The Headliner Podcast: Discovery and Marketing

Headliner
  • 5.0 (5)
  • MARKETING
  • UPDATED MONTHLY

Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what's working (and what's not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarter—not harder. Whether you're just starting out or ready to take your audience to the next level, we'll help you cut through the noise and grow with confidence with Headliner.

  1. 5D AGO

    Love Your Podcast: 5 Tips for Podcast Growth

    Valentine's Day is almost here, making it the perfect time to show your podcast some love! In our latest episode, we share creative strategies to promote your podcast and engage your audience. From leveraging YouTube for discoverability to the power of captions, there's a lot of little things you can do to help remind your show just how much you care. Happy Valentine's Day; now go show your show some love!  (00:00) Introduction to showing your podcast some love (01:18) Why YouTube is essential for podcast discoverability (05:45) The impact of AI on YouTube and podcasting (09:30) The power of captions and transcripts (13:10) Exploring new social media platforms (17:45) Engaging with your audience for growth (21:00) Investing in your show, think paid podcast promotion (25:30) Final thoughts on loving your podcast! Show notes created by Headliner AI. Create show notes, transcripts, and more at https://eddy.headliner.app

    23 min

  2. JAN 22

    Do you need a podcast? How to grow your brand with podcasts!

    In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth! We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y. Headliner also outline the pros and cons of podcasting, discussing time commitments and editing challenges, while also highlighting the immense ROI potential for brands. Whether you're starting a podcast or revitalizing an existing one, this episode is filled with actionable advice to navigate the podcasting landscape effectively. Join us for this enlightening discussion and discover how to harness the power of podcasting for your brand!   (00:00) How to promote your podcast (00:28) How to use a podcast to grow your brand (01:57) Podcasts are REALLY popular (07:24) Metrics, returns, and KPIs (11:18) B2B podcasts vs. branded podcasts (14:33) Starting a podcast is a great way to inject new audiences into your brand (20:15) How to cut through the noise in podcasting (24:01) Podcasting is really good for brands (25:34) Podcasts as content repurposing machines    Show notes created by Headliner

    29 min

  3. 12/18/2025

    Podcasting Predictions for 2026: How to grow your show in the New Year

    Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it's clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions. As we wrap things up, we also stress the need to build a strong community and explore different ways to make money in the ever-changing podcast world. This episode is full of great advice for anyone looking to stay ahead in podcasting!  (00:00) About six to seven out of ten podcast listeners are Gen Z (00:37) We're looking ahead because podcasting is the future (01:15) Video is going to be at the top of the 2026 pod trends list (02:09) Spotify and YouTube are increasing their investment in video for podcasters (06:20) Off-app podcast discovery...what is it? (09:01) Discovery with paid podcast promotion (10:41) Okay, so now can we talk about the super fun optimization stuff (14:18) Make the transition from podcast to video to grow your audience (16:52) Optimize your content (18:34) Many podcasters focus in on building their community first before monetizing (22:38) Final thoughts and closing remarks Show notes created by Headliner

    25 min

  4. 11/25/2025

    Reheat Your Podcast Leftovers: Turn Old Episodes Into New Growth

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season. Nicholas and Elissa share fun ways to "reheat" your content, from resharing clips on social media to using Headliner's new automatic clip feature for easy promotion. They stress the importance of staying visible in the podcasting world and how reposting older content can hook both newbies and loyal fans. Plus, they dive into the benefits of transcripts and captions, which boost accessibility, SEO, and audience retention. With a treasure trove of tips and tools, this episode is packed with actionable advice to help you make the most of your podcast this holiday season and beyond. Don't miss these insights that will inspire you to dig into your back catalog and showcase the best of your podcasting journey! (00:00) Nicholas and Elissa host the Headliner podcast (00:31) This week's podcast is about using leftovers to grow your podcast (01:34) Reheating your podcast back catalog to boost audience growth (06:03) Headliner's Automatic Clips for Back Catalog feature (07:32) Getting automated clips during the holidays can help pad your content calendar (09:35) Reformat old podcasts - hint, try Eddy! (12:49) 'Bake' in some captions (15:26) Sharing is caring when it comes to podcasting! (17:07) Posting regularly keeps your feed active and your audience engaged (18:56) There are lots of tools out there that can help you grow your podcast Show notes created by https://headliner.app

