Meaningful Marketplace Podcast

The Joy of Creation Production House

Telling The Stories Of Food Entrepreneurs. Host Sarah Masoni is the Director of Product & Process Development at the OSU Food Innovation Center, who the New York Times called the woman with the million-dollar palate, and fellow host Sarah Marshall is the founder of Marshall's Haute Sauce, makers of delicious, fresh, and local small-batch farm-to-table hot sauces. Each week, they speak with food startup entrepreneurs from around the world.

  1. Aug 5

    #275: Heather Keisler Fornes of Portland Fruit Tree Project

    Welcome to the Meaningful Marketplace, the podcast that goes behind the scenes to tell the stories of female food entrepreneurs. Join hosts Sarah Masoni, the OSU Food Innovation Center director, famously dubbed the "woman with the million-dollar palate" by the New York Times, and Sarah Marshall, the farm-to-table visionary behind Marshall’s Haute Sauce. Each week, this powerhouse duo sits down with startup founders to explore the grit, innovation, and passion required to turn a kitchen-table dream into reality. Join them as they talk with Heather Keisler Fornes of Portland Fruit Tree Project. In this episode of The Meaningful Marketplace, we sit down with Heather Keisler Fornes, Executive Director of the Portland Fruit Tree Project, to explore how urban foraging, community harvesting, and local agriculture can transform food equity. Heather shares the inspiration behind harvesting untended urban fruit trees, reducing local food waste, and building resilient neighborhood food networks across Portland. Portland Fruit Tree Project Portland Fruit Tree Project Instagram Key Highlights Harvester Equity & Urban Bounty: How the Portland Fruit Tree Project connects fruit tree owners with community harvesters to combat local food insecurity. Beyond the Trees: Community orchards, youth workforce internships, and urban canopy preservation efforts. Sustainable Food Systems: Practical advice for food producers and community members looking to turn local surpluses into impactful resources. Episode Sponsor This episode is brought to you by the Food Innovation Center at Oregon State University, supporting agricultural innovation, product development, and food entrepreneurs across the Pacific Northwest. Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.  Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon. Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers

  2. Jul 22

    #274: Bonnie Morales of Kachka Restaurant

    Welcome to the Meaningful Marketplace, the podcast that goes behind the scenes to tell the stories of female food entrepreneurs. Join hosts Sarah Masoni, the OSU Food Innovation Center director, famously dubbed the "woman with the million-dollar palate" by the New York Times, and Sarah Marshall, the farm-to-table visionary behind Marshall’s Haute Sauce. Each week, this powerhouse duo sits down with startup founders to explore the grit, innovation, and passion required to turn a kitchen-table dream into reality. Join them as they talk with Bonnie Morales of Kachka Restaurant in Portland, Oregon. In this episode of The Meaningful Marketplace, we pull up a chair with Bonnie Morales, the visionary chef and co-owner behind Portland’s acclaimed Eastern European restaurant, Kachka. Bonnie breaks down what it truly takes to build a culturally rich food business that honors heritage while continually innovating in a shifting economic landscape. We dive deep into her journey of reimagining post-Soviet cuisine for an American audience, navigating the realities of restaurant ownership, prioritizing equitable workplace culture, and expanding her brand beyond the restaurant walls into retail and consumer packaged goods. Whether you are a food entrepreneur, a passionate home cook, or someone who loves the stories behind local food ecosystems, this conversation is packed with wisdom on staying true to your roots while building a sustainable, community-first business. About Our Guest Bonnie Morales is the chef and co-owner of Kachka in Portland, Oregon. Since opening in 2014, Kachka has earned national acclaim from The New York Times, Bon Appétit, GQ, and the James Beard Foundation for its vibrant, soulful celebration of Eastern European and post-Soviet cuisine. Bonnie is also the author of Kachka: A Return to Russian Cooking and a passionate advocate for food justice and equitable hospitality. Website: https://www.kachkapdx.com/ Instagram: https://www.instagram.com/kachkapdx/ This episode of The Meaningful Marketplace is proudly sponsored by Prosper Portland. Prosper Portland is the city’s economic and urban development agency, committed to growing an equitable economy by supporting local entrepreneurs, small businesses, and community-led marketplace initiatives across Portland. Learn more about their programs, grants, and business resources at prosperportland.us. Resources & Links Mentioned Kachka Restaurant & Lavka: https://www.kachkapdx.com/ Kachka Cookbook: Kachka: A Return to Russian Cooking Prosper Portland Business Resources: prosperportland.us The Meaningful Marketplace Podcast: meaningfulmarketplace.com Enjoying the show? Don't forget to subscribe, rate, and leave us a review on Apple Podcasts, Spotify, or wherever you listen to your favorite podcasts! Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.  Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon. Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers

