Build What Matters

Natalie Potts

Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business. The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.

  1. 14h ago

    Demand or supply problem? | Ep 140

    Welcome to the mini series: Business Built Strategically. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up. We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team. If I doubled your marketing tomorrow, would you double your sales or create a mess? The answer decides where your next pound goes. In this episode: The two reasons a business gets stuck, and why they need opposite treatmentThree signs of each, so you can tell which one you haveWhy most founders are a supply problem wearing a demand problem's clothesToday's check: Answer the question honestly. Then look at where you spent money on your business last month and see if it matches. Ready to do this properly rather than listen to it? That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life. If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  2. 1d ago

    Where your hours actually went | Ep 139

    Welcome to the mini series: Business Built Strategically. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up. We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team. Most founders are working at full capacity on the twenty percent of things that move nothing. You get a hundred and sixty eight hours a week and you have never seen the bank statement. In this episode: Why your guess about where your time goes is always wrong The five boxes every working hour goes into, and a real Monday worked through What each result tells you, including the number that is nearly always zero Today's check: Open a note on your phone. Write five lines. Clients, Known, Work, Running, Boss. Put rough hours against each one tonight, and every night this week. Ready to do this properly rather than listen to it? That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life. If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  3. 2d ago

    Busy is not the same as building | Ep 138

    Welcome to the mini series: Business Built Strategically. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up. We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team. Most founders are working at full capacity on the twenty percent of things that move nothing. In this episode: Why ticking things off feels like progress and often is notThe three kinds of work in your business, and the one that quietly takes overWhy urgent work always beats important work unless you do something about itToday's check: List everything you did yesterday. Circle what touched revenue. Ready to do this properly rather than listen to it? That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life. If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  4. 3d ago

    Why it feels wobbly | Ep 137

    Welcome to the mini series. For the whole of October I'm publishing one episode a day on Build What Matters. Under 15 minutes each. One thing to focus on, why it matters, and one thing to go and check in your business that day. 31 days. 31 things actually done. It's for founders who are growing and have started to feel wobbly. The business got bigger, the structure never got built, and now it's hard to get where you want to go because there's nothing underneath holding it up. We go in order, because the order is the bit everyone gets wrong. Structure. Mindset. Your offer. Sales. Marketing. Systems. Client experience. Team. It takes you into Business Built Strategically, my accelerator, where we put the fundamentals in properly and I hold you to getting it done. You did not build it wrong. You built it fast, and the foundations went in while you were busy. In this episode: Why growing businesses start to feel unstable, and why working harder makes it worseThe order the eight builds have to go in, and what it costs to do them out of orderWhat the next 31 days will actually ask of youToday's check: Write one sentence. What is the part of my business that would fall over first if I disappeared for two weeks? Ready to do this properly rather than listen to it? That's what the Business Built Strategically Accelerator is. Six months, eight builds, the structure and systems in place and somebody holding you to getting it done. You keep the community and can come to the group calls for life. If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  5. Sep 18

    You Don't Have to Choose: Staying Employed While Building Something of Your Own | Ep 136

    Quit and go all-in, or stay and shelve the dream, that's the choice everyone assumes you have to make. This episode is a real, unscripted conversation between two hosts who've each lived a different version of the in-between, and what they've learned from it. What You'll Take Away: Your "failure" is probably a comparison trap. One signup on your first launch can feel humiliating, until you look at the actual conversion rate. Learn to judge your numbers against your own reality, not someone else's highlight reel.There's no single right way to leave (or not leave) your job. Whether you're staying for the stability, building a side business for years, or already gone, this conversation makes the case that all of it is valid, as long as it's a deliberate choice.Desperation is detectable and it costs you sales. Financial pressure changes your energy with prospects. Protecting your stability protects how you sell.A simple exercise for big decisions. Name exactly what failure would look like, what you're actually afraid of, and how you'd respond, a practical way to stress-test any leap you're considering.Selling is daily, unglamorous work. Following up, tracking engagement, starting conversations, normal, necessary, and rarely talked about.If you're building a business that's meant to give you more money, freedom and time, not just another job, that's the entire premise of Business Built Strategically. We do exactly this kind of thinking, on your actual business, in order, with me alongside you. We find your real constraint, we fix it, and we build the thing so it holds without you in every room. The founding round is open now and it starts on the 24th of September. Because the business isn't the prize. It's what the business makes possible. If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  6. Sep 17

