Sticky Note Marketing with Mary Czarnecki

Mary Czarnecki

How do I create more leads for my business? How do I grow my audience and authority? How do I build my brand and grow faster? These are just some of the top questions that marketing strategist and speaker, Mary Czarnecki, digs into on her weekly Sticky Note Marketing Podcast.  In each episode, Mary brings you ACTIONABLE marketing lessons that she's learned through 20 years of experience working with both big brands and scrappy start-ups. Whether you have a new launch or an established business, learn the latest marketing, social media, conversion optimization, brand positioning, and sales funnel strategies that work today. Each episode is designed to help you take immediate action on the most important strategies for launching, growing, and scaling your brand and business. Mary's clients say that her specialty is turning complicated marketing strategies into actionable, easy to understand steps. Thinking about launching a new product or service offer? Want to generate more consistent leads and prospects? Need help with your social media presence? Discover why global brands, local businesses, and online entrepreneurs turn to Mary Czarnecki to optimize their marketing, to make sense of ever-changing online marketing landscape, and to and help lay a strong foundation to build a brand and business that lasts. Hosted on Acast. See acast.com/privacy for more information.

  1. 5d ago

    How to Avoid Overwhelm and Take Action on Marketing Your Business

    Mary Czarnecki explains why niche and target audience profiling matters for small business owners who aren’t getting responses to their offers or feel stuck at a growth level. She stresses that better marketing comes from listening to past clients—surveying them, running focus groups, or having one-on-one conversations—to learn what actually drove their purchase decision instead of making assumptions. Using those insights, she recommends building an “emotional profile” (wants, needs, and deeper insights) alongside basic demographic or business details. She also advises cataloging customers’ hot-button issues and choosing one to focus on, using a childcare example to show how different segments can share the same need but have different wants and messaging triggers. She answers a live comment about serving product businesses and suggests further segmenting by what keeps each group up at night. KEYPOINTS: 1. Stop making assumptions. Start listening to your customers. Don't guess why customers chose your business. Instead, survey past clients, conduct interviews, or have real conversations to uncover the true reasons behind their buying decisions. These insights can transform your messaging and help you attract more of the right customers. 2. Build an emotional profile, not just a demographic profile. Knowing your audience's age, location, or job title isn't enough. Great marketing comes from understanding their wants, needs, fears, motivations, and aspirations. When you define your audience's emotional profile, you can create messaging that resonates on a much deeper level. 3. Dig deeper to uncover the real motivations behind buying decisions. There's a big difference between what customers say they want and what they actually need. Ask follow-up questions and keep probing to uncover the deeper emotional insights driving their decisions. Those insights become the foundation for marketing that builds trust, connection, and action. ------------------------------- CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

    How to Avoid Overwhelm and Take Action on Marketing Your Business

  2. Jul 15

    How to Communicate Your Value So People Lean In and Say "Tell Me More"

    Renee Hribar, a sales strategist focused on helping women confidently sell their expertise, interviews storytelling and messaging consultant Mary Czarnecki, who helps founders, leaders, and brands communicate their value clearly and consistently. Mary shares how her “translator” strengths developed from childhood observation through studying ecology at Princeton and earning joint MBA and Environmental Management Masters Degrees at Yale, later applying those skills in brand management at Johnson & Johnson. They discuss her work with organizations such as Disney, the U.S. Army, LEGO, Estee Lauder, and Dole, emphasizing starting with what a story must accomplish before crafting messaging. KEYPOINTS: Your unique value comes from connecting your experiences.Great communicators are great translators.larity creates consistency. ------------------------------- CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

    How to Communicate Your Value So People Lean In and Say "Tell Me More"

  3. Apr 21

    How to Start Using AI as a Media Channel for Your Business: Expert Insights by Robbie Caploe