    22 min

  5. 10/23/2025

    The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence. Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching thumbnails that act like billboards for your content. They also explore the value of metadata, including chapters for better navigation and SEO optimization, ensuring your podcast reaches the right audience. Additionally, they touch on the importance of community engagement through features like YouTube Shorts and community posts, which can help maintain audience interest even between episodes. With insights on leveraging analytics to refine your strategy, this episode is packed with actionable advice for podcasters looking to grow their reach on YouTube. Don't miss out on these valuable insights to help you effectively promote your podcast on one of the world's largest platforms! (00:00) Get your podcast on YouTube. (00:32) YouTube released what they're calling the definitive guide to creating engaging podcast content (01:25) Podcasting on YouTube (02:04) The good, the better, and the best (08:03) Tips for making YouTube thumbnails (12:31) One thing that's really important to YouTube is to make sure videos are navigable by adding chapters (16:18) YouTube shorts allow you to link your podcast to other platforms (23:25) Use YouTube to grow your podcast Show notes created by https://headliner.app

    24 min

  6. 10/09/2025

    YouTube's New Features for Podcasters: Why You Should Jump In Now!

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa explore YouTube's exciting new features for podcasters in 2026. They discuss how these tools aim to simplify podcasting and why creators should take advantage of YouTube's growing investment in the medium. From AI-enhanced editing to expanded thumbnail testing, Nicholas and Elissa break down the benefits of these updates to help podcasters reach a wider audience. With over 1 billion monthly podcast listeners on YouTube, they stress the importance of starting now to enjoy the advantages of early adoption. They also share practical tips for establishing a presence on YouTube, including creating a podcast playlist, optimizing file names, and using Headliner's tools for smooth content transformation. Additionally, they highlight the value of audience engagement through YouTube's comments to build community and grow your channel. Don't miss this insightful episode that will help you navigate the evolving landscape of podcasting on YouTube!   (00:00) YouTube announced a bunch of new features for podcasters in 2026 (01:52) Transform audio to video with audiograms (02:20) YouTube is increasing its investment in podcasting with new tools and features (06:15) YouTube is massive for podcasting already (09:50) Getting started with YouTube is super easy.  (15:06) Get on YouTube as soon as possible   Show notes created by https://headliner.app

    16 min

  7. 09/25/2025

    Should you make the jump to video? Why video is great for podcast growth and discovery.

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement. They also address the challenges of video editing and the technical aspects involved. This episode is filled with insights to help you decide if it's time to elevate your podcast! Want to learn even more? Check out our latest blog: https://www.headliner.app/blog/2025/09/25/video-for-podcasts-and-how-to-make-video-easy/ (00:00) Intro (00:56) Why should our listeners pivot to video? (06:57) You can use social video to boost your podcast sales and promotion (09:13) Cons for video (14:50) It can be daunting, but that doesn't mean it is (15:44) So should you pivot to video? (18:35) Having a video component opens up additional discovery avenues for podcasts Show notes created by https://headliner.app

    24 min

  8. 08/26/2025

    How Guests Spark Engagement: The Perfect Match for Podcast Growth

    In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift's headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans. With stats that hit harder than a breakup ballad, they reveal how Taylor's episode grew viewership by 600% and broke records for live podcast audiences. But you don't need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand reach, build credibility, and spark real engagement. From scouting the perfect match (hello, micro-influencers) to promoting episodes so your audience says "I do," this episode is packed with practical tips and clever takeaways. Tune in to learn why inviting guests onto your show isn't just a nice touch—it's the perfect match for podcast growth. (00:00) Intro (00:30) Say "Yes" to Guests  (01:57) When Taylor Said Yes – Swift's New Heights debut boosted viewership 600% (04:15) Expanding the Guest List  (07:06) Credibility: The Real Rock on the Finger  (12:04) A Love Story with Guests (14:28) Micro-Influencers, Major Spark  (16:18) Finding The One (17:35) Making the Most of "I Do" – Best practices for maximizing guest appearances (21:22) Happily Ever After (With Guests) – Final thoughts on why every podcaster should try it

    23 min
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About

Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what's working (and what's not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarter—not harder. Whether you're just starting out or ready to take your audience to the next level, we'll help you cut through the noise and grow with confidence with Headliner.

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