The Marketing Matrix

Lisanne Murphy
  • 5.0 (172)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

  1. Bridging Borders: Leadership Across Cultures with Rashmi and Suren Kapse : TMM 153

    2D AGO

    Bridging Borders: Leadership Across Cultures with Rashmi and Suren Kapse : TMM 153

    Summary In this episode of The Marketing Matrix, we explore the nuances of intercultural leadership and global business growth with Rashmi and Suren Kapse, founders of Apt Culture. They share their journey into leadership development, innovative strategies for navigating US-India business dynamics, and the transformative role of AI in executive coaching. The discussion covers the importance of cultural understanding, relationship-building, and leveraging AI for leadership success. Rashmi and Suren offer valuable insights for leaders and business owners seeking to expand their influence across borders.   Takeaways   Rashmi and Suren Kapse are experts in intercultural leadership and founders of Apt Culture.They emphasize the importance of bridging communication gaps between US and India corporate cultures.AI is revolutionizing executive coaching and leadership development.Building long-term, trust-based client relationships is crucial for success.Their upcoming book explores cultural dimensions and AI's impact on leadership.Strategies for growing a consulting practice include leveraging social media and relationship-building.Personal insights on balancing business and personal life as a couple working together.  Chapters 00:00 Introduction & episode overview 02:00 Meet Rashmi and Suren Kapse: Intercultural leadership experts 03:44 Rashmi's background in global talent development 05:00 The creation of Apt Culture and their business journey 06:33 Transitioning from startups to large corporations 09:00 Bridging US and Indian markets 10:50 Cultural differences in corporate communication styles 13:18 Challenges in US and India workplaces 14:46 Intercultural communication during mergers 17:35 Reactive vs. proactive intercultural strategies 18:37 Strategic outreach and relationship management 22:15 Upcoming book and AI-powered leadership tools 25:23 Importance of relationship-building 26:48 Personal reflections on working together 32:54 Future initiatives and AI integrations 36:27 Generative AI in coaching 40:43 Balancing work and personal life 44:21 Children's perspective on their partnership 46:00 Final thoughts on collaborative success   FOLLOW RASHMI & SUREN! www.aptculture.com https://www.linkedin.com/in/suren-kapse/ https://www.linkedin.com/in/rashmi-kapse/ ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics.   ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity.   ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    44 min
  2. Building Leadership Excellence and Navigating AI Disruption with Daniel Stewart : TMM 152

    4D AGO

    Building Leadership Excellence and Navigating AI Disruption with Daniel Stewart : TMM 152

    Summary In this episode of The Marketing Matrix, host Lisanne Murphy interviews Daniel Stewart, an internationally recognized expert in leadership development and co-author of Lead Now. Daniel shares his journey into leadership coaching, innovative frameworks from Stort Leadership, and how AI is transforming the consulting landscape. He discusses the role of AI in leadership assessments, the concept of executive presence, and strategies for marketing leadership development. Throughout the conversation, Daniel offers valuable insights for leaders and business owners seeking scalable strategies.   Takeaways   Daniel Stewart is a leadership development expert and co-author of Lead Now.He emphasizes the importance of tailored leadership frameworks and client-centric coaching.AI is playing a transformative role in leadership assessments and coaching.The concept of executive presence is crucial for authentic leadership.Strategies for marketing leadership development include content, podcasts, and social media.Stort Leadership offers customized solutions for organizations of all sizes.Daniel explores AI's impact on SEO and lead generation.Practical tips for developing executive presence and leveraging strengths.   Chapters 00:00 Introduction & episode overview 01:05 Meet Daniel Stewart: Leadership expert & author 02:02 Origins of Stort Leadership and tailored frameworks 03:25 Daniel's early influences and passion for leadership 05:56 Family background and natural leadership exploration 08:06 Leadership effectiveness and 360-degree assessments 09:36 Development of Stort Leadership’s models like Lead Now 12:20 Service scope across industries and organization sizes 16:24 AI's role in leadership assessments and Stewie, the AI coach 20:10 Future initiatives and executive presence training 23:20 Developing executive presence through authenticity 27:42 Marketing approaches: content, social media, and events 30:38 AI's impact on SEO and lead generation strategies 35:08 Closing thoughts: passion, impact, and continuous learning   FOLLOW DANIEL! stewartleadership.com, https://www.linkedin.com/in/daniel-stewart-wi/   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more insights into leadership development and AI's role in consulting, connect with Lisanne on LinkedIn, Facebook, or Instagram. Lisanne’s goal is to help you elevate your leadership approach and adapt to digital transformations.   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced leadership presence and authenticity. ➤ Scalable strategies for business growth. ➤ Insights into leveraging AI for leadership development. ➤ Tailored coaching solutions for your organization.   ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use data, communication, and technology to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to leadership growth and development. ➤ Openness to innovative frameworks and AI tools. ➤ A desire to enhance executive presence and authenticity.   ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   You can also follow Lisanne on the socials: Instagram: @lisannemurphyhqFacebook: Lisanne MurphyLinkedIn: Lisanne Murphy  See you next week on The Marketing Matrix!

