10 Minute Beauty Business Podcast with Lexi Lomax

Lexi Lomax
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  • Entrepreneurship
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Grow your salon to 7 figures with the ‘10 Minute Beauty Business Podcast.’ Join Lexi for quick, actionable tips tailored for ambitious salon owners. Learn proven strategies to boost revenue, streamline operations, and achieve your business goals. Packed with insider secrets from beauty industry leaders, this podcast is your go-to guide for simple, effective steps to scale your beauty business. No fluff, just results. Start transforming your salon today—10 minutes at a time!

  1. 1d ago

    193: The Salon Owner Glow Up Starts Here: 2 Things to Do Before Any Marketing

    If you've been pouring time into Instagram, throwing up promos, and still wondering why things feel so hard, this episode is going to reframe everything. The salon owner glow up is real, and it's happening. But most owners are skipping the most important first steps and going straight to tactics that can't actually fix what's broken. In this episode, Lexi gets into the two things every salon owner needs to do before anything else, no fluff, no 10-step lists, just the foundational moves that will actually tell you where your business is and what to do next. In this episode: Why "my salon doesn't make money" is often not the full picture, and how to actually see what's happening inside your businessThe numbers that matter beyond revenue: average ticket, rebooking rate, and retail per guestWhy most salon owners jump straight to "I need more clients" when that's not actually the problemWhat a real marketing ecosystem looks like versus just posting on social and hoping something landsThe five marketing channels every salon already has, and why most owners are only using one of themWhy your email list and SMS are sitting on untapped revenue right now, and how to turn them into an ATM The Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-clubOr DM Lexi: https://www.instagram.com/lomax.lexi/

    15 min

  2. May 25

    192: How to Build a Salon That Actually Runs Like a Business

    If you've ever thrown money at Instagram hoping something would finally click, hired a social media manager and still felt stuck, or wondered why your team isn't getting booked even though you're posting, this episode is for you. Lexi breaks down why marketing problems are almost never actually marketing problems, and what's really going on underneath the surface. She also shares her prediction for the next big beauty trend shift, and why right now is the time to plant your flag before everyone else catches on. In this episode: Why Lexi's first question when a salon owner says "my marketing isn't working" is always about leadership, not contentThe trend curve explained, where skincare is right now and why haircare and scalp care are nextWhat a real marketing ecosystem looks like versus just having a content calendarThe four questions every salon owner needs to honestly answer before spending another dollar on adsWhy your team not understanding your brand is showing up in your marketing every single dayHow to build a salon that can actually call in, handle, and retain great clients, not just attract them The Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-club Or DM Lexi: https://www.instagram.com/lomax.lexi/

    19 min

  3. May 19

    191: Fan Favorite - How to come and go: contracts, convos and breaking the agreement

    This one keeps landing in Lexi's DMs for a reason, so she brought it back, with a fresh intro and outro recorded just for this re-release. If you've ever panicked over how to leave a rental situation, navigate a business split, or let someone go without it turning into a whole thing — this episode is for you. Lexi gets into what your contracts actually need to say, why verbal agreements won't protect you, and how to handle the emotional moments of people coming and going with your professionalism intact. She also shares a real story from early in her salon ownership — one that ended in hate mail, a small claims situation, and a very awkward bank encounter involving her mom. In this episode: Why Lexi's first question when someone DMs her for help is always "what does your contract say?"What every booth rental or lease agreement needs to include — and what to leave outThe difference between a legally binding contract and a handshake deal (and why it matters)How to write a termination clause that protects both you and your renterWhy your behavior during the exit is your reputation — and how to stay professional even when it's hardThe same principles applied to client agreements, because it's all connected Fully Booked: A salon-wide marketing ecosystem built to bring in new clients consistently, support stylist growth, and take the pressure off the owner as the sole growth engine. The live kick-off is happening now. Get Fully Booked: https://lexilomax.thrivecart.com/fullybooked/

    34 min

  4. May 11

    190: The Real Reason Your Salon Team Isn't Growing Clientele

    If your schedule is packed but your team still has open chairs, this episode is for you. Recording from her hotel room in Tampa after a full day with an advisory client, host shares the conversation she keeps having with salon owners, and the real reason the same problem keeps showing up. The issue isn't your team's talent. It's that your salon was built, accidentally, around you. And that works, until it doesn't. In this episode: Why a salon can't sustainably grow new talent if the business itself isn't generating enough demandThe subtle way salon owners accidentally train clients to only book with themWhat a real marketing ecosystem looks like — and why social media alone doesn't cut itThe difference between marketing built for an independent stylist vs. a growing salonHow to reverse engineer your salon's brand so clients walk in open to your whole teamWhy raising average ticket and bringing in new clients have to happen at the same timeWhat changed when the salon stopped relying on the owner as the growth strategy Fully Booked: A salon-wide marketing ecosystem built to bring in new clients consistently, support stylist growth, and take the pressure off the owner as the sole growth engine. The live kick-off is happening now. Get Fully Booked: https://lexilomax.thrivecart.com/fullybooked/

