CIM Marketing Podcast

CIM | The Chartered Institute of Marketing
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The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

  1. Marketing a hit TV series with Sky

    FEB 26

    Marketing a hit TV series with Sky

    In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series.   Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build fandoms using social media, experiential stunts and behind-the-scenes content.    This podcast will: • Explore how Sky creates winning marketing campaigns for its shows • Reveal how Sky leverages third-party media to create shared audience experiences • Look at how innovation pairs with traditional red‑carpet moments in the Sky marketing mix   Whether you work in entertainment, brand marketing, or are simply curious how today’s biggest TV hits break through the noise, this episode gives you an inside look at the process, from first green light to global launch and beyond.   Want to know more? Check out the CIM Content hub now for all things marketing.  Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

    34 min
  2. Sneak peek: Marketing a hit TV series with Sky

    EPISODE 115

    Sneak peek: Marketing a hit TV series with Sky

    In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series.  We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing.    Get ready for an inside look at how TV shows are marketed, from green light to global launch.    Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

    1 min
  3. The creative strategies defining brand success in 2026

    FEB 12

    The creative strategies defining brand success in 2026

    We’re back with a brand-new season of the CIM Marketing Podcast! This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape. In this episode, we’re focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding? Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social.  They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance.  Together, they’ll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world. Tune in to hear more about: ·         Shifting global trends in digital behaviour, and why they matter  ·         Lessons learnt from global brand campaigns  ·         How to stay creative and distinctive at scale  ·         Working with algorithms, not against them If you want to build a brand that stands out, this episode is for you.  Want to know more? Check out the CIM Content hub now for all things marketing. Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

    52 min
  4. Sneak peek: The creative strategies defining brand success in 2026

    EPISODE 114

    Sneak peek: The creative strategies defining brand success in 2026

    The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow!  In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social to find out how creativity could help brands stand out in a digital world ruled by algorithms. If you want to build a brand that thrives on creativity, this episode is for you. Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

    1 min
  5. AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

    11/27/2025

    AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

    In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years.   From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change.   Want to stay ahead in an AI-powered marketing landscape? This episode is for you.   Tune in to learn: • Why AI adoption fails in many organisations—and how to unlock real ROI • How agentic AI and conversational search will disrupt traditional search models • Why hyper-personalisation is becoming business-critical for growth and retention • The ethical, operational, and data governance guardrails needed to balance automation and human augmentation   If you’re a CMO, marketing strategist, digital leader, or innovation-focused creative, this episode is your roadmap to thriving in a prompt-driven, AI-first future.   Want to know more? Check out the CIM Content hub now for all things marketing. Thanks for listening to this season, if you have any thoughts or topics you'd like us to cover, get in touch with us at podcast@cim.co.uk

    58 min
  6. Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

    EPISODE 113

    Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

    In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 years.   From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change.   Want to stay ahead in an AI-powered marketing landscape? This episode is for you.   Can’t wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

    1 min
  7. Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing

    11/13/2025

    Meta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketing

    In the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising. Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, and why your North Star should matter more than anything else. With practical advice, frameworks for channel selection, lessons from paid search and affiliate marketing, and insights into why copying competitors can sometimes be the smartest move, this is a must-listen for all digital marketers. Schultz also explores the future of marketing in an AI-driven world, revealing how AI is reshaping creativity, analytics, and team structures, and why marketers who fail to embrace AI risk being left behind. Want to know more? Check out the CIM Content hub now for all things marketing.

    33 min
  8. Sneak peek: AI, Creativity & Marketing’s Next Frontier with Meta’s CMO

    EPISODE 112

    Sneak peek: AI, Creativity & Marketing’s Next Frontier with Meta’s CMO

    Alex Schultz, Meta’s Chief Marketing Officer, joins us to unpack the future of digital marketing. From defining your North Star and key metrics to mastering the concept of incrementality and leveraging AI for smarter campaigns, this teaser gives you a taste of what’s to come in the full episode launching later this week. Can’t wait for the full episode? Check out the CIM Content hub now for all things marketing.

    2 min
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About

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

Information

  • Creator
    CIM | The Chartered Institute of Marketing
  • Years Active
    2019 - 2026
  • Episodes
    124
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    CIM Marketing Podcast

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