The Headliner Podcast: Discovery and Marketing

Headliner
  • 5.0 (5)
  • Marketing
  • Updated Monthly

Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what's working (and what's not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarter—not harder. Whether you're just starting out or ready to take your audience to the next level, we'll help you cut through the noise and grow with confidence with Headliner.

  1. May 21

    What is PodFade? Strategies for Sustainable Podcasting Success

    In this episode of The Headliner Podcast, Nicholas and Elissa tackle a pressing issue facing many podcasters: the phenomenon of "podfade." What exactly is pod fade, and why do so many creators find themselves falling into this trap? Drawing inspiration from a blog post with Podground.io, they delve into the reasons behind why podcasters quit and how to build a sustainable approach to keep the passion alive. With statistics showing that only 1% of new podcasts continue to produce episodes after their first year, it's clear that podcasting is no easy feat. Nicholas and Elissa share their personal experiences with pod fade, discussing the challenges of consistency, the emotional toll of isolation, and the pressure to adapt to new formats like video. They emphasize the importance of community support and practical strategies to maintain momentum, including setting up systems, using templates, and repurposing content effectively. Whether you're facing a pod dip or looking to avoid it altogether, this episode is packed with insights and actionable tips to help you sustain your podcast journey and keep the creative spark alive. Blog: https://www.headliner.app/blog/2026/05/04/why-podcasters-quit-how-to-keep-going/ (00:00) Intro (00:25) What is Podfade?  (06:22) How to avoid podfade. Learn how to build a sustainable approach to podcasting (07:49) Finding community as podcasters (10:11) Building a system that grows with you (16:48) Podcasting is hard! Here's how to manage it  (18:21) How to repurpose podcasts into content for growth (22:22) Final thoughts and wrap up Show notes created by Headliner AI. Create show notes, transcripts, and more at https://eddy.headliner.app

    23 min

  2. Apr 24

    Audio vs. Video Podcasting: How to Grow as Audio-Only Podcast

    Discover why being a 'faceless podcaster' is not only possible but can also lead to success. Audio-first podcasts are far from dead, and in many cases, they are still exactly what listeners want. In this episode of The Headliner Podcast, Nicholas and Elissa tackle one of the biggest questions in podcasting today: can you still succeed without being on camera? With platforms like Netflix, Hulu, and YouTube pushing video harder than ever, many creators feel pressure to become "video podcasters." But the data tells a more nuanced story. We break down recent findings from Sounds Profitable and Triton Digital showing that a meaningful share of podcast audiences still prefer audio, and many consume podcasts exclusively through listening. Prompted by a question from listener Lillian, we explore what this shift really means for independent podcasters and why chasing views on a single platform can distract from what matters most: growing your total audience across podcast apps, social media, newsletters, and owned channels. You'll also get practical strategies for thriving as an audio-first creator, including how to use audiograms, optimize titles and show notes for SEO, expand discoverability on YouTube without full video production, and decide when video is worth the investment. Whether you're a faceless podcaster by choice or simply not ready to add cameras to your workflow, this episode is your reminder that success does not require video. It requires strategy. If you've been wondering whether to stay audio-only, experiment with video, or do both, this conversation will help you make the smartest move for your show. Chapters: (00:00) Intro (01:15) Can audio-first podcasters succeed? (02:45) The relevance of audio in a video-centric world (06:10) Listener statistics from Sounds Profitable (09:30) The concept of faceless podcasts (12:00) Understanding your audience metrics (15:20) Strategies for promoting audio-only podcasts (18:00) The role of audiograms on YouTube (21:45) Exploring social media engagement (25:00) Final thoughts on audio-first podcasting Show notes created by Headliner AI. Create show notes, transcripts, and more at https://eddy.headliner.app

    31 min

  3. Apr 2

    Is there too much competition in podcasting? How to brand podcasts and make your show stand out

    Podcasting is competitive, but is it oversaturated? We'd argue no. This week's we're drawing comparisons between podcasting and other, more 'saturated' creative outlets to learn how creators brand themselves and grow, despite the odds.  Learn how to market and brand podcasts while getting tips and tools along the way to help you grow your podcast. For deeper dives on guesting and paid podcast promotion, listen to these episodes: Guesting Paid Podcast Promotion   Chapters:  (00:00) Intro (00:28) Today, we'll discuss marketing and branding for podcasting (01:08) Is there too much competition in podcasting?  (09:58) Tools to help you build your podcast niche (11:35) Tips for growing a podcast brand (16:09) Consistency is key in podcasting (23:28) Chat about paid podcast promotion (27:47) Focus on your niche and your overall brand Show notes created by Headliner AI. Create show notes, transcripts, and more at https://eddy.headliner.app

    29 min

  4. Mar 19

    Navigating the HLS Update: What Podcasters Need to Know About Apple's Latest Move

