Who James Wheeler, co-owner of Toggenburg, New York Date Recorded Oct. 19, 2026 About Toggenburg Owned by: The Wheeler Family Year founded: 1953, closed since 2021 Base elevation: 1,248 feet Summit elevation: 1,763 feet Vertical drop: 515 feet Skiable acres: 83 Average annual snowfall: 160 inches Lift count: 3 (1 triple, 2 doubles) Why I interviewed him In August 2021, I wrote a post eulogizing Toggenburg, a Central New York ski area that was closing after 68 years: The cause of death: Peter Harris, longtime owner of the nearby Song and Labrador ski areas, had purchased Toggenburg with the explicit intent of closing it. “I struggled with the decision,” Harris told me at the time. “After much analysis, it seemed to be a logical decision, and I sincerely think this is better for the Central New York ski scene. I think we’re going to have a better experience, because obviously we’re going to have more resources to invest in the two remaining areas.” New York State Attorney General Letitia James disagreed. Fourteen months later, her office filed suit against Harris’ company, Intermountain Management, for violating the state’s antitrust laws. As I wrote at the time: With 14 months to investigate the sale, New York State Attorney General Letitia James has presented a different take. On Friday, she sued Intermountain Management – the umbrella company that owns Labrador and Song – “for buying its main competitor, Toggenburg Mountain, then shutting it down to direct skiers to its own mountains.” This action, James said, created a “complete, unchallenged dominance in the Syracuse area” – a monopoly – for what her office calls “season-pass skiing” around Syracuse, a violation of New York State’s antitrust law, the Donnelly Act. “even if the Toggenburg acquisition and closure did not establish or maintain Intermountain’s monopoly, it harmed, and continues to harm, consumers by eliminating a competitor without any procompetitive justification,” the court summons states. The state decided in James’ favor in March 2025, but said it needed more time to “decide the appropriate remedy for Intermountain’s anticompetitive conduct.” It took a year and a half to determine that remedy, but last Friday, the AG’s office announced the court-ordered solution: Harris had sold Toggenburg to new owners, who were determined to re-open the facility as a ski area: New York Attorney General Letitia James today announced that Intermountain Management (Intermountain) has sold Toggenburg Mountain (Toggenburg) to a new owner who plans to rebuild and reopen it for the 2027-28 ski season, restoring competition among Syracuse ski resorts. In October 2022, Attorney General James sued Intermountain for buying its only competitor, Toggenburg, and shutting it down, forcing Syracuse skiers to the two resorts owned by Intermountain. In March 2025, Attorney General James won her case when a judge ruled that Intermountain violated state antitrust law by stifling competition when it shut down Toggenburg and instituted a “no poach” agreement preventing Toggenburg’s owner from hiring any Intermountain employees at his other New York ski resorts. Under a settlement with the Office of the Attorney General (OAG), Intermountain today closed its sale of Toggenburg to Douglas Wheeler, a local business owner who plans to reopen the ski facility. “Competition among Syracuse ski areas means more choices and better prices and services for New York skiers,” said Attorney General James. “We’re putting an end to Intermountain’s illegal monopoly that allowed it to raise prices and take advantage of skiers. I am thrilled that New Yorkers will once again have access to Toggenburg Mountain, and I will always fight to protect consumers and workers from illegal monopolies that try to profit at their expense.” So who is Douglas Wheeler? Well, it turns out that, in true New York ski area fashion, Togg will be run family-style. When I spoke to him on Sunday, Wheeler deferred to his son, James Wheeler, as the public face of the mountain. A phone call and a few texts later, and we were set up for this morning’s podcast, where I learned quite a bit about the future of a once-lost ski area. Transcripts There are two transcripts. Both are generated by robots. Both are helpful and defective in their own unique ways. I do not proofread either of them. Transcript 1: Click the “transcript” button at the top of this article. You can only see this transcript on a computer. Because I don’t know why exactly but everything is getting better and dumber all at once it seems. Anyway, this is the transcript that the robots create when I upload the podcast to the internet. The cool thing about it is that you can click on any block of text and the audio will teleport there instantly. The uncool thing about this transcript is that it does not indicate who is talking at any given moment. Transcript 2: You can read this below. This