The Dylan Kohlstadt Show

Dylan Kohlstadt
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  • Entrepreneurship
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Welcome to The DK Show, where I chat with industry leaders, creatives, and marketers on everything from entrepreneurship and B2B digital marketing to personal growth, AI, and technology.Sit back and tune in. Grab your pen and take notes. Time to grow together. Live life with me on Instagram: https://www.instagram.com/dylankohlstadtGrow with me on Linkedin: https://www.linkedin.com/in/dylan-kohlstädt  Follow me on Facebook: https://www.facebook.com/dylankohlstadt/Grow your B2B business: www.shiftonedigital.comTrain yourself or your team with The Digital Marketing Academy: https://digitalmarketingacademy.co.za/  About Dylan:Dylan Kohlstädt is the founder and CEO of Shift ONE Digital and the Digital Marketing Academy. She’s a B2B digital marketing expert with over 25 years of experience, an MBA, and an IMMA Marketing Diploma, and she is passionate about helping leading B2B brands grow through digital marketing.

  1. 3d ago

    Why Peter Shankman Says His "Broken Brain" Is His Biggest Business Asset

    Peter Shankman only has two speeds: namaste, and out the door before you can stop him. As founder of Help A Reporter Out, a six-time bestselling author, and a leading voice on neurodiversity in the workplace, he's built an entire system around a brain that never idles. Dylan sits down with Peter to unpack the life rules, the environments he engineers to kill decision fatigue, and the discipline behind writing a bestseller on two flights to Tokyo. In this episode: – The "life rules" that remove friction and protect focus – Playing the tape forward: the technique that keeps discipline honest – How gamification and algorithms are rewiring attention spans – The stoplight system that made an office more neuro-inclusive – The 50-minute rule for deep work without losing the plot to FOMO Connect with Peter Shankman: LinkedIn: linkedin.com/in/petershankman Website: shankman.com Connect with Dylan: LinkedIn: linkedin.com/in/dylankohlstadt Website: dylankohlstadt.com Shift ONE: shiftone.co.za #TheDKShow #PeterShankman #ADHD #Neurodiversity #Productivity #DeepWork #Neuroinclusion #DylanKohlstadt #ShiftONE #B2BMarketing Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/    Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/

    Why Peter Shankman Says His "Broken Brain" Is His Biggest Business Asset

  2. Aug 31

    How to Build a Positive Workplace | Andre du Toit on Optimism, Leadership & Business

    In this episode of The DK Show, Dylan Kohlstadt, CEO of Shift ONE, sits down with Andre du Toit, “The Big Positive Guy,” for a powerful conversation about optimism, leadership, workplace culture, and building a better future. Andre shares why optimism isn’t about blindly believing that everything will be okay. It’s about believing that tomorrow can be better than today and having an action plan to make it happen. They explore how business owners and leaders can help their teams stay motivated, manage negativity, avoid burnout, and create a workplace where people believe in the future. In this episode, they discuss: • How CEOs and business owners can create a more positive workplace • How leaders can motivate employees and manage negativity • The difference between optimism and blind positivity • Why having a clear action plan is essential to optimism • How social media and constant phone use can affect our mental space • Finding purpose in business and leadership • Why successful entrepreneurs continue working even after achieving financial success • How optimism can influence leadership teams, suppliers, and employees • Building a company that believes in its future • Staying positive when difficult things keep happening • Why walking, disconnecting, and getting away from your phone can make a difference Whether you’re a CEO, entrepreneur, business owner, manager, or employee, this conversation offers practical insights into creating a more positive mindset and a stronger workplace culture. Connect with Andre du Toit: LinkedIn:   / bigpositiveguy  Facebook:   / andredt  Connect with Dylan / Shift ONE: info@shiftone.co.za https://shiftone.co.za #Leadership #Business #Entrepreneurship #WorkplaceCulture #Optimism #PositiveLeadership #BusinessGrowth #CEO #Entrepreneur #ShiftONE #TheDKShow Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/    Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/

    How to Build a Positive Workplace | Andre du Toit on Optimism, Leadership & Business