    22 min

  5. May 4

    189: The “Hero Product” Strategy That Makes Clients Buy More

    I’m going to say something that might change the way you sell forever…The fastest way to lose a sale is to give your clients too many choices. Confused clients don’t book. They don’t buy. They leave. In this episode, I’m breaking down the exact buyer psychology behind why one product can turn into a $500 purchase—and how you can apply the same strategy inside your salon. Because this isn’t about “selling more.”It’s about making it easier for your clients to say yes. Inside this episode, we’re getting into: Why too many services + products are actually costing you moneyThe “hero lineup” strategy (and why it works so well)How one product can drive multiple purchases automaticallyThe real reason your retail sales are inconsistentHow to guide clients instead of overwhelming themWhat a strong salon marketing ecosystem actually looks likeThe difference between a menu vs. a conversion strategyHow simplifying your offers can unlock major revenue growth Join Fully Booked: https://lexilomax.thrivecart.com/fullybooked/ Join The Monday Club: Where salon owners build systems that stack, scale, and actually make business feel easier.⁠⁠⁠https://www.lexilomax.com/monday-club

    19 min

  6. Apr 27

    188: The “More Juice From the Squeeze” Salon Strategy

    I’m going to say something that might surprise you… You don’t need more clients to make more money. You need to do more with the clients you already have. In this episode, I’m breaking down the exact shifts that can add thousands to your monthly revenue, without increasing your client count. Because while everyone is focused on getting new people in the door, most salons are completely overlooking the money sitting right in front of them. If your books are busy but your revenue isn’t where you want it to be, this is the episode you need. Inside this episode, we’re getting into: The simple math that can add $6K+ to your monthly revenueWhy focusing only on new clients is slowing your growthThe biggest missed opportunity in retail (and how to fix it)How to naturally increase add-ons without feeling “salesy”The rebooking mistake that’s costing you thousandsWhat happens when your systems actually support higher spendingHow to create predictable, compounding revenue in your salonThe leadership shift required to make all of this actually workThis is the shift from:“I need more clients” → to “I’m maximizing every client I already have.” Fully Booked This is where we fix the gaps, retail, add-ons, rebooking, and your entire client journey, so your salon makes more money without working more.Get instant access here:https://lexilomax.thrivecart.com/fullybooked/ Join The Monday Club: Where salon owners build systems that stack, scale, and actually make business feel easier.⁠⁠⁠https://www.lexilomax.com/monday-club

    14 min

  7. Apr 20

    187: Why Your Junior Stylists Aren’t Fully Booked (And How to Fix It Fast)

    I’m going to say something that might sting a little…If your junior stylist isn’t building fast enough, it’s probably not their fault. It’s a systems problem. In this episode, I’m breaking down exactly why your new talent isn’t getting booked the way you expected, and what to do about it. Because hoping their clientele “just builds over time” is not a strategy. If you’ve ever felt frustrated watching a talented stylist sit with empty space on their books (while you’re working overtime to cover payroll), this episode is your wake-up call. We’re fixing it. Inside this episode, we’re getting into: Why junior stylists don’t build clientele organically (and what actually works)The biggest mistake salons make when assigning new clientsHow your booking process should be strategically directing demandThe simple pre-appointment touchpoint that builds instant trustWhy your junior stylist needs visibility before they ever take a clientThe follow-up system that turns first-time clients into repeat guestsWhat a real junior stylist growth system looks like inside a salonThe exact numbers you should be tracking (and why they matter)This is the shift from:“I hope they build” → to “I have a system that guarantees they do.” Salon Visibility If new clients aren’t consistently finding your salon, this is your first step.Learn how to get found on Google, in your community, and beyond social media—without relying on constant posting.https://www.salonmindsmastermind.com/salon-visibility

    19 min

  8. Apr 13

    186: What Clients Decide Before They Sit in Your Chair

    You think your client experience starts when someone walks through your salon doors…But by the time a new client sits in your chair, she’s already made multiple decisions about you. She’s searched.She’s read reviews.She’s checked your Instagram.She’s tried to book. And somewhere along the way, she decided: yes… or no. In this episode, we’re breaking down what actually happens before the appointment, and why most salon owners are completely missing this part of the client journey. Because if you’re not the obvious choice before she books… you’re losing clients you don’t even know you had. Inside this episode, we’re getting into: Why your client experience starts long before the appointmentHow buyer psychology determines whether someone chooses your salonThe 3 key decision points every potential client goes through before bookingWhy your Google presence matters more than your Instagram right nowHow your booking process might be costing you clients (without you realizing it)What your reviews and social proof are really saying about your businessHow to audit your salon like a brand new clientSimple shifts that make your salon the obvious “yes” This is the difference between hoping someone books → and building a system that makes it inevitable. Salon VisibilityIf new clients aren’t consistently finding your salon, this is your first step.Learn how to get found on Google, in your community, and beyond social media, without relying on constant posting.https://www.salonmindsmastermind.com/salon-visibility Join The Monday Club:Where salon owners build systems that stack, scale, and actually make business feel easier.⁠⁠⁠https://www.lexilomax.com/monday-club

    19 min
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Grow your salon to 7 figures with the ‘10 Minute Beauty Business Podcast.’ Join Lexi for quick, actionable tips tailored for ambitious salon owners. Learn proven strategies to boost revenue, streamline operations, and achieve your business goals. Packed with insider secrets from beauty industry leaders, this podcast is your go-to guide for simple, effective steps to scale your beauty business. No fluff, just results. Start transforming your salon today—10 minutes at a time!

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