Invest Your Time Wisely

Sean Kirby

Invest Your Time Wisely with Sean Kirby is the podcast for busy leaders and family men who are winning on paper but stretched thin everywhere that actually matters. Sean sits down for living-room-style conversations about money, business, and building a life you don't need a vacation from. Each week looks a little different. Sometimes Sean teaches a framework straight up. Sometimes he talks with a business owner or community leader who has been in your shoes and has come out the other side. Sometimes it's a real client story about where they started and what shifted. This isn't productivity

  1. 14h ago

    Why Business Owners STILL Skip This AI Step

    Can AI really make your business faster, or is it just a quicker way to make an expensive mistake? In this segment of Invest Your Time Wisely, Sean Kirby asks Mitch Gibson, a CTO who helps insurance agencies put AI and virtual employees to work, how business owners should prepare for where AI is heading. Mitch explains why organization has to come before automation, why AI still needs a human in the loop, and makes a bold prediction about the future of virtual assistants. KEY TAKEAWAYS ⚡️ Organization comes first. AI needs clear rules and orchestration, or it will improvise with your data. ⚡️ Free tools, client data, and no guardrails are how a time saver turns into an errors and omissions claim. ⚡️ Vet AI products carefully. A tool built in a weekend is not the same as one built with real security behind it. ⚡️ Liability stays with the license. AI can speed up the work, but a qualified person still signs off. ⏰ TIMESTAMPS 00:00 A bold prediction about AI 00:29 How to prepare your business 00:55 Why AI needs organization 01:52 Rules and orchestration 02:18 When AI goes off the rails 03:16 Products built in 48 hours 04:37 AI vs virtual employees 05:59 Where liability still lives 06:50 Why humans stay in the loop 07:19 Getting carriers in sync 08:15 The day bots bind policies CONNECT WITH US: 👉🏻 Website: https://performance.financial/ 👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN ENGAGE Where are you using AI in your business right now, and where would you never let it run without a person checking it? Tell us in the comments. HASHTAGS #InvestYourTimeWisely #AIForBusiness #BusinessOwner #InsuranceAgency #VirtualAssistant #BusinessAutomation #SeanKirby

  2. Oct 20

    How To Buy Back Your Time Using AI In Your Business in 2026 | Invest Your Time Wisely Episode 007

    What happens to the time you buy back? Sean Kirby sits down with Mitch Gibson, a CTO who helps insurance agencies use technology, AI, and virtual employees to create more capacity. They dig into why half-adopted tools quietly waste your money, why Mitch believes AI will replace virtual assistants within a decade, and the uncomfortable truth that efficiency rarely slows anyone down on its own. If you're a business owner who keeps filling every freed-up hour with more work, this one is for you. KEY TAKEAWAYS ⚡️ Training beats new software. Around 80% of the agencies Mitch has audited underuse the core system they already pay for. ⚡️ Audit your subscriptions with your team. Hand them the credit card statement and ask what you don't need. ⚡️ AI needs rules before it needs tools. Organization and guardrails come first, and a licensed human stays in the loop. ⚡️ Decide what freed time is for. Otherwise, more work fills it for you. ⏰ TIMESTAMPS 00:00 Cold Open 01:17 Why New Tech Fails 03:14 Buying Back Time or Backfilling It 06:36 Clearing the Plate for Baby Three 09:15 What Baseball Taught Him About People 12:26 Leading From the Back 14:45 Look Inside Before You Hire 19:00 Audit Your Credit Card Statement 20:24 80% Underuse Their Core Software 24:33 How Often Should You Train 28:45 Get Organized Before AI 33:50 AI Will Replace Virtual Assistants 37:43 Would You Buy a Humanoid 40:13 When Is Enough Enough 44:34 Relationships in an AI World 48:45 Keeping Kids, Kids 55:11 Am I Doing Enough 57:33 Bubble-Blowing Moments CONNECT WITH US: 👉🏻 Website: https://performance.financial/ 👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN ENGAGE If this episode made you rethink where your time goes, like the video, subscribe, and send it to a business owner who's buried in their calendar. Then tell us in the comments: what would you do with five extra hours a week? HASHTAGS #InvestYourTimeWisely #BusinessOwner #AIForBusiness #VirtualAssistant #TimeManagement #Leadership #SmallBusiness #InsuranceAge