  3. Aug 31

    Why Your Agency Is Losing Deals (And How to Fix It) | Gordon Henry

    Gordon Henry spent years on the other side of the table – as a procurement manager deciding which agencies made the cut and which didn't. Now, as co-founder of IAN (Independent Agency Network), he's using that insider knowledge to help independent agencies stop underselling themselves, compete with the global giants, and finally take their seat at the table. Shift ONE is a proud member of IAN, and in this episode Dylan sits down with Gordon to talk about what's really holding agencies back – and what it takes to turn things around. They get into rate cards, repositioning, differentiation, and the uncomfortable truths most agency owners avoid. If you run an agency – or work in one – this conversation will challenge how you think about your value. In this episode: Why so many agencies are stuck – and how to diagnose it What procurement managers actually look for (and what disqualifies you immediately) How to build a rate card that reflects your real worth What it means to be distinct in a crowded market How IAN helps independent agencies compete on a global stage And so much more you'll just have to watch! Connect with Gordon Henry & IAN: Independent Agency Network – https://ianetwork.co.za Gordon Henry on LinkedIn –   / gordon-henry-189b6726  Connect with Dylan: LinkedIn:   / dylankohlstadt  Website: dylankohlstadt.com Shift ONE: shiftone.co.za #TheDKShow #AgencyGrowth #IndependentAgency #IAN #GordonHenry #AgencyLife #B2BMarketing #MarketingAgency #AgencyBusiness #DylanKohlstadt #ShiftONE #RateCards #AgencyDifferentiation #MarketingLeadership #AgencyTurnaround Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/    Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/

    Why Your Agency Is Losing Deals (And How to Fix It) | Gordon Henry

  4. Jul 28

    From Zero Cash to Top Rated App | Join Dylan Kohlstadt and ProfileMe CEO, Rizanne

    Rizanne, CEO and Founder of ProfileMe, joins The DK Show to unpack how professionals can get the digital version of themselves into their clients' pockets, making a great first impression, building trust faster, and staying top of mind. ProfileMe is South Africa's #1 client engagement tool, giving professionals one link to share everything clients need to do business with them: contact details, social profiles, booking links, and more. No designer, no developer, no big budget required. In this episode, Rizanne breaks down: – How fully customisable digital profiles keep brand consistency across teams, big or small – Why one link beats a stack of business cards and PDFs – How teams become brand ambassadors with individual profiles, instant updates, and zero print waste – The simple process: sign up, pick your profession, choose a look, and make it yours If you're in financial services, professional services, or any client-facing industry, this conversation shows exactly how to turn a digital profile into a competitive edge. Check out ProfileMe - https://profileme.app 🎧 Watch the full episode for the practical breakdown of how ProfileMe works. #TheDKShow #ProfileMe #ClientEngagement #DigitalProfile #B2BMarketing #FinancialServices #PersonalBranding #SouthAfricanBusiness #ThoughtLeadership #DylanKohlstadt Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/    Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/

    From Zero Cash to Top Rated App | Join Dylan Kohlstadt and ProfileMe CEO, Rizanne

  5. Apr 14

    Ask the Stupid Questions: Building a Sales Career from Scratch | Jacky Rossouw

    From receptionist to Sales Director and Board Member at Lecico South Africa, Jacky Rossouw shares her 23-year journey of grit, learning, and relentless relationship-building across Africa. In this episode, we cover:  -How Jacky went from unemployed to her first big break and used it as a launchpad for her career - Why a learning mindset (not just hard work) was the real driver behind her growth into a sales leadership role   - The power of asking “stupid” questions and never pretending you understand when you don’t   - Letting go of day-to-day operations to empower senior staff, build a stronger sales team, and create a scalable business   - How Jacky built sales relationships across African markets by investing in culture, trust, and value, not just price   - Why sales is ultimately about connection, ease, customer experience, and making your customers’ lives simpler If you're a business owner, entrepreneur, sales leader, or ambitious professional wondering how to grow your career without formal qualifications, overcome intimidation and learn on the job, open new markets in Africa, or step back from operations to focus on strategy and revenue growth, this conversation will inspire you to back yourself, pick up the phone, ask the questions, and build something meaningful. Subscribe for more inspiring conversations on sales, marketing, business growth and leadership. Like, comment, and share if Jacky’s story resonated with you or helped you rethink your sales strategy. #Sales #WomenInBusiness #CareerGrowth #AfricanBusiness #SalesStrategy #BusinessPodcast #Entrepreneurship #B2BMarketing #Leadership  Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/    Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/

