Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth

Andrew Monaghan
  • 4.9 (27)
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  • Updated Weekly

The podcast that tackles the question: How can cybersecurity companies grow sales faster? Growing a cybersecurity company is rarely limited by a lack of people. More often, growth stalls because cyber sales execution, onboarding, forecasting, and leadership aren't keeping pace with the opportunity.Hiring more sellers doesn't solve that.Neither does chasing the latest go-to-market trend without a repeatable system for revenue growth.The companies that consistently outperform their competitors build stronger cyber sales leadership, faster seller ramp times, more predictable revenue forecasting, healthier pipeline generation, and disciplined go-to-market execution. That's what this show explores.The Cyber Go-To-Market Talk is a podcast for cybersecurity sales leaders, CROs, founders, CEOs, marketers, and revenue teams who want to improve cybersecurity sales performance and build more predictable revenue growth.Cybersecurity sales training expert Andrew Monaghan talks with cybersecurity CROs, revenue leaders, sales executives, founders, and operators about the real work behind scaling sales teams, improving forecast accuracy, building revenue pipelines, onboarding cybersecurity sellers, creating demand, and executing cybersecurity sales strategy.You'll hear practical lessons on cyber sales leadership, cybersecurity sales training, sales onboarding, revenue forecasting, pipeline quality, sales coaching, revenue operations, cybersecurity go-to-market strategy, and the systems that help cybersecurity companies grow faster.Whether you're leading a revenue organization, building a cybersecurity sales team, or working to improve cyber sales performance, each episode is designed to help you make better decisions and execute with greater confidence.Popular Episode Topics Include: Cyber Sales Leadership, Cybersecurity Sales Strategy, Cybersecurity Sales Performance, Sales Onboarding, Seller Ramp Time, Cybersecurity Sales Training, Sales Enablement, Revenue Forecasting, Sales Forecasting, Predictable Revenue Growth, Forecast Accuracy, Go-To-Market Execution, Security Go-To-Market, Cybersecurity Go-To-Market Strategy, GTM Execution, Pipeline Generation, Pipeline Quality, Demand Creation, Cybersecurity Pipeline Growth, Revenue Pipeline, Scaling Sales Teams, Sales Hiring, Sales Coaching, Revenue Operations, Cybersecurity CRO

  1. 1d ago

    Why This CISO Buys From Cyber Startups First - Zach Lewis, CISO @ University of Health Sciences and Pharmacy

    Zach Lewis runs IT and security at a university on a tight budget, and when he needs a problem fixed, he goes looking in the startup community. He's been a sub-10 customer at Concentric AI, a very early customer at Island, a design partner for Jazz DLP, and he ran an email security product from a barely-out-of-stealth startup for four years. He explains what he gets for buying early, what he needs to see before he'll take the bet, and why your LinkedIn message almost certainly isn't how you'll reach him. In this episode Why a four-year run with a sub-10 email security startup turned Zach into a repeat startup buyerThe trade he makes for being early: lower pricing locked in for three or five years, and features built in weeksWhat he watches during a design partnership: the whole problem solved, the team growing, the product moving fastHow his DSPM vendor ended up working like a remote member of his teamWhy nobody inside the university pushed back on buying from startups10 to 20 LinkedIn pitches a day, three replies in seven years, one purchase, and where he finds new vendors insteadHow a deal actually gets funded in a July-to-June budget, and why something usually gets switched off firstWhy two out of three startups he sees are pitching shadow AI, and why he covered it with tools he already hadAbout the guest Zach Lewis is CIO and CISO at the University of Health Sciences and Pharmacy in St. Louis, a Venture Advisor at Glilot Capital Partners, and the author of Locked Up (Wiley, 2026), the story of his university's response to a LockBit ransomware attack. He was named Non-Profit CISO of the Year in 2023. Notable quotes "I've done a 5-year on a couple startups just because we want to lock in that low pricing.""Best email security product I've ever seen.""I don't think anyone even really knew they were a startup, nor did they care."Chapters 00:00 Intro03:18 Advising at Glilot and the St. Louis "cyber mafia"07:23 What he listens for in a first startup conversation09:31 How a design partnership really works13:37 Why legacy DLP failed and what Jazz does differently16:41 His first startup bet: email security20:00 Price, multi-year lock-ins, and features in weeks21:00 How much time early-stage vendors actually take23:38 Does anyone push back on buying from startups?24:38 Sorting out AI security without adding tools28:04 "Stop messaging me on LinkedIn," and what works instead33:28 How deals close: budget cycles, sunsetting, the CFO39:09 Buying after a breach41:00 Locked Up43:31 Visionary or smoking crack Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution. Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my cybersecurity sales consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