    What is Apple's HLS and video announcement? What does it really mean for podcasts?... In the ever-evolving world of podcasting, staying up-to-date with the latest technologies is crucial for podcasters looking to enhance their content and reach. In our latest episode, we dive deep into the recent Apple update regarding HTTP Live Streaming (HLS) and its implications for the podcasting community.  So, what exactly is HLS? Tune in and find out! Apple HLS update represents a significant step forward for the podcasting industry, especially in the realm of video content. Whether you're a seasoned podcaster or just starting, understanding these changes and how to leverage them can set you apart in a competitive landscape. Tune in to our latest episode to get all the details and insights that will help you navigate this exciting new territory in podcasting!  Chapters:  (00:00) Introduction to the Apple HLS update (01:30) What is HTTP Live Streaming (HLS)? (05:15) The rise of video podcasting (10:00) How HLS improves user experience (15:45) The importance of analytics in podcasting (20:30) Dynamic ad insertion and monetization concerns (25:00) What this means for podcasters using video (30:00) Final thoughts and looking ahead Show notes, including chapters, generated by https://eddy.headliner.app

    27 min

  5. Feb 19

    Headliner's Guide to Paid Podcast Promotion: What is it and Why you Should Consider Investing in Your PodcastHeadliner's Guide to Paid Podcast Promotion: What is it and Why you Should Consider Investing in Your Podcast

    In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers. Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in today's competitive space alongside owned and earned media. The episode covers various paid promotion methods, from host-read ads to social media campaigns, and explains how these can effectively target the right audience. Tracking metrics and ensuring IAB compliance are also highlighted as essential for measuring success. Addressing misconceptions around paid promotion, the hosts encourage podcasters to view these strategies as a way to enhance their work, not diminish authenticity. By investing in paid promotion, podcasters can expand their reach and build a loyal listener base. Headliner reminds podcasters that the podcasting journey is about growth. A plateau is an opportunity to regroup and push forward. If you're feeling stuck, this episode offers valuable insights and practical advice on leveraging paid promotion to elevate your podcast. Tune in and prepare to tackle your next challenge! (00:00) Intro!  (00:45) What is paid podcast promotion?  (01:56) Why would we do paid advertising? (02:29) Hitting a 'growth plateau' with podcast (05:06) Podcaster POV: Paid podcast promotion is... (09:53) Headliner and Sounds Profitable Paid Podcast Promotion Landscape (12:52) In podcasting vs. out-of-podcasting (off platform advertising) (16:45) Targeting listeners and ad tech (18:16) More on advertising off platform (23:21) What to look for in tools that help  (27:30) Measuring success. Understanding KPIs...listens, plays, and metrics (31:18) Headliner's Podcast Promo  (34:30) Questions? Let us know! Email support@headliner.app, leave a comment, or DM us @headlinerapp Show notes created by Headliner

    35 min

  6. Feb 12

    Love Your Podcast: 5 Tips for Podcast Growth

    Valentine's Day is almost here, making it the perfect time to show your podcast some love! In our latest episode, we share creative strategies to promote your podcast and engage your audience. From leveraging YouTube for discoverability to the power of captions, there's a lot of little things you can do to help remind your show just how much you care. Happy Valentine's Day; now go show your show some love!  (00:00) Introduction to showing your podcast some love (01:18) Why YouTube is essential for podcast discoverability (05:45) The impact of AI on YouTube and podcasting (09:30) The power of captions and transcripts (13:10) Exploring new social media platforms (17:45) Engaging with your audience for growth (21:00) Investing in your show, think paid podcast promotion (25:30) Final thoughts on loving your podcast! Show notes created by Headliner AI. Create show notes, transcripts, and more at https://eddy.headliner.app

    23 min

  7. Jan 22

    Do you need a podcast? How to grow your brand with podcasts!

    In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth! We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y. Headliner also outline the pros and cons of podcasting, discussing time commitments and editing challenges, while also highlighting the immense ROI potential for brands. Whether you're starting a podcast or revitalizing an existing one, this episode is filled with actionable advice to navigate the podcasting landscape effectively. Join us for this enlightening discussion and discover how to harness the power of podcasting for your brand!   (00:00) How to promote your podcast (00:28) How to use a podcast to grow your brand (01:57) Podcasts are REALLY popular (07:24) Metrics, returns, and KPIs (11:18) B2B podcasts vs. branded podcasts (14:33) Starting a podcast is a great way to inject new audiences into your brand (20:15) How to cut through the noise in podcasting (24:01) Podcasting is really good for brands (25:34) Podcasts as content repurposing machines    Show notes created by Headliner

    29 min

  8. 12/18/2025

    Podcasting Predictions for 2026: How to grow your show in the New Year

    Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it's clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions. As we wrap things up, we also stress the need to build a strong community and explore different ways to make money in the ever-changing podcast world. This episode is full of great advice for anyone looking to stay ahead in podcasting!  (00:00) About six to seven out of ten podcast listeners are Gen Z (00:37) We're looking ahead because podcasting is the future (01:15) Video is going to be at the top of the 2026 pod trends list (02:09) Spotify and YouTube are increasing their investment in video for podcasters (06:20) Off-app podcast discovery...what is it? (09:01) Discovery with paid podcast promotion (10:41) Okay, so now can we talk about the super fun optimization stuff (14:18) Make the transition from podcast to video to grow your audience (16:52) Optimize your content (18:34) Many podcasters focus in on building their community first before monetizing (22:38) Final thoughts and closing remarks Show notes created by Headliner

    25 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what's working (and what's not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarter—not harder. Whether you're just starting out or ready to take your audience to the next level, we'll help you cut through the noise and grow with confidence with Headliner.

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