CIM Marketing Podcast

CIM | The Chartered Institute of Marketing
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The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

  1. How marketing leaders are delivering social impact

    Jul 2

    How marketing leaders are delivering social impact

    How can marketing leaders drive real social change, not just publish another glossy purpose statement?   In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, former IBM CMO, and now Chair of Oasis Community Learning, and Jack Lowman, Chief Social Change Officer at disability charity Sense, Founder of Hack Yourself and CIM Course Director.    Together, they unpack how marketers can move beyond “purpose washing” and use marketing skills to deliver genuine social impact, whether you’re in a big corporate, an agency, or the nonprofit sector.   Caroline shares her journey from global tech marketing at IBM to leading a multi-academy trust, and why enlightened self-interest is the most sustainable way for brands to contribute to society.    Jack explains what it really means to run a social change team, why delivering “the plan” isn’t the same as delivering change, and how data, storytelling, and theory of change come together to shift systems, not just sell products.   In this episode, you will learn: · How to find the sweet spot where commercial goals and social impact reinforce each other · Why storytelling and data is the most powerful combination for shifting beliefs and behaviour · What will distinguish the next generation of marketing and social change leaders   If you’re a marketer wondering how to make your work more meaningful, without losing sight of commercial reality, this episode is for you.   Want to know more? Check out the CIM Content hub now for all things marketing.   Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

    53 min
  2. Sneak peek: How marketing leaders are delivering social impact

    Episode 122

    Sneak peek: How marketing leaders are delivering social impact

    How can marketing leaders drive real social change, not just publish another glossy purpose statement?   In this episode of the CIM Marketing Podcast, host Ben Walker is joined by Caroline Taylor OBE, Chair of Oasis Community Learning, and Jack Lowman, Chief Social Change Officer at Sense.   Together, they unpack how marketers can move beyond “purpose washing” and use marketing skills to deliver genuine social impact, whether you’re in a big corporate, an agency, or the nonprofit sector.   Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

    2 min
  3. Why authenticity is still vital for senior marketing leaders

    Jun 18

    Why authenticity is still vital for senior marketing leaders

    Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?    In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketing leader and author Visha Kudhail (ex-Google, YouTube, Pinterest, Square UK) to unpack what authentic marketing really looks like in practice. Together, they go far beyond buzzwords, TikTok trends, and vanity metrics.   Drawing on insights from her new book, “Authentic Marketing”, Visha explores how brands can use AI without outsourcing their soul, and why audience-first, intent-driven strategies are the real differentiator in a sea of sameness. She also shares powerful lessons from big tech leadership, building marketing functions from scratch, and a decade of championing women in leadership positions.   In this episode, you’ll learn: What authenticity actually means in marketing, and why most brands get it wrongHow to align values, leadership, product, and marketing so your brand truly matches its beliefsHow to build and lead high-performing marketing teams in complex, global organisations If you’re a marketer, comms leader, or aspiring CMO wondering how to stay relevant in the AI era, this episode is for you.   Check out Visha’s book Authentic Marketing here: https://www.vishakudhail.com/authentic-marketing   Want to know more? Check out the CIM Content hub now for all things marketing.   Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

    47 min
  4. Sneak peek: Why authenticity is vital for senior marketing leaders

    Episode 121

    Sneak peek: Why authenticity is vital for senior marketing leaders

    Is human authenticity still a competitive advantage in an AI-driven, metric-obsessed marketing world?    In this episode of the CIM Marketing Podcast, host Ben Walker is joined by award-winning marketing leader and author Visha Kudhail to unpack what authentic marketing really looks like in practice. Together, they go far beyond buzzwords, TikTok trends, and vanity metrics. If you’re a marketer, comms leader, or aspiring CMO wondering how to stay relevant in the AI era, this episode is for you.   Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

    2 min
  5. Marketing 7.0 and leading through disruption

    Jun 4

    Marketing 7.0 and leading through disruption

    In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketing and co-author of the Marketing 3.0 - 7.0 series, and CIM’s chief executive, Chris Daly, to explore how marketing and leadership need to evolve in the age of AI.  Together, they unpack what Marketing 7.0 really means in practice: shifting from influencing customer behaviour to leading customer cognition, balancing human creativity with machine intelligence, and ensuring marketing remains an engine for growth, as well as the moral compass of the organisation. Across the conversation, they discuss how AI is reshaping customer decision-making, why differentiation is at risk in an AI-first world, and how leaders can build trust, avoid burnout, and create safe “sandboxes” for experimentation, all whilst keeping marketing’s human soul at the centre. Listen in to the full episode to discover: Why modern marketing leadership must move beyond nudging behaviour and begin “leading the customer’s mind” and how understanding the attention, social, and reward “brains” is key to driving decisions in an AI-shaped world.How to treat AI as a coworker that handles the heavy lifting while humans focus on creativity, differentiation, empathy, and trust, avoiding the twin pitfalls of ignoring tech or over-relying on it.A glimpse of what comes next: using technology responsibly to drive impact across the 5Ps – People, Prosperity, Planet, Peace, and Partnership—positioning marketing as both top-line growth engine and force for societal good. Want to know more? Check out the CIM Content hub now for all things marketing.     Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

