Storytellers and Changemakers: Storytelling for Nonprofit Fundraising, Growth & Community Impact

Eme Bassey
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Storytellers & Changemakers shares storytelling strategies for nonprofits, charities, and purpose-driven brands. Hosted by Eme Bassey, author of The Vivid Story Method, semi-obsessed lifelong student of storytelling and email marketing consultant. Each episode delivers information and inspiration, as well as interviews with people who change lives for a living. Join us to explore proven and practical ways to tell better stories, raise more money, and build stronger communities.

  1. "Every Widow Deserves a Champion" - Interview with Tara Talabi - founder of The Widow's Walk Charity

    JAN 3

    "Every Widow Deserves a Champion" - Interview with Tara Talabi - founder of The Widow's Walk Charity

    In this episode of the Storytellers and Changemakers podcast, Eme Bassey speaks with Tara Talabi, founder of The Widows Walk, a charity dedicated to supporting widows through their grief journey. Tara shares her personal story of loss and how it inspired her to create a community for widows who often feel isolated after the death of their partners. The conversation delves into the importance of hope, the role of community support, and the impact of faith in overcoming adversity. Tara emphasizes the need for understanding and compassion from those around widows, as well as her aspirations to expand her charity and reach more individuals in need. Takeaways - The Widows Walk was created to support widows. - Hope is essential for healing after loss. - Community support plays a crucial role in recovery. - Grief is a unique journey for each individual. - Faith can provide strength during difficult times. - Widows often feel isolated after the initial support fades. - Restoration and rebuilding are key tenets of healing. - Tara's personal experience drives her mission to help others. - Listening to widows' needs is vital for effective support. - Future plans include expanding the charity's reach and impact. Chapters 00:00 The Birth of The Widow's Walk 02:45 The Power of Hope 05:07 Tara's Personal Journey of Loss 09:56 Support Systems in Grief 12:23 The Importance of Community 14:44 Starting The Widow's Walk 17:24 Acts of Kindness and Their Impact 19:48 The Long Road to Healing 20:06 Navigating Grief and Vulnerability 22:05 The Importance of Faith in Healing 24:59 Building Community Support for Widows 27:23 Finding Strength in Scripture 32:32 Words of Encouragement for Widows and Supporters 35:16 The Future of Widows Walk #widows #grief #hope #podcast #interview #communitysupport #charity #resilienceinaction #faith #mentalhealth #widowhood #personalstories #storytelllingfornonprofits

    39 min
  2. Knowledge Isn’t Enough: The Power of Pattern Recognition in Storytelling”

    11/22/2025

    Knowledge Isn’t Enough: The Power of Pattern Recognition in Storytelling”

    Eme discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence. In this rambling unfiltered episode , Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.' She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice. Takeaways Belief in God has been a guiding force in my life.Storytelling became an obsession after taking a course.Knowledge is different from understanding; interaction is key.Teaching storytelling is about teaching humanity.The Vivid Story Method simplifies storytelling for marketing.Without understanding, storytelling becomes just a tactic.Personal stories create deeper connections with audiences.The book serves as a foundation for storytelling success.Engagement with the material is essential for growth.Storytelling transforms marketing into a meaningful connection. Chapters 00:00 Faith and Inspiration Behind the Book 01:14 The Journey to Storytelling 04:45 Understanding Storytelling in Marketing 08:04 The Vivid Story Method Explained 12:37 Bringing the Vivid Story Method to Life 16:03 Podcast Outro - Olabassey.wav Find "The Vivid Story Method" on AMAZON storytelling, email marketing, Vivid Story Method, personal stories, knowledge, understanding, pattern recognition, marketing strategies, connection, faith, fundraising, nonprofit storytelling

    17 min
  3. [Storytime] "Connection and community are vital for mental health and wellness": The Story of Listening Ears Charity - with Founder, Toyin Ogunbanjo

    11/22/2025

    [Storytime] "Connection and community are vital for mental health and wellness": The Story of Listening Ears Charity - with Founder, Toyin Ogunbanjo

