Permanent Podcast: Real Talk About Private Equity and Buying, Selling, and Operating Small Businesses Permanent Equity
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- Business
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Small businesses don't stay small on purpose. And the marketplace for small to midsize businesses is messy. Listen in on conversations happening around the Permanent Equity house about private equity, investing, buying, selling, managing, & operating small businesses, and more.
The first 40 episodes are the Messy Marketplace audiobook. Having peeked behind the curtain at over 10,000 companies, this expanded audiobook-podcast aims to demystify the buyers, the process, and the inevitable emotional journey that is selling a company.
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How to Do Diligence Confidently (Ep. 5)
Emily Holdman and David Cover walk through how to use the Diligence resources found at permanentequity.com and why we hope this project helps more sellers navigate the diligence process confidently.
THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
https://www.permanentequity.com/diligence
CONNECT
Want to connect with Permanent Equity? https://www.permanentequity.com/contact
Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions
Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter
Visit https://www.permanentequity.com/for more
TIMESTAMPS
0:00 Most People Will Only Navigate Diligence Once
1:21 Anyone Should Be Able to Navigate Diligence Confidently
2:16 Resources to Help You Diligence Confidently
3:08 The Checklist
4:33 Building Your Diligence Team
5:59 Essays
6:55 Downloadable Interactive PDF
8:09 Do Diligence Confidently
EPISODE CREDITS
Produced by David Cover
Music by Jees Guy
WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT
Visit https://www.permanentequity.com/ for more
Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter
Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions
Check out our other podcast episodes here: https://www.permanentequity.com/audio
LEGAL DISCLAIMER
This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.
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Building Your Diligence Team (Do Diligence Confidently Ep. 4)
Diligence requires a team effort. In Episode 4 of Do Diligence Confidently: Navigating the Due Diligence Process to a Deal, Emily Holdman and Taylor Hall give tips for how to assemble your team internally and how to hire external support from intermediaries and lawyers.
THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
https://www.permanentequity.com/diligence
CONNECT
Want to connect with Permanent Equity? https://www.permanentequity.com/contact
Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions
Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter
Visit https://www.permanentequity.com/for more
TIMESTAMPS
0:00 Intro & Assembling Your “League of Gentlemen”
1:10 Who In Your Organization Are You Going to Involve?
1:55 Hiring Outside Advisors
6:28 Advice for Hiring a Lawyer
11:43 Advice for Hiring an Advisor or Intermediary
EPISODE CREDITS
Produced by David Cover
Music by Jees Guy
WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT
Visit https://www.permanentequity.com/ for more
Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter
Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions
Check out our other podcast episodes here: https://www.permanentequity.com/audio
LEGAL DISCLAIMER
This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent. -
The Process: From First Call to Close (Do Diligence Confidently Ep. 3)
In Episode 3 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Emily Holdman and Tim Hanson explain what the process of entering into a partnership with Permanent Equity looks like from the introductory call to close.
THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
https://www.permanentequity.com/diligence
CONNECT
Listen to the podcast David mentions on “How to Sell A Business in 2023” https://www.permanentequity.com/content/how-to-sell-a-business-in-2023
Want to start a conversation with Permanent Equity? https://www.permanentequity.com/contact
Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions
Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter
Visit https://www.permanentequity.com/ for more
TIMESTAMPS
0:00 Intro & Three Olds Talking About New Slang
1:41 Step 1: Information Gathering Conversations
3:30 Step 2: IOI (Indication of Interest Letter)
6:54 Step 3: Site Visit(s)
9:15 Step 4: LOI (Letter of Intent)
10:33 Step 5: Diligence
14:05 Step 6: The Business Deal
15:10 Step 7: Purchase Agreement
18:40 Step 8: Close (The Finish and the Starting Line)
20:22 What’s Next?
EPISODE CREDITS
Produced by David Cover
Music by Jees Guy
WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT
Visit https://www.permanentequity.com/ for more
Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter
Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions
Check out our other podcast episodes here: https://www.permanentequity.com/audio
LEGAL DISCLAIMER
This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.
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Navigating Due Diligence to a Deal (Do Diligence Confidently Ep. 2)
Due diligence done right is about building relationships while building the deal. In Episode 2 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Taylor Hall and Tim Hanson explain to David Cover and Sarah George-Waterfield the purpose of diligence, why Permanent Equity approaches it with a posture of being helpful, and why problems found in diligence don’t have to be deal killers.
THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
https://www.permanentequity.com/diligence
CONNECT
Want to start a coversation with Permanent Equity? https://www.permanentequity.com/contact
Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions
Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter
Visit https://www.permanentequity.com/for more
TIMESTAMPS
0:00 Intro & What Is Diligence?