    35 min
  3. The Surprising Key to Increasing Your Sales Win Rate with William Wallace : TMM 151

    FEB 25

    The Surprising Key to Increasing Your Sales Win Rate with William Wallace : TMM 151

    Summary In this episode of The Marketing Matrix, host Lisanne Murphy interviews William Wallace, EVP at Revenue Storm. William shares insights into sales success, emphasizing the importance of strong qualification processes and the transformative role of AI in sales. He discusses industry-standard win rates, the significance of margins versus revenue growth, and the strategic use of AI tools like ChatGPT. Throughout the conversation, William reflects on the importance of leveraging science and data for scalable sales processes and offers practical tips for LinkedIn networking.   Takeaways   William Wallace is the EVP at Revenue Storm, focusing on sales success and qualification.He highlights the importance of early deal killing and improving win rates.William discusses the balance between margins and revenue growth in decision-making.AI is revolutionizing sales acceleration and decision-making processes.Practical tips for using AI tools like ChatGPT in daily sales activities.Revenue Storm provides high-impact sales training for mid to large enterprises.Strategic considerations for market expansion and avoiding overextension.Advice on LinkedIn networking for meaningful connections.   Chapters 00:00 Introduction & sponsor message from Lumina Growth Lab 02:00 Meet William Wallace: Sales expert & adventurous leader 06:00 William’s journey into sales and leadership insights 10:30 Industry win rates and how to significantly improve them 15:00 Qualifying deals early and killing unprofitable opportunities 20:00 The importance of margins vs. revenue growth 25:00 How Revenue Storm helps technology-driven clients scaling sales 28:00 The revolution of AI in sales and practical applications 32:00 Using ChatGPT for research, prep, and strategic conversations 35:00 Tips for effective LinkedIn outreach and building genuine connections     FOLLOW WILLIAM! revenuestorm.com https://www.linkedin.com/in/williamwallaceseniormgmtexec/ https://www.linkedin.com/company/revenue-storm https://www.youtube.com/@Revenue_Storm     THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    34 min
  4. The Power of Compassionate Leadership with Meryl Eriksen : TMM 150

    FEB 23

    The Power of Compassionate Leadership with Meryl Eriksen : TMM 150

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy speaks with Meryl Eriksen, a compassionate leadership expert, about her journey from hospitality to leadership development. They discuss the importance of compassion in alleviating suffering, the challenges organizations face in maintaining culture, and the need for nurturing future leaders. Meryl shares insights on balancing personal joy with professional responsibilities and the significance of creating space for innovation in the workplace. The conversation highlights the current societal challenges regarding compassion and the importance of fostering genuine connections.   Takeaways Meryl Eriksen emphasizes the importance of compassion in leadership. Compassion is defined as alleviating suffering in various forms. Maintaining a positive organizational culture is a significant challenge. Leadership skills are often not taught, leading to gaps in management. Nurturing future leaders starts at a young age in educational settings. Personal joy and professional life can coexist harmoniously. Creating space for innovation is crucial for organizational growth. Compassionate connections are essential for effective leadership. The current societal landscape lacks compassion and kindness. Taking time for self-reflection is vital for personal and professional growth.     Chapters 00:00 Introduction to Compassionate Leadership 02:29 Meryl's Journey from Hospitality to Leadership 06:21 Defining Compassion and Its Importance 09:34 Challenges in Organizational Culture 13:11 Nurturing Future Leaders 17:17 Balancing Personal Joy and Professional Life 20:54 Creating Space for Innovation in Organizations 23:54 Finding Compassionate Connections 26:08 Addressing the Lack of Compassion in Society 30:19 Conclusion and Call to Action   FOLLOW MERYL! https://www.compassionateleaderscircle.com/speaker-page-meryl https://www.linkedin.com/in/meryleriksen/ https://www.instagram.com/pinkpineapplecooking/# https://www.facebook.com/Pinkpineapplecooking https://www.pinkpineapplecooking.com/   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    32 min
  5. AI, Data, and the Human Touch with Brandon Weaver : TMM 149