    Summary In this episode of the Storytellers and Changemakers podcast, host Eme Bassey interviews Toyin Ogunbanjo, founder of Listening Ears charity. They discuss the origins of the charity, the personal calling that led Toyin to start it at the age of 50, and the various challenges and successes she has encountered along the way. The conversation highlights the importance of community support, the impact of isolation on health, and the various initiatives Listening Ears has implemented to help the elderly. Toyin shares inspiring stories of miracles and funding successes, as well as the importance of connection and wellness in combating loneliness. The episode concludes with Toyin's call for support for her charity and her passion for helping others. Chapters 00:00 Introduction to Listening Ears Charity 02:40 The Calling Behind the Charity 05:08 The Journey of Establishing Listening Ears 07:38 The Impact of Listening Ears 10:19 Feel Good Fridays and Community Engagement 12:36 The Importance of Connection and Support 14:57 Addressing Loneliness and Isolation 17:44 Celebrating Milestones and Achievements 20:27 The Importance of Connection 22:31 Miracles and Funding Stories 32:40 Impact of Listening Ears on Service Users 39:58 Challenges and Fulfillment in Charity Work 41:28 The Pursuit of Excellence in Reporting 45:15 Navigating Burnout in Charity Work 48:57 Managing Expectations and Attitude 51:00 Finding Motivation to Keep Going 53:34 Supporting Community Initiatives Takeaways Listening Ears was founded in 2006, coinciding with Toyin's 50th birthday. Toyin felt a calling to comfort the hurting despite her own struggles. The charity started with minimal funding and grew through community support. Feel Good Fridays aim to reduce isolation among the elderly. Isolation has severe health impacts, killing more than smoking. Toyin shares miraculous funding stories that helped sustain the charity. Connection and community are vital for mental health and wellness. Toyin emphasizes the importance of clear vision in overcoming challenges. Burnout is a common issue in charity work, but passion drives perseverance. Support for Listening Ears can come through donations and community engagement. Keywords Listening Ears Charity, Toyin Ogunbanjo, charity, community support, isolation, Loneliness, mental health, wellness, fundraising, elderly care, Feel Good Project, Storytime

    1h 3m
  4. Saying YES! Even When It Is Scary: The Story of "House of Wells, Africa" - with Kemi Oyin-Adeniji

    11/09/2025

    Saying YES! Even When It Is Scary: The Story of "House of Wells, Africa" - with Kemi Oyin-Adeniji

    Kemi Oyin-Adeniji shares her inspiring journey as the co-founder of House of Wells, a ministry dedicated to helping children in South Africa. Kemi discusses her early life, her family's faith, and the divine call that led her and her husband to leave their successful careers in the UK to pursue a life of service. Through dreams and visions, they received guidance on their mission, which focuses on restoring hope and potential in children. Kemi reflects on the challenges they faced, the importance of faith, and the transformative power of following God's calling. In this enlightening conversation, Eme Bassey and Kemi Oyin-Adeniji explore the profound themes of faith, obedience, and the transformative impact of the House of Wells. Kemi shares her journey of establishing enrichment centers that provide holistic support to children in need, emphasizing the importance of feeding their souls, spirits, and bodies. The discussion highlights the challenges and rewards of fundraising through prayer and faith, showcasing testimonies of God's faithfulness in providing for their mission. The conversation culminates in a powerful reminder that obedience to God's calling can lead to life-changing impacts for others, reinforcing the idea that every act of kindness and service is a step towards transformation. Chapters 00:00 Introduction to Kemi Oyin-Adeniji 03:01 The Birth of House of Wells 03:20 Kemi's Early Life and Career Journey 07:55 God's Calling and the Journey into Ministry 12:41 The Impact of Ministry Work 16:37 Navigating Uncertainty and Doubt 23:49 The Vision for South Africa and Children 27:12 The Decision to Move to South Africa 27:31 Navigating Divine Callings and Personal Struggles 32:27 Understanding God's Purpose in Our Lives 38:11 The Weight of Decision-Making and Family Impact 42:34 Faith in Action: Trusting God Amidst Uncertainty 48:38 The Journey of Obedience and God's Provision 54:03 The Journey of Validation and Obedience 56:10 Reflections on Life's Changes and Outlook 58:43 Establishing the Enrichment Centers 01:00:05 Growth and Impact of House of Wales 01:02:06 Transforming Lives Through Education and Faith 01:08:59 Funding and Sustaining the Mission 01:15:10 Stories of Hope and Faith 01:19:24 Faith and Provision 01:21:39 Testimonies of God's Faithfulness 01:24:15 The Logistics of Giving 01:26:34 Miraculous Provision in Times of Need 01:28:27 The Cost of Obedience 01:30:46 The Impact of Obedience on Others 01:33:52 Transformative Power of Faith 01:36:31 The Rewards of Faithfulness 01:39:18 The Journey of Faith and Service 01:43:18 Outro Takeaways Kemi Oyin-Adeniji is the co-founder of House of Wells.The journey to starting House of Wells was guided by divine dreams.Kemi's husband left his law career to pursue ministry.The couple faced challenges in their decision to move to South Africa.Kemi initially struggled with the idea of leaving her successful job.Their ministry focuses on restoring hope in children.Kemi's dream revealed her calling to serve children in need.Faith played a crucial role in their journey.The couple's story emphasizes the importance of obedience to God's call.Kemi believes that God uses those who are purpose-focused. Obedience to God is for our own good.Faith is essential in navigating life's challenges.House of Wells started with just seven children.The enrichment centers provide holistic support.Education is a key focus for empowering youth.Fundraising is often done through prayer and faith.God has never disappointed in providing for needs.Transformative work often comes at a cost.Every act of service can change lives.The journey of faith leads to personal growth. Please Support the Exciting work of House of Wells, Africa https://www.houseofwells.org/donations/ PayPal.me/houseofwellsafrica