4:29 Advice for Navigating the Due Diligence Process to a Deal
6:37 Help Your Buyer Confidenlty Take Risk
7:29 What Kinds of Problems Kill a Deal?
9:54 Why We Don’t Play the Gotcha Game
12:31 An Intervention for Taylor's Insanity
14:09 Get Things “Cleaned Up”
17:29 How to Build Trust With Your Buyer
21:23 What Happens When Issues Come Up In Diligence
23:36 Why Diligence Can Feel Overwhelming
26:31 What Would Cause a Deal to Die?
27:54 Our Approach to Diligence
30:03 What’s Next?
EPISODE CREDITS
Produced by David Cover
Music by Jees Guy
WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT
Visit https://www.permanentequity.com/ for more
Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter
Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions
Check out our other podcast episodes here: https://www.permanentequity.com/audio
LEGAL DISCLAIMER
This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.
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We've Open-Sourced Our Diligence Process (Do Diligence Confidently Ep. 1)
Due diligence is intense. But it doesn’t have to be mysterious or a gotcha game. In Episode 1 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Tim Hanson and David Cover share why Permanent Equity has open-sourced their diligence process and introduce some of the topics and resources to help sellers and investors navigate diligence confidently.
THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:
https://www.permanentequity.com/diligence
CONNECT
Want to connect with Permanent Equity? https://www.permanentequity.com/contact
Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions
Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore
Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter
Visit https://www.permanentequity.com/for more
TIMESTAMPS
0:00 Why Open-Source Our Diligence Process?
2:26 We Built a Lot of Diligence Resources at permanentequity.com
3:34 Diligence Doesn’t Have to Be That Hard
4:34 Let’s Do Diligence Confidently
EPISODE CREDITS
Produced by David Cover
Music by Jees Guy
WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT
Visit https://www.permanentequity.com/ for more
Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter
Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions
Check out our other podcast episodes here: https://www.permanentequity.com/audio
LEGAL DISCLAIMER
This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent. -
John Marsh: Understanding People - Outside Insights
John Marsh (Marsh Collective, Redemptification Podcast) cares deeply about people. It’s behind his obsession with restoring irreplaceable real estate in small towns across the Southeast, helping couples rebuild marriages and lives, and connecting individuals with each other and with work that fulfills them and fits their talents and ambitions. John talks with Brent Beshore about how his deep care for and commitment to people (and the long journey it took to get there) has affected how he thinks about life, relationships, hiring people, planning projects, and building teams.
LINKS & MENTIONS FROM THIS EPISODE
Watch John & Ash’s story https://faithandco.spu.edu/film-detail/beauty-out-of-brokenness-marsh/
Marsh Collective https://www.marshcollective.com/
Redemptification Podcast http://redemptification.com/
CONNECT
John on LinkedIn https://www.linkedin.com/in/john-marsh-1576069/
Brent on twitter https://twitter.com/BrentBeshore
Brent on LinkedIn https://www.linkedin.com/in/brentbeshore
Visit https://www.permanentequity.com/ for more
Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter
Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions
TIMESTAMPS
0:00 Are We About to Get Marshed?
1:39 When Brent Refused to Meet John
4:22 What Is Marsh Collective & Redemptive Real Estate?
12:35 John’s Story: Beauty From Brokenness
23:52 Nuclear Waste in the Basement of Your Marriage
41:59 Signs of Healthy Relationships
49:46 We’re All Addicts In Some Way
54:06 Tools For Better Relationships
1:08:49 Tools For Better Teams
1:15:59 Belly Flops In Business & Lessons Learned
1:21:18 Living With Joyfulness
EPISODE CREDITS
Produced by David Cover
Additional editing & mastering by Ryan Lipman
Interlude music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley
Outro music by Jees Guy
WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT
Visit https://www.permanentequity.com/ for more
Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter
Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions
Check out our other podcast episodes here: https://www.permanentequity.com/audio
LEGAL DISCLAIMER
This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.
Customer Reviews
Great podcast
Big fan of this podcast. Adds a ton of value to life and business. Highly recommend
Great Podcast for SBO’s
As a small business owner of an engineering consulting firm, I’ve thoroughly enjoyed listening to this podcast. A lot of great discussion and ideas. I really appreciate that they also have a foundation based on Christ which provides the basis and purpose for us. Thanks for your investment in people and your witness. Although you’re not beating people over the head, it permeates through your discussion and decisions. Rob from Mississippi.
Thoughtful and useful
This resource is extremely well produced and thought out. I've thoroughly enjoyed listening to multiple episodes. The book it's based on, The Messy Marketplace, is a valuable resource as well, though you could listen to this podcast and get the book annotated for you including story behind the chapters. Enjoy if you're in the market to buy or sell a business.