The Marketing Matrix

Lisanne Murphy
  • 5.0 (172)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

  1. Community Service and Sales Growth with Michael Norton : TMM 147

    2D AGO

    Community Service and Sales Growth with Michael Norton : TMM 147

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Michael Norton, a seasoned expert in sales and performance development. They discuss the importance of authentic sales practices, the role of AI in modern sales strategies, and the value of continuous learning. Michael shares insights from his extensive career, including his time with the Zig Ziglar Corporation and his current role at Sandler. The conversation also touches on the impact of community service and personal development in professional growth.   Keywords   sales, AI, Sandler, Zig Ziglar, performance development, community service, personal development, authentic sales, continuous learning, marketing matrix   Takeaways   Authentic sales practices are crucial for long-term success.AI is transforming sales strategies and customer interactions.Continuous learning is key to staying relevant in sales.Community service can enhance personal and professional growth.Understanding customer needs is more important than pushing products.Building trust with clients leads to better sales outcomes.Sales training should focus on behavior, attitude, and technique.Personal development is integral to professional success.Sandler's reinforcement training ensures lasting impact.Michael Norton's career is a testament to the power of learning and adaptation.       Chapters   00:00:01 Introduction to Lumina Growth Lab00:00:57 Meet Michael Norton00:02:32 Michael's Sales Journey00:05:00 Authentic Sales Practices00:10:50 Sandler's Sales Philosophy00:17:24 Sandler's Reinforcement Training00:20:22 Michael's Entrepreneurial Ventures00:32:03 Future of Sales with AI     FOLLOW MICHAEL!   https://www.linkedin.com/in/msnorton/   https://bkimbarnes.substack.com     THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!g

    37 min
  2. The Power of Integrators in Business Growth with Haven Weits : TMM 146

    4D AGO

    The Power of Integrators in Business Growth with Haven Weits : TMM 146

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Haven Weits, the integrator and president at Efficient Aid, a virtual assistant placement company. They discuss Haven's journey from being an executive assistant to running a business, the importance of having an integrator in a company, and how Efficient Aid supports businesses with virtual assistants. Haven also shares insights into her podcast, Haven, which focuses on relationships and parenting.   Keywords   Marketing Matrix, Lisanne Murphy, Haven Weets, Efficient Aid, virtual assistant, integrator, business growth, podcast, relationships, parenting   Takeaways   Haven Weets transitioned from an executive assistant to a business leader.Efficient Aid provides virtual assistant support using the EOS methodology.The role of an integrator is crucial for business success.Haven's podcast explores relationships and parenting topics.Efficient Aid focuses on providing premium assistant support.AI is enhancing the efficiency of virtual assistants.Haven values team culture and collaboration.Efficient Aid's growth is driven by referrals and speaking engagements.Haven's podcast started as a creative outlet post-parenting.The podcast's success highlights the demand for authentic conversations.  Chapters 00:00:01 Introduction to Efficient Aid00:00:54 Meet Haven Weets00:02:50 Haven's Entrepreneurial Journey00:07:56 Understanding the Integrator Role00:14:07 Efficient Aid's Offerings00:20:39 Challenges and Insights00:28:38 Haven's Podcast Journey  FOLLOW HAVEN! https://www.linkedin.com/in/havenweits/   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    33 min
  3. Balancing Ambition and Well-Being in Leadership with John Puts : TMM 145

    FEB 4

    Balancing Ambition and Well-Being in Leadership with John Puts : TMM 145

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy is joined by leadership facilitator and former Googler, John Puts. They discuss the integration of emotional intelligence, systems thinking, and conscious leadership to create human-centric workplaces. John shares his journey from tech roles to consulting, emphasizing the importance of balancing ambition with personal well-being. The conversation explores the role of AI in modern work environments and the enduring value of human connection and wisdom.   Keywords leadership, emotional intelligence, systems thinking, conscious leadership, AI, human connection, workplace culture, personal well-being, consulting, John Puts   Takeaways   John Puts emphasizes the importance of emotional intelligence in leadership.Balancing ambition with personal well-being is crucial for sustainable success.AI can enhance but not replace human wisdom and connection.John's journey from tech roles to consulting highlights the value of personal fulfillment.The integration of systems thinking and emotional intelligence creates effective workplaces.Human-centric leadership fosters a sense of belonging and purpose.John's approach blends mindfulness, the Enneagram, and conscious leadership.The rise of AI underscores the need for human wisdom and discernment.John advocates for a balance between professional ambition and personal life.The conversation highlights the enduring value of human connection in the workplace.   Chapters   00:00:00 Introduction to John Puts00:00:00 John's Journey from Tech to Consulting00:00:00 The Role of Emotional Intelligence00:00:00 Balancing Ambition and Well-Being00:00:01 AI and Human Connection in Workplaces  FOLLOW JOHN!   https://www.johnputs.com/ https://www.linkedin.com/in/johnputs/   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    35 min
  4. The Real Reason Most Sales Teams Underperform with Paul O'Donohue : TMM 144

