from a bootstrapped passion project to an Andrew Huberman-backed beverage brand.    In this episode, we discuss the product backstory and growth roadmap.   We also cover: Evolving from loose-leaf to RTD Partnering with Dr. Andrew Huberman Remote team and field marketing strategy   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Mateína's Website: www.drinkmateina.com  Instagram: https://www.instagram.com/mateina/  Contact: nicolas@drinkmateina.com   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:22) Nicolas's background (01:45) Argentina trip (04:00) Passion becomes side project (05:00) Initial Shopify store (07:30) Loose-leaf era (08:45) Year of learning beverage industry (09:30) First ready-to-drink launch (10:45) Tiny and Dr. Huberman partnership (12:30) US launch and zero-sugar request (15:30) Competition validation (19:15) Partnership structure (20:30) Organic growth roadmap (23:00) Team size and remote dynamics (25:00) Field marketing strategy (30:30) Clean energy positioning (34:30) Where to find Mateína (35:45) Conclusion

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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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