Build What Matters

Natalie Potts
  • 5.0 (1)
  • Business
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Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business. The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.

  1. 20h ago

    What Changed in My Business After Becoming VAT Registered: The Numbers, Pricing Decisions and What I Wish I'd Known | Ep 127

    Becoming VAT registered isn't just a tax milestone. It changes how you price, how you read your numbers, and how you make decisions as a founder. In this episode, Natalie shares what actually shifted when she registered, what caught her off guard, and what she wishes she'd understood before she got there. This isn't tax advice. It's the commercial thinking behind one of the moments most growing businesses hit and few talk about honestly. What we cover: Why growth, not a wrong turn, is what brings decisions like VAT, payroll and hiring to your door.The moment revenue stopped feeling like revenue, and why Natalie became far more interested in profit, cash flow and margins than turnover.Why pricing is a leadership decision, not an accounting one, and the real question to ask instead of "will people pay another twenty per cent?"How registering brought unexpected clarity on the ideal client: founders who see their business as an investment, not those chasing the cheapest option.Why every expense started earning its place, and how that shift is how CEOs think.The five questions Natalie wishes she'd asked sooner, from ideal client to margins to the business she's building over the next five years.The bigger lesson underneath it all: at some point instinct isn't enough. You need to understand your numbers, your model and who you're building for so you can make confident decisions instead of emotional ones.A note: this episode is about commercial lessons, not tax advice. Speak to your accountant about your own circumstances. If this made you think differently about pricing, growth or your next stage, Natalie would love to hear from you. Keep building what matters. Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  2. 6d ago

    Q&A: Leadership, Growth & The Decisions That Build Better Businesses | Ep 126

    In this Q&A episode, I answer the questions founders have been asking me about growing a business, leading with confidence, and making better decisions. From the biggest mistakes I made after hitting six figures to what I'd do if I had to start from scratch, this is a practical conversation packed with lessons from both corporate leadership and building my own business. When working harder helps and when it doesn'tThe biggest mistake founders make after reaching six figuresWhat I'd do differently if I started my business todayWhy clarity beats logos, websites and shiny toolsThe habits and traits of great CEOsHow to spot when you've become the bottleneckThe toughest business decision I've ever madeWhat corporate taught me that entrepreneurs often overlookWhy businesses plateau (and how to avoid it)The best investments I've made in myself and my businessA quick-fire round on books, AI, productivity and business beliefsWhether you're building your first six figures or leading an established business, you'll leave with practical ideas you can apply immediately. Have a question you'd like answered in a future episode? I'd love to hear it. Send me a DM on LinkedIn or Instagram, or reply to my newsletter, and your question could be featured in a future Q&A episode. If you enjoyed this episode, please subscribe, leave a review, and share it with another founder who'd benefit from it. Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Q&A: Leadership, Growth & The Decisions That Build Better Businesses | Ep 126

  3. Jul 16

    7 Questions every founder must ask at mid-year | Ep125

    The Mid-Year CEO Reset: 7 Questions Every Founder Should Ask Before the End of the Year We're halfway through the year. For many founders, this is the point where they either panic because they're behind on their goals or avoid looking at the numbers altogether. Neither helps. In this episode, I share the same mid-year review process I use with my private clients to help them step back, make better decisions and build momentum for the second half of the year. You don't need another strategy. You need clarity on where your business is today and the confidence to focus on what matters next. Why your honest assessment of the business matters more than your January goals.The difference between a demand problem and a supply problem (and why solving the wrong one wastes months).How to review your offers so you know what to grow, improve or remove.Why revenue alone doesn't tell you whether your business is healthy.The simple planning exercise that keeps you focused on what actually moves the business forward.How small, consistent actions create long-term growth.🎥 Watch the full CEO Reset framework on YouTube here Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    7 Questions every founder must ask at mid-year | Ep125

  4. Jun 30

    Nobody is buying | Ep 124

    Why Sales Feel Harder Right Now (And What Smart Businesses Do Instead) If you've found yourself thinking, "People just aren't buying anymore," this episode is for you. The reality is people haven't stopped buying. They've changed how they buy. They're taking longer to decide, asking tougher questions, comparing more options and looking for confidence before they invest. Businesses that continue to grow aren't necessarily the biggest or the loudest. They're the ones whose positioning and messaging make buyers feel understood. In this episode, I explore why blaming the economy can keep founders stuck, how buyer behaviour has evolved, why relevance matters more than visibility, and the practical shifts you can make to stay commercially relevant in today's market. If sales have slowed, ask yourself this: Have my buyers changed faster than my business has? That single question could completely change how you market, sell and grow. Join me and Financial Strategist Sam Hoyle for a FREE live 90-minute Zoom session where we'll help you understand where your business really stands, what your numbers are telling you, what's slowing your growth and the priorities that will have the biggest commercial impact between now and December. Monday 6th July | 12:00pm (UK) | Live on Zoom | No replay Register here: https://luma.com/8rb0j7ya Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  5. May 14

