The Marketing Matrix

Lisanne Murphy
  • 5.0 (172)
  • Entrepreneurship
  • Updated Semiweekly

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

  1. Mastering International Business Expansion with Cyril Moreau : TMM 187

    1h ago

    Mastering International Business Expansion with Cyril Moreau : TMM 187

    Discover strategic insights from Cyril Moreau, founder of International Executive Consulting, on navigating cultural differences, execution challenges, and the rapid evolution of AI in global market expansion. Whether you're a startup or an established company, learn how to scale effectively across borders in today's fast-changing landscape.Main Topics Covered: Key roadblocks in scaling businesses internationally The importance of cultural adaptation and market understanding How robust execution and KPIs accelerate growth Phasing and planning for US market entry Leveraging AI tools to optimize operations and decision-making Strategies for managing resources and maintaining branding integrity Trends and future opportunities in global expansion   Timestamps: 00:00 - Introduction and episode overview 00:30 - Cyril Moreau's background and expertise 01:06 - Common roadblocks in scaling businesses globally 03:09 - Critical focus on execution over strategy 04:15 - The role of processes, decision-making, and empowerment in execution 05:09 - Planning and roadmaps for US market entry 07:07 - Missteps in international expansion and how to avoid them 08:26 - Cultural considerations exemplified by Disney’s international experiences 09:28 - Differences between US and European markets and their complexities 10:22 - Impact of geopolitics on international business decisions 12:34 - Typical duration and phases of market expansion projects 13:53 - Financial resources needed for US entry – starting estimates 14:44 - Step-by-step approach for resource allocation and scaling 16:08 - Business development strategies for growth in new regions 17:07 - Effective outreach methods: LinkedIn, workshops, and partnerships 18:14 - Navigating cultural differences and building local partnerships 19:28 - Strategies for targeting high-growth industries in 2026 20:14 - Client retention and referral strategies 21:11 - Personal development and staying ahead in tech and AI 22:44 - The transformational impact of AI in strategy and operations 25:14 - Favorite AI tools and innovative use cases 27:39 - Challenges faced in scaling and market fit 29:30 - Ensuring resource availability and maintaining quality 30:00 - The importance of adaptability and continuous learning 31:02 - Final advice: Embrace AI, stay fun, and keep moving forward   Connect with Cyril Moreau : www.interimcsuiteservices.com https://www.linkedin.com/in/ interimcsuiteexecutive/    https://www.linkedin.com/company/international-executive-consulting-llc/   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    32 min
  2. Managing Less, Making More with Juliana Marulanda : TMM 186

