smj: school marketing journal

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The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

  1. 235: Why should I choose your school? - Interview with Brendan Schneider

    5D AGO

    235: Why should I choose your school? - Interview with Brendan Schneider

    School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin Many school leaders feel they are doing 'all the right things' in marketing – posting consistently, investing in digital, telling their story – yet their school is still not being chosen by prospective parents. In this interview, Brad speaks with digital marketing practitioner Brendan Schneider about the real issue behind underperforming marketing – relevance. They discuss why differentiation is leadership work, how digital marketing simply amplifies unclear positioning, and a simple leadership exercise to uncover whether your team can clearly answer the question parents ask: 'Why your school?' Episode Links: SchneiderB Media Get in touch at smj@imageseven.com.au

    20 min
  2. 234: First principles

    FEB 5

    234: First principles

    School Marketing Journal with Brad Entwistle, Andrew Sculthorpe and Belinda McCubbin The first episode for 2026 sees Belinda 'Bel' McCubbin welcomed as a regular voice, sharing what's changing in schools this year. The trio introduce two new formats: a termly deep dive interview with experienced school Heads and a 92-second mini stories capturing testimonials of common problems faced by Heads and how to move forward. The main conversation centres on first principles, and why they matter when teams are busy, yet outcomes remain unimproved. Get in touch at smj@imageseven.com.au

    17 min
  3. 233: Closing the gap between insight and action – Part 2

    11/27/2025

    233: Closing the gap between insight and action – Part 2

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this follow up to episode 232, Brad and Scully focus on how Heads can turn understanding into meaningful activity that changes behaviour or perception for your audience. They explore how to define success before acting, choose the right measures and build simple systems that keep teams aligned. The conversation highlights how structure prevents drift and sustains momentum through the term. The duo discusses practical steps for maintaining momentum and ensuring insights create meaningful improvement for families and staff. Get in touch at smj@imageseven.com.au

    18 min
  4. 232: Closing the gap between insight and action – Part 1

    11/20/2025

    232: Closing the gap between insight and action – Part 1

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Despite having more data and reports than ever, many schools still struggle to turn insight into meaningful change. Brad and Scully explore why execution often stalls through vague direction, thin ownership and weak inspection, and outline how Heads can close the 'strategy-execution gap'. They share practical examples across enrolment, communication and brand delivery, demonstrating how clarity, cadence and single-point ownership can transform insight into visible, day-to-day behaviour change.   Get in touch at smj@imageseven.com.au

    17 min
  5. 231: The enrolment journey – Interview with Anthony McCausland

    11/13/2025

    231: The enrolment journey – Interview with Anthony McCausland

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Parents are becoming far more sensitive to how schools communicate fees, and fee transparency is now one of the top factors shaping enrolment decisions. In this interview episode, Brad is joined by Anthony McCausland, Founder and CEO of Feesable, to discuss new national insights from the School Fees in Australia: 2025 Report. They explore how Gen Z parents are reshaping expectations, why clarity and simplicity build trust and retention, and the practical steps Heads can take to modernise fee communication and strengthen every stage of the enrolment journey.   Episode Links School Fees in Australia: 2025 Report – Feesable  Get in touch at smj@imageseven.com.au

    16 min
  6. 230: How Heads build marketing maturity

    11/06/2025

    230: How Heads build marketing maturity

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Heads feel like they're constantly firefighting. In this episode, Brad and Scully discuss how to replace that reactive cycle with calm and confident leadership through marketing maturity. They explore how disciplined systems create clarity, resilience and trust across your school and outline five practical steps to embed structure, align marketing with strategy and lead with confidence – building stability that lasts beyond any single person or change. Get in touch at smj@imageseven.com.au

    18 min
  7. 229: Attracting staff – Interview with Sue Ellson

    10/30/2025

    229: Attracting staff – Interview with Sue Ellson

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Brad speaks to Sue Ellson, independent LinkedIn Specialist and career development author, to discuss how schools can attract and retain quality staff in a competitive employment landscape. Sue shares practical ways to build a stronger professional presence online, position your school as an employer of choice, and use LinkedIn to reach candidates. Together, they explore how Heads can shape staff attraction strategies that align with a school's values, strengthen culture and enhance reputation.   Get in touch at smj@imageseven.com.au

    20 min
  8. 228: The Head's guide to managing message drift

    10/23/2025

    228: The Head's guide to managing message drift

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Even the strongest school brands can lose clarity through slow and silent erosion. Brad and Scully explore the hidden danger of message drift: how small, well-intentioned changes can blur your voice and weaken your impact. They discuss why drift is a leadership issue, how to spot it before it spreads, and share a five-step guide to re-anchor your school's story so it stays clear, consistent and trusted. Get in touch at smj@imageseven.com.au

    18 min
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The School Marketing Journal podcast is for school Heads, covering the latest in school marketing and communications.

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