    FEB 18

    AI, Data, and the Human Touch with Brandon Weaver : TMM 149

    In this episode of the Marketing Matrix, host Lisanne Murphy interviews Brandon Weaver, CEO and founder of Navigate, a property intelligence platform. Brandon shares his journey into real estate tech, emphasizing the importance of storytelling and the intersection of technology and human connection. He discusses the challenges of building a startup, the role of AI in business, and the significance of community and training for real estate professionals. Throughout the conversation, Brandon reflects on personal growth, resilience, and the lessons learned as an entrepreneur.   Takeaways Brandon Weaver is the CEO and founder of Navigate, a property intelligence platform. His journey into real estate tech was driven by a passion for storytelling and technology. Brandon emphasizes the importance of modernizing the prospecting process in real estate. He believes that relationships are the ultimate currency in business. Brandon's approach to sales focuses on creating meaningful conversations rather than transactional interactions. The Navigate platform aims to empower agents with data-driven insights for smarter prospecting. Brandon highlights the need for training and community support in the real estate industry. He discusses the balance between leveraging AI and maintaining human connection in business. Brandon reflects on the importance of resilience and personal growth as an entrepreneur. He encourages others to take action and not let fear of failure hold them back.     Chapters 00:00 Introduction to Lumina Growth Lab 00:55 Meet Brandon Weaver: A Visionary in Real Estate Tech 02:59 Brandon's Journey into Real Estate Technology 09:33 The Intersection of Storytelling and Real Estate 13:39 Understanding the Sales Process and Consumer Psychology 14:41 Funding and Development of Navigate 19:31 Navigating the Market: Strategies and Challenges 23:45 Training and Development for Real Estate Agents 26:23 Overcoming Growth Challenges and AI Impact 30:45 Personal Lessons and Resilience in Entrepreneurship 40:24 Conclusion and Future Outlook for Navigate   FOLLOW BRANDON!   https://www.linkedin.com/in/brandonmweaver/     THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    43 min
  6. The Art of Influence: Insights from Kim Barnes : TMM 148

    FEB 16

    The Art of Influence: Insights from Kim Barnes : TMM 148

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Kim Barnes, CEO of Barnes and Conti Associates, about her journey in leadership development and consulting. They discuss the importance of influence, the difference between influence and manipulation, and how Barnes' programs help individuals and organizations improve communication and collaboration. Barnes shares insights from her career, including her work with large global companies and her passion for writing, including her memoir and books on influence.   Keywords   leadership development, influence, communication, collaboration, consulting, personal development, Kim Barnes, Lisanne Murphy, Barnes and Conti, memoir   Takeaways   Influence is about open communication, not manipulation.Kim Barnes started in education, teaching kids with learning difficulties.Barnes emphasizes the importance of relearning influence as adults.Her program 'Exercising Influence' is popular for leadership development.Influence should be a two-way street, benefiting all parties involved.Barnes' consulting work focuses on improving team collaboration.AI highlights the value of uniquely human skills like influence.Writing has been a lifelong passion for Kim Barnes.Barnes is working on expanding her consulting reach.She is excited about becoming a great-grandmother in 2026.       Chapters   00:00:01 Introduction to Lumina Growth Lab00:00:54 Meet Kim Barnes00:03:41 The Origin of Influence00:06:50 Writing and Influence00:10:53 Influence in Practice00:17:28 Learning Influence00:25:07 AI and Human Skills00:27:00 Advice and Reflections FOLLOW KIM BARNES!   www.barnesconti.com https://www.linkedin.com/company/140904/admin/dashboard/ https://www.linkedin.com/in/bkimbarnes/ https://bkimbarnes.substack.com     THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    31 min
  7. Community Service and Sales Growth with Michael Norton : TMM 147