    Mary Czarnecki hosts the Sticky Note Marketing Show and interviews editor and advisor Robbie Caploe about AI and LLMs in business, focusing on decision-making rather than tool tutorials. Robbie explains leaders should first get clarity on what AI is already being used, whether policies and governance exist, and what is safe to share with LLMs, especially in regulated industries. She recommends identifying business pain points before choosing vendors to avoid costly missteps, and forming cross-functional AI task forces that include IT, legal, HR, and communications. As a practical step, Robbie suggests leaders run a short internal survey on AI usage, while employees should experiment with free versions of tools like Claude, Perplexity, and OpenAI. She shares examples including Yahoo’s AI “comms day” and Edelman’s company-wide AI training, and offers an updated AI glossary on her Substack. ABOUT ROBBIE: Robbie Caploe is an editor and publisher in advertising and media. She writes about AI and LLMs as a media surface and advises a small number of small B2B and media‑focused businesses. Sparkling Ice‑obsessed. KEYPOINTS: AI Is a New Media Channel, Not Just a Tool: AI and large language models are changing how businesses get discovered. It’s no longer just about using AI internally, it’s about making sure your business is visible and relevant within AI-driven platforms.Better Decisions Matter More Than More Tools: The real value isn’t in learning every AI tool. It’s in understanding where AI actually solves friction in your business. Without that clarity, businesses risk wasting time and money on solutions that don’t move the needle.Everyone Is Still Learning, and That’s an Advantage: There are no true “experts” yet because AI is evolving so quickly. The best approach is to stay curious, admit what you don’t know, and keep learning. Businesses that adapt and learn fast will have the biggest advantage moving forward. LINKS MENTIONED IN THE EPISODE: Substack: https://robbiecaploe.substack.com/ LinkedIn: https://www.linkedin.com/in/robbie-caploe-4397356/ ------------------------------- CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

    How to Start Using AI as a Media Channel for Your Business: Expert Insights by Robbie Caploe

  4. Mar 24

    How to Decide If Coaching Is the Right Next Step for You: Expert Insights by Jason Brown

    Executive Coaching vs AI: How to Choose the Right Coach & Unlock Meta Performance | Jason Brown Host Mary Czarnecki interviews executive coach Jason Brown of Novus Global about the value of human coaching in the age of AI, including the power of making commitments to another person, reading nonverbal cues, and strategically disrupting clients’ limiting stories. Jason contrasts neutral coaching with Novus Global’s approach, shares examples of noticing body signals and turning tough feedback into action, and explains their “performance pyramid” from low performance to “meta performance,” focused on asking “What am I/we capable of?” He introduces the “Intuitive Sense” tool to identify goals that feel possible versus impossible and shows how reframing timelines with questions like “Would that thrill you?” can accelerate vision and execution. Jason suggests coaching may be timely for people with recurring complaints or those wanting more capability with greater happiness. ABOUT JASON: Jason Brown is an executive coach who helps leaders grow from the inside out, becoming who they want to be while pursuing what they most want to build. He creates space for leaders to name the vision rumbling within them, especially when it feels ambitious, fragile, or seemingly impossible. For more than three decades, Jason has walked alongside leaders and teams in real, complex settings, coaching hundreds of individuals, supporting leadership teams, building organizations in the nonprofit space, and speaking to thousands along the way. Those experiences have shaped his conviction that meaningful change happens when people feel truly seen and are invited to grow with intention. Jason works with leaders who sense that their vision matters not only to them, but to the world around them. KEYPOINTS: Human Coaching Offers What AI Can’t ReplicateMove Beyond High Performance to “Meta Performance”Breakthroughs Often Come from the Right Questions LINKS MENTIONED IN THE EPISODE: LinkedIn: https://www.linkedin.com/in/jasonbrown Novus Global Profile: https://www.novus.global ------------------------------- CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

    How to Decide If Coaching Is the Right Next Step for You: Expert Insights by Jason Brown

  5. Mar 16

    How to Turn Business Decisions Into Powerful Marketing Stories: Expert Insights by Sarah Tjoa

