Hi! Hello! In this episode of Good Morning BSS World, I take you to Egypt and Poland to talk about the development of Raya CX with Sherif Kamel, General Manager & Proxy to the Board at Raya CX Europe. We discuss the story behind Raya CX, its roots in Raya Holding, and the company’s evolution from an internal call center into an international BPO and customer experience organization with around 10,000 employees, 15 sites and operations across eight countries. A major part of our conversation focuses on Poland. Raya entered the Polish market in 2014 and launched operations in 2016. Today, Poland plays an important role in the company’s European strategy, particularly when it comes to advanced technical capabilities, IT outsourcing, technical support and multilingual operations. Sherif explains how Raya combines different delivery locations, including Poland and Egypt, to support customers across Europe, the United States and the Nordic countries. We also explore Raya CX’s portfolio, covering hosting, ITO, HR and finance outsourcing, consulting, offshoring, nearshoring and local outsourcing. We talk about multilingual customer support, the importance of combining local talent with international language capabilities, and why Poland can offer strong value for money when advanced skills are required. Looking ahead, Sherif shares Raya CX’s plans for further expansion in Central and Eastern Europe, including potential partnerships or acquisitions. We also discuss how artificial intelligence could transform basic customer service while creating new opportunities for advanced Tier 2 and Tier 3 technical support. This is a conversation about BPO, CX, AI, nearshoring, offshoring, multilingual operations and the future of business services in Europe. Enjoy! Links: Sherif Kamel on Linkedin - https://www.linkedin.com/in/sherifmk/ Raya CX in Poland - https://rayacx.com/poland-pl/ **************************** My name is Wiktor Doktór and on daily basis I run Pro Progressio Club - https://proprogressio.com/en/activity/pro-progressio-club/1 - it's a community of many private companies and public sector organizations that care about the development of business relations in the B2B model. In the Good Morning BSS World podcast, apart from solo episodes, I share interviews with experts and specialists from global BPO/GBS industry. If you want to learn more about me, please visit my social media channels: YouTube - https://www.youtube.com/c/wiktordoktor Here is also link to the English podcasts Playlist - https://bit.ly/GoodMorningBSSWorldPodcastYT LinkedIn - https://www.linkedin.com/in/wiktordoktor You can also write to me. My email address is - kontakt(@) wiktordoktor.pl **************************** This Podcast is supported by Patrons: Marzena Sawicka https://www.linkedin.com/in/marzena-sawicka-a9644a23/ Przemysław Sławiński https://www.linkedin.com/in/przemys%C5%82aw-s%C5%82awi%C5%84ski-155a4426/ Damian Ruciński https://www.linkedin.com/in/damian-ruci%C5%84ski/ Szymon Kryczka https://www.linkedin.com/in/szymonkryczka/ Grzegorz Ludwin https://www.linkedin.com/in/gludwin/ Adam Furmańczuk https://www.linkedin.com/in/adam-agilino/ Igor Tkach - https://www.linkedin.com/in/igortkach/ Damian Wróblewski – https://www.linkedin.com/in/damianwroblewski/ Paweł Łopatka - https://www.linkedin.com/in/pawellopatka/ Ewelina Szindler – https://www.linkedin.com/in/ewelina-szindler-zarz%C4%85dzanie-mark%C4%85-osobist%C4%85-0497a0212/ Wiktor Doktór Jr - https://www.linkedin.com/in/wiktor-dokt%C3%B3r-jr-916297188/ Agata Stolarz - https://www.linkedin.com/in/agata-stolarz/ Hubert Antczak - https://www.linkedin.com/in/hubert-antczak/ Once you listen, give a like, subscribe and join Patrons of Good Morning BSS World as well. Here are two links to do so: Patronite - https://patronite.pl/wiktordoktor Patreon - https://www.patreon.com/wiktordoktor Or if you liked this episode and would like to buy me virtual coffee, you can use this link https://www.buymeacoffee.com/wiktordoktor - by doing so you support the growth and distribution of this podcast. Become a supporter of this podcast: https://www.spreaker.com/podcast/good-morning-bss-world--4131868/support.