    Ask the Stupid Questions: Building a Sales Career from Scratch | Jacky Rossouw

  6. Feb 23

    Why Digital and AI Transformations Fail | Jay Tikam

    Why Digital and AI Transformations Fail "Digital transformation isn't just about adopting the latest technology," says Jay Tikam, founder of Vedanvi. In this insightful podcast, Jay shares his expert take on why 70% of digital and AI transformations fail and how businesses can avoid common pitfalls. In our conversation, Jay explains the critical difference between a "technology first" and a "transformation first" mindset. He unveils his "Transform Digital" model, a stakeholder-driven approach that ensures technology supports, rather than leads, your transformation journey. Watch or listen to discover: Why digital and AI transformations fail and how to flip the scriptThe “Transform Digital” framework and why it’s a game changerHow to navigate the three stakeholder levels: Customers, Enablers, and InfluencersThe importance of discovering "pillar zero" before jumping on the tech trainThe key outcomes of transformation: Optimisation, Growth, and True TransformationIf you’re a leader looking to future-proof your business, this conversation is a must-listen! Jay’s advice on transparency, communication, and the right approach to change is invaluable. Thank you to Jay for his wisdom, and thanks to all of you for tuning in! Are you facing challenges with digital transformation in your business? What’s your biggest hurdle? Let us know in the comments below. Subscribe to my channel for more forward-thinking insights: Dylan Kohlstädt Follow Dylan Kohlstädt on social: Instagram: @dylankohlstadtLinkedIn: @dylankohlstadtFacebook: @dylankohlstadtX: @dylankohlstadtShift ONE Digital https://www.shiftone.co.za The Digital Marketing Academy Contact us to train your team on Digital Marketing: https://digitalmarketingacademy.co.za Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/    Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/

    Why Digital and AI Transformations Fail | Jay Tikam

  7. 12/11/2025

    B2B Leaders Series: Marketing to Engineers

    Marketing to engineers is not the same as marketing to general B2B buyers. In this Marketing to Engineers webinar, Shift ONE’s CEO Dylan Kohlstädt unpacks exactly how technical buyers think, research, and make decisions. If you’re serious about marketing to engineers in industrial, manufacturing, or technical sectors, this session is for you. In this webinar, you’ll learn how to: Understand engineers: Why engineers prioritise data, facts, performance, and measurable results over flashy campaigns.Speak their language: How clear, educational, and data-backed content builds trust with technical audiences.Map how engineers buy: Navigate long, research-heavy buying cycles and engage them at every touchpoint – from your website to YouTube.Reach engineers where they are: Use AI optimisation, SEO, and video content to support your marketing to engineers strategy across platforms.Leverage trade shows properly: Turn trade show stands into lead engines using LinkedIn, QR codes, and follow-up journeys.Build a content strategy engineers trust: Thought leadership, technical blogs, data sheets, and case studies that reduce perceived risk.Choose the right channels: Focus on LinkedIn, email, and an omnichannel presence that supports complex B2B buying decisions.Measure what matters: Use tools like Google Analytics and HighLevel to track leads, pipeline, and ROI from your marketing to engineers campaigns.Run Account-Based Marketing (ABM): Target key accounts with tailored campaigns and content that speaks to specific technical and commercial needs.Key takeaways: Optimise your website, SEO, and YouTube presence around how engineers actually search.Build credibility with data-driven case studies, technical proof, and testimonials.Create educational video content that engineers can rely on, not just gimmicks.Continuously track, measure, and refine your marketing to engineers strategy.Want to implement these strategies for your brand? Subscribe to Shift ONE’s YouTube channel for more expert-led B2B marketing webinars. Resources: Download the FREE Marketing to Engineers Cheat Sheet here: https://shiftone.co.za/marketing-to-e... Download our Target Market Table here: https://shiftone.co.za/target-market-... Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/    Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/

