Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 3d ago

    361. Cathrin Bowtell, CEO of Seed Health

    Today, I'm joined by Cathrin Bowtell, CEO of Seed Health.   A microbiome science company, Seed Health translates cutting-edge research into daily supplements designed to optimize gut health and overall wellness.   In this episode, we discuss building a CPG brand around microbiome science.   We also cover: Expanding to Amazon and Target Developing proprietary dual-cap delivery Clinical studies and efficacy as competitive moats   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Seed's Website: www.seed.com  Seed on Instagram: https://www.instagram.com/seed    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:30) Cathrin's background (03:00) Microbiome conviction; founding story (04:00) From DTC to omnichannel (07:00) Meeting consumers where they are (09:00) Retail expansion strategy (11:00) Amazon and Target launch (13:00) Data and attribution (15:45) Science translator positioning (17:00) Category and competition (20:00) Product efficacy and studies (23:30) Product portfolio strategy (26:00) Synbiotics and co-biotics (28:00) Culture and team investment (32:00) What's coming next  (33:30) Conclusion

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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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