The Venue Podcast

Kinsey Roberts and Lindsay Lucas
  • 4.8 (58)
  • CAREERS

Welcome to The Venue Podcast, the essential twice-weekly audio experience airing every Monday and Wednesday, meticulously tailored for current and aspiring wedding venue owners. Hosted by Lindsay Lucas and Kinsey Roberts, seasoned experts in the wedding industry, this podcast serves as your personal workshop, guiding you through the multifaceted world of venue ownership. With Lindsay and Kinsey at the helm, each episode unfolds as an educational journey, delving into critical topics that resonate with venue owners, from mastering operations and innovating in marketing to refining tour strategies and enhancing client experiences. At the heart of The Venue Podcast is the commitment to transforming you from just an operator to the CEO of your venue. Lindsay and Kinsey's warm, friendly, and approachable demeanor ensures that each discussion is insightful and easily digestible. They steer clear of jargon, preferring to deliver content in a straightforward and relatable way. Whether you're taking the first steps in establishing your venue or looking to elevate your existing wedding venue business, this podcast is your go-to resource for practical advice, industry insights, and real-world strategies. Tune in to The Venue Podcast and embark on a journey to redefine and excel in owning and operating a successful wedding venue. Connect with The Venue Podcast: Instagram: @thevenuepodcast Email: thevenuepodcast@gmail.com Powered By The MediaWed Network

  1. AI Search Visibility for Venues [Part One]

    08/04/2025

    AI Search Visibility for Venues [Part One]

    Search is changing—and fast. With AI-generated answers now appearing at the top of platforms like Google and Bing, venue owners need to start thinking beyond traditional SEO. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas dig into AI search visibility and what it means for wedding venues moving forward. You'll learn what AI search actually is, how it's different from standard search results, and—most importantly—how to position your venue to stay visible and competitive in a changing digital landscape. We cover: 🤖 What AI search results are and how they're generated 📉 Why relying on your website alone may hurt your visibility 📈 Easy ways to boost your venue's relevance in AI-driven searches 🧠 Content strategies that work with both algorithms and couples ⚠️ What venue owners should do now to future-proof their online presence If you're wondering how your venue can stay ahead of the curve and keep showing up when couples are planning online, this episode is your roadmap. Resources Mentioned in this Episode: Marketing against the grain podcast Rick Mulready Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com

    35 min
  2. How to Optimize Your Google Business Profile

    07/28/2025

    How to Optimize Your Google Business Profile

    Episode Summary: Your Google Business Profile might be one of the most overlooked tools in your venue's marketing strategy—but it shouldn't be. In this episode of The Venue Podcast, Kinsey Roberts and Lindsay Lucas break down how wedding venue owners can fully optimize their Google Business Profile to improve visibility, build trust with potential clients, and drive more qualified inquiries. Whether you're just claiming your profile or looking to take it from "meh" to magnetic, this episode walks you through practical steps that will make your venue easier to find and more enticing to book. What we cover: ✅ The importance of your Google Business Profile in local search 📸 What photos to post (and how often!) 📝 Must-fill fields that help you show up in search ⭐️ How to collect and leverage reviews 📍Common mistakes venue owners make (and how to fix them) If you're relying solely on social media or your website to get found, you're missing a huge opportunity. This episode will help you make your venue stand out where it matters most. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com

    37 min
  3. The Tech Stack That Runs My Venue Business (For Under $400/Month)

    07/23/2025

    The Tech Stack That Runs My Venue Business (For Under $400/Month)