  3. Aug 25

    How To Build Trust When Nobody Knows Your Name

    At 22, Sean Kirby was newly engaged, unexpectedly expecting, making 11 dollars an hour, and selling to a peer group that had nothing to buy. With no network and no reputation of his own, he started a podcast in a small Indiana town for one reason. It was the cheapest way to get in a room with people who would never have taken his sales call. Six years later, that decision is still paying. KEY TAKEAWAYS ⚡️ You sell five years up and five years down, which means a young professional has almost no natural market inside their own circle of trust ⚡️ Nobody says yes to a sales call, but almost everybody says yes to an hour of talking about themselves ⚡️ A learning not earning season is a strategic choice, not a failed year ⚡️ Trust built during a slow season is the asset that pays out during a crisis TIMESTAMPS 00:00 - How Did We Get Here 00:30 - A Proposal Paid For With Advances 01:53 - Thrust Into Adulthood At 22 03:22 - No Network And No Trust 04:19 - Dad Buys The Laundromat 05:16 - Quarters For A Hamburger 06:39 - The Nepotism Baby Chip 07:37 - The Learning Not Earning Year 08:33 - Nobody Says No To A Microphone 09:31 - The Year Everything Changed 10:28 - Trust First And Selling Second QUOTES FROM THIS EPISODE "I had to figure out a way to build trust quick." "I was in this learning, not earning year of my life." "They may not have answered my phone call if I called and asked for their business." CONNECT WITH US: 👉🏻 Website: https://performance.financial/ 👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN IF THIS EPISODE LANDED FOR YOU: If you are building something from scratch right now, drop a comment and tell us what you are doing to earn trust before the sale. We read all of them. HASHTAGS #InvestYourTimeWisely #SmallBusinessOwner #BuildTrust #FinancialAdvisor #BusinessGrowth #EntrepreneurStory #PerformanceFinancial

  4. Aug 18

    Work Life Balance for Business Owners Starts With One Question | Invest Your Time Wisely Episode 006

    Sean Kirby hands the microphone to his producer, Darren Cooper, and answers the questions he normally asks other people. Engaged at 22, a baby four weeks later, and no idea how he was going to pay for any of it. What follows is the story behind Invest Your Time Wisely, including the decision to sell a fully finished house because life had gotten too easy, and the millions his father walked away from in 2004 so he would never miss another baseball game. If you are building something for your family and quietly worried you are missing them while you do it, this one is for you. KEY TAKEAWAYS ⚡️ You are always sacrificing something. The only choice is whether you sacrifice time with family or time at work, and whether that choice is conscious or accidental. ⚡️ Time freedom has to be funded. Mike Kirby built diversified revenue streams first, which is what made walking away from a travel-heavy career possible. ⚡️ Adding to your plate to buy back time creates new obligations that cost time. Growth is not automatically freedom. ⚡️ The starting point is not a better system. It is honestly knowing where your hours currently go. TIMESTAMPS 00:00 Cold Open 00:41 Behind The Curtain 02:08 Engaged At 22 04:20 Learning How To Sell 05:48 The Laundromat Years 09:27 Learning Not Earning 11:21 Podcasting Through 2020 14:39 Life Got Too Goo 19:39 Time Is The Only Asset 21:36 Faith As The Center Dish 24:03 What Dad Gave Up 27:21 Finding The Balance 29:46 Why Balance Is Boring 32:05 Writing The Book 34:29 There Is No Perfect 37:23 What Is Next 40:45 Invest Your Time Wisely 41:41 Connect With Performance Financial QUOTES FROM THIS EPISODE "You're always sacrificing something." "This is just too good." "Be where your feet are." CONNECT WITH US: 👉🏻 Website: https://performance.financial/ 👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN IF THIS EPISODE LANDED FOR YOU: ⬇️ Drop a comment with the one line that hit you hardest. ✅ Subscribe for weekly conversations 📲 Share this with a friend who is grinding through their five to nine. HASHTAGS #InvestYourTimeWisely #SeanKirby #PerformanceFinancial #BusinessOwners #WorkLifeBalance #FamilyBusiness #TimeManagement #EntrepreneurLife #FinancialPlanning #Legacy

