The Life by Design Business Podcast

Claire Nicole Stansfield
  • 5.0 (5)
  • Entrepreneurship
  • Updated Weekly

The Life by Design Business Podcast by Claire Nicole Stansfield will bring you inspiration, motivation, strategy and everything in between!

  1. Aug 10

    Two of the most underutilised and simple strategies that will help you double your sales.

    What if your next client isn't hiding in the algorithm, but is already connected to your business? In this episode of Life By Design, Claire shares two of the most overlooked yet powerful marketing strategies for attracting more clients.  In this episode you'll learn: One of the most valuable assets in today's trust recession  How to start using it effectively today. How to have your clients bringing you leads. Why referrals work best as part of a complete marketing ecosystem Free Resource Strategic Testimonial Builder, including the exact email templates and questions she uses to collect powerful, conversion-focused client testimonials. Connect with Claire Instagram: @clairenicolestansfield www.clairenicolecoaching.com If you enjoyed this episode… Please subscribe, leave a five star review and share this episode with another business owner who would benefit. Your support helps more women build profitable businesses that give them a true Life By Design.

  2. Aug 9

    (Part 2) The secrets behind my exceptionally high converting funnels (52%-70%)

    _*]:min-w-0 gap-3 [&_>_*:last-child]:mb-0 print:block print:[&_>_*_+_*]:mt-3 font-claude-response">  What's driving the sales is everything happening around it these funnels, an entire ecosystem, and what is really making people buy in 2026. I'm sharing exactly how I track and adjust both funnels behind the scenes (and why "set it and forget it" is one of the most expensive lies in online business), how many touchpoints it actually takes to turn a cold lead into a client right now, and I'm closing with a real client story that shows exactly what happens when all of this comes together: she signed her contract and paid her first installment within less than an hour of getting on a call with me. This episode is for you if: You've built a funnel (or several) and you're still wondering why leads aren't turning into paying clients You're chasing likes and comments instead of the metric that actually pays your bills You're stuck in the "friend zone" with your audience, they love your content, but nobody's asking how to pay you You built your business around "set it and forget it" and you're watching the results slip You want to understand why 2026 buyers need so many more touchpoints than they used to, and what that means for your marketing You're ready to stop feeling chained to social media and build something that brings you consistent leads instead What you'll learn in this episode: How I actually monitor and adjust both of my funnels week to week, and why "passive" doesn't mean "hands off" The real reason people buy, and why it has almost nothing to do with the funnel itself How many touchpoints it actually takes to move someone from cold lead to client in 2026, and how much that number has changed The "Kumar" story, and what it reveals about the gap between marketing attention and marketing trust Why chasing likes and comments is the wrong game, and what to focus on instead The full story of a client who signed and paid within an hour of getting on a call with me, and exactly what had already happened before that call ever started This is part two of a two-part series. If you haven't listened to part one yet (the funnels, the stats, and why conversion rate alone is misleading), go back and start there first. If you want support building this kind of high-converting, fully connected ecosystem in your own business, I've currently got 2 spaces open in my  small coaching roster, one starting now, one in September to help you reach consistent 10k-20k months. Book your free coaching consultation

  3. Jul 31

    The Secrets Behind my exceptionally high converting funnels (52%-70% landing page conversion rate is just the start.) from cold traffic (Part 1)

    I'm pulling back the curtain on the two funnels running in my business right now — one converting at 50-52%, the other consistently at 70%. Industry standard is around 30%. Before you assume the higher number wins, listen in — I'm breaking down exactly why the "lower converting" funnel is often the one bringing me clients faster, and what's actually behind numbers like these. This episode is for you if: You're doing all the things, posting content, building funnels, running ads and it still isn't converting into leads and clients. You feel like you need to be chained to social media whether to post or searching for answers. You've watched someone far less qualified than you make the sales, while your discovery calls end in "you're too expensive." You know your skill set inside out, but marketing and sales isn't your zone of genius, and you can feel there's a gap. You're relying on AI to write your copy and wondering why it isn't landing the way you hoped. You're ready to stop hiding in plain sight and start getting seen, booked, and paid what you're worth. What you'll learn in this episode: The two funnels I run, what each one is actually for, and why building one funnel to do every job is where most business owners go wrong Why conversion rate alone is misleading, and how to think about it, The real numbers: 50-52% and 70% conversion against a 30% industry standard, plus my open rates, click-through rates, and ad costs What's really behind those numbers, and why AI still can't write the kind of copy that converts like this . The gap most brilliant service providers don't realise is costing them clients How this same skill set has taken my clients from no sales to fully booked, and from £1-2k months to consistent £10-20k months Mentioned in this episode: Grab my Strategic Testimonial Template Builder — swipe files and a plug-and-play template to turn your past client work into testimonials that actually sell https://clairenicolecoaching.com/showcase-organic/ Join Magnetic, my live messaging masterclass plus Q & A, on August 4th. Message me @clairenicolestansfield on Instagram for the link. Ready for support building funnels that bring you warm leads and clients? Book a free 35-minute consultation, link in show notes. No obligation to hire me. Coming next week — Part 2: how these funnels connect into one ecosystem, why touch points matter more than ever in 2026, and a client story that ties it all together.