    46 min
  6. Sneak Peek: Marketing 7.0 and leading through disruption

    Episode 120

    Sneak Peek: Marketing 7.0 and leading through disruption

    A new season of the CIM Marketing Podcast is coming soon! In episode 120 of the CIM Marketing Podcast, host Ben Walker is joined by the legendary Professor Hermawan Kartajaya, father of Asian marketing and co-author of the Marketing 3.0 - 7.0 series, and CIM’s chief executive, Chris Daly, to explore how marketing and leadership need to evolve in the age of AI.  Together, they unpack what Marketing 7.0 really means in practice: shifting from influencing customer behaviour to leading customer cognition, balancing human creativity with machine intelligence, and ensuring marketing remains an engine for growth, as well as the moral compass of the organisation. Across the conversation, they discuss how AI is reshaping customer decision-making, why differentiation is at risk in an AI-first world, and how leaders can build trust, avoid burnout, and create safe “sandboxes” for experimentation, all whist keeping marketing’s human soul at the centre. Listen in to the full episode, released Thursday 4th June to discover: Why modern marketing leadership must move beyond nudging behaviour and begin “leading the customer’s mind” and how understanding the attention, social, and reward “brains” is key to driving decisions in an AI-shaped world.How to treat AI as a coworker that handles the heavy lifting while humans focus on creativity, differentiation, empathy, and trust, avoiding the twin pitfalls of ignoring tech or over-relying on it.A glimpse of what comes next: using technology responsibly to drive impact across the 5Ps – People, Prosperity, Planet, Peace, and Partnership—positioning marketing as both top-line growth engine and force for societal good.Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

    1 min
  7. Navigating 100 years of marketing and advertising evolution

    Apr 23

    Navigating 100 years of marketing and advertising evolution

    As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We look at the past, present, and future of advertising. Woodford reflects on iconic campaigns including his memories from the lager wars of the 80s and 90s to Orange’s “The future’s bright, the future’s Orange”, and British Airways’ “world’s favourite airline”, unpacking why simple, emotionally resonant ideas endure for decades. We also discuss why emotion beats logic almost every time, how great strategy underpins great creativity, and why the UK is a genuine creative superpower, punching far above its weight in global advertising exports. The conversation also dives into: How the Advertising Standards Authority (ASA) evolved from a 1920s “vigilance committee” into a world‑leading regulatorThe way AI is used on both sides of the battle against scams and fake ads – and why Woodford is optimisticWhy trust in advertising is now at a five‑year high, especially among younger, digitally native audiencesWhat AI really means for marketing talent, entry‑level roles, and capability buildingThe future balance between influencer-led strategies, performance marketing, and big brand-building campaignsIf you want a clear, grounded view on where advertising has come from, what’s changing right now, and how to navigate the AI era without losing the magic of creativity, this episode is essential listening. Want to know more? Check out the CIM Content hub now for all things marketing.    Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

    1 hr
  8. Sneak Peek: Navigating 100 years of marketing and advertising evolution

    Episode 119

    Sneak Peek: Navigating 100 years of marketing and advertising evolution

    As the Advertising Association celebrates its centenary, Ben Walker sits down with Stephen Woodford, CEO of the Advertising Association, to explore 100 years of marketing and advertising evolution. We look at the past, present, and future of advertising. Woodford reflects on iconic campaigns including his memories from the lager wars of the 80s and 90s to Orange’s “The future’s bright, the future’s Orange”, and British Airways’ “world’s favourite airline”, unpacking why simple, emotionally resonant ideas endure for decades. We also discuss why emotion beats logic almost every time, how great strategy underpins great creativity, and why the UK is a genuine creative superpower, punching far above its weight in global advertising exports. The conversation also dives into: How the Advertising Standards Authority (ASA) evolved from a 1920s “vigilance committee” into a world‑leading regulatorThe way AI is used on both sides of the battle against scams and fake ads – and why Woodford is optimisticWhy trust in advertising is now at a five‑year high, especially among younger, digitally native audiencesWhat AI really means for marketing talent, entry‑level roles, and capability buildingThe future balance between influencer-led strategies, performance marketing, and big brand-building campaignsIf you want a clear, grounded view on where advertising has come from, what’s changing right now, and how to navigate the AI era without losing the magic of creativity, this episode is essential listening. Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

    1 min
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The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

Information

  • Creator
    CIM | The Chartered Institute of Marketing
  • Years Active
    2019 - 2026
  • Episodes
    138
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    CIM Marketing Podcast

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