  5. Aug 11

    Career Advice for Young Men Who Feel Behind

    At 19 he was on academic probation and not welcome back on campus. His friends went back without him. He stayed home, sold vacuums door to door, took a temp job at a plastics plant and started asking questions nobody else was asking. Sean Kirby sits down with a childhood friend to walk through what actually happens when the plan you were handed falls apart, and why the detour ended up being the education. This segment covers choosing your hard, building market value without a degree, and the negotiation lesson that changes how you ask for money. KEY TAKEAWAYS ⚡️ You are always choosing hard. The only question is which version pays you back later. ⚡️ Curiosity plus one boring learnable skill can outrun a relevant degree. ⚡️ Never ask for more money. Build the value first, then present it. ⚡️ Two friends went through identical failures at the same time and said nothing to each other. Silence is the real cost. TIMESTAMPS 00:00 - Growing Up in Pendleton 00:29 - The Script We All Get Handed 00:58 - Partying Out of IUPUI 01:25 - Nineteen and Not Welcome Back 01:54 - Selling Vacuums Door to Door 02:20 - Choosing What Is Hard 03:15 - The Temp Job That Changed Everything 04:13 - Learning Supply Chain by Fire 05:35 - Two Friends Same Struggle No Words 07:02 - Outperforming People With the Degree 07:32 - Never Ask for More Money 08:29 - What Is Your Market Value CONNECT WITH SEAN: 👉🏻 Website: https://performance.financial/ 👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN CONNECT WITH CODY: 👉🏻LinkedIn: https://www.linkedin.com/in/cody-branham-5894a1126 If this episode landed for you: ⬇️ Drop a comment with the one line that hit you hardest. ✅ Subscribe for weekly conversations 📲 Share this with a friend who is grinding through their five to nine. HASHTAGS: #InvestYourTimeWisely #SeanKirby #PerformanceFinancial #BusinessOwners #CareerGrowth #Entrepreneurship #SupplyChain #MarketValue #FamilyBusiness #IndianaBusiness

  6. Aug 4

    Why Fast Revenue Growth Costs Owners More Than They Realize | Invest Your Time Wisely Episode 005

    Sean sits down with childhood friend Cody Branham, who went from academic probation at nineteen to founding a third party logistics business that has more than quadrupled two years running. Cody walks through the whole arc, including a divorce, a federal regulatory phone call in an airport, and a first client who found him from a tweet with two likes. Then he gets honest about what the growth actually cost him. This one is for every business owner who has ever answered "how's business" with a number and quietly wondered what that number is buying. KEY TAKEAWAYS ⚡️ Revenue gets celebrated publicly and regret never does, which is exactly why regret wins by default ⚡️ The real cost of growth is almost never money, it is time, and time is always taken from a specific person ⚡️ Every day you have one hundred percent to give, and if you do not allocate it on purpose, urgency will allocate it for you ⚡️ Build reminders into systems you cannot avoid rather than relying on willpower to remember what matters TIMESTAMPS 00:00 Cold Open 00:33 Meet Cody Branham 01:31 Growing Up in Pendleton 02:28 Flunking Out at Nineteen 04:15 Embrace the Suck 05:11 Learning Supply Chain by Fire 08:52 What Is Your Market Value 10:45 Whirlpool and the Bureaucracy Problem 13:36 You Work for Your Boss Not the Company 15:28 The Phone Call at the Airport 17:20 Chomps and the Next Low 18:48 Revenue Is Loud Regret Is Quiet 21:10 Build a Personal Brand 22:38 The Tweet That Got Two Likes 24:05 Just Google It 26:58 Becoming the Warehouse 31:03 Taking the Leap 34:18 The Chase Comes Back 35:17 The Dad Gang Hat 36:15 Sitting With It 37:12 November 22nd 39:03 If You Feel Stuck 40:25 The Cost Is Not Always Money 42:16 Hitting the Reset Button 43:41 Radical Acceptance 45:08 At What Cost 46:36 Wrap Up CONNECT WITH SEAN: 👉🏻 Website: https://performance.financial/ 👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN CONNECT WITH CODY: 👉🏻LinkedIn: https://www.linkedin.com/in/cody-branham-5894a1126 If this episode landed for you: 👍🏻 Give it a thumbs up ⬇️ Drop a comment with the one line that hit you hardest. ✅ Subscribe for weekly conversations 📲 Share this with a friend who is grinding through their five to nine. HASHTAGS: #InvestYourTimeWisely #SeanKirby #PerformanceFinancial #BusinessOwner #Leadership #Humility #EgoIsExpensive #ServantLeadership