    FEB 11

    Community Service and Sales Growth with Michael Norton : TMM 147

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Michael Norton, a seasoned expert in sales and performance development. They discuss the importance of authentic sales practices, the role of AI in modern sales strategies, and the value of continuous learning. Michael shares insights from his extensive career, including his time with the Zig Ziglar Corporation and his current role at Sandler. The conversation also touches on the impact of community service and personal development in professional growth.   Keywords   sales, AI, Sandler, Zig Ziglar, performance development, community service, personal development, authentic sales, continuous learning, marketing matrix   Takeaways   Authentic sales practices are crucial for long-term success.AI is transforming sales strategies and customer interactions.Continuous learning is key to staying relevant in sales.Community service can enhance personal and professional growth.Understanding customer needs is more important than pushing products.Building trust with clients leads to better sales outcomes.Sales training should focus on behavior, attitude, and technique.Personal development is integral to professional success.Sandler's reinforcement training ensures lasting impact.Michael Norton's career is a testament to the power of learning and adaptation.       Chapters   00:00:01 Introduction to Lumina Growth Lab00:00:57 Meet Michael Norton00:02:32 Michael's Sales Journey00:05:00 Authentic Sales Practices00:10:50 Sandler's Sales Philosophy00:17:24 Sandler's Reinforcement Training00:20:22 Michael's Entrepreneurial Ventures00:32:03 Future of Sales with AI     FOLLOW MICHAEL!   https://www.linkedin.com/in/msnorton/   https://bkimbarnes.substack.com     THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!g

    37 min
  8. The Power of Integrators in Business Growth with Haven Weits : TMM 146

    FEB 9

    The Power of Integrators in Business Growth with Haven Weits : TMM 146

    Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Haven Weits, the integrator and president at Efficient Aid, a virtual assistant placement company. They discuss Haven's journey from being an executive assistant to running a business, the importance of having an integrator in a company, and how Efficient Aid supports businesses with virtual assistants. Haven also shares insights into her podcast, Haven, which focuses on relationships and parenting.   Keywords   Marketing Matrix, Lisanne Murphy, Haven Weets, Efficient Aid, virtual assistant, integrator, business growth, podcast, relationships, parenting   Takeaways   Haven Weets transitioned from an executive assistant to a business leader.Efficient Aid provides virtual assistant support using the EOS methodology.The role of an integrator is crucial for business success.Haven's podcast explores relationships and parenting topics.Efficient Aid focuses on providing premium assistant support.AI is enhancing the efficiency of virtual assistants.Haven values team culture and collaboration.Efficient Aid's growth is driven by referrals and speaking engagements.Haven's podcast started as a creative outlet post-parenting.The podcast's success highlights the demand for authentic conversations.  Chapters 00:00:01 Introduction to Efficient Aid00:00:54 Meet Haven Weets00:02:50 Haven's Entrepreneurial Journey00:07:56 Understanding the Integrator Role00:14:07 Efficient Aid's Offerings00:20:39 Challenges and Insights00:28:38 Haven's Podcast Journey  FOLLOW HAVEN! https://www.linkedin.com/in/havenweits/   THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST    For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.    ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work   ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discovery-call-growth-partner You can also follow Lisanne on the socials: Instagram: https://www.instagram.com/lisannemurphyhq/ Facebook: https://www.facebook.com/lisanne.murphy.3 LinkedIn: https://www.linkedin.com/in/lisanne-murphy/ See you next week on The Marketing Matrix!

    33 min
See All (162)

Trailer

5
out of 5
172 Ratings

About

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

Information

  • Creator
    Lisanne Murphy
  • Years Active
    2019 - 2026
  • Episodes
    162
  • Rating
    Clean
  • Copyright
    © 2019 The Marketing Matrix
  • Show Website
    The Marketing Matrix