    2d ago

    Managing Less, Making More with Juliana Marulanda : TMM 186

    In this episode, Juliana Marulanda shares her journey from Wall Street to transforming digital agencies into efficient, scalable businesses. She emphasizes the importance of operational documentation, data dashboards, and celebrating wins to foster a success mindset. Juliana also discusses her playful approach to business and upcoming initiatives for ScaleTime, including new data solutions and market testing. Main Topics: Juliana’s transition from Wall Street to digital agency consulting The importance of operational documentation and SOPs in scalability Using data dashboards to unify and clarify business metrics The role of decision trees and AI tools in process automation Balancing data-driven insights with operational performance The power of celebrating wins with a gong to foster a success mindset Strategies for organic content marketing and outreach Upcoming initiatives for ScaleTime including new data solutions and market testing Timestamps: 00:00 - Introduction and episode sponsor Lumina Growth Lab  01:01 - Juliana’s background and journey from Wall Street to digital agencies 02:31 - How Juliana helps agencies free up 30+ hours weekly 03:37 - The focus on hiring, training, and management strategies 04:24 - Operational challenges and managing fragmented teams 05:50 - The importance of managing less to make more 06:36 - Why digital agencies are at the forefront of operational innovation 08:30 - Quantifying people problems through data and systems 09:06 - The real value of efficiency: time and strategic focus 10:55 - The liberating feeling of finding one’s optimal work style 11:22 - The joy of problem-solving and creativity in business 12:16 - Juliana’s playful personality and communication style 13:11 - The gong ritual for celebrating wins and building momentum 1 4:05 - Creating a culture of recognition for sustained motivation 15:35 - Tactical insights on documenting processes and automating SOPs 16:50 - Tools like Loom, Descript, and Scribe for recording and automating SOPs 18:20 - Data collection and visualization for decision-making 19:49 - The symbiotic relationship between operational and data performance 21:04 - Using decision trees and analytics for strategic business insights 22:22 - How data dashboards reveal unseen opportunity and inefficiencies 23:39 - Adapting to fast-changing technology through smart decision-making 25:56 - ScaleTime’s outreach strategy: SEO, content, and social media 27:01 - Upcoming data solutions and strategic focus for 2026 28:38 - The importance of real-time data visibility to stay competitive 32:28 - Testing and refining new offerings in the foundational stage   Connect with Juliana Marulanda:www.scaletime.cowww.tiktok.com/@julianamarulawww.instagram.com/julianamarula/     ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    32 min
  3. The Leadership Advantage: How Internal Growth Drives External Success with Kristen Toth : TMM 185

    Jun 24

    The Leadership Advantage: How Internal Growth Drives External Success with Kristen Toth : TMM 185

    In this episode, Kristen Toth shares her journey from engineering to leadership coaching and entrepreneurship, revealing her innovative approach to supporting high-growth ventures and fostering internal growth for sustained success. Whether you're a founder, executive, or aspiring leader, Kristen’s insights will inspire you to shift focus inward for exponential impact.Key Topics: Kristen’s transition from engineering to leadership development and scaling businesses The importance of internal systems, culture, and team success over external fixes Her unique 'partner' model—advising, coaching, and implementation depending on client needs Strategies for saying no and focusing on intentional goals for 2023 Her involvement in women’s sports and how athletic skills translate to business leadership Building authentic client relationships through content and investor networks The vision for a curated community space for women entrepreneurs Insights into the Enneagram and DISC personality assessments and how they inform leadership style Practical steps for business owners after funding rounds or strategic shifts   Timestamps: 00:00 - Introduction and episode overview 00:26 - Kristen’s background and transition from engineering to leadership coaching 01:45 - The mission of Ulu Partners and her work supporting founders 02:36 - Challenges and insights around editing and preparing for podcasting 04:13 - Kristen’s personal journey, education, and board memberships 05:36 - Her role as a professor at the University of Michigan and her dual-location lifestyle 07:44 - The importance of saying yes to the right opportunities and goal setting for 2023 10:05 - Exploring her passion for women’s sports and its leadership lessons 11:30 - Playing rugby, her involvement with women in sports platforms, and upcoming leadership programs 12:53 - The transfer of athletic skills into business and entrepreneurship 13:58 - Playing violin and musical background 14:56 - From engineering to personal development—her curiosity-driven career path 16:28 - The significance of internal team development and building a strong company culture 18:24 - How Kristen supports entrepreneurs through complex scaling and internal systems 19:41 - The importance of internal focus versus external resource expansion 20:10 - Why business owners miss the internal growth opportunities 23:18 - The Enneagram and DISC assessments—Kristen’s self-awareness 25:12 - Her consulting approach—partners, advisories, and implementation 27:34 - Common triggers for entrepreneurs to seek her support—funding, strategy shifts 28:37 - Building authentic outreach and relationships over cold outreach 33:41 - Her business goals for 2023: projects, community-building, and content creation 36:10 - Final thoughts on her multifaceted expertise and future plansResources    Connect with Kristen Toth : https://ulupartners.com   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    35 min
  4. Unlocking Leadership Potential with Elizabeth Wiseman : TMM 184

