10 Minute Beauty Business Podcast with Lexi Lomax

Lexi Lomax
  • 5.0 (46)
  • Entrepreneurship
  • Updated Weekly

Grow your salon to 7 figures with the ‘10 Minute Beauty Business Podcast.’ Join Lexi for quick, actionable tips tailored for ambitious salon owners. Learn proven strategies to boost revenue, streamline operations, and achieve your business goals. Packed with insider secrets from beauty industry leaders, this podcast is your go-to guide for simple, effective steps to scale your beauty business. No fluff, just results. Start transforming your salon today—10 minutes at a time!

  1. 6d ago

    197: Your Salon Problem Is Growing While You Wait to Deal With It

    You already know what's been sitting in the back of your mind. The problem you keep coming back to, the decision you keep circling, the thing you tell yourself you'll deal with when things slow down. Well, isn't this the slowdown? The salons that finish the year strong are not the ones who waited until they had time to figure it out. They are the ones who used the quieter moments to actually sit down, get clear, and build a plan. Because problems don't stay the same size while you wait. They grow legs. They seep into your culture, your pipeline, your team, and they show up at the worst possible time. That is what this episode is about. In this episode: Why the problem you had in January is still here in July, and what happens if nothing changes by DecemberHow unaddressed team issues quietly become culture problems, and why tolerating them is never neutralWhat's shifting right now with Google and Gemini and why your visibility gap can't wait until Q4 to be addressedWhy solving salon problems in your head, between clients, or over a glass of wine with your partner is one of the hardest ways to actually fix anything Want an intensive?DM the word INTENSIVE on Instagram to start the conversation. No pressure, just a real conversation about whether it's the right fit. The Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-club

    19 min

  2. Jun 22

    196: How to Use a Slow Season to Build a Fully Booked Holiday Season

    Let me say something that might hit close to home: summer hits, the schedule gets a little gappy, and without even realizing it, your team relaxes, the consultation gets shorter, the send-off gets skipped, and the energy shifts. It feels okay. But it's actually costing you. The salons who end up with a fully booked holiday season are not the ones who coasted through summer. They are the ones who used it as a training ground, to sharpen their hospitality, systematize their standards, and make every client feel personally remembered when the pace was slow enough to actually do it right. That is what this episode is about. In this episode: Why a slower season is not downtime, it is your most valuable practice window before the holiday rushHow hospitality slips without you noticing and the real cost it has on client loyalty, especially with new clients building trust right nowWhy summer clients, especially new ones, are the exact clients you need to lock in before the holidaysThe four things to focus on right now: real consultations, making clients feel personally remembered, tightening your rebook, and training your team while things are calmWhy hospitality has to be systematized, not just a vibe, so it holds up on your busiest days and your slowest ones The Monday Club:  Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-club

    15 min

  3. Jun 15

    195: The Real Reason Your Salon Isn't Profitable (It's Not Your Prices)

    Let me say something that might hit close to home: you are working harder than ever, your book is full, and somehow the money still doesn't match the busy. You are not alone in this. It is actually the most common problem I see across hundreds of salon owners, and the good news is, it is fixable. But not by getting a better booking system. Not by raising your prices. Not by posting more reels. Those things have their place, but none of them alone will get you where you want to go. In this episode: Why being a fully booked, six-figure stylist does not automatically mean your salon is profitable, and what the difference actually looks likeThe ecosystem shift that changes everything: why your marketing, retention, retail, and leadership have to work together or none of it sticksWhy fixes like booking systems, price increases, and visibility pushes only create temporary relief when your salon is operating as a list of separate problemsThe real story behind one of my Monday Club clients who was slammed behind the chair, barely paying herself, and what we actually changed to turn it aroundWhat busy and profitable looks like when all three pillars, visibility, retention, and leadership, are finally working togetherWhy the door you know is not always the door you want, and the mindset shift that has to happen before any of the strategy can workIf you have been nodding along thinking "that is literally me," this one is your sign. The Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-club

    17 min

  4. Jun 8

    194: Stop Coasting This Summer: What Winning Salon Owners Are Doing in June and July

    I'm going to say something that might sting a little, the salon owners who are going to have their best year ever in 2026 are not the ones taking the summer off. They're the ones doing the work in June and July when everyone else decided it was too hot and too fun to think about business. I've watched this pattern play out for 19 years. And I am not about to let you sit in September wondering why Q4 feels so hard when the answers are right here. Whether your summer is busy and you're coasting, or it's a little slow and you're questioning yourself, both of those scenarios are making the same mistake. Summer is not a pause for your business. It's when your Q4 gets built strong or gets broken. And I need you to hear that. In this episode: The two salon owner patterns I see every single summer, and why both are leaving serious money on the tableWhy everything you do (or don't do) right now in June is directly setting up what September, October, November, and December look likeHow the visibility work you do today compounds into a packed holiday season, and why waiting until October is too lateWhy summer is the exact moment to get your junior stylists booked up, and what that means for your revenue by Q4The systems you keep saying you'll get to, and how to actually put them in place now, while you have the breathing room to do it rightThe honest question I want you to sit with: do you actually want to grow your business this year?I'm being a little bossy in this one, but only because I want you to look back at the end of this year and say that summer was the moment everything changed. The Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched.Learn more: https://www.lexilomax.com/monday-club