    Why This CISO Buys From Cyber Startups First - Zach Lewis, CISO @ University of Health Sciences and Pharmacy

  2. 3d ago

    Your First VP of Sales Didn't Fail. You Skipped a Stage. Matt Calligan @ ArmorText

    Cyber startups churn through heads of sales, and the usual explanation is a bad hire. Matt Calligan, Director of Growth Markets at ArmorText, argues something different. Founder-led product-market fit only proves the founder can sell, and there's a stage between that and scale that most companies skip. He calls it the Vanguard stage and lays out what has to be true before anyone hands a VP of Sales a number. In this episode Why early cyber buyers are "buying access to the founder," not the productThe four lights that have to turn green before you scale: a defined motion, a non-founder who can sell it, proof at volume, and junior reps who can run it without churnWhy junior AEs vs. a seasoned VP is a false binary, and the personality type Matt hires for insteadWhy your President's Club rock star is often the wrong person for the first seatHow ArmorText's founder-run hour-long demo became a five-minute UI walkthroughWhat to do when your founder won't let go of the long feature demoHow the unicorn math of a VC fund pushes founders to skip the middle stageAbout the guest Matt Calligan is Director of Growth Markets at ArmorText, which builds secure out-of-band collaboration for incident response teams. He has spent two decades in enterprise sales, including co-founding Influents as VP of Sales, and has worked on ArmorText's go-to-market since 2018. Notable quotes "If your process is still requiring the founder, then what you have is a founder and an AE in a trench coat." (tightened)"This stage takes as long as it takes.""Founders are always salesperson number one."Chapters 00:06 Welcome and the spin-the-wheel game01:51 Why cyber startups go through three heads of sales05:16 What product-market fit actually proves08:57 Founders are always salesperson number one11:20 Fund math and the pressure to skip steps16:11 Why cyber's chasm is inverted18:49 The four lights of the Vanguard stage21:28 Who to hire for the first seat24:48 Do it a hundred times: hearing why the baby is ugly26:32 From a 60-minute demo to five minutes30:40 How to get the founder to let go32:52 When to stop preserving runway and floor it38:47 The reverse channel program43:35 Questions to ask before joining as a founding AE45:57 Differentiation teardown Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution. Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my cybersecurity sales consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

    Your First VP of Sales Didn't Fail. You Skipped a Stage. Matt Calligan @ ArmorText

  3. Sep 15

    The Cybersecurity Sales Channel That Appeared Out of Nowhere: Scott Johnson, CEO @ Amplifyd

    Sales channels in cybersecurity have been the same list for years: ads, LinkedIn, cold calling, cold email, ABM, inbound. Then AI search turned up and started sending qualified, bottom-of-funnel leads straight to BDRs. Scott Johnson runs an SEO and GEO agency that works only with cybersecurity companies, and in this episode he lays out what is actually happening in that channel, why most cyber vendors are invisible or badly described inside it, and what to do about both. In this episode Why some cyber companies are already seeing 5% of new business come from AI search, and why nobody can see it in their numbersThe Apollo study Scott cites: visitors from Google convert at 2.8%, visitors from AI search at 14.2%The incognito test he wants every listener to run tonight, and why it will make them uncomfortableWhy AI has learned to skip marketing language, and what it cites insteadThe testimonial format that works on AI: a close rate and a timeframe, not a complimentWhy the self-promotional listicle, a cheat code for two years, now hands visibility to your competitorsWhat to measure instead of brand mentions, and how to get attribution when the click never happensWhere the hype has run ahead of reality, in the words of someone selling the serviceAbout the guest Scott Johnson is the Founder and President of Amplifyed, an SEO and GEO agency working exclusively with cybersecurity and SaaS companies. He has been in SEO since 2010, ran a branding agency before this one, and Amplifyed landed at number 1,957 on the 2025 Inc. 5000. Notable quotes "CMOs tell me, “When I go into Claude and look for our service, I see our competitors and it's driving me crazy."”"AI is so thirsty for data points.""If you want to feel uncomfortable, go do that. Cause you will see what AI thinks of you."Chapter timestamps 01:40 Nothing in seventeen years of SEO has moved like this 02:27 The sentence cyber CMOs open with, and the channel that came from nowhere 04:50 What you can and cannot see about how buyers search 07:53 The conversion numbers, and the incognito test 10:22 Reputation, quality content, and why PR is having a moment 12:04 Testimonials AI will actually cite 19:29 AI slop, and the four-minute recording that replaces it 24:29 Measuring visibility without fooling yourself 26:49 Write the problem, not the product 29:55 Why listicles started backfiring 33:07 Where the hype has run ahead of the leads 39:38 Spin the wheel: overrated or underrated Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution. Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my cybersecurity sales consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

