130 episodes

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.
Hosted on Acast. See acast.com/privacy for more information.

Marketing, Media & Money Patty Farmer

    • Business
    • 5.0 • 62 Ratings

Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.
Hosted on Acast. See acast.com/privacy for more information.

    Creating, Identifying And Nurturing JV Partners With Steve Feld

    Creating, Identifying And Nurturing JV Partners With Steve Feld

    Learn how to make joint venture partners so that you can grow your business without spending more money on marketing or advertising. Let's say you're a florist and there is a wedding, every wedding needs a ring. So look at your connections and partnerships and joint ventures with a ring maker. Make a deal where both of you can profit. So if ever a customer asks the ring maker, do you know any florists? You are first on the list. So you are growing your business without even spending a dime. It's a win-win strategy. Join Patty Farmer as she talks to Biz Coach Steve Feld, MBA. Learn all about joint ventures and how to do it. Discover the process behind it and how you can nurture your partnerships. Start partnering up today!
    Hosted on Acast. See acast.com/privacy for more information.

    • 34 min
    Bulls Eye!: Building A Breakthrough Venture With The Right Branding And Business Niche With Mallika Malhotra

    Bulls Eye!: Building A Breakthrough Venture With The Right Branding And Business Niche With Mallika Malhotra

    When you stop speaking to everyone and start to identify your business niche, you will have a bigger chance to be known and accelerate brand growth. In this episode, award-winning brand strategist, mentor, and speaker for female entrepreneurs Mallika Malhotra discusses finding your unique niche and narrowing it down to create a tremendous breakthrough business. She also shares how to build a brand that resonates with a specific audience so that you can stand out from the crowd! Malika also dives deep into the risks of bland branding and how to avoid it, as well as the many benefits of becoming a brand specialist. Tune in now and start your journey towards that incredible breakthrough!


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    • 37 min
    Master The Midlife & Mindset Shift From Corporate Employee To Confident Entrepreneur With Kathy Grassett

    Master The Midlife & Mindset Shift From Corporate Employee To Confident Entrepreneur With Kathy Grassett

    So many women are leaving their corporate jobs after over twenty years and packaging up their expertise to sell to the world on their own terms. While some of them seem to make this transition easily, many more find it difficult to suddenly navigate outside of the corporate bubble. They lose themselves along the way and no longer know who they are as a person. In this episode, Kathy Grassett shares the struggle of shifting from a corporate to a business owner mindset. She discusses how much corporate actually affects your work ethic, habits, and even your authentic self. Tune in now and learn how to watch out for your corporate experience so you can masterfully jump into a brand new world and adopt refreshing habits that allow your business to take off!
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    • 40 min
    Simplify Your Content With Sidedoor Stories With Jen Liddy

    Simplify Your Content With Sidedoor Stories With Jen Liddy

    Putting your ideas into a single post or material takes a lot of effort in content creation. But that task can become so much easier if you have the right guide. Today, Jen Liddy shares the biggest terrifying leap she experienced in 2013 when she jumped into entrepreneurship and learned everything the hard way. As a content creation specialist, she discusses how to simplify your content with side-door stories. Jen also highlights the importance of instilling authenticity in your work and why everything can be considered a potential story. If you are tired of running on a DREADmill of content creation, tune in to this episode because Jen Liddy will ease-ify and simplify your entire process!
    Hosted on Acast. See acast.com/privacy for more information.

    • 50 min
    Beyond The Board: How To Achieve Your Vision Board Goals In A Fulfilling And Sustainable Way With Rebecca Gebhardt

    Beyond The Board: How To Achieve Your Vision Board Goals In A Fulfilling And Sustainable Way With Rebecca Gebhardt

    Vision boards exist so that you can see the goals that you are working towards. That is your definition of success. That is your "why" and the legacy you want to leave on this Earth. If you want to be the best salesperson there is, you have to make sure that you are aligned with that goal. Because if you're not aligned, you're just wasting your time and energy. So stop wasting that and get your vision board in place. Join Patty Farmer as she talks to the founder of Rise Up Consulting and the bestselling author of Beyond the Board, Rebecca Gebhardt. Listen in and learn more about sales leadership and why organizations need to communicate more with each other. Find out how you can balance your time and energy management throughout your work. And learn more about Rebecca's book and how you can find your definition of success.
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    • 46 min
    Beyond Vanity Metrics: The Difference Between Return On Ego And Return On Investment With Phil Gerbyshak

    Beyond Vanity Metrics: The Difference Between Return On Ego And Return On Investment With Phil Gerbyshak

    Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak, a sales coach, explains the difference between Return on Ego and Return on Investment and why you should focus on the latter. Tune in to this episode and connect with Phil and Patty as they share their wisdom with you.
    Hosted on Acast. See acast.com/privacy for more information.

    • 49 min

Customer Reviews

5.0 out of 5
62 Ratings

62 Ratings

Spencek10098 ,

Patty Brings Truth!!

I love how honest and transparent Patty is. And she also makes sure her guests do the same thing.

If you want to know what is really going to move the needle, this is the show you’ve been looking for.

Kathy Grassett ,

You need to hear this

Very action-oriented podcast that gets straight to the point and also shares vulnerable stories that no one talks about but everyone needs to hear. A must-listen for business owners.

Mikifoto + Co ,

Must listen podcast!

I have been an entrepreneur for 20 years and thanks to Patty - I am still learning new strategies. Her content is packed with value and I feel like I have the intel to take action! She covers many topics but everything is relevant to building a successful biz.

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