  7. Jul 28

    The Hidden Ego Trap Costing Business Owners Their Best People

    Ego does not send you an invoice. It just quietly raises the price of everything. In this conversation, Sean Kirby and his father Mike Kirby break down why ego is the most expensive thing a leader owns, where it really comes from, and how to build deep rooted self confidence instead. If you run a business or lead a family, this one is worth your time.KEY TAKEAWAYS:⚡️ Ego is best understood as edging everyone else out of your story, and it quietly costs you your team, your family, and your business.⚡️ Ego usually grows from insecurity, not strength, which is why ego driven leaders cannot take coaching or feedback.⚡️ Swapping the word I for we is a fast and honest test of whether you are sharing success or hoarding it.⚡️ Real durability comes from a deep taproot of study, faith, commitment, and goals, not from a tall ego.TIMESTAMPS:00:00 — Why Ego Is Expensive 00:45 — Ego Means Edging God Out 01:20 — Ego Starts With Insecurity 02:50 — The Victim Mentality Trap 03:27 — The I Versus We Test 03:56 — The Cliff Before The Fall 04:54 — Servant Leadership Wins 06:00 — Leave Your Ego At The Altar 07:49 — The Taproot Principle 09:16 — Self Confidence Is Not EgoTHREE LINES WORTH REMEMBERING FROM THIS ONE:"Ego is edging God out.""If I'm the smartest guy in the room, I'm in the wrong room.""It's impossible to give more than you get."CONNECT WITH US:👉🏻 Website: https://performance.financial/👉🏻 Facebook: https://www.facebook.com/PerformanceGroupINIf this episode landed for you:👍🏻 Give it a thumbs up⬇️ Drop a comment with the one line that hit you hardest.✅ Subscribe for weekly conversations📲 Share this with a friend who is grinding through their five to nine.HASHTAGS:#InvestYourTimeWisely #SeanKirby #PerformanceFinancial #Leadership #BusinessOwners #Ego #Humility #ServantLeadership

  8. Jul 21

    The Mindset That Makes Humble Owners Impossible to Beat | Invest Your Time Wisely Episode 004

    Ego is one of the most expensive things a business owner can carry, and most never see the bill. In this episode, Sean Kirby sits down with his father and business partner, Mike Kirby, to break down how ego drains your business, your family, and your finances. You will walk away with a simple test for catching ego early and a sturdier way to build that actually lasts. KEY TAKEAWAYS: ⚡️ Ego is edging God out, and the bigger it grows the harder it is to attract and keep good people ⚡️ A shallow taproot caps your growth, so build depth through study, faith, commitment, and goals before chasing height ⚡️ Taking the reward before the contribution creates debt you may never have enough hours to repay ⚡️ Serving first keeps ego in check, and it is impossible to give more than you get TIMESTAMPS: 00:00 — Cold open 00:36 — The big idea, ego is expensive 01:30 — What ego actually is 04:30 — The cliff that ends careers 07:00 — Leave your ego at the altar 08:00 — The tree and the taproot 14:00 — Ego purchases and keeping up 18:45 — The pool, the goal list, and a sign 22:00 — Time, hand me downs, and the repo truck 25:30 — Delegation and ego 28:25 — Why partnerships fail 31:00 — Serve first and the hardest word THREE LINES WORTH REMEMBERING FROM THIS ONE: "Ego is edging God out." "If I'm the smartest guy in the room, I'm in the wrong room." "It's impossible to give more than you get." CONNECT WITH US: 👉🏻 Website: https://performance.financial/ 👉🏻 Facebook: https://www.facebook.com/PerformanceGroupIN If this episode landed for you: 👍🏻 Give it a thumbs up ⬇️ Drop a comment with the one line that hit you hardest. ✅ Subscribe for weekly conversations 📲 Share this with a friend who is grinding through their five to nine. HASHTAGS: #InvestYourTimeWisely #SeanKirby #PerformanceFinancial #BusinessOwner #Leadership #Humility #EgoIsExpensive #ServantLeadership

5
out of 5
12 Ratings

About

Invest Your Time Wisely with Sean Kirby is the podcast for busy leaders and family men who are winning on paper but stretched thin everywhere that actually matters. Sean sits down for living-room-style conversations about money, business, and building a life you don't need a vacation from. Each week looks a little different. Sometimes Sean teaches a framework straight up. Sometimes he talks with a business owner or community leader who has been in your shoes and has come out the other side. Sometimes it's a real client story about where they started and what shifted. This isn't productivity