    14 min

  5. Jun 1

    193: The Salon Owner Glow Up Starts Here: 2 Things to Do Before Any Marketing

    If you've been pouring time into Instagram, throwing up promos, and still wondering why things feel so hard, this episode is going to reframe everything. The salon owner glow up is real, and it's happening. But most owners are skipping the most important first steps and going straight to tactics that can't actually fix what's broken. In this episode, Lexi gets into the two things every salon owner needs to do before anything else, no fluff, no 10-step lists, just the foundational moves that will actually tell you where your business is and what to do next. In this episode: Why "my salon doesn't make money" is often not the full picture, and how to actually see what's happening inside your businessThe numbers that matter beyond revenue: average ticket, rebooking rate, and retail per guestWhy most salon owners jump straight to "I need more clients" when that's not actually the problemWhat a real marketing ecosystem looks like versus just posting on social and hoping something landsThe five marketing channels every salon already has, and why most owners are only using one of themWhy your email list and SMS are sitting on untapped revenue right now, and how to turn them into an ATM The Monday Club: Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-clubOr DM Lexi: https://www.instagram.com/lomax.lexi/

    15 min

  6. May 25

    192: How to Build a Salon That Actually Runs Like a Business

    If you've ever thrown money at Instagram hoping something would finally click, hired a social media manager and still felt stuck, or wondered why your team isn't getting booked even though you're posting, this episode is for you. Lexi breaks down why marketing problems are almost never actually marketing problems, and what's really going on underneath the surface. She also shares her prediction for the next big beauty trend shift, and why right now is the time to plant your flag before everyone else catches on. In this episode: Why Lexi's first question when a salon owner says "my marketing isn't working" is always about leadership, not contentThe trend curve explained, where skincare is right now and why haircare and scalp care are nextWhat a real marketing ecosystem looks like versus just having a content calendarThe four questions every salon owner needs to honestly answer before spending another dollar on adsWhy your team not understanding your brand is showing up in your marketing every single dayHow to build a salon that can actually call in, handle, and retain great clients, not just attract them The Monday Club:Business education, community, and tools to build a salon that runs like a real business, with leadership development, a full marketing ecosystem, and Fully Booked all under one roof. A new VIP level just launched. Learn more: https://www.lexilomax.com/monday-club Or DM Lexi: https://www.instagram.com/lomax.lexi/

    19 min

  7. May 19

    191: Fan Favorite - How to come and go: contracts, convos and breaking the agreement

    This one keeps landing in Lexi's DMs for a reason, so she brought it back, with a fresh intro and outro recorded just for this re-release. If you've ever panicked over how to leave a rental situation, navigate a business split, or let someone go without it turning into a whole thing — this episode is for you. Lexi gets into what your contracts actually need to say, why verbal agreements won't protect you, and how to handle the emotional moments of people coming and going with your professionalism intact. She also shares a real story from early in her salon ownership — one that ended in hate mail, a small claims situation, and a very awkward bank encounter involving her mom. In this episode: Why Lexi's first question when someone DMs her for help is always "what does your contract say?"What every booth rental or lease agreement needs to include — and what to leave outThe difference between a legally binding contract and a handshake deal (and why it matters)How to write a termination clause that protects both you and your renterWhy your behavior during the exit is your reputation — and how to stay professional even when it's hardThe same principles applied to client agreements, because it's all connected Fully Booked: A salon-wide marketing ecosystem built to bring in new clients consistently, support stylist growth, and take the pressure off the owner as the sole growth engine. The live kick-off is happening now. Get Fully Booked: https://lexilomax.thrivecart.com/fullybooked/

    34 min

  8. May 11

    190: The Real Reason Your Salon Team Isn't Growing Clientele

    If your schedule is packed but your team still has open chairs, this episode is for you. Recording from her hotel room in Tampa after a full day with an advisory client, host shares the conversation she keeps having with salon owners, and the real reason the same problem keeps showing up. The issue isn't your team's talent. It's that your salon was built, accidentally, around you. And that works, until it doesn't. In this episode: Why a salon can't sustainably grow new talent if the business itself isn't generating enough demandThe subtle way salon owners accidentally train clients to only book with themWhat a real marketing ecosystem looks like — and why social media alone doesn't cut itThe difference between marketing built for an independent stylist vs. a growing salonHow to reverse engineer your salon's brand so clients walk in open to your whole teamWhy raising average ticket and bringing in new clients have to happen at the same timeWhat changed when the salon stopped relying on the owner as the growth strategy Fully Booked: A salon-wide marketing ecosystem built to bring in new clients consistently, support stylist growth, and take the pressure off the owner as the sole growth engine. The live kick-off is happening now. Get Fully Booked: https://lexilomax.thrivecart.com/fullybooked/

    22 min
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About

Grow your salon to 7 figures with the ‘10 Minute Beauty Business Podcast.’ Join Lexi for quick, actionable tips tailored for ambitious salon owners. Learn proven strategies to boost revenue, streamline operations, and achieve your business goals. Packed with insider secrets from beauty industry leaders, this podcast is your go-to guide for simple, effective steps to scale your beauty business. No fluff, just results. Start transforming your salon today—10 minutes at a time!

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