Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 4d ago

    354. Lorne Lucree, Founder & CEO of Wizard Wellness

    Today, I'm joined by Lorne Lucree, founder & CEO of Wizard Wellness.   Aspirational allergy support, Wizard Wellness is applying skincare logic to nasal care with its drug- and steroid-free sinus microbiome system.   In this episode, we discuss why the allergy aisle is ripe for disruption.   We also cover: Missing solutions for a large TAM First clinical testing and vanity metrics in allergy aisle Beauty playbook: microbiome science meets friction reduction   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.wizardwellness.com Available at Amazon, Walmart, CVS, and Target Store Locator: https://wizardwellness.com/pages/where-to-buy  Instagram: https://www.instagram.com/wizardwellness  Tiktok: https://www.tiktok.com/@wizardwellness    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:18) Background and overview (03:15) Drug-free, steroid-free approach (04:30) Prestige beauty connection to allergies (05:45) Microbiome science evolution (07:30) Vanity metrics and clinical testing (09:15) TAM and market opportunity (12:27) Drug-free solutions gaining traction (15:00) Customer acquisition and messaging strategy (19:00) Cleanse, relieve, balance (20:15) Navigating the education path (23:15) Oral care and skincare parallels (27:30) Shelf positioning and brand blocking (29:15) Expansion and messaging (31:48) Where to find Wizard Wellness (32:23) Conclusion

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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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