Better Marketing | eCommerce Podcast with Thierry Augustin

Thierry Augustin
  • 5.0 (2)
  • Marketing

Better Marketing gives DTC founders actionable insight to reach, convert, and retain more customers. Hosted by Thierry Augustin.

  1. 12/03/2024

    How to Keep Customers Engaged After the Sale: Activation Strategies for Long-Term Loyalty

    In this episode of the Better Marketing Podcast, Thierry Augustin breaks down the critical concept of customer activation and how treating people like people can help brands build long-term loyalty. Thierry shares actionable strategies for keeping customers engaged beyond the initial purchase, using real-life examples like supplement brands that rely on consistent product usage. He emphasizes the importance of going beyond basic automated workflows to create an omnichannel approach, incorporating email, SMS, retargeting ads, and even direct mail to remind and encourage customers to stick with their routines. Tune in to learn how to drive repeat purchases and build trust and affinity with your audience.

  2. 11/26/2024

    Build a Winning DTC Team: The Top 7 Qualities to Look for When Hiring In-House Talent

    In this episode of the Better Marketing Podcast, Thierry Augustin discusses the key traits that every successful team member should possess to drive consistent value for a DTC brand. He highlights seven essential qualities—from curiosity and strategic thinking to empathy and passion for the product—that differentiate top performers and create lasting success. Thierry emphasizes the importance of intentional hiring, explaining why the quality of your people directly impacts the number of buyers you attract. Tune in to learn how to build a team that not only performs but also shapes a winning company culture and ensures sustainable growth.

  3. 11/19/2024

    How to Maximize Your Retention Strategy: The Secret to Unlocking Incremental Growth

    In this episode of the Better Marketing Podcast, host Thierry Augustin dives into a commonly overlooked aspect of brand growth: retention. While acquisition gets much of the attention and scrutiny, retention often flies under the radar because it requires less spend and more general maintenance. Thierry argues that brands should treat retention with the same accountability as acquisition, linking the retention team to P&L metrics. He emphasizes the importance of data visibility and cross-departmental collaboration in driving sustainable growth. Learn why every touchpoint in the customer journey should be scrutinized and how focusing on retention could unlock significant incremental growth for your DTC brand.

  4. 11/12/2024

    The Key to Keeping Customers: Why Retention is More Than Email And SMS

    In this episode of the Better Marketing Podcast, Thierry Augustin dives into the true meaning of retention and why it's far more than just email and SMS marketing. While these tools play a crucial role, retention encompasses everything from user experience and customer service to logistics and product quality. Thierry breaks down why silos hurt your efforts, emphasizing that retention is a collective responsibility across all departments. He discusses the importance of clear communication between teams and how seamless collaboration drives customer satisfaction, repeat business, and long-term growth.

  5. 11/05/2024

    Why Your Product Is the Most Important Part of Your Brand Strategy

    In this episode of the Better Marketing Podcast, host Thierry Augustin emphasizes the importance of product in the success of any eCommerce brand. He explores how customer demand is driven by needs, whether it’s conscious ingredient choices in CPG, health-driven changes in ready-to-eat, or a desire for a wardrobe refresh. Thierry highlights that, no matter how well a brand aligns with values or ethics, the product itself must work, fit, and feel good to stand out. He explains why product is the foundation of growth and how it should come before price, packaging, and promotion in any business strategy.

  6. 10/28/2024

    Building a Strong DTC Brand: How to Thrive Without Relying on Paid Ads

    In this episode of the Better Marketing Podcast, Thierry Augustin challenges the traditional notions of branding by diving into the deeper question: What happens when all your marketing stops? Thierry reveals how true DTC brands thrive by focusing on organic and owned channels rather than relying solely on paid advertising and flashy campaigns. Discover the dangers of conflating activity with impact, how to measure brand strength through customer acquisition, and why building an audience you own is the real key to sustainable growth. If you’re ready to stop renting attention and start building a brand that truly matters, this episode is for you.

  7. 10/28/2024

    The Four Stages of a Brand Lifecycle: Are You Ready to Scale or Sell?

    In this episode of the Better Marketing Podcast, host Thierry Augustin breaks down the four stages of a DTC brand’s lifecycle: Startup, Ramp Up, Scale Up, and Pack Up. Thierry dives into the strategic decisions brands need to make at each stage, from growing at all costs in the startup phase to retooling operations during the scale-up phase. He also highlights key lessons for long-term success, such as investing in your brand from day one, ruthlessly seeking profit, and ensuring the numbers always make sense. Whether you're just starting or considering acquisition, Thierry offers actionable insights to navigate your brand's journey intelligently.

  8. Trailer

    Why Marketing Matters More Than Ever: An Intro to the Better Marketing Podcast

    Welcome to the Better Marketing Podcast! I’m your host, Thierry Augustin! In this first episode, I’m giving you a look at my non-traditional journey from med school dropout to digital marketing strategist, helping founder-led brands scale profitably. The goal of this podcast? To deliver quick, actionable insights that drive real growth without the fluff. Every episode will be under 10 minutes, packed with essential takeaways to help you sharpen retention, improve customer experience, and create a powerful, lasting brand. Tune in to get the clarity and tools you need to grow your business strategically—and subscribe so you never miss an episode! Let’s build your brand, together.

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Better Marketing gives DTC founders actionable insight to reach, convert, and retain more customers. Hosted by Thierry Augustin.

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