    The Cybersecurity Sales Channel That Appeared Out of Nowhere: Scott Johnson, CEO @ Amplifyd

  4. Sep 8

    Why Your Best Cyber Sales Rep, Not Your CRO, Drives AI Adoption: Tal Peretz CEO & Co-Founder at OnFire

    Most cyber companies bought the Claude or ChatGPT seats, handed them to every rep, and are now asking "now what?" Tal Peretz, co-founder and CEO of Onfire AI, has watched that play out across hundreds of mid-market and enterprise security vendors, and his answer is to stop pushing from the top. Start with your best rep and let the rest of the team chase him. Then take the same idea outside: skip the CISO, find the director who owns the budget, and make him the one who carries you up. In this episode The three tiers of AI adoption Tal sees in cyber sales teams, and why 85 to 90 percent are stuck at "we gave it to the rep"Why he starts every rollout with the A-players even though they're rarely the best AI usersThe on-site workshop where one rep's transformed week pulled his whole region along"Five by five": the agent that picks a rep's five accounts and five prospects for the week, and why each rep tweaks itWhy trust from the front line, not the tooling, makes or breaks an AI transformationOnly about 2 percent of account entries go through the CISO, so at $50M to $100M ARR the target is the directorWhy "agentic SOC" vendors pitching the CISO are talking to the wrong personHow to reach out on a signal without sounding like a creeper (and why you never mention Reddit)Tal's 2030 take: reps flip from 80 percent admin to 80 percent selling, and quotas go with itAbout the guest Tal Peretz is co-founder and CEO of Onfire AI, an AI-driven GTM platform for companies selling to technical buyers. Before Onfire he was CTO at OwnID and spent nearly seven years in Israel's Unit 8200, the last two as Head of R&D. Notable quotes "Sales is a competition. Once you put the best reps first with the AI, everyone wants to fall in line.""Probably your best reps are not the best with AI yet.""If you have fifty million of ARR and you need to grow to 100 million, the CISO is not your target.""Everyone goes to the CISO. So you go to that person, and no one is connecting with him."Chapter timestamps 00:04 Why an 8200 alum built for salespeople, not cyber 01:55 Spin the wheel: visionary or smoking crack 02:51 Three tiers of AI adoption in cyber GTM 05:24 Start with your best rep, not your CRO 08:15 The five by five use case 11:09 Scoring your whole TAM off five years of closed-won 16:39 The three barriers to agentic GTM (and the one that matters) 21:16 Quality beats volume: the A/B test with people 26:46 Only 2 percent get in through the CISO 30:59 The SOC example: hundreds of vendors, one buyer 32:40 Where the real signals live: Reddit, Discord, GitHub 38:11 How to reach out on a signal without being a creeper 41:34 What Onfire is building next 43:41 Visionary or smoking crack: the reveal Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution. Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my cybersecurity sales consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

    Why Your Best Cyber Sales Rep, Not Your CRO, Drives AI Adoption: Tal Peretz CEO & Co-Founder at OnFire

  5. Sep 1

    The homework that turns technical pain into business value for cybersecurity sellers - Mark van Oppen, CRO @ SecureAuth

    Mark van Oppen is 90 days into the CRO seat at SecureAuth, after four years selling a developer-led product at FusionAuth. He walks through the pre-call research he wants reps doing to connect technical pain to a business number, and why he tells them to be careful about showing it too early. He also covers his three hiring filters, what a muted seller says to a buyer, and what he's doing with the rep at 200 percent of goal who automated his own follow-up. In this episode Why Mark calls identity a non-optional problem, and what "critical path" changes about the saleThe step-by-step model for turning an earnings report into a cost per minute and a headcount numberWhy he tells reps not to present that model to a customer straight awayHow he runs the technical-pain-to-dollars conversation inside a one-on-one deal reviewWhy "I'm not technical" and "let me bring in my engineer" are career-limiting in this categoryThe alley-oop between AE and SE, and what twenty minutes on mute tells a buyerEnergy, excellence, experience: his three hiring filters, in that order, and why experience comes lastWhat he's doing with a rep at 200 percent of goal who built his own Claude workflowAbout the guest: Mark van Oppen is Chief Revenue Officer at SecureAuth, which he joined in 2026. He was previously VP of Sales and then CRO at FusionAuth, and before that held go-to-market roles across Blue Box, IBM, Heptio and VMware. Notable quotes "I refer to identity as a non-optional problem.""You're not going to be right, but you're going to be in the right ballpark.""It should not be the seller goes on mute and disappears for 20 minutes."Chapters (approximate) 00:36 — Ninety days in, and how the SecureAuth motion differs from developer-led04:04 — Identity as a non-optional problem10:28 — The cost-per-minute homework13:24 — Coaching it inside deal reviews19:09 — Empathy for goalposts that moved23:30 — The AE and SE alley-oop25:42 — Energy, excellence, experience32:31 — The rep who automated his own follow-up38:08 — The next 90 days Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution. Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my cybersecurity sales consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