    Is Your Business Constrained by Demand or Supply? | Ep 135

    What if more clients are actually the last thing your business needs right now? In this episode, I’m breaking down one of the simplest and most useful ways to diagnose what is really holding your business back: Do you have a demand problem or a supply problem? Every business has a constraint. The key is knowing what yours is before you start trying to fix it. What a demand problem actually looks like The signs that your business is supply constrained The simple question I use to diagnose which problem you have Why businesses can move from demand problems to supply problems and back again Why consistently generating demand matters, even when you're busy Why hiring isn't always the answer when you're at capacity How to think about capacity when designing your business around the life you actually want Daniel Priestley's concept of becoming oversubscribed Why understanding your capacity matters if you want demand to exceed supply The difference between generating sales and creating genuine signals of demand How to create the conditions that make it easier for the right people to buy If twice as many people wanted to buy from you tomorrow, would that be brilliant or terrifying? If it's brilliant, you may have a demand problem. If it's terrifying, you may have a supply problem. Neither is inherently good or bad. They're simply different constraints and they require very different decisions. Take 10 minutes and answer these five questions: What is my current capacity? How much demand am I currently generating? Which is constraining my business right now demand or supply? What is the one thing I need to change because of that? What would it take to become slightly oversubscribed? The goal isn't to do more. It's to identify what matters now and put your attention there. Demand: people wanting to buy from you. Supply: your ability to deliver what they're buying. If you're building a business that's meant to give you more money, freedom and time, not just another job, that's the entire premise of Business Built Strategically. We do exactly this kind of thinking, on your actual business, in order, with me alongside you. We find your real constraint, we fix it, and we build the thing so it holds without you in every room. The founding round is open now and it starts on the 24th of September. Because the business isn't the prize. It's what the business makes possible. If you want to build yours properly, apply here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  7. Sep 11

    What to look at when your business feels messy | Ep 134

    Your business is growing. So why does it still feel like everything depends on you? In this episode, we’re doing a Founder Reset looking at the four areas that can quietly keep your business stuck, messy or overly dependent on you. We’ll look at: Your TIME: where your hours are actually going and what needs to change.Your OFFER: what you’re selling, whether it’s clear, and what deserves to become your flagship.Your PIPELINE: the numbers behind your revenue and the conversations you need to be having consistently.Your BOTTLENECK: where you’re still the person everything depends on, and the decision you’ve been avoiding.Then we bring it all together. You’ll leave with one clear priority and one next move to put into action. Because you don’t need another 47 things on your to-do list. You need to know what matters most. Build what matters. You're invited to join my new accelerator: Business Built Strategically. Learn more here: www.nataliepotts.co.uk/strategy Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  8. Sep 3

    50 hours to 2: Same Revenue, Better Life | Ep 133

    Lucy Gordon built a successful real estate consultancy and quietly resented every hour of it. Highly bespoke, entirely dependent on her, scope creep as standard. Last year a solicitor's letter from a client, sent the moment the final invoice fell due, became the final straw after years of near-annual burnout. Instead of shutting it down, she rebuilt it. She converted the work from delivery to training and advisory, dropped her hours from 50 a week to two, and kept the revenue that funds the life she actually wants. That restructure led to a second business helping other founders do the same, and a university lecturing role starting this autumn. In this conversation Lucy and Natalie get into the mechanics: how to audit your time, why enjoyment belongs in the equation alongside revenue, the spreadsheet that told Lucy she needed far less than social media insists, and why building what matters beats chasing arbitrary round numbers. They also talk honestly about mental health, family, and Lucy's plan to work from the ports her husband sails into as he circumnavigates the globe next year. In this episode: Why "working harder now to buy freedom later" is a trapThe solicitor's letter that ended one way of working and started anotherTurning delivery into advisory: same brand, a fraction of the timeThe three-part time audit: time cost, revenue, and enjoymentWhy the round numbers on social media (10k months) are a distractionStress about essentials, not handbags: separating needs from nice-to-havesSOPs and AI assistants for a business of oneThe weekly conversion-rate habit that replaces guessworkChoosing your platforms instead of being everywhereMaking change happen instead of waiting for it You're invited to join The Founder Reset. We start on 7th September for 5 days. Join here: ⁠⁠⁠www.nataliepotts.co.uk/bootcamp⁠⁠⁠ Follow Natalie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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About

Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business. The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.