    Jun 22

    Unlocking Leadership Potential with Elizabeth Wiseman : TMM 184

    In this episode, we explore what truly separates high-impact leaders from average ones through the lens of leadership expert Elizabeth Wiseman. From her research inside global organizations like Oracle to her bestselling books on leadership, Liz reveals how great leaders don’t just manage people—they multiply their potential.   In this episode: Liz Wiseman shares her journey from Oracle to leadership research, driven by her observations of extraordinary leaders. The concept of the multiplier effect: how leaders can amplify or diminish team potential. The importance of practicing upward empathy and understanding leadership from the perspective of others. Her personal career transitions, the power of saying "yes" to the unknown, and staying fresh despite familiarity. How early career experiences shape leadership beliefs and behaviors. Insights into guiding the new generation of workforce, especially Gen Z, fostering positive work environments. The role of travel and solo adventures in developing cultural empathy and compassion. Managing fatigue as a thought leader and embracing continuous learning. Current fascinating research into the formative experiences that craft either strong or weak leadership. Practical advice for leaders to create a whole, engaged, and resilient workforce.   Timestamps: 00:00 - Introduction and episode overview 01:05 - Liz Wiseman’s background and expertise 03:30 - How Liz’s leadership curiosity started in college 05:25 - The influence of her mentor Carrie Patterson 08:32 - Observations from 17 years at Oracle about leadership dynamics 10:40 - The innovation of the multiplier and diminishing leader concepts 12:20 - Transitioning from Oracle to coaching and independent research 15:15 - Surprising revelations about leadership and cultural universality 18:33 - Building compassion and understanding across cultures 21:14 - Practicing upward empathy in leadership roles 23:19 - Challenges of empathy from positions of power 25:42 - Effect of travel, solo trips, and cultural exposure on empathy 28:34 - Fatigue in thought leadership and staying inspired 30:42 - New research projects on formative leadership experiences 33:06 - Impact of early professional experiences on leadership beliefs 36:23 - The influence of first jobs and early interactions 38:56 - Understanding Generation Z’s perspective on work and leadership 42:40 - The importance of a positive work experience for future generations 43:09 - How to connect with Liz Wiseman and access her work   Connect with Elizabeth Wiseman : The Wiseman Group — Leadership development and consulting Multipliers by Liz Wiseman — Book exploring leadership impact Impact Players — Book on contributing effectively in organizations Rookie Smarts — Book on staying innovative through continuous learning Connect with Liz Wiseman: LinkedIn   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    40 min
  5. Understanding Ad Fraud and the Future of Digital Security with Rich Kahn : TMM 183

    Jun 17

    Understanding Ad Fraud and the Future of Digital Security with Rich Kahn : TMM 183

    In this episode, we dive into the complex world of ad fraud prevention, exploring how companies can safeguard their digital marketing investments from malicious traffic. Rich Kahn shares over three decades of experience, revealing how innovative technology and strategic approaches are reshaping the industry.   Rich Kahn’s journey from early coding days to pioneering ad fraud detection solutions The definition of ad fraud and invalid traffic (IVT), including common threats like bots and malware The staggering financial impact of ad fraud, with over $140 billion lost globally in digital marketing annually How Rich’s software uses performance validation to distinguish real leads from fraudulent ones Industry-specific use cases: from gaming platforms to healthcare and legal sectors Why fraud detection should be a priority for companies of all sizes, not just big spenders The challenges and opportunities presented by AI in combating evolving fraud tactics Rich’s insights on proprietary technology, patent considerations, and staying ahead in a rapidly changing landscape How strategic SEO and content marketing aid in educating the industry and driving client engagement The future of AI, robotics, and how Rich plans to integrate cutting-edge tools into his work       Connect with Rich Kahn: https://www.anura.io/?an_mtexaud=an_meta_exaud2223bbitdj50f4aj https://www.facebook.com/anurasolutions/ https://www.linkedin.com/in/richkahn/ https://www.instagram.com/anura.io/ https://www.youtube.com/c/anuraio https://x.com/richkahn   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    38 min
  6. Unlocking Financial Wisdom with Deborah Price on the Power of Money Coaching : TMM 182