    You Will Be Cringe (And Why That's Exactly the Point) | Ep 123

    There's a specific kind of founder who is brilliant, experienced, and genuinely has something important to say and yet is almost entirely invisible in their market. Not because they lack positioning. Not because their offer isn't good. But because they're waiting. Waiting until the words come easier, until the content feels right, until they're sure it won't look like they're trying too hard. This episode is for them. And honestly it might be for you. In this episode, I talk about the fear of being seen before you feel ready, what cringe actually means (and why it's a signal you're on the right track), and the real cost of waiting until you feel ready to show up: Why everyone whose content you admire started somewhere far more awkward and why comparing their chapter twenty-five to your chapter one is keeping you stuckWhat cringe actually is: why it's a defensive response from people who've opted out of caring, and why you should interpret it as a green lightThe specific cost of invisibility for established founders and who is getting the clients that should be yoursWhy the clarity you're waiting for only comes from doing it, not planning to do itPractical permission to lower the bar and start, today, with what you haveWhy is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  6. May 7

    Bridging Business and Soul: Why Intuition Is Your Most Underused Business Asset with Marlo Gilbert | Ep 124

    Marlo Gilbert, soul alignment strategist and former Fortune 500 executive, joins Natalie to explore why the most successful leaders she's worked with are all highly intuitive, and how you can start using yours in business right now. They get into what intuition actually is (and isn't), why reactive mode kills your ability to hear it, the tension between ego and intuition when it's time to pivot, and why the inner work is often the hardest and most important thing you'll do for your business. Intuition is like a muscle already there, just needs training. Tools like human design are useful frameworks, but handing your agency to something external is the opposite of building inner authority. Feel what comes up, but don't get stuck there. A quiet launch isn't failure, it's data. And entrepreneurship demands a certain spirit: healthy ego, real risk tolerance, and the resilience to come back. "The best business people I've worked with are all highly intuitive." Marlo "Are you moving from a place of agency and alignment — or putting all your power into things external to you?" — Marlo "The risk wasn't taking a risk. It was also scary to stay where I was stuck." Natalie Find Marlo at marlogilbert.com and on Instagram and Facebook. Her signature programme is launching soon, and her retreat, designed to strip back the noise and reconnect you to what your business actually wants, is open for a conversation. If this episode landed, share it with someone who's ready to do things differently. Hit follow so you never miss Success on Your Terms. Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  7. Apr 30

    Why You're Not Getting Seen | Ep 121

    You're consistent. You're showing up. And still the content isn't converting the way it should. Premium clients aren't sliding into your DMs. Your audience is growing slowly, if at all. And you're starting to wonder if content is even worth it. Here's what I know after working with established founders on their positioning and messaging: the problem is almost never effort. It's strategy. Specifically, being unclear on what game you're playing and what makes content actually work for a premium service business. In this episode, I walk through a framework that changes how you think about content creation and once it clicks, everything shifts: The two content games (influencer vs. influential) and why mixing them up is silently killing your resultsThe artist vs. the business: why you need both and what happens when either one takes over completelyHow to generate ideas effortlessly by mining your own life and world for content goldWhy your take matters infinitely more than your topic and how to find yoursThe content system that creates consistency without burning you outThe key questions to ask yourself: Am I playing the influencer game or the influential game and is my content strategy actually aligned with that?Am I producing enough to be impossible to ignore, and do I have a strong enough point of view to be impossible to copy?Is my content coming from my world and my worldview or am I just repurposing what everyone else is saying?Do I have an actual system, or am I relying on motivation?Your content is your proof of the quality of your thinking. Every time you share a genuine, considered perspective, you are demonstrating why someone should trust you with their business. That's what converts premium clients, not volume, not polish, not the algorithm. Presence and point of view.Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  8. Apr 24

    The Huge Money Beliefs That Are Quietly Keeping You Stuck | Ep 120

    You're established. You have the clients, the case studies, the credibility. And yet something still feels stuck. Revenue plateaus. Investment decisions feel fraught. You hesitate in ways you can't quite explain. In this episode, I'm getting into something we don't talk about enough in the business space: the psychology of money, and how six deeply ingrained beliefs might be quietly capping your growth even years into building something real. This isn't beginner stuff. This is for founders who already have evidence they can do this, but suspect the ceiling they've hit isn't about strategy. In this episode, I cover: The four money scripts (formed in childhood) that control every financial decision you make including what you charge and how you feel raising your pricesThe wealth ceiling: why your income is capped by your self-concept, and how to start expanding itAssets vs liabilities and the grey areas established founders consistently get wrongScarcity mindset: why it literally makes you worse at decision-making, and the one question that shifts everythingLoss aversion: the psychological reason you're holding onto offers, models, and situations that aren't workingThe time trap: why doing everything yourself isn't lean it's expensiveThe exercises mentioned in this episode: Write down your earliest memory of money and what you heard repeatedly growing up that's your scriptWrite "I'm the kind of person who…" (honestly) on one side of a page, and "I'm the kind of person who builds and manages wealth with ease" on the otherLook at your last 10 business purchases and label each one: asset or liabilityCalculate your hourly rate (annual income ÷ 2,000) and audit your diary against itPick the one belief from this episode that landed hardest. Sit with it this week. Notice where it shows up. That awareness alone starts to shift things. Why is Your Content not Converting Quiz: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Natalie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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About

Build What Matters with Natalie Potts is designed for mission led founders who want to redefine what success means to them in life and business. The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.

Information

  • Creator
    Natalie Potts
  • Years Active
    2019 - 2026
  • Episodes
    319
  • Rating
    Clean
  • Copyright
    © Natalie Potts
  • Show Website
    Build What Matters

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