    FEB 2

    The Real Reason Most Sales Teams Underperform with Paul O'Donohue : TMM 144

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Paul O'Donohue, founder and CEO of SalesStar, a global sales development brand. Paul shares his unique journey from being an industrial electrician to becoming a sales expert, emphasizing the importance of systems and processes in sales. He discusses the significance of data in understanding sales performance and the need for a consultative approach to selling. The conversation also touches on cultural differences in sales practices, the business model of SalesStar, and the importance of building a community for sales leaders.   Takeaways Paul O'Donohue transitioned from electrician to sales expert.Sales success is 80% mindset and 20% skill.Most companies lack a strategic sales system.Data-driven insights can transform sales processes.Consultative selling enhances client relationships.Cultural differences affect sales strategies globally.SalesStar focuses on empowering sales leaders.Building a community for business owners is crucial.Sales processes should be systematized for consistency.Effective sales training requires understanding individual mindsets.  Chapters 00:00 Introduction to Sales Star and Paul O'Donohue 06:06 Paul's Journey into Sales and Entrepreneurship 12:52 The Importance of Data in Sales 18:02 Sales Processes vs. Relationship Selling 23:56 Cultural Differences in Sales Practices 30:22 SalesStar's Business Model and Client Engagement 36:39 Building a Community for Sales Leaders   FOLLOW JEREMY! salesstar.com   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    38 min
  5. Exploring Core Motives with Jeremy Daniel : TMM 143

    JAN 28

    Exploring Core Motives with Jeremy Daniel : TMM 143

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Jeremy Daniel, head of training for Color Code International. They discuss the Color Code Personality Assessment, its origins, and its impact on personal and professional development. Jeremy shares insights into the importance of understanding core motives and how they influence behavior and relationships. The conversation delves into the nature versus nurture debate and the role of choice in personal growth.   Keywords   Color Code, Personality Assessment, Core Motives, Personal Growth, Relationships, Nature vs Nurture, Jeremy Daniel, Lisanne Murphy, Marketing Matrix, Professional Development   Takeaways   The Color Code Personality Assessment focuses on core motives rather than behavior.Understanding your core motive is crucial for personal and professional growth.Core motives are believed to be innate and unchanging throughout life.Behavioral changes occur due to external influences but don't alter core motives.The Color Code helps improve communication and relationships.Differences in personality can be embraced as strengths.The assessment provides clarity in relationships and personal identity.Jeremy Daniel emphasizes the importance of self-awareness.The framework aids in navigating relationships and building effective teams.The Color Code is a tool for understanding and leveraging personal strengths.     Chapters   00:00:00 Introduction to the Color Code00:00:00 Jeremy Daniel's Journey00:00:00 Understanding Core Motives00:00:00 Nature vs Nurture Debate00:00:01 Practical Applications of the Color Code00:00:01 Building Effective Teams with Core Motives     FOLLOW JEREMY!   www.colorcodetraining.com     THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    34 min
  6. Balancing Risk and Opportunity with Forrest Jinks : TMM 142