    Jun 15

    Unlocking Financial Wisdom with Deborah Price on the Power of Money Coaching : TMM 182

    In this episode, we discuss: Deborah's background bridging psychology and finance, and her journey to creating the Money Coaching Institute The core principles of money coaching and its ability to change subconscious patterns in just a few sessions Why money is a neutral energy—a powerful tool that we underutilize because of internal blocks The history of money: from barter to industrial revolution and how collective scarcity influences our money beliefs The importance of emotional intelligence in financial decision-making and relationship dynamics How to start exploring your own money archetypes with free assessments and coaching options Deborah’s vision for global money coaching and integrating emotional health into financial planning   Timestamps: 00:00 - Introduction and episode overview: why emotional money intelligence matters 01:07 - Deborah's background: from family struggles to global impact 03:21 - The "divine timing" behind her career shift and founding of the Money Coaching Institute 05:43 - What is money coaching? The methodology that transforms subconscious patterns in 4-5 sessions 07:07 - The psychology behind money and how childhood influences adult money behaviors 08:58 - Why money feels so taboo and uncomfortable due to deep-seated emotional roots 10:12 - Instincts around money, Maslow's hierarchy, and what’s missing in our survival toolkit 12:30 - Money as energy: neutrality and the internal energetic barriers we hold 14:02 - The human will and internal energy force for manifesting financial abundance 15:50 - Historical shifts: from barter to money, and collective scarcity's imprint on society 17:33 - How market crashes and historical events shape subconscious fears around money 20:16 - The importance of making money conversations normal and accessible 21:17 - Practical steps: Using archetypes and assessments to start transforming your financial mindset 22:55 - Connecting emotional health with financial success—why many financial plans fail without addressing the internal story 25:11 - Deborah’s journey into coaching and her vision for world-wide impact in financial education 30:02 - Future vision: integrating emotional understanding into financial industry practices 33:59 - The universality of underlying psychological issues regardless of wealth level, and how to start the inner work 34:16 - Final thoughts: awareness as the first step to financial freedom and harmony       Connect with Deborah Price: LinkedIn: linkedin.com/in/deborah-price-moneycoachinginstitute Website: MoneyCoachingInstitute.com Youtube Channel: https://www.youtube.com/@deborahprice8495/featured     ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    34 min
  7. Unlocking Leadership Potential with Rick Bowers : TMM 181

    Jun 10

    Unlocking Leadership Potential with Rick Bowers : TMM 181

    Explore how emotional intelligence, curiosity-driven questioning, and AI tools can transform leadership and organizational growth. Join Lisanne Murphy and Rick Bowers for insights into coaching strategies, assessment tools, and market trends impacting leadership development in 2026.   Main Topics: Rick Bowers’ journey from assessments to high-potential coaching The role of emotional intelligence in leadership and culture building Effective questioning techniques to foster self-awareness and growth The significance of assessments like DISC, Enneagram, and proprietary tools Industry trends: construction, tech, and market implications for talent development How curiosity and soft skills differentiate top coaches Strategic goals for Apex GTS Advisors in 2026   Timestamps: 00:00 - Introduction & episode sponsor Lumina Growth Lab 00:55 - Rick Bowers’ background & expertise in assessments and leadership development 02:29 - Rick’s personal life & passions outside work 03:22 - What sparks Rick’s passion in coaching and leadership transformation 04:22 - The rewarding aspects of high potential leadership coaching 05:06 - Impact of leadership growth on organizational success 06:07 - Focus areas: emotional intelligence & soft skills 07:17 - Assessment tools: TTI and others, proprietary insights 08:42 - DISC assessment explained & Rick’s unique model (direct vs reflective) 10:02 - Team dynamics & understanding motivations through assessments 11:16 - Industry focus: construction, marketing, cybersecurity 12:45 - Building relationships in traditionally “clunky” industries 13:52 - 2026 focus: networking, content strategy, and client growth 15:05 - Client geographical reach & Scottsdale-based practice 15:56 - Market trends & AI impact on leadership development 17:09 - Market challenges & opportunities in tech & data centers 18:46 - Rick’s secret sauce: asking questions, curiosity, and soft skills 19:53 - Coaching approach: inquiry, listening, and personalized growth 21:31 - Effective questions for deeper reflection & engagement 22:47 - Curiosity and continuous learning as drivers of coaching success 24:18 - Recommended reads & current listening material (Crucial Conversations) 26:50 - Rick’s book recommendations and ongoing professional development 27:17 - Connecting with Rick & Apex GTS Advisors     Connect with Rick Bowers: www.apexgts.com www.linkedin.com/in/rbowersapex www.linkedin.com/company/apexgts/   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    25 min
  8. Unlocking Organizational Growth Through Curiosity and Operational Excellence with Jon Bassford : TMM 180

