SaaS Half Full

Lindsey Groepper
  • 5.0 (15)
  • MARKETING
  • UPDATED MONTHLY

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

  1. 5D AGO

    Navigating AI Credibility Fatigue and the Rise of Trust Shortcuts, with Jake Doll

    AI is making information faster to access but harder to trust.   In this episode, Jake Doll, VP of Client Relations at PANBlast, shares insights from PANBlast's survey of 1,000 U.S. consumers on AI credibility fatigue and how people are responding by relying on "trust shortcuts" like familiar brands, reviews, media coverage, and even AI itself to verify what they see online. He explains why growing apathy around fact-checking creates both risk and opportunity for marketers, how emerging brands can build credibility faster, and what B2B SaaS companies should do to improve visibility and trust in AI-generated search results.   Key Takeaways: How AI credibility fatigue is causing consumers to feel burnt out and apathetic about verifying information online  Why trust shortcuts like brand familiarity and third-party reviews are replacing deep research in a zero-click world  How brands can improve their visibility in AI search results by providing genuine value on platforms like Reddit and LinkedIn   Timestamps: 00:00 Introduction 05:55 Jake describes AI-generated content feeding on itself like a snake eating its tail. 08:11 AI overviews can be dangerously wrong, such as claiming it is okay to give a baby soda. 11:00 Consumers are skipping deep research and relying on shortcuts like brand familiarity. 13:50 20% of respondents ironically use one AI tool to verify the accuracy of another. 18:50 Long-form video on YouTube is beating short-form clips for complex B2B topics. 24:30 Providing genuine value on Reddit helps brands surface accurately in AI search results. 27:50 A survey reveals 43% of people do not trust much of anything online anymore.   Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast: https://www.panblastpr.com/resources/trust-issues-ai-credibility-ebook/

    31 min

  2. MAR 3

    Beyond the Slop: Using AI to Actually Understand Your Customers, with Chris Silvestri

    AI doesn't have to flatten your messaging into the same forgettable copy as everyone else.   In this episode, Chris Silvestri, Founder of Conversion Alchemy, discusses why B2B SaaS teams are facing a "trust recession," how weak positioning leads to churn and misaligned expectations, and why a strong point of view rooted in customer insights is now the real differentiator. Chris shares his research-first process for finding message-market fit, which includes customer interviews, competitor language analysis, and sales-call testing. He also explains how AI can be used as an input machine to deepen empathy, rather than just generate output. Additionally, he explores synthetic personas, context management, and practical ways emerging SaaS teams can validate messaging, even when customer data is limited.

    26 min

  3. FEB 10

    Turning Inbound into 24/7 Pipeline with AI Agents, with Maura Rivera

    Inbound marketing doesn't have to solely depend on human capacity anymore.   In this episode, Maura Rivera, CMO at Qualified, shares how AI SDR agents are transforming how SaaS teams generate pipeline not by replacing people but by working the entire inbound funnel 24/7. She explains why traditional marketing automation and MQL models are breaking down, how agents can follow up instantly across every lead source, and what happens when you redeploy human SDRs to higher-value outbound work. Maura also discusses practical use cases like event follow-up, reactivating dormant leads, and the emerging 'bot manager' role inside modern marketing teams.

    30 min

  4. JAN 20

    Rethinking Market Research in the AI Era, with Kate O'Keeffe

    Every company wants better market insights, but up until AI's entrance, results have been highly speculative.   How is AI upending tried-and-true market research methodology?  Kate O'Keeffe, CEO and founder of Heatseeker, joins SaaS Half Full to explain why traditional surveys and customer-led insights are no longer cutting it, and how behavioral data and AI-driven experimentation are providing marketers with data they can actually trust. In this episode, Kate outlines how brands can move beyond speculative research by leveraging live market experiments, first-party data, and synthetic personas to uncover real customer signals in real time. She also shares how leading B2B and B2C brands are using these methods to test ideas before launch, build stronger campaigns, and give marketers the confidence to push bolder creative decisions backed by quant-driven insights.

    34 min

  5. JAN 6

    How to Get a Wikipedia Page in 2026 (and What to Do If You Can't), with Rhiannon Ruff

    Every company dreams of having a prominent Wikipedia page, but navigating the path to it is far from simple.   Oh, so you want a Wikipedia page? So does everyone else, and it's increasingly harder to achieve. Rhi Ruff, Founding Partner at Lumino Digital, has had a front-row seat to Wikipedia's rise in popularity during the AI era. In this episode, Rhi breaks down why Wikipedia is more valuable than ever, explains the challenges that SaaS and AI businesses face in securing a Wikipedia page, (with near-impossible editorial guidelines), and what steps companies can take to improve their chances. Rhi also shares insights into the increasing challenge of securing quality media coverage and what brands can do to influence Wikipedia when securing a page isn't likely.

    35 min

  6. 11/18/2025

    SaaS Investor POV: Marketing's Differentiating Role, with Michelle Erickson

    Every founder dreams of standing out, but too many end up sounding the same. Michelle Erikson, Vice President at Straylight Capital, has witnessed her share of B2B SaaS investment trends. In this episode, Michelle explores what she sees as the (unwelcome) "commoditization of entrepreneurship," which sectors this benefits and diminishes, and when marketing can be the key differentiator in a crowded deal landscape. She also shares how marketers can influence investment conversations, when it's crucial to have a "professionalized" brand, and the advantages and pitfalls of a founder-led strategy.

    35 min

  7. 10/20/2025

    Turning Platform Data into Thought Leadership, with Amy Konary

    Every SaaS company has data, but few know how to turn it into meaningful thought leadership. According to Amy Konary, Senior Vice President at Zuora and founder of The Subscribed Institute, the key lies in transforming your platform data into credible, research-driven insights that executives trust. Amy shares how she built Zuora's The Subscribed Institute to combine proprietary data, academic partnerships, and small in-person events that spark genuine connection and executive engagement. Amy also discusses the challenges of measuring brand influence, the metrics that prove value, and how other SaaS marketers can start small, partnering with their data science teams to uncover insights that drive demand, credibility, and long-term relationships.

    26 min

  8. 10/07/2025

    Building a Global "Follow-the-Sun" Model in SaaS Marketing, with Wendy White

    Every SaaS marketing leader is under pressure to go faster and do more with less.   But no team can work 24/7…or can it? According to Wendy White, Chief Marketing Officer at Daxko, the "follow the sun" model of a globally distributed marketing team can unlock both speed and efficiency when built with intention. She shares lessons from nearly 20 years leading global marketing teams, including hiring trade-offs across regions, establishing rules of engagement, and creating workflows that stick. Wendy also reflects on how AI is reshaping offshore execution and why empathy and cultural awareness matter as much as KPIs in global collaboration.

    29 min
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About

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

Information

  • Creator
    Lindsey Groepper
  • Years Active
    2019 - 2026
  • Episodes
    107
  • Rating
    Clean
  • Copyright
    © 2020 PANBlast
  • Show Website
    SaaS Half Full