    The homework that turns technical pain into business value for cybersecurity sellers - Mark van Oppen, CRO @ SecureAuth

  6. Aug 27

    Powerful Storytelling When AI Flattens Cybersecurity Marketing - Brian Reed, CMO @ Corsha

    AI made it cheap to produce content, and now every cybersecurity vendor sounds the same. Brian Reed, CMO at Corsha, argues the answer to that sameness isn't more AI, it's the human layer: real stories, congruent brand moves, and community. He gets specific on how to use AI as a story partner rather than a content mill, why your customer is the hero of every story, and how to stand out in a market of 4,000 vendors. In this episode: Why AI content creates "mass sameness," and where humans still create meaningThe golden triangle: AI as content assistant and community as the source of real storiesWhy your customer is the hero of the story, never your product, your rep, or your companyThe business-card test for a company story simple enough that every employee can tell itHow to open a sales conversation with a 30-second customer story instead of an agenda slideUsing AI to find patterns, sharpen, and retitle stories, plus building "persona" agents like his crusty OT engineerWhere the line sits between a memorable brand moment and a forgettable gimmick (Wiz vs the puppies)The three kinds of community, why "build your own" is hardest, and why community is never lead genAbout the guest: Brian Reed is CMO at Corsha, working in industrial and OT cybersecurity. His background runs from database middleware and data warehousing in the 90s through application security and the DevOps / DevSecOps movement, including helping build the All Day DevOps community, and he writes regularly on AI and storytelling. Notable quotes: "The tide raises all boats, but they're all drowning in content, and it all sounds the same.""Your product's not the hero, your sales rep isn't the hero, your company isn't the hero. The hero is the people.""Community is never, ever about lead gen. It's brand building and giving to get."Chapters (approximate): 00:58 — The ugly underbelly of AI content: sameness04:41 — Who the hero of the story really is07:13 — The business-card test and "us and them"13:13 — Using AI as a story partner, and the crusty OT agent19:05 — Standing out vs gimmicks: Wiz, Island, and the puppies27:53 — The coffee truck, and de-risking bold bets33:16 — The three kinds of community37:05 — Why community is never lead gen Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution. Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my cybersecurity sales consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

    Powerful Storytelling When AI Flattens Cybersecurity Marketing - Brian Reed, CMO @ Corsha

  7. Jul 14

    AI-First Selling Is the Future of Cybersecurity Sales - Patrick Dillon CRO @ Nudge Security

    Patrick Dillon, three months into the CRO seat at Nudge Security, joins Andrew to talk about what "AI-first" actually means when everyone at RSA has slapped AI on the booth. The conversation runs from product (AI-native vs. bolted-on, and the shadow AI hiding inside companies) to the go-to-market side: how he's rebuilding the team around technology, process, and people, in that order, and who he'll hire to run it. In this episode: Why companies without a deep AI strategy could be "zombie companies" that don't know it yetThe difference between AI-native, AI-first, and just connecting an LLM to your old stackHow one prospect thought they ran 2,000 apps and actually ran 5,300Why the buyers now include CFOs, compliance, and corporate counsel, not just securityFlipping "people, process, technology" to "technology, process, people" for an AI-first GTMWhy AI replaces reps who won't use AI, not salespeople as a wholeHow Patrick screens candidates for want-to, including whether they used AI to prep for the interviewWhy buyers now demand in one to three months what used to be a twelve-month roadmap promiseAbout the guest: Patrick Dillon is CRO at Nudge Security. He and Andrew first spoke on the podcast at RSA 2025, when Patrick was launching a channel program at Airlock. Nudge closed its Series A last November. Notable quotes: "You can't secure, you can't govern what you can't see." "The call is literally coming from inside your house." "It's not a skill thing or an age thing. It's really a want-to thing." Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution. Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my cybersecurity sales consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