  4. Jul 2

    From 26.7% to 57.4% The feedback doubling my clients conversions.

    Are you creating a freebie or running a masterclass and not getting the attendees you'd like?  Have a gut feeling you are running traffic to messaging that isn't converting? Getting clicks on your landing page but people aren't giving you their email address? Are you not getting the leads and sales you want for your offers, so you always feel like you need to create something new? If you're wondering where you're going wrong, then this episode is for you! Because here's what I see again and again. It's rarely the offer that's the problem. It's the messaging and the copy wrapped around it. And those are the hardest things to spot when you're so close to your own work. In this week's episode of Life by Design, I'm literally reading the feedback I've recently left on my clients' copy — the subtle tweaks and adjustments that are seeing them get above industry standard conversions and results like that. This episode is for you if: You're getting clicks but not sign ups, and you don't know why You've been blaming your offer when something tells you that isn't really it You're creating content and showing up but it isn't converting the way it should You want to know what intentional, high converting copy actually looks like You want more people arriving on calls already excited and ready to work with you In this episode you'll discover: The one section of your landing page you need to get right and the mistake most people are making right there Why being too top line about your client results could be quietly costing you conversions The thing missing from most sales pages that makes people feel seen, held and ready to buy Why talking about half a transformation could be doing your offer a disservice The copy mistake I'm seeing everywhere right now that is eroding trust faster than most people realise The simple design fix that I can pretty much guarentee will dramatically increase your sign up rate, especially helpful if you are running ads. Ready to find out if your messaging is doing its job? Book your free 35-minute no obligation consultation and we'll talk about where you are in your business, what your goals are for the rest of the year, and exactly how I can support you to get there faster and with more ease.

  5. Jun 15

    Everyone Needs This Simple Strategy To Build Trust And Attract Leads Right Now (And Most Businesses Aren't Using It)

    Over the last couple of years there's been a trust recession online. Buyers are more sceptical, the online space is loud with Ai slop. And many business owners are finding that the things that used to work aren't working as well as they once did. Yet there is one simple strategy that has helped me build trust across all four of my businesses for almost 30 years to create demand, it helps build a sustainable business, and until now I have only shared this with my clients. It's helped me attract more leads, convert more sales, raise my rates. And build businesses that were in demand. The surprising part? Most business owners aren't using this simple strategy properly, and they're sitting on a goldmine of opportunity without even realising it. I see talented service providers every day who know they're brilliant at what they do. Their clients are getting incredible results. Yet the people sitting right in front of them still aren't seeing the full value of what they do. In this week's episode of Life by Design, I'm talking about one of the most overlooked trust building assets available to service providers right now and why I believe every business owner should be making it part of their marketing ecosystem. This episode is for you if: • You want your marketing to build more trust to get more people in your DM's enquiring. • You feel like your work deserves more attention than it's getting. • You know your clients get great results,  and you wish more people knew how good you are. • You're looking for ways to stand out in a crowded market. • You want more people arriving on sales calls already excited about working with you. • You're thinking about raising your rates and want people to better understand the value of what you do. In this episode you'll discover: • Why trust has become one of the most valuable assets in business right now. • The overlooked strategy most business owners aren't using effectively. • Why this simple approach has been part of my businesses for almost 30 years. • How it supports lead generation, sales and conversions. • The role it plays in helping people see the value of your work. • Why it can become one of the hardest working assets in your marketing ecosystem to create demand and fill your offers. Free Resource I've put together my proven plug and play Strategic testimonial template for you for free that I've been using for decades across my companies to collect testimonials that feature on all my main marketing channels.  Here's what you'll get to use today. FREE Strategic Testimonial Template Pack to help you put this strategy into action. Grab your free copy here. www.clairenicolecoaching.com/showcase/ Inside you'll find my exact request email, swipe files, strategic questions and framework so you can start using this in your business straight away.

  6. Jun 8

    The exact feedback I'm leaving on my clients copy to help them fill out their offers in 2026.