    The detailed breakdown of Kinsey's Tech Stack to run her wedding venue, Vista View Events for less than $400/month.  Here's the List:  Creative & Design Tools Canva Pro - $20/month All social media content (Instagram carousels, Facebook posts, Reels covers) Photo editing and headshot retouching PDF guides and digital products Physical printed materials (thank you cards, planners, branded envelopes)   Client Management System Dubsado - $20/month Central CRM for all client relationships Contract and agreement storage Client portal functionality Custom lists and client-specific resources Inquiry form creation and website embedding   AI-Powered Productivity Suite Three AI Tools - $56.66/month total ChatGPT Pro ($20/month): Primary AI assistant Claude ($20/month): Alternative AI perspective Perplexity ($16.66/month, paid annually): Research and fact-checking   Business Communications OpenPhone - $64/month Professional business phone line on personal device Business hours automation Custom voicemail messages Text messaging capabilities Multiple number and user management Alternative mentioned: Grasshopper as backup option Financial Management QuickBooks - $35/month Essential bookkeeping software Tax preparation streamlining Monthly reconciliation capabilities Key advice: Start early, even with minimal revenue Website & Online Presence Squarespace - $22.33/month (annual billing) Website hosting and management E-commerce capabilities for future products Built-in email system (though not used) Integration with other tools   Email Marketing & Client Communication FloDesk - $64/month Beautiful, customized client emails Automated check-in sequences Annual "wedding year" celebration emails New client follow-up automation Integration with lead capture system Automation & Integration Zapier - $29/month Connects Dubsado inquiry forms to FloDesk sequences Automated workflow triggers Eliminates manual data entry Set-and-forget functionality Professional Email & Productivity Google Workspace - $25.50/month Professional email addresses (@vistaviewevents.com) Gmail interface with business features User management capabilities Multiple inbox organization   Scheduling & Appointments Acuity Scheduling - FREE Automated booking system Tour and consultation scheduling Final walkthrough coordination Phone call appointments Cost-saving tip: Included with Squarespace subscription Key Takeaway: Budget-Friendly  Total investment under $400/month for a established venue Strategic tool selection based on actual usage Annual payment discounts when available Tool Selection Philosophy: "The tool that works is the one you actually use" 1. Regular business audits to eliminate unused subscriptions 2. Focus on integration and automation over individual features Growth Considerations: Tech stack has evolved over 9 years of business Started with much lower monthly investment Each tool serves multiple purposes to maximize value

    17 min
  4. Should You Put Your Pricing on Your Venue's Website?

    07/21/2025

    Should You Put Your Pricing on Your Venue's Website?

    In this short and sweet episode, Kinsey Roberts and Lindsay Lucas tackle one of the most frequently asked questions from venue owners: "Should I put my pricing on my website?" We get straight to the point and unpack the pros, cons, and strategic considerations that come with displaying (or not displaying) your pricing online. Whether you're a brand new venue navigating your first inquiries or a seasoned pro refining your booking process, this quick listen will help you make an informed and confident decision. In this episode, we cover: Why there's no one-size-fits-all answer How your pricing strategy impacts your lead quality Ways to display pricing (without scaring people off) The hidden power of transparency in today's market Tune in for a fresh perspective and a few practical tips that will save you time, headaches, and maybe even a few awkward inquiry emails. Connect with Kinsey and Lindsay: Website Instagram Kinsey's email: kinsey@shecreatesbusiness.com Lindsay's email: hello@thelindsaylucas.com

    11 min
  5. Before You Break Ground: The 7 Mistakes First-Time Venue Owners Make

    07/14/2025

    Before You Break Ground: The 7 Mistakes First-Time Venue Owners Make

    Every week, another beautiful venue closes its doors within the first few years. The reason? It's the costly mistakes made before ever welcoming the first guest. In this episode, Lindsay pulls back the curtain on the 7 most expensive missteps first-time venue owners make and provide actionable strategies to avoid them. Whether you're in the dreaming phase, applying for funding, ready to sign a lease or even a seasoned venue owner, this episode will save you time, money, and heartache by learning from others' expensive lessons. Key Takeaways 🎯 Market research isn't optional 💰 The MVP approach saves money 📊 Know your real numbers 🏢 Location is more than rent ⚙️ Systems prevent disasters 📱 Marketing starts before opening 🧠 Mindset matters Links + Resources mentioned in the episode: Funding 101 Profit planner Operations Overhaul Free resources Freebie: Pre-Launch your venue Kinsey and Lindsay both offer custom market analysis for 1:1 clients. Email Kinsey at kinsey@shecreatesbusiness.com or email Lindsay at hello@thelindsaylucas.com

    42 min
  6. Dream Big, Start SMART: Building Your Wedding Venue in Phases

    06/23/2025

    Dream Big, Start SMART: Building Your Wedding Venue in Phases

    Feeling like your dream of owning a wedding venue is slipping away? Take a breath — and don't give up. In this solo episode, Lindsay Lucas, wedding venue consultant, shares a powerful mindset shift that could change everything: You don't have to build the dream all at once. You just have to start smart. If traditional funding options said "no," it might be time to go back to the drawing board and explore building your venue in phases — a strategic, sustainable approach that reduces financial risk, opens more funding doors, and even comes with added benefits like spreading out tax liabilities over several years. You'll learn: Why "no" from a bank isn't the end — it's feedback for your plan How breaking your project into 2–3 realistic phases can get you to the finish line faster The long-term financial and operational upsides of a phased approach How to regroup, rethink, and relaunch your venue dream without losing momentum Whether you're in the early dreaming stage or facing obstacles mid-build, this episode will help you realign with your vision and move forward — wisely. Connect with Kinsey & Lindsay: Website Instagram

