89 episodes

Angie Trueblood is a self-made visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work. Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward. If you're tired of doing #allthethings to get known in your niche, it's probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is doable and effective, but she'll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.

Go Pitch Yourself Angie Trueblood

    • Business
    • 4.9 • 70 Ratings

Angie Trueblood is a self-made visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work. Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward. If you're tired of doing #allthethings to get known in your niche, it's probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is doable and effective, but she'll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.

    The Interview-to-Episode Ratio for Business Owners

    The Interview-to-Episode Ratio for Business Owners

    If you're using podcasting as your main visibility mechanism, how do you know when the amount of content you're creating for your own audience is stopping you from getting in front of new audiences?
    Thinking about this question recently (and being a math geek on the quiet) led me to come up with a simple metric.
    The Interview-to-Episode Ratio = # of guest interviews DIVIDED BY the # of episodes published on your own show in a given time period
    This simple metric offers a comparison of the time spent getting in front of new audiences with the time spent producing content for an existing audience. Tracking the number retroactively offers you a snapshot of how you've spent your time, while estimating it for upcoming months allows you time and space to course correct if you feel the number is skewed too far in one direction.
    And, although this metric seems skewed towards podcasters, it can be easily applied to any business-focused content creation.
    Topics covered include:
    The 'Podcast Host Math Problem Of The Day' that I shared on LinkedIn The simple (so simple!) Interview-to-Episode Ratio formula that will show you where you're concentrating your time and energy How to track your activities against your revenue Using this metric to identify other elements that could be affecting your growth How I can help to fix the impact of your podcast hosting and guesting Full show notes and resources: https://thepodwizegroup.com/interview-to-episode

    • 16 min
    Grow Your Show with Adam Adams

    Grow Your Show with Adam Adams

    Growing your podcast is every bit as important as producing it. So I love hearing about the different ways that podcast producers help their clients grow their shows. And my guest today has got some really interesting insights.
    Adam Adams is the founder of Grow Your Show, where he and his team offer a complete service for podcasters who want to have a top-rated show without all the hard work. He also launched  The Podcast On Podcasting which is ranked as a top show for podcasters, so in this conversation, we dig into all the ways that you can grow your own podcast.
    But it's not just a case of spending money on advertising. One of the key parts is having a really clear view of who your listener is. However, you'll need to listen if you want to find out about using "awkward" images to build engagement…!
    Topics covered include:
    How Adam got started in business and podcasting, and the services that Grow Your Show offers How the Grow Your Show team measures success Mine and Adam's experiences with podcast advertising The "hook - story - offer" format for creating content, and how this relates to podcasts, advertising, social media… everything! How dynamic advertisements can disrupt the flow of your podcast, and why this is so important Full show notes and resources: https://thepodwizegroup.com/grow-your-show

    • 53 min
    Video Podcasting and Your CEO Style with Melanie Lippman

    Video Podcasting and Your CEO Style with Melanie Lippman

    Even the most powerful female CEOs can get blocked by the thought of dressing in a way that reflects their success and their style. Too often we wear the clothes we think we should wear, rather than clothes that reflect who we are and allow us to define our own CEO sytle. And as today's guest relates, this isn't superficial. Your clothes play an important role in building your brand as a CEO and thought leader.
    Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male-dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from the Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable, and viewed as a leader.
    I think that the last part - about being viewed as a leader - is super-important. One of my favorite quotes from this interview is, "Who is the person you're aspiring to be, what would they want to feel like, and how would they want to show up?"
    For those of us in the visibility and entrepreneurial space, this is an important subject, not only because of the gradual reopening of face-to-face networking events. As anyone involved in podcasting knows, more and more podcasters are using videos of interviews - either as clips on social media or full interviews. And as Melanie relates, how you present yourself and define your CEO style - online, in podcast video interviews, or face-to-face - sets the tone for future business relationships.
    Topics covered include:
    My own video interview clothing-and-branding fail! What Melanie does with her clients and why it matters The differences between styling for showing up in IRL and on video Melanie's first steps to take if you feel like you're not embodying a CEO style that feels authentic The role that clothes can play in fostering deeper connections Full show notes and resources: https://thepodwizegroup.com/ceo-style

    • 45 min
    Podcast Interviews as Pillar Content

    Podcast Interviews as Pillar Content

    In today's episode, I chat through how you can use your podcast interviews as pillar content. If you find yourself creating content for multiple platforms with no overarching theme, tune in to learn how to use your interviews as content you can repurpose in multiple ways.
    When planning to use podcast interviews as pillar content, it's important to plan for repurposing before you ever send a podcast pitch. What are the types of pillar content that you want to be known for? Once you know that and the types of audiences that are best suited for those topics, you'll be well on your way to leveraging your podcast interviews as pillar content.
    When you decide that your podcast interviews will be the key piece of content that you create, sharing interviews will feel more intentional and likely become more impactful.
     
    Topics covered include:
    Why are podcast guest interviews pillar content? How to plan differently when you're going to use interviews as content Different ways to repurpose your podcast interviews How - and when - to involve the podcast host in your plans How evaluating the topics you are asked to talk about can highlight themes you can use for future content sprints Full show notes and resources: https://thepodwizegroup.com/podcast-pillar-content

    • 28 min
    Pitching for Sponsorships with Jenny Melrose

    Pitching for Sponsorships with Jenny Melrose

    It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching.
    Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting.
    Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.
    There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsorship, they both involve at least two things - knowing your audience and laying the groundwork for a mutually beneficial business relationship.
    Topics covered include:
    How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships How pitching for sponsorship is similar to pitching for podcast appearances - it's all about finding a perfect fit for the audience you're wanting to help How podcast guesting has impacted Jenny's business, and how they manage it internally Full show notes and resources: https://thepodwizegroup.com/pitching-for-sponsorships

    • 34 min
    Referral Networking through Podcast Guesting

    Referral Networking through Podcast Guesting

    Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL.
    At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we'd doubled the number of attendees compared to the first event - and we'd done it with a minimal marketing push.
    How did we manage this? By using the referral networking possibilities of podcast guesting.
    In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts - including getting precise about the shows that you target and how you can make sure that you're the person that hosts think of when someone has a problem in their business that you can solve.
    Topics covered include:
    The reasons why I am evaluating the ROI of face-to-face, in-person networking events How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network The three things you should assess in order to maximize the referral networking opportunities of podcast guesting How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting Full show notes and resources: https://thepodwizegroup.com/referral-networking

    • 25 min

Customer Reviews

4.9 out of 5
70 Ratings

70 Ratings

ShaniceJM ,

So many GEMS!

Angie drops so many gems on this podcast!

MrsDollyMama ,

So happy I accidentally found this show!

Angie (

TandemVA ,

Podcast Pitching Guru

Angie has the ability to make you feel comfortable even when you are doing the thing most outside your comfort zone PODCAST PITCHING/GUESTING. She is a wealth of knowledge and a pillar of support. A must listen for anyone who is considering or pursuing podcast guesting. You can do it!

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