  8. 10/16/2025

    B2B Leaders Series: Creating a Marketing Strategy in a Rapidly Changing World

    While the basics of marketing, like audience and persona identification, may seem straightforward, they’re often overlooked - yet remain critical for success. As B2B marketing shifts from cold outreach to relationship-driven approaches, longer buying cycles demand that marketers refine their strategies. In this webinar, we’ll walk you through the key pillars of B2B marketing that will help you adapt and thrive in a changing world: Key Webinar Takeaways: - Target Persona: Learn how to understand your Ideal Customer Profile (ICP), key decision-makers, and KPIs. We’ll also share a downloadable Target Market Table to assist in persona creation. - Content Strategy: Explore strategies for long-form content, inbound lead generation, short-form videos, and user-generated content (UGC). - Channel Strategy: Why LinkedIn should be your primary B2B platform, and how email marketing continues to play a vital role. - Sales & Marketing Alignment: Discover how relationship-building and Account-Based Marketing (ABM) contribute to achieving higher ROI.  - Data, Tools & Technology: Dive into the best practices for Conversion Rate Optimization (CRO), attribution, HighLevel CRM, AI tools for content, and automation to drive more effective decisions. The session concludes with a real-world case study highlighting how omni-channel lead generation can deliver remarkable results, showcasing how precise targeting and data-driven campaigns drive success. Key Resources: - Downloadable Target Market Table (available on the Shift ONE website) - B2B Persona Tool: https://share.google/PduPJRZxPZlXqWU7J  - Shift ONE’s AI Webinar on YouTube: https://youtu.be/Ykk04EMPZR8 - HighLevel CRM: https://www.gohighlevel.com/ This talk will help you rethink your audience understanding, align content to personas, and harness the power of campaigns and automation. By embracing these strategies, you’ll be well-positioned to navigate and succeed in a rapidly changing marketing world. Don’t forget to subscribe to our channel for more webinars, insights, and strategies to help you level up your marketing game. Follow Shift ONE Digital: Facebook: https://www.facebook.com/shiftONEdigital Instagram: https://www.instagram.com/shiftone_digital/ LinkedIn: https://www.linkedin.com/company/shiftonedigital/ #B2BMarketing #MarketingStrategy #DigitalMarketing #LeadGeneration #ContentMarketing #AIinMarketing #SalesAndMarketingAlignment #Automation #MarketingTools #ShiftONEWebinar #TargetPersona #AccountBasedMarketing Subscribe to my channels / @dylankohlstadt Connect with me on all my social platforms: Instagram: https://www.instagram.com/dylankohlstadt/ LinkedIn: https://www.linkedin.com/in/dylankohlstadt/ Facebook: https://www.facebook.com/dylankohlstadt/    Twitter: https://twitter.com/dylankohlstadt YouTube: https://www.youtube.com/@DylanKohlstadt/

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About

Welcome to The DK Show, where I chat with industry leaders, creatives, and marketers on everything from entrepreneurship and B2B digital marketing to personal growth, AI, and technology.Sit back and tune in. Grab your pen and take notes. Time to grow together. Live life with me on Instagram: https://www.instagram.com/dylankohlstadtGrow with me on Linkedin: https://www.linkedin.com/in/dylan-kohlstädt  Follow me on Facebook: https://www.facebook.com/dylankohlstadt/Grow your B2B business: www.shiftonedigital.comTrain yourself or your team with The Digital Marketing Academy: https://digitalmarketingacademy.co.za/  About Dylan:Dylan Kohlstädt is the founder and CEO of Shift ONE Digital and the Digital Marketing Academy. She’s a B2B digital marketing expert with over 25 years of experience, an MBA, and an IMMA Marketing Diploma, and she is passionate about helping leading B2B brands grow through digital marketing.

Information

  • Creator
    Dylan Kohlstadt
  • Years Active
    2019 - 2026
  • Episodes
    58
  • Rating
    Explicit
  • Copyright
    © 2026 The Dylan Kohlstadt Show
  • Show Website
    The Dylan Kohlstadt Show