  3. Jul 8

    #273: Laila Ghambari of Guilder Coffee

    Episode Overview Welcome to the Meaningful Marketplace, the podcast that goes behind the scenes to tell the stories of female food entrepreneurs. Join hosts Sarah Masoni, the OSU Food Innovation Center director, famously dubbed the "woman with the million-dollar palate" by the New York Times, and Sarah Marshall, the farm-to-table visionary behind Marshall’s Haute Sauce. Each week, this powerhouse duo sits down with startup founders to explore the grit, innovation, and passion required to turn a kitchen-table dream into reality. Join them as they talk with Laila Ghambari of Guilder Coffee in Portland, Oregon. In this episode, we are joined by the absolute powerhouse of specialty coffee, Laila Ghambari, the co-owner of Portland’s beloved Guilder Coffee Company and a nationally recognized coffee business consultant. Laila’s journey in coffee spans more than two decades. Raised in a family of hospitality entrepreneurs, she fell in love with the craft of coffee in her father's Seattle café. After climbing the ranks to win the highly coveted title of U.S. Barista Champion in 2014, Laila spent years guiding multi-unit retail operations and executive-level channels for major national roasters, including leading education and cafes at Stumptown. In 2024, Laila took the next major leap: purchasing the Portland-based Guilder Cafe and Junior's Roasted Coffee. Tune in to hear Laila share the practical realities of café ownership, the strategic dance of merging two distinct local brands under the unified Guilder Coffee Company banner, and how she models leading with confidence, empathy, and grace while balancing motherhood and mentorship. Sponsor Spotlight: Prosper Portland This episode of The Meaningful Marketplace is proudly sponsored by Prosper Portland. Prosper Portland is committed to building an equitable economy by supporting local small businesses, startups, and creative entrepreneurs. Through their diverse array of financial programs, technical assistance, and community partnerships, they provide the essential resources that help Portland’s food and beverage makers grow from early-stage concepts into thriving, regional brands. Prosper Portland believes that when we invest in our local creators—especially our women-owned, BIPOC, and LGBTQ+ founders—we strengthen the entire fabric of our community. To learn more about how they can support your business journey, visit ProsperPortland.us. Episode Resources & Connect Links Shop Guilder Coffee Company: GuilderCoffee.com Follow Guilder on Instagram: @guildercoffee Learn More About Our Sponsor: Prosper Portland OSU Food Innovation Center: fic.oregonstate.edu Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.  Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon. Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers

  4. Jul 8

    #272: Michelle Cairo of Olympia Provisions

    Episode Overview Welcome to the Meaningful Marketplace, the podcast that goes behind the scenes to tell the stories of female food entrepreneurs. Join hosts Sarah Masoni, the OSU Food Innovation Center director, famously dubbed the "woman with the million-dollar palate" by the New York Times, and Sarah Marshall, the farm-to-table visionary behind Marshall’s Haute Sauce. Each week, this powerhouse duo sits down with startup founders to explore the grit, innovation, and passion required to turn a kitchen-table dream into reality. Join them as they talk with Michelle Cairo of Olympia Provisions in Portland, Oregon. In this episode, we sit down with Michelle Cairo, the visionary co-founder and CEO of Olympia Provisions, Oregon’s very first USDA-certified salumeria. What started in 2009 in a modest kitchen in Southeast Portland has grown into a nationally recognized, award-winning powerhouse of dry-cured meats, charcuterie, and beloved neighborhood restaurants. Michelle took a massive leap from the world of corporate finance to partner with her brother, Elias Cairo, a master charcutier who spent years training in the Swiss Alps. Together, they set out to do something many said was impossible: bring old-world, slow-cured European traditions to the Pacific Northwest under strict USDA regulations. Tune in to hear Michelle share the grit, heart, and financial choreography required to scale a gourmet food brand nationally while remaining fiercely dedicated to sustainable sourcing, local partnerships, and the Portland community. Sponsor Spotlight: Prosper Portland This episode of The Meaningful Marketplace is proudly sponsored by Prosper Portland. Prosper Portland is committed to building an equitable economy by supporting local small businesses, startups, and creative entrepreneurs. Through their diverse array of financial programs, technical assistance, and community partnerships, they provide the essential resources that help Portland’s food and beverage makers grow from early-stage concepts into thriving, regional brands. Prosper Portland believes that when we invest in our local creators—especially our women-owned, BIPOC, and LGBTQ+ founders—we strengthen the entire fabric of our community. To learn more about how they can support your business journey, visit ProsperPortland.us. Episode Resources & Connect Links Shop Olympia Provisions: OlympiaProvisions.com Follow Olympia Provisions on Instagram: @olympiaprovisions Learn More About Our Sponsor: Prosper Portland OSU Food Innovation Center: fic.oregonstate.edu Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.  Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon. Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers

  5. Jul 8

    #271: Adriana And Wendy of Three Sisters Nixtamal

    Episode Overview Welcome to the Meaningful Marketplace, the podcast that goes behind the scenes to tell the stories of female food entrepreneurs. Join hosts Sarah Masoni, the OSU Food Innovation Center director, famously dubbed the "woman with the million-dollar palate" by the New York Times, and Sarah Marshall, the farm-to-table visionary behind Marshall’s Haute Sauce. Each week, this powerhouse duo sits down with startup founders to explore the grit, innovation, and passion required to turn a kitchen-table dream into reality. Join them as they talk with Adriana and Wendy of Three Sisters Nixtamal in Portland, Oregon. In this episode, we sit down with Adriana Azcárate-Ferbel and Wendy Downing, the incredible co-owners and founders of Three Sisters Nixtamal in Portland, Oregon. What began as a personal quest to find real, traditional corn tortillas in the Pacific Northwest has grown into a beloved regional cornerstone of certified organic, stone-ground masa and fresh tortillas. Adriana, a native of Mexico City and a practicing naturopathic doctor, teamed up with Wendy, a trained chef with roots in San Francisco's legendary Zuni Cafe, to build a business honoring ancient food traditions. By utilizing the ancestral process of nixtamalization—cooking dry organic corn in water and slaked lime (cal)—they produce nutrient-dense, preservative-free corn products that have completely transformed the local food scene. Tune in to hear how Adriana and Wendy navigated the shift from home cooks to operating Southeast Portland’s primary community molino, supplying favorite local grocers like New Seasons Market and co-ops across the Northwest.   Sponsor Spotlight: Prosper Portland This episode of The Meaningful Marketplace is proudly sponsored by Prosper Portland. Prosper Portland is committed to building an equitable economy by supporting local small businesses, startups, and creative entrepreneurs. Through their diverse array of financial programs, technical assistance, and community partnerships, they provide the essential resources that help Portland’s food and beverage makers grow from early-stage concepts into thriving, regional brands. Prosper Portland believes that when we invest in our local creators—especially our women-owned, BIPOC, and LGBTQ+ founders—we strengthen the entire fabric of our community. To learn more about how they can support your business journey, visit ProsperPortland.us.   Episode Resources & Connect Links Shop Three Sisters Nixtamal: ThreeSistersPDX.com Follow Three Sisters on Instagram: @threesistersnixtamal Learn More About Our Sponsor: Prosper Portland   Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.  Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon. Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers

  6. Jul 8

    #270: Courtney Yones of We Must Dipping Mustard

    Episode Overview Welcome to the Meaningful Marketplace, the podcast that goes behind the scenes to tell the stories of female food entrepreneurs. Join hosts Sarah Masoni, the OSU Food Innovation Center director, famously dubbed the "woman with the million-dollar palate" by the New York Times, and Sarah Marshall, the farm-to-table visionary behind Marshall’s Haute Sauce. Each week, this powerhouse duo sits down with startup founders to explore the grit, innovation, and passion required to turn a kitchen-table dream into reality. Join them as they talk with Courtney Yones of We Must Dipping Mustard in Portland, Oregon. In this episode, we sit down with Courtney Yones, the visionary founder and owner of We Must Dipping Mustard, a woman-owned brand disrupting the condiment aisle right here in Portland, Oregon. Courtney’s journey began not in a corporate test kitchen, but in her own home, inspired by her son’s deep love of mustard. Realizing there was a distinct gap in the market for an elevated, thick, and highly craveable dipping mustard, Courtney set out to create something worthy of that devotion. After refining her recipes through 14 meticulous iterations and graduating from the Portland Community College Get Your Recipe to Market program, Courtney teamed up with the OSU Food Innovation Center to bring her stunning small-batch line to life. Today, her silky, bold mustards can be found on the shelves of local favorites like New Seasons Market. Tune in to hear how Courtney took a simple kitchen-table idea and turned it into a beautiful, sustainable, and unapologetically bold community brand.   Sponsor Spotlight: Prosper Portland This episode of The Meaningful Marketplace is proudly sponsored by Prosper Portland. Prosper Portland is committed to building an equitable economy by supporting local small businesses, startups, and creative entrepreneurs. Through their diverse array of financial programs, technical assistance, and community partnerships, they provide the essential resources that help Portland’s food and beverage makers grow from early-stage concepts into thriving, regional brands. Prosper Portland believes that when we invest in our local creators—especially our women-owned, BIPOC, and LGBTQ+ founders—we strengthen the entire fabric of our community. To learn more about how they can support your business journey, visit ProsperPortland.us. Featured Flavor Profiles Courtney walks us through her signature flight of bold, craveable dipping mustards: Garden Yellow: An elevated, flavor-first classic that swaps watery fillers for a thick, robust texture perfect for seed crackers and soft pretzels. Fresh Dill: An herbaceous, highly versatile mustard that brings a bright, fresh lift to sandwiches and shines as a secret cooking glaze for salmon. Cuvée Blanc Dijon: A luxurious, sharp dip blending white wine, brown mustard seeds, and clean vinegar to deliver an elegant heat built for charcuterie. Episode Resources & Connect Links Shop We Must Dipping Mustard: WeMustMustard.com Follow We Must on Instagram: @wemustmustard Learn More About Our Sponsor: Prosper Portland OSU Food Innovation Center: fic.oregonstate.edu https://wemustmustard.com/   Thank you to our sponsor: Propor Portland https://prosperportland.us/our-work/food-beverage-manufacturing/ Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.  Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon. Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers

  7. Jul 8

    #269: Yvonne Smoker of Prosper Portland

    Welcome to the Meaningful Marketplace, the podcast that goes behind the scenes to tell the stories of female food entrepreneurs. Join hosts Sarah Masoni, the OSU Food Innovation Center director, famously dubbed the "woman with the million-dollar palate" by the New York Times, and Sarah Marshall, the farm-to-table visionary behind Marshall’s Haute Sauce. Each week, this powerhouse duo sits down with startup founders to explore the grit, innovation, and passion required to turn a kitchen-table dream into reality. Join them as they talk with Yvonne Smoker of Prosper Portland. Episode: Cultivating Local Growth with Yvonne Smoker of Prosper Portland In this episode, we dive into the local support and connection of the Portland food scene with Yvonne Smoker, a champion for local makers at Prosper Portland. We explore how institutional support can act as a catalyst, helping small businesses move from a kitchen dream to market reality. Yvonne shares the vital resources Prosper Portland offers, specifically designed to help food and beverage producers scale their craft. We discuss the importance of community investment, the power of grants, and how to navigate the technical landscape of the Portland food economy. Explore Prosper Portland: Learn more about their dedicated support for makers on the Prosper Portland Food & Beverage Page. Stay Informed: The best way to catch new grant cycles and local opportunities is through their newsletter. Email Yvonne Smoker directly at SmokerY@prosperportland.us to be added to their mailing list. The Meaningful Marketplace is dedicated to the performance of business and the art of the craft. Subscribe for more conversations with the people building our community. https://prosperportland.us/ Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast.  Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon. Producer: Sarah Marshall of The Joy of Creation Production HouseAudio engineer, mixer, and podcast editor: Haley Bowers

5
out of 5
26 Ratings

About

Telling The Stories Of Food Entrepreneurs. Host Sarah Masoni is the Director of Product & Process Development at the OSU Food Innovation Center, who the New York Times called the woman with the million-dollar palate, and fellow host Sarah Marshall is the founder of Marshall's Haute Sauce, makers of delicious, fresh, and local small-batch farm-to-table hot sauces. Each week, they speak with food startup entrepreneurs from around the world.