    How to Turn “Boring” Business Decisions Into Marketing Gold (Ask Why x3) | Sarah Tjoa Host Mary Czarnecki welcomes agency strategist Sarah Tjoa, who has 15+ years of experience and now works at Noble West, an agency specializing in food and agricultural products, bringing modern marketing to the “oldest economy.” Sarah explains how she helps CEOs and operations- or finance-led teams translate investments like efficiency, yield, and food-safety upgrades into meaningful consumer value by starting with business challenges and uncovering the “why.” She shares the “rule of three” for asking why to move beyond features and benefits into emotional, human narratives, and gives an example of helping Ocean Mist Farms make artichokes more accessible by reducing prep time and cognitive load. Sarah also shares how she stays informed through Substack, citing strategist Zoe Scaman’s newsletter. ABOUT SARAH: With over fifteen years in agencies big and small, Sarah has proven she knows how to build impactful campaign platforms that not only drive conversation; but also, business impact. With a background in all things “the good life ” - from sports to hospitality, travel to food, education to aviation - Sarah brought her expertise to Noble West to bridge knowledge gaps across the food system.  Sarah’ s professional tenure has been marked by an unwavering commitment to cultivating creative solutions for business problems, no matter the category or challenge. Her expertise in account planning, brand positioning, data analyzation and stakeholder engagement has allowed her to spearhead initiatives that transform organizations for the better. Whether it' s the launch of a new product, navigating a crisis or creating new avenues for relevance and resonance, Sarah has been fearless in how she leads teams in their pursuit for better. At Noble West, Sarah' s role as Managing Director is central to the agency ' s success in empowering clients to navigate the complex challenges of the modern food landscape. With a deep passion for human resilience, a wealth of strategic acumen and a relentless drive for positive change, Sarah seeks to empower her teams to deliver first-to- market work that excites clients and consumers alike. KEYPOINTS: Curiosity Leads to Better StrategyUse the “Rule of Three” to Find the Real WhyTurn Business Decisions Into Marketing Stories LINKS MENTIONED IN THE EPISODE: LinkedIn: https://www.linkedin.com/in/sarahtjoa Email: sarah@noblewest.com ------------------------------- CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

    How to Turn Business Decisions Into Powerful Marketing Stories: Expert Insights by Sarah Tjoa

  6. Mar 3

    How to Build Brand Partnerships That Actually Drive ROI: Expert Insights by Ondar Tarlow

    Mary Czarnecki hosts Ondar Tarlow on the Sticky Note Marketing Show to share practical guidance on building brand partnerships and collaborations that drive business growth, especially for brands without massive ad budgets. Ondar explains the need to start with clear company strategy, goals, and audience definition before pursuing sponsorships, and outlines common mistakes such as not fully understanding the sponsor’s asset list, valuation, ROI potential, and the operational burden of ticket/hospitality packages. He highlights underused opportunities like community and philanthropic collaborations with teams and athletes, warns about league-specific rules that limit athlete access, and recommends planning integration across social, email, websites, and partner guidelines. He cites Oracle and Red Bull F1 as an example of a hands-on, mutually beneficial partnership, discusses Fast Lane Drive’s member experiences, and emphasizes the enduring value of in-person events post-COVID. ABOUT ONDAR: Ondar Tarlow is a marketing pro with over 20 years of experience, known for blending data-driven strategies with creative storytelling to deliver results. He’s mastered using AI to boost campaign performance and cut production time. As CMO at Kinecta Federal Credit Union and Pacific Premier Bank, he led campaigns that generated over $1.7 billion in product volume. Now consulting for motorsports, financial, and lifestyle brands, Ondar works with high-profile partners like the LA Chargers and Porsche, using his expertise in sponsorships to connect brands with the right audience. His love for motorsports and focus on precision drives his passion for high-performance teamwork. KEY POINTS: Strategy Comes Before Sponsorship: Before committing to any partnership, you must clearly understand your business model, revenue drivers, and strategic goals. A sponsorship should support your strategy, not replace it.Understand the Full Asset List: Don’t just look at logo placement. Evaluate every asset included in a partnership, including hospitality, digital access, community impact, and hidden opportunities that can drive real ROI.Create True Win-Win Collaborations: The best partnerships are not transactional. They align audiences, values, and long-term goals to create meaningful, measurable impact for both sides. LINKS MENTIONED IN THE EPISODE: LinkedIn: https://www.linkedin.com/in/ondar Website: www.ondartarlow.com ------------------------------- CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

    How to Build Brand Partnerships That Actually Drive ROI: Expert Insights by Ondar Tarlow

  7. Feb 23

    How to Use AI to Build Stronger Customer Relationships and Smarter Sales: Expert Insights by Andrew Fritts