    15 min
  7. How to Get More Wedding Venue Leads: 3 Strategies That Actually Work

    06/18/2025

    How to Get More Wedding Venue Leads: 3 Strategies That Actually Work

    "Bookings are down for this year" - sound familiar? If you've been watching your lead pipeline slow to a trickle while refreshing your inbox hoping for inquiries, this episode is your lifeline. Kinsey and Lindsay are pulling back the curtain on three strategies that are actually working to generate wedding venue leads right now (not the same tired advice you've heard a million times). Grab your notebook (seriously, you'll want to take notes!) as Kinsey breaks down: 📱 Strategy #1: Leverage Social Media Consistently Learn the exact content formula that moves couples through their buyer's journey - 40% awareness content, 40% consideration content, and 20% decision content. Plus, discover how to use automation tools like ManyChat to be the fastest responder in your couples' DMs. 🤖 Strategy #2: Optimize for AI Search & SEO Visibility Traditional SEO is evolving rapidly. Find out how to position your venue for AI search tools like ChatGPT, Claude, Perplexity, and Google's Gemini. We'll share specific tactics for creating AI-friendly content that gets your venue found. 🤝 Strategy #3: Network & Collaborate Strategically Move beyond random networking events. Learn how to deepen relationships with your vendor partners, host meaningful gatherings at your venue, and become the go-to connector in your market. Whether you're an aspiring venue owner or a seasoned pro looking for fresh ideas, this episode delivers actionable strategies you can implement today. Resources mentioned: ManyChat (for social media automation) Claude by Anthropic ChatGPT Perplexity Google's Gemini AI Got questions or want to share your success? Find us on Instagram @yourvenueexperts or email us at shecreatesbusinesspodcast.com P.S. Would you attend a venue owners conference in Colorado? Let us know - we might just be planning something special! 👀

    43 min
  8. Risk, Liability, and LLCs: Structuring Your Wedding Venue with Onsite Accommodations

    06/16/2025

    Risk, Liability, and LLCs: Structuring Your Wedding Venue with Onsite Accommodations

    In this episode Lindsay answers a listener's question, "Should my wedding venue accommodations be in a separate LLC?" If you're running (or planning) a venue with onsite lodging, this episode is a MUST-LISTEN 🎧 Lindsay breaks down exactly why smart venue owners separate their accommodations into their own LLC: Liability protection (because wedding drama ≠ lodging issues) Different insurance needs = different coverage Cleaner financials = better business decisions Exit strategy flexibility (sell one, keep the other!) This listener question came at the perfect time - so many of you are adding accommodations or considering it. Don't make the mistake of lumping everything together! Connect with Kinsey and Lindsay Website Instagram

    15 min
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4.8
out of 5
58 Ratings

About

Welcome to The Venue Podcast, the essential twice-weekly audio experience airing every Monday and Wednesday, meticulously tailored for current and aspiring wedding venue owners. Hosted by Lindsay Lucas and Kinsey Roberts, seasoned experts in the wedding industry, this podcast serves as your personal workshop, guiding you through the multifaceted world of venue ownership. With Lindsay and Kinsey at the helm, each episode unfolds as an educational journey, delving into critical topics that resonate with venue owners, from mastering operations and innovating in marketing to refining tour strategies and enhancing client experiences. At the heart of The Venue Podcast is the commitment to transforming you from just an operator to the CEO of your venue. Lindsay and Kinsey's warm, friendly, and approachable demeanor ensures that each discussion is insightful and easily digestible. They steer clear of jargon, preferring to deliver content in a straightforward and relatable way. Whether you're taking the first steps in establishing your venue or looking to elevate your existing wedding venue business, this podcast is your go-to resource for practical advice, industry insights, and real-world strategies. Tune in to The Venue Podcast and embark on a journey to redefine and excel in owning and operating a successful wedding venue. Connect with The Venue Podcast: Instagram: @thevenuepodcast Email: thevenuepodcast@gmail.com Powered By The MediaWed Network

Information

  • Creator
    Kinsey Roberts and Lindsay Lucas
  • Years Active
    2019 - 2025
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    ©️ Kins and Linds LLC

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