    JAN 26

    Balancing Risk and Opportunity with Forrest Jinks : TMM 142

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Forrest Jinks, founder and CEO of Altus Equity Group. They discuss Forrest's journey in real estate, from his early days of investing to building a company managing over $600 million in assets. Forrest shares insights on the challenges and lessons learned during the Great Recession, the importance of solving problems for clients, and the value of private equity real estate investments. The conversation also touches on the responsibilities of running a large investment firm and the importance of maintaining strong client relationships.   Keywords Marketing Matrix, Lisanne Murphy, Forrest Jinks, Altus Equity Group, real estate investing, private equity, Great Recession, client relationships, investment strategies, problem-solving   Takeaways   Forrest Jinks emphasizes the importance of solving problems for clients to create value.The Great Recession was a pivotal moment that shaped Altus Equity Group's investment philosophy.Private equity real estate offers better returns due to its long-term focus and lack of liquidity.Forrest's journey began with a small, rundown house, teaching him valuable lessons in real estate.Maintaining strong client relationships is crucial for long-term success in investment firms.Forrest highlights the need for transparency and alignment with investors' interests.The transition from developer to investor mindset was key to Altus's growth.Forrest's decision to build a company was driven by the desire for lasting impact beyond himself.Real estate investing requires understanding market dynamics and adapting to changes.Forrest's story illustrates the balance between risk and opportunity in real estate.  Chapters   00:00:01 Introduction and Sponsor Message00:00:30 Welcome to the Marketing Matrix00:00:58 Introducing Forrest Jinks00:02:10 Forrest's Real Estate Journey00:03:44 Lessons from the Great Recession00:05:44 Transition to Private Equity00:08:05 Forrest's Early Entrepreneurial Ventures00:11:42 Real Estate Investment Strategies00:19:05 Challenges and Responsibilities00:27:36 Client and Customer Relationships00:30:55 Why Private Equity Real Estate?00:36:24 Building a Lasting Company     FOLLOW FORREST JINKS!   https://www.altusequity.com/ https://www.altusequity.com/altus-opportunity-fund/   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST  For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.  ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    40 min
  7. Lead Generation Strategies for Success with Benoy Tamang : TMM 141

    JAN 21

    Lead Generation Strategies for Success with Benoy Tamang : TMM 141

    Summary This episode, sponsored by Lumina Growth Lab, explores strategies for professional learning and development consultants to achieve steady lead flow, consistent revenue, and scalability. The discussion highlights the importance of strategic decisions and AI technologies in creating sustainable growth.   Keywords   Lumina Growth Lab, professional learning, development consultants, lead flow, revenue, scalability, AI technologies, strategic decisions, sustainable growth, business potential   Takeaways   Lumina Growth Lab helps consultants with lead flow and revenue.Strategic decisions are key to business growth.AI technologies enable sustainable revenue generation.Healthy margins allow for more strategic decisions.Frustration often arises from reliance on word-of-mouth growth.Adding new lead generation channels is crucial.AI makes growth cheaper than ever before.Consistent revenue leads to business scalability.Connecting on LinkedIn can unlock business potential.Support and strategy are essential for confidence in growth.       Chapters   00:00:01 Introduction to Lumina Growth Lab00:00:19 Challenges Faced by Consultants00:00:26 Strategies for Sustainable Growth00:00:39 Connecting for Business Potential FOLLOW BENOY!   https://www.linkedin.com/in/benoytamang/     THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/   See you next week on The Marketing Matrix

    36 min
  8. The Execution Gap: A Barrier to Success with Bryon Morrison : TMM 140

    JAN 19

    The Execution Gap: A Barrier to Success with Bryon Morrison : TMM 140

    In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Bryon Morrison, co-founder and CEO of Proxy. They discuss the challenges and strategies for small to medium-sized businesses (SMBs) in scaling and preparing for exits. Bryon shares insights on the importance of operational excellence, the execution gap, and how Proxy helps businesses thrive by embedding strategists and integrators. The conversation also touches on the unique approach of Proxy in providing continuous support and the significance of strategic partnerships.   Keywords Marketing Matrix, Bryon Morrison, Proxy, SMBs, scaling, exits, operational excellence, execution gap, strategists, integrators, strategic partnerships   Takeaways Operational excellence is key for SMBs to scale and prepare for exits.Proxy embeds strategists and integrators to help businesses thrive.The execution gap is a common challenge for SMB leaders.Strategic partnerships are crucial for Proxy's success.Proxy offers a unique approach with continuous support.Brian Morrison emphasizes the importance of operational discipline.Proxy focuses on pre-due diligence for business readiness.The role of Proxy is to act as an executive multiplier.Proxy's model includes flat rate pricing and no long-term contracts.Brian Morrison shares insights on category creation challenges.   Chapters   00:00:01 Introduction to Lumina Growth Lab00:00:25 Welcome to the Marketing Matrix00:00:53 Introducing Brian Morrison00:02:36 Brian's Journey and Experience00:06:00 Challenges and Strategies for SMBs00:09:00 Proxy's Unique Approach00:12:27 Operational Excellence and Execution Gap00:17:20 Proxy's Role and Continuous Support00:25:09 Category Creation and Strategic Partnerships00:31:46 Future Goals and Rebranding FOLLOW BRYRON!   https://proxxy.com/ https://leaderslist.show/ https://www.linkedin.com/in/bryonmorrison/ https://www.youtube.com/@leaderslist   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    36 min
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About

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

Information

  • Creator
    Lisanne Murphy
  • Years Active
    2019 - 2026
  • Episodes
    156
  • Rating
    Clean
  • Copyright
    © 2019 The Marketing Matrix
  • Show Website
    The Marketing Matrix