    1h 44m
  5. Create it Once & Use it Forever: 11 Benefits of an Email Mini-Course as a Lead-Magnet

    05/05/2025

    Create it Once & Use it Forever: 11 Benefits of an Email Mini-Course as a Lead-Magnet

    Summary Eme Bassey discusses lead magnets, particularly focusing on email mini courses as an effective strategy for building email lists and engaging with potential customers. She emphasizes the importance of providing value upfront, building trust, and creating lasting relationships with subscribers. The discussion covers various benefits of email mini courses, including their ability to attract ideal clients, educate about the business approach, and serve as a long-term marketing tool. Chapters 00:00 Introduction to Lead Magnets 03:41 Understanding Email Lists and Service Providers 06:22 The Swiss Army Knife of Lead Magnets 09:18 Creating Value with Email Mini Courses 12:41 Building Trust and Authority 15:28 Qualifying Your Audience 18:27 Selling Without Being Pushy 21:20 Long-Term Benefits of Email Mini Courses 24:16 Conclusion and Next Steps Takeaways Lead magnets are essential for building an email list.Email lists are more effective than social media for business.An email mini course is a versatile lead magnet.Providing value upfront builds trust with potential clients.Email mini courses can educate subscribers about your approach.They help filter out non-ideal clients from your list.Creating a mini course allows for ongoing engagement with subscribers.Once created, a mini course can be used indefinitely.Email courses can nurture leads and convert them into customers.Building a relationship through email courses is key to long-term success. Keywords: Keywords lead magnets, email marketing, email list, mini courses, audience building, online business, trust building, marketing strategies, content marketing, customer engagement Website: www.emailwriterslab.com Book a strategy call: https://tidycal.com/emailwriterslab/20min-strategy

    28 min

  6. 12/28/2024

    The Vivid Story Method (Book) & How to Make it Yours

    In this conversation, Eme Bassey shares her journey of discovering the power of storytelling and how it led to the creation of her book, 'The Vivid Story Method.' She emphasizes the importance of faith in her work and the divine inspiration she feels in her storytelling process. Bassey discusses the distinction between knowledge and understanding in storytelling, highlighting the need for personal interaction with the material to truly grasp its essence. She explains how storytelling can enhance email marketing and the significance of personal stories in connecting with audiences. The conversation culminates in an invitation for listeners to engage with her book and develop their unique storytelling voice. Takeaways Belief in God has been a guiding force in my life. Storytelling became an obsession after taking a course. Knowledge is different from understanding; interaction is key. Teaching storytelling is about teaching humanity. The Vivid Story Method simplifies storytelling for marketing. Without understanding, storytelling becomes just a tactic. Personal stories create deeper connections with audiences. The book serves as a foundation for storytelling success. Engagement with the material is essential for growth. Storytelling transforms marketing into a meaningful connection. Chapters 00:00 Faith and Inspiration Behind the Book 01:14 The Journey to Storytelling 04:45 Understanding Storytelling in Marketing 08:04 The Vivid Story Method Explained 12:37 Bringing the Vivid Story Method to Life 16:03 Podcast Outro - Olabassey.wav

    17 min
  7. Why it took 4 Years to Finish my Book

    12/05/2024

    Why it took 4 Years to Finish my Book

    Eme Bassey shares the profound journey of writing her book, The Vivid Story Method, which took four years to complete. She reflects on the persistence of the idea and how it chose her, emphasizing that some creations are not just about the creator but about serving a greater purpose. The conversation explores the importance of patience in the creative process and the responsibility of bringing valuable ideas into the world.

    12 min
  8. Starting Over: 3 Things I am Doing to Get it Right This Time Around

    11/08/2024

    Starting Over: 3 Things I am Doing to Get it Right This Time Around

    Eme discusses the three fundamental shifts she is making to rebuild her business: taking full responsibility for her choices, simplifying her niche and messaging, and focusing on actions rather than outcomes. She also shares the tools she is using to support her new direction, emphasizing the importance of starting over with a smarter approach.

    14 min
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About

Storytellers & Changemakers shares storytelling strategies for nonprofits, charities, and purpose-driven brands. Hosted by Eme Bassey, author of The Vivid Story Method, semi-obsessed lifelong student of storytelling and email marketing consultant. Each episode delivers information and inspiration, as well as interviews with people who change lives for a living. Join us to explore proven and practical ways to tell better stories, raise more money, and build stronger communities.

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