Entrepreneur Rescue Mission

Nancy & Scott Aaron
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

This podcast is a special series created by Scott and Nancy Aaron, co-founders of The Time to Grow. In this podcast Scott and Nancy share tips to help you build, grow and scale your business online. They cover: AI, tech, tools and more to streamline your business, routines to maintain a strong online presence, how to set yourself apart in the online world, how to grow your network with qualified leads and more! You can learn more about Scott and Nancy at: www.thetimetogrow.com

  1. 6d ago

    90. LinkedIn Algorithm Changes: Collaborative Posts, AI Slop, and Reach

    LinkedIn's algorithm is changing how your content gets seen. In this episode, we break down the three biggest updates coaches, consultants, and service professionals need to know right now. First, LinkedIn collaborative posts. You can now publish a post with up to five collaborators, so it shows up in their networks, not just yours. We walk through how to add collaborators on desktop and mobile, how it's different from tagging, and why you should always ask before adding someone. Second, LinkedIn's feed is getting smarter. Specific content beats broad content, relevance matters more than follower count, and talking about the same topics consistently is how you get known for them. It's old to you, but it's new to someone else. Third, AI content is getting a closer look. We explain LinkedIn's new AI slop flag, what happens if one of your posts gets flagged, and how to use AI to support your voice instead of replacing it. In this episode: How LinkedIn collaborative posts work and who to collaborate with.Why collaborating reaches more people than tagging.How LinkedIn's feed decides who sees your content.Why repeating your core message helps you grow.What the AI slop flag does, and how to keep your content human. Ready to turn LinkedIn into a real client acquisition tool? If you've been posting without a plan or unsure how to turn connections into real opportunities, this is your reset. Join us for the Amateur to Expert on LinkedIn Intensive, 5 live days, September 28 through October 2, 12 to 1 PM EDT. Just $29 to register for the full week. Book a call with us here. If this episode helped, follow the show so you never miss a new episode.

  2. Sep 21

    89. The Connection Request Note That Is Costing You Replies

    Stop adding notes to your LinkedIn connection requests. The advice used to be that a personalized note gets you accepted more often. That was true when almost nobody was doing it. Now the note is the fastest way to look like every other pitch sitting in someone's notifications. In this episode, we read real connection requests that landed in our inbox this month, explain why not one of them earns a reply, and cover what to do instead. Inside this episode: Why a pitch inside a connection request never worksThe three situations where a note actually makes sense, with word for word examples Why LinkedIn now limits how many personalized notes you can send The message to send the moment someone accepts, and what to never send Why the goal of a connection request is not the sale Join us for the Amateur to Expert on LinkedIn Intensive, 5 live days, September 28 through October 2, 12 to 1 PM EDT. Just $29 for the full week. Save your spot: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop Website: https://www.thetimetogrow.com

  3. Sep 14

    88. The LinkedIn Authority Formula: 3 Steps That Turn Content Into Clients

    Being visible on LinkedIn and being trusted on LinkedIn are two different things. Most coaches and consultants are already posting consistently. What they are not getting is the call, the referral, or the reply that turns into business. That is not a posting problem. It is an authority problem. In this episode we walk through the LinkedIn Authority Formula, three parts that work together. Give value before you ask, so your content stands completely on its own. Build a content ecosystem, so people have somewhere to go after they read you. Become known for something specific, so people can describe you when you are not in the room. The goal was never viral content. It is being known, trusted, and remembered by the right people. Ready to turn LinkedIn into a real client acquisition tool? Join us for the Amateur to Expert on LinkedIn Intensive, 5 live days, September 28 through October 2, 12 to 1 PM EDT. Just $29 for the full week. Save your spot: Amateur to Expert on LinkedIn: 5 Day LinkedIn Intensive Website: The Time To Grow

  4. Sep 7

    87. The LinkedIn Content Growth Formula: 3 Jobs Every Post Needs

    You posted something thoughtful on Tuesday. It took you forty minutes. Nothing happened. No comments worth answering. No profile views. No conversations. Most coaches and consultants assume that means the writing was not good enough. Usually it means the post was never given a job before it went out. In this episode, I break down the LinkedIn Content Growth Formula, the three-part approach we teach for creating content that reaches the right people instead of just filling a slot. Here is what I get into. Why every single post needs one job, and why the three options are grow your authority, build trust, or sell without selling. Most posts try all three at once and land none of them. Why specific content wins and broad content disappears. LinkedIn now ranks on meaning and intent, so vague content gives the system nothing to work with. This is also where the Triangle of Trust comes in, meaning your headline, About section, and Experience section all have to agree with what you post. Why relevance beats follower count. You do not need 10,000 followers. I went from 500 connections in 2013 to nearly 38,000 followers today, and the honest version of that story is thirteen years long. Want the full version? Our Amateur to Expert 5-Day LinkedIn Workshop runs September 28 to October 2, $29, live and recorded, capped at 150 people: Save your spot here. Follow us on LinkedIn: Scott Aaron: https://www.linkedin.com/in/scottaaroncoach/ Nancy Evans-Aaron: https://www.linkedin.com/in/nancyevans1/ If this episode was useful, follow the show, leave a rating, and send it to someone who would benefit from our workshop.