    AI-First Selling Is the Future of Cybersecurity Sales - Patrick Dillon CRO @ Nudge Security

  8. Jul 9

    How Cybersecurity Buyers Are Influenced by Marketing: The Surprising Truth About CISO Buying Decisions and Where Your Cybersecurity GTM Spend is Wasted - Emily Matthews Principal NOLA Marketing

    Emily Matthews, founder and principal of NOLA Marketing, partnered with the Ponemon Institute to ask CISOs directly how vendor marketing influences their buying decisions. The resulting State of Cybersecurity Marketing Influence Report 2026 holds some surprises: webinars beat CISO dinners, hands-on workshops build the peer references buyers trust most, and the first visitor to your website is increasingly a machine. In this episode: The top two CISO complaints about cyber marketing: it differs from product reality, and it's too high-level. Emily's fix starts with coffee-walk conversations with your engineers.Why 44% of security leaders ranked webinars the most valuable event format, while peer roundtables and CISO dinners came last.Why hands-on workshops should always be free: "You should be paying them, not them paying you."How workshops become "investments in peer influence," the #1 credibility source in the research.The shift to answer engines: Bain's 80% zero-click prediction and how to make your website a better "buffet for LLMs."Emily's case study method: start with your selling points, validate them in the customer's voice, and pack the piece with reusable quotes.Why buyers rely on analysts less than they used to, and what fills the gap for the ~3,700 vendors outside the magic quadrants.Her advice for marketers coming from outside tech: keep asking why. "Fast is not an answer."About the guest: Emily Matthews is the founder and principal of NOLA Marketing. A history and English major who started in mainframe system software, she has spent her career in technical product marketing and previously worked with the Ponemon Institute on the original Cost of a Data Breach report. Notable quotes: "You should be paying them, not them paying you.""If it sounds like BS to us, it's probably going to smell bad to them too.""If you make up a case study, it sounds made up. Interview someone. Because it's real, it comes across." Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution. Follow me on LinkedIn for regular posts about growing your cybersecurity startup Want to grow your revenue faster? Check out my cybersecurity sales consulting and training Need ideas about how to grow your pipeline? Sign up for my newsletter.

    How Cybersecurity Buyers Are Influenced by Marketing: The Surprising Truth About CISO Buying Decisions and Where Your Cybersecurity GTM Spend is Wasted - Emily Matthews Principal NOLA Marketing
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About

The podcast that tackles the question: How can cybersecurity companies grow sales faster? Growing a cybersecurity company is rarely limited by a lack of people. More often, growth stalls because cyber sales execution, onboarding, forecasting, and leadership aren't keeping pace with the opportunity.Hiring more sellers doesn't solve that.Neither does chasing the latest go-to-market trend without a repeatable system for revenue growth.The companies that consistently outperform their competitors build stronger cyber sales leadership, faster seller ramp times, more predictable revenue forecasting, healthier pipeline generation, and disciplined go-to-market execution. That's what this show explores.The Cyber Go-To-Market Talk is a podcast for cybersecurity sales leaders, CROs, founders, CEOs, marketers, and revenue teams who want to improve cybersecurity sales performance and build more predictable revenue growth.Cybersecurity sales training expert Andrew Monaghan talks with cybersecurity CROs, revenue leaders, sales executives, founders, and operators about the real work behind scaling sales teams, improving forecast accuracy, building revenue pipelines, onboarding cybersecurity sellers, creating demand, and executing cybersecurity sales strategy.You'll hear practical lessons on cyber sales leadership, cybersecurity sales training, sales onboarding, revenue forecasting, pipeline quality, sales coaching, revenue operations, cybersecurity go-to-market strategy, and the systems that help cybersecurity companies grow faster.Whether you're leading a revenue organization, building a cybersecurity sales team, or working to improve cyber sales performance, each episode is designed to help you make better decisions and execute with greater confidence.Popular Episode Topics Include: Cyber Sales Leadership, Cybersecurity Sales Strategy, Cybersecurity Sales Performance, Sales Onboarding, Seller Ramp Time, Cybersecurity Sales Training, Sales Enablement, Revenue Forecasting, Sales Forecasting, Predictable Revenue Growth, Forecast Accuracy, Go-To-Market Execution, Security Go-To-Market, Cybersecurity Go-To-Market Strategy, GTM Execution, Pipeline Generation, Pipeline Quality, Demand Creation, Cybersecurity Pipeline Growth, Revenue Pipeline, Scaling Sales Teams, Sales Hiring, Sales Coaching, Revenue Operations, Cybersecurity CRO

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