    Jun 8

    Unlocking Organizational Growth Through Curiosity and Operational Excellence with Jon Bassford : TMM 180

    In this episode of the Marketing Matrix, Lysanne Murphy chats with Jon Bassford, a seasoned operations professional and author, about how curiosity fuels innovation in business operations and leadership. Discover how curiosity can transform organizational culture and drive sustained growth, especially in today’s AI-driven landscape.   Key Topics: How curiosity influences leadership and operational strategies The concept of "Trust the Process" and how it guides organizational growth Practical ways to turn SOPs into interconnected systems The impact of a growth-minded culture and leadership on operational excellence Insights on integrating AI as a productivity tool rather than a threat The evolution from working within organizations to consulting and speaking The story behind Jon’s book, The Curious Leader, and its influence How curiosity can create breakthrough moments for leaders and teams   Timestamps: 00:00 - Introduction to the episode and sponsor Lumina Growth Lab 01:00 - Jon Bassford’s background: from law to operations 02:40 - The role of curiosity in operational leadership 04:00 - Debunking myths: Operations as creative problem-solving 05:30 - Curiosity’s framework: Looking beyond the status quo 07:00 - Recognizing signs of stagnation in leadership 08:30 - The Japanese philosophy of continuous improvement, keizan 10:00 - Transition from organizational roles to consulting and scaling impact 11:30 - How Lateral Solutions serves nonprofits and startups 13:00 - The importance of diagnostics before growth planning 15:00 - Building a growth-minded culture & leadership 16:20 - How Jon’s agency models organizational needs and tools 17:50 - The magic of “aha moments” in leadership & operations 18:50 - Creating lasting impact on organizational culture 20:00 - Turning SOPs into integrated systems: strategies and insights 22:00 - Difference between systems and processes: semantics or not? 25:00 - The story behind Jon’s book, The Curious Leader 26:00 - Self-publishing journey and its benefits 27:30 - Future plans: speaking, workshops, and expanding impact 29:00 - The role of AI in operations: benefits and challenges 31:00 - Practical AI tools for productivity & efficiency 32:50 - Practical tips for leveraging AI responsibly in business 34:00 - Closing thoughts and how to connect with Jon     Connect with Jon Bassford: www.think-lateral.com www.jonbassford.com https://www.instagram.com/jonbassfordofficial/ https://www.youtube.com/@JonBassford https://www.linkedin.com/in/jonbassford/ https://www.tiktok.com/@jonbassford     ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    33 min
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About

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

Information

  • Creator
    Lisanne Murphy
  • Years Active
    2019 - 2026
  • Episodes
    196
  • Rating
    Clean
  • Copyright
    © 2019 The Marketing Matrix
  • Show Website
    The Marketing Matrix