    I see so many brilliant business owners working incredibly hard and not getting the results they want, and it's because they hav't caught up with what people are craving. In this week's episode of Life by Design, I'm sharing something I've been noticing, that I've been  supporting my clients to solve beacuse the businesses getting attention right now aren't necessarily the ones producing the most content.  They're the ones creating connection, experiences, and sharing their unique perspectives. Their stories and what they believe to be true. and specifically what they're navigating right now, not 5 years ago.   I share with you the most common feedback I'm giving on my clients Google doc too. In this episode we talk about: • Why so many business owners feel invisible online • The power of stories, perspective and lived experience • People buy from people and what this means for your marketing • How to create deeper connection with your audience Book a free coaching consultation   and learn how I can support you to grow and scale your dream business without abondoning yourself in the pursuit of your goals.

  7. May 29

    This Overlooked Strategy Is Helping Me And My Clients Fill Our Offers Faster Right Now

    This Overlooked  Strategy  Is Helping Me And My Clients Fill Our Offers Right Now Are you thinking "I'm working so hard. Why isn't this working?" You're showing up, Creating content, Sending emails. Running masterclasses, Launching offers. Trying all the things. Yet somehow the results don't  match the effort you're putting in. When that happens, it's easy to assume something is broken. It's easy to convince yourself you need a new offer, a new strategy, a new niche, or a completely different plan. But what I've seen from my high touch, high level 1:1 coaching and small roster of clients is most often than not  that's not actually the problem! What if the thing that's keeping you stuck is so much more straight forward? In this week's episode of Life by Design, I'm sharing the game changing strategy that helps me and my clients fill our offers faster, make better decisions, and stop wasting time fixing the wrong things. It's a strategy that most business owners completely overlook and the successful ones know about and are supported with. This episode is for you if: • You're putting in the work but not seeing the results you want • You're starting to wonder whether your business is actually working • You keep changing direction because nothing seems to be gaining traction • You're constantly looking for the next strategy, course, or idea • You want more sales, more clients, and more confidence in your decisions Inside this episode you'll discover: • The mistake most business owners make when results aren't happening fast enough Where your sneaky brain is likely having you focus on the wrong things • How to identify what's actually working in your business • The hidden opportunities sitting right in front of you • Why data tells a very different story from the one your brain is creating If you've been feeling frustrated, stuck, or wondering why all your effort isn't translating into more clients and sales, this episode is one you don't want to miss. Ready For A Fresh Perspective? The women I work with are smart, experienced, talented, and excellent at what they do. They don't need more information. They need clarity on what's actually keeping them stuck and support to apply the information in a way that gets them results and saves them time. I've helped clients go from zero and £2.5K months to consistent £10K to £18K months, fill their offers, raise their rates, launch scalable programmes, and create more predictable revenue. Often the breakthrough isn't doing more. It's focusing on the right thing. If you'd like support identifying what's working, what's not, and what needs to happen next to reach your goals faster, book a free coaching consultation. We'll look at where you are now, where you want to be, and the specific opportunities inside your business that could unlock your next level of growth. Book your free consultation here

  8. May 15

    The hidden cost of hyper self awareness

    This week's episode of Life by Design is for the high achieving business owner who is constantly making herself wrong. The woman doing the mindset work. The journalling. The therapy. The personal development. The woman who is deeply self aware and always looking inward to see what she needs to fix. Because sometimes… it isn't a mindset problem. Sometimes the problem is that you've become so conditioned to believe that you are always the problem. In this episode, I'm sharing a powerful conversation I had with a client recently that completely shifted the way she saw herself, her work, and the pressure she was placing on herself every single day. We talk about perfectionism, over self monitoring, nervous system pressure, flow energy, and why so many women in business are trying to force themselves to work in ways that simply are not supportive for them. I also share: • Why high achievers can end up suffocating their own creativity • How constant self correction creates stress in the body • The hidden cost of always trying to "improve yourself" • Why the presenting problem in business often isn't the real problem • The importance of solving the right problems in your business • How women's energy naturally fluctuates throughout the month and why that matters • The shift from pressure and judgement into self trust and allowing • Why personalised support helps you move through patterns so much more quickly This episode is also a reminder that building a successful business does not have to come from constant pressure, hyper vigilance, or making yourself wrong. There is another way. A more sustainable way. A way that allows you to create success without self abandonment. If this episode resonates with you and you feel ready for high level, personalised support inside your business, I'd love to invite you to book a free coaching consultation. We'll talk about where you are in your business, where you want to go, what's actually keeping you stuck, and how I can support you to reach your goals with more clarity, ease, structure, and support. You can book your free consultation using this link Coaching Enquiries: claire@clairenicolecoaching.com

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The Life by Design Business Podcast by Claire Nicole Stansfield will bring you inspiration, motivation, strategy and everything in between!

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