  5. Aug 31

    86. LinkedIn's AI Slop Button: What It Means for Your Content

    LinkedIn quietly added a button that lets anyone report your post as AI slop, and one tap can cut your reach before you ever notice. It launched in July and lives in the three dot menu on every post and comment in the feed. No verification. No appeal process. Just a quiet drop in distribution and a private notice in your analytics dashboard. In this episode we walk through what the feature actually does, why LinkedIn built it, and how to make sure your content never trips it. What we cover: The exact location of the AI slop button and how to find itWhat happens to a post after someone reports itThe Pangram Labs study showing 41% of long form LinkedIn posts are fully AI generatedWhy LinkedIn retired its own "enhance your post" writing toolThe case for caution, because this button has no accountability built inWhen flagging content is fair and when it is simply unkindSix practical ways to keep AI out of your thinking and still use it well Our position has not changed. AI belongs in your workflow as a tool that expands your voice and shortens the work. It does not belong in the seat where your point of view should be. LinkedIn is not punishing AI use, it is punishing absent effort, and that distinction is about to separate the accounts that grow from the ones that quietly stall. RESOURCESFree LinkedIn Thought Leadership Scorecard Follow us on LinkedIn: Scott Aaron: https://www.linkedin.com/in/scottaaroncoach/ Nancy Evans-Aaron: https://www.linkedin.com/in/nancyevans1/ If this episode was useful, follow the show, leave a rating, and send it to someone whose LinkedIn reach has been slipping.

  6. Aug 24

    85. The 3 Missing Pieces of Your LinkedIn Profile

    Most LinkedIn profiles are missing three small things, and those three things are costing people visibility, reach, and business every single day. In this episode we walk through the profile sections almost everyone skips... your custom LinkedIn URL, the call to action at the end of your About section, and how to actually use your Featured section. None of these take longer than fifteen minutes. None of them require creating new content. If you are a coach, consultant, or service professional using LinkedIn to grow your business, these three fixes make you easier to find, easier to contact, and easier to follow somewhere you actually own. In this episode: Why the smallest profile details are the ones people overlook mostHow to claim a custom LinkedIn URL, and the rules LinkedIn holds you toThe two calls to action every About section should end with, and why they are not clickable on purposeWhy your calendar link does not belong in your About sectionThe mistake almost everyone makes with the Featured sectionThe lead magnet, newsletter, website setup we recommendHow to move people from LinkedIn to somewhere you actually own Free LinkedIn thought leadership assessment: Three minutes, and you get a report covering your profile, your network, your messaging, and your content, so you know exactly what to work on LinkedIn Thought Leader Scorecard | Expert Content Society Follow us on LinkedIn: Scott Aaron:   / scottaaroncoach   Nancy Evans-Aaron:   / nancyevans1   Enjoying the show? A rating and review helps more coaches and consultants find it, and we read every single one.

  7. Aug 17

    84. Two Hundred Likes, Zero Calls

    A post takes off. Reactions climb, comments come in from people you admire. Then Friday arrives, your calendar is exactly as empty as the week before, and you are left wondering what all of it was for. This episode is about that gap. We start with why smart people fall into the likes trap. It is not vanity, it is timing. LinkedIn gives you feedback in an hour and revenue takes months, so everyone starts optimizing for the signal they can actually see. And underneath that, the largest group of people on LinkedIn will read your post start to finish and never click a thing, which means the reactions counter was never measuring your audience in the first place. Then we get practical. You will hear the three things that separate content built for applause from content that generates leads, why writing for one specific person beats writing for the feed, and the one closing line you can add to this week's post that gives the right reader a reason to reach out. We also walk through the three warm touch points most people leave sitting there... the commenters who actually answer you, the poll voters who just told you where they are stuck, and the new subscribers almost nobody ever messages. Plus the poll Nancy ran that had people typing "I don't even know where to start" in the comments. By the end you will have one small assignment for the week, plus the metrics worth watching and where to find them. Because engagement only counts if it moves someone toward a conversation. Want to know where your LinkedIn actually stands? Take the free LinkedIn Thought Leader Scorecard, a three minute assessment that scores your positioning, content, engagement, and lead generation:LinkedIn Thought Leader Scorecard | Expert Content Society Don't forget to subscribe so you don't miss future episodes. #LinkedInLeadGeneration #ContentStrategyForCoaches #SocialSelling

  8. Aug 10

    83. What to Post on LinkedIn: The 4 Post Types That Fix the Blank Screen

    What should I post today? It's the question that stalls most coaches, consultants, and entrepreneurs. And it usually isn't a creativity problem... it's a category problem. When everything is an option, nothing gets posted. So in this episode we cut LinkedIn content down to four types: Teach. Video, carousel, or text. Practical and digestible, and specific, because the algorithm rewards content that clearly serves someone.Tell. Your story or a client's. The trust comes from sharing what didn't work, not just the wins.Ask. Simple polls. Yes, no, other. Then mine the answers for your next post, newsletter, or video.Take a Stand. Your actual point of view on what's happening in your industry. We also cover where these four sit inside the deeper positioning and conversion work we teach in the Expert Content Society. Want to know where your LinkedIn actually stands? Take the free LinkedIn Thought Leadership Scorecard, a three minute assessment: https://www.thetimetogrow.com/ecs-scorecard Subscribe so you don't miss future episodes, and send us the topics you want us to cover. We read everything. #LinkedInStrategy #ContentStrategyForCoaches #ThoughtLeadership

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About

This podcast is a special series created by Scott and Nancy Aaron, co-founders of The Time to Grow. In this podcast Scott and Nancy share tips to help you build, grow and scale your business online. They cover: AI, tech, tools and more to streamline your business, routines to maintain a strong online presence, how to set yourself apart in the online world, how to grow your network with qualified leads and more! You can learn more about Scott and Nancy at: www.thetimetogrow.com

Information

  • Creator
    Nancy & Scott Aaron
  • Years Active
    2019 - 2026
  • Episodes
    268
  • Rating
    Clean
  • Copyright
    © Nancy & Scott Aaron
  • Show Website
    Entrepreneur Rescue Mission

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