is the transcript that Zoom creates as we record the podcast. The cool thing about this transcript is that it indicates who is talking at any given moment. The uncool thing about this transcript is that the timestamps do not match the audio. Also, you cannot click on this text to move to the associated point in the audio. Zoom Stuart Winchester: My guest today represents the Wheeler family, who last week purchased Toggenberg Ski Area in New York. 00:10:12.000 --> 00:10:21.000 Stuart Winchester: The ski area, which has been closed since 2021, has three chairlifts serving 22 trails, and had been open since the 1950s. 00:10:21.000 --> 00:10:36.000 Stuart Winchester: The Wheelers plan to reopen Toggenberg for the 2027 to 28 ski season. James Wheeler is my guest. James, welcome to the storm. Thank you so much for joining us on such short notice. How does it feel to own a ski area? 00:10:37.000 --> 00:10:55.000 James Wheeler: Stuart, thank you for having me. Uh, it is… it’s, uh, nothing short of a miracle right now. I mean, we’re still, uh, we’re very surprised that this has honestly, uh, gone through. We’re very happy to be where we are right now. Um, and just… the feelings, it hasn’t all set in yet. We’re still very, uh, shocked at some of the things that we’ve discovered. 00:10:55.000 --> 00:11:13.000 James Wheeler: Uh, we’re slowly trying to map out a game plan for which, uh, avenue to tackle first, uh, whether that’s the restaurant end of things, or the actual, the, uh, the mountain end of things, whether that’s snowmaking, or, uh, pumps, or snow cats. We are just getting a game plan and starting to get everything tackled. However. 00:11:13.000 --> 00:11:20.000 James Wheeler: The actual, the feelings of the matter, we’re just overwhelmed with joy and excitement to be able to bring this back to the community. 00:11:20.000 --> 00:11:25.000 Stuart Winchester: Lots to do, and it’s a whirlwind, but a long time building, and your family… 00:11:25.000 --> 00:11:38.000 Stuart Winchester: as I understand it, at least from talking to your father, Doug, yesterday, and yourself, are not skiers. However, you have other attachments to Toggenberg that inspired this. So why did the Wheeler family purchase Toggenberg? 00:11:38.000 --> 00:11:53.000 James Wheeler: Yeah, so I can say I was never much of a skier, and that goes for most of my family. I did a little bit of snowboarding when I was younger, and my sister did some skiing here or there. However, what really roots us to Taugenberg was. 00:11:53.000 --> 00:12:09.000 James Wheeler: My great-great-grandfather, back before Toggenberg was actually a ski resort, he owned the property for agricultural purposes. He raised Toggenberg goats on the property. And that obviously had since gotten sold to the Hickeys, who opened the mountain and ran that successfully for so many years. 00:12:09.000 --> 00:12:29.000 James Wheeler: And, uh, when it got shut down, I’m from Fabius, which is obviously where Taugenberg is, and it just, it really hurt the community. There were so many people devastated. The people that wanted their first jobs there, got their first jobs there, um, grew up skiing there, learned how to ski, and just missed the family-friendly atmosphere. And we… 00:12:29.000 --> 00:12:45.000 James Wheeler: have been working for a little, uh, just under 3 years on trying to purchase and reopen that ski center. It’s been quite the… quite the battle for 3 years, but we’re very excited to be able to have it back, not just in our family, but in the community’s hands, uh, and ultimately. 00:12:45.000 --> 00:12:49.000 James Wheeler: work towards the reopening of this and bringing it back to Fabius. 00:12:48.000 --> 00:12:54.000 Stuart Winchester: It’s incredible how much passion there could be in such a small community. 00:12:54.000 --> 00:13:04.000 Stuart Winchester: around such a small ski area. Did you ever get the sense that there was a despair that it would never reopen, or did folks always kind of know that. 00:13:04.000 --> 00:13:08.000 Stuart Winchester: There was enough passion around the place that someone would figure it out. 00:13:07.000 --> 00:13:15.000 James Wheeler: So, I will say, I think there’s two different groups of people in that sense. There is, uh, there’s your group of people that… 00:13:15.000 --> 00:13:30.000 James Wheeler: they’re so passionate about it, they definitely always saw it as a possibility, and I would say I would fit into that category, obviously, we’ve been working on it for so long. Um, we were able to see the Facebook pages, there’s a Facebook page called ReopenTOG with. 00:13:30.000 --> 00:13:46.000 James Wheeler: over 3,000 followers on it that are just local people for the most part that have been, you know, supporting this and trying to get this, but you obviously have your group of people as well, or even in that Facebook page specifically, starting to watch people over