    Andrew Fritts (Augment CEO) on the Cutting Edge of AI in Sales—and Beyond Andrew Fritts, CEO of Augment, shares what’s happening on the cutting edge of AI in sales and explores other areas of the business that may not seem like sales at first, but will be seen differently after this episode. ABOUT ANDREW:: With over 25 years of experience leading strategic sales teams, eight years managing outsourced go-to-market programs for global brands, and three years at Accenture, he brings deep expertise in modern B2B growth. Today, he collaborates with a group of innovators building AI-powered solutions that cut through sales noise, strengthen buyer–seller relationships, and transform traditional B2B selling into a more collaborative, customer-empowered future. KEY POINTS: Fit beats pitch. The best deals happen when both sides are aligned—not when the sales pitch is perfect.AI should enhance understanding, not just scale outreach. Sending more messages isn’t the goal—building better relationships is.Deliver information the way people actually consume it. Clear, personalized communication increases engagement and decision-making. LINKS MENTIONED IN THE EPISODE: LinkedIn: https://www.linkedin.com/in/andrew-fritts-sf/ Website:  augment.co ------------------------------- CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

    How to Use AI to Build Stronger Customer Relationships and Smarter Sales: Expert Insights by Andrew Fritts

  8. Feb 17

    How to Sell Your Expertise with Confidence and Create Consistent Income: Expert Insights from Renee Hribar

    Unlocking Sales Success: Insights with Sales Coach Renee Hribar | Sticky Note Marketing Show In this episode of the Sticky Note Marketing Show, host Mary interviews sales coach Renee Hribar, who specializes in helping women communicate their value and sell their expertise effectively. Renee shares her strategies for maintaining consistent business leads, dealing with limiting beliefs about sales, and aligning sales methods with personal strengths. They discuss the importance of finding the right sales approach tailored to individual preferences, the significance of setting boundaries, and addressing common misconceptions about the sales process. Tune in for actionable insights and tips to refine your sales strategy and drive business growth. ABOUT RENEE: Renee Hribar is a business coach and facilitator who helps entrepreneurs and professionals gain clarity, confidence, and momentum in both their work and personal lives. Known for her practical guidance and supportive approach, Renee empowers her clients to simplify decision-making, strengthen leadership skills, and take aligned action toward meaningful growth. KEY POINTS: Sell in alignment — choose sales strategies that match your personality so you can stay consistent. Value over price — focus on the transformation you deliver, not just what you charge. Consistency beats perfection — sustainable growth comes from simple systems you’ll actually use. LINKS MENTIONED IN THE EPISODE: LinkedIn: https://www.linkedin.com/in/reneehribar/ Facebook: https://web.facebook.com/renee.hribar?_rdc=1&_rdr# Website: https://reneehribar.com/ CONNECT WITH ME: WEBSITE: www.maryczarneckispeaks.com FACEBOOK: https://www.facebook.com/maryczaronline INSTAGRAM: instagram.com/maryczarnecki_ LINKEDIN: linkedin.com/in/mczarnecki/ SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371 Hosted on Acast. See acast.com/privacy for more information.

    How to Sell Your Expertise with Confidence and Create Consistent Income: Expert Insights from Renee Hribar
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About

How do I create more leads for my business? How do I grow my audience and authority? How do I build my brand and grow faster? These are just some of the top questions that marketing strategist and speaker, Mary Czarnecki, digs into on her weekly Sticky Note Marketing Podcast.  In each episode, Mary brings you ACTIONABLE marketing lessons that she's learned through 20 years of experience working with both big brands and scrappy start-ups. Whether you have a new launch or an established business, learn the latest marketing, social media, conversion optimization, brand positioning, and sales funnel strategies that work today. Each episode is designed to help you take immediate action on the most important strategies for launching, growing, and scaling your brand and business. Mary's clients say that her specialty is turning complicated marketing strategies into actionable, easy to understand steps. Thinking about launching a new product or service offer? Want to generate more consistent leads and prospects? Need help with your social media presence? Discover why global brands, local businesses, and online entrepreneurs turn to Mary Czarnecki to optimize their marketing, to make sense of ever-changing online marketing landscape, and to and help lay a strong foundation to build a brand and business that lasts. Hosted on Acast. See acast.com/privacy for more information.

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