Shifting Views with Willis

Wayne Willis
  • 5.0 (1)
  • Entrepreneurship
  • Weekly

Welcome to the Shifting Views podcast with Wayne Willis. A global innovation consultant, podcaster, musician, speaker, and content creator from the UK! This is a podcast for curious professionals who want to learn, improve themselves, and have a curiosity for new ideas. This show is all about thinking differently and shifting views about business, community and society challenges. We debate, we learn, we challenge the norms, we close the binaries. Subscribe for the latest episodes. Hosted on Acast. See acast.com/privacy for more information.

  1. 4d ago

    Why Arts and Culture Are Worth More Than You Think | Lisa Mallaghan, Hey Creative

    Is the creative and cultural sector just entertainment, or is it one of the most undervalued forces in the UK economy, our health and our communities? Wayne Willis sits down with Lisa Mallaghan, Chief Officer of HEY Creative, the cultural compact for Hull and East Yorkshire, to explore the difference between the cultural and creative industries, the social value case for arts investment, and the growing field of creative health, from community art classes to dance for people living with dementia and programmes designed to reduce falls in older people. The conversation covers the legacy of Hull UK City of Culture 2017 ten years on, lessons from Bradford 2025, why culture shouldn’t be at the mercy of whoever holds power, the uncomfortable question of who buys lottery tickets and who benefits from arts funding, and why sport often gives communities a sense of shared ownership that the arts are still chasing. For business leaders, Lisa explains why sponsorship is marketing rather than charity, how cultural life affects whether employees and their families stay in a region, and what happens when you put an artist and a scientist in the same room. She ends on hope, arguing that the rise of AI may remind us just how much we need human, shared, creative experiences. Subscribe to Shifting Views with Willis for more conversations with entrepreneurs, business leaders and changemakers who want a new lens on business, innovation and society. #ShiftingViews #CreativeIndustries #ArtsAndCulture #CreativeHealth #HullAndEastYorkshire Hosted on Acast. See acast.com/privacy for more information.

    Why Arts and Culture Are Worth More Than You Think | Lisa Mallaghan, Hey Creative

  2. Jul 7

    Building Community, Building Hull: Inside Jubilee Central.

    Wayne Willis talks to Dan Fryer and Chris Zanetti, the two people leading Jubilee Central, a Hull city centre building bringing together a 600-seat auditorium, a food bank, a homeless drop-in, a training college and a cafe, funded through a mix of donations and a genuinely commercial offering. The conversation covers how Jubilee Life College is helping people move from long-term unemployment into real jobs, the role faith plays in a mission built around welcoming everyone, why a former corporate executive chose to bring his skills into the charity world and still volunteers hands-on, how the building responded when riots hit Hull's streets in August 2024, and why Dan and Chris believe business and community working together is the key to raising opportunity and aspiration across the city. This is Shifting Views with Willis: the podcast for entrepreneurs, business leaders and changemakers who want a new lens on business, innovation and society. Find out more, donate or get involved: https://www.jubileecentral.org/ #Hull #CommunityImpact #BusinessLeadership #SocialImpact #Humber Hosted on Acast. See acast.com/privacy for more information.

    Building Community, Building Hull: Inside Jubilee Central.

  3. Jun 22

    Why Everyone Deserves a Defence with Solicitor, Shazia Ali.

    Shazia Ali has practised criminal law since 2001 and built Scarsdale Solicitors from a business plan written at her daughter’s hospital bedside. In this episode, she and Wayne explore what it really means to have a fair justice system, from the principle of innocent until proven guilty and the difference between defending rights versus behaviour, to the misunderstood world of motoring offences, the human reality of immigration cases, and how social media is shaping public opinion long before any case reaches court. They also get into AI, digital evidence, and what it takes to build a values-led law firm. A wide-ranging conversation about justice, society and giving back . Find Scarsdale Solicitors: https://scarsdalesolicitors.com/ Shifting views. For curious minds driving change. #entrepreneurship #justice #criminallaw #legaladvice #publicopinion #shiftingviews Hosted on Acast. See acast.com/privacy for more information.

    Why Everyone Deserves a Defence with Solicitor, Shazia Ali.

  4. Jun 9

    Why Live Streaming Is the Fastest Growing Career Nobody Takes Seriously

    You probably know someone who's dismissed live streaming as a hobby. A bedroom project. Something kids do. George Pavlovs, known online simply as Pavlovs would strongly disagree. At 23, this Hull-based TikTok live streamer has built a genuine community, secured brand deals, and hit his first £10,000 income month. But what makes his story fascinating isn't just the milestone; it's that when he hit it, he barely stopped to notice. In this episode of Shifting Views with Willis, George shares the real story behind the creator economy: the late nights, the sacrifices, the failed businesses before this one, and the moment in a work canteen that changed everything. We get into the economics of live streaming, the power of community, and why traditional businesses are making a serious mistake by not taking this industry seriously. The creator economy is now worth a quarter of a trillion dollars globally, and it's growing at 23% a year. This is not a trend. This is a shift. And this episode will change how you see it. Contact Pavlovs: TikTok: @George_Pavlovs Email: contactpavlovs@gmail.com #CreatorEconomy #LiveStreaming #ContentCreation #Entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

    Why Live Streaming Is the Fastest Growing Career Nobody Takes Seriously

  5. Jun 1

    The Talent Myth: Why Businesses Are Ignoring a Global Skills Revolution | David Obi

    You've heard businesses say they can't find the right people. But what if that's not the real problem? What if the system itself is broken, filtering out exceptional talent before a human ever sees it? In this episode, Wayne Willis sits down with David Obi, founder of RosyLinks, the company behind RosyJobs and Scholars Citadel, AI-powered platforms built to connect skilled, underrepresented talent with employers across the globe. David's story is personal: a master's degree in data science and AI from the University of Hull, and still unable to navigate a job system that wasn't built for people like him. So he built his own. They explore the myth of the talent shortage, the damage done by automated filtering systems, and what it really means to hire for potential rather than postcodes. From the 98% of Fortune 500 companies that use AI recruitment tools and exclude great candidates, to international students who spend thousands on UK degrees and are then locked out of the workforce, this is a conversation that challenges how we think about talent, opportunity, and who gets a shot. This is Shifting Views with Willis. Visit Rosylinks here: https://rosylinks.com/ #Recruitment #DiversityHiring #GlobalTalent #FutureOfWork #BusinessLeadership Hosted on Acast. See acast.com/privacy for more information.

    The Talent Myth: Why Businesses Are Ignoring a Global Skills Revolution | David Obi

  6. Apr 30

    Inside the World of Sim Racing with Grid Finder CEO, Tom Bunten.

    Most people still see gaming as entertainment. Something separate from business. A distraction rather than an opportunity. In this episode of Shifting Views with Willis, I sit down with Tom Bunten, CEO of Grid Finder and now leading within Traxion, to explore why that view is outdated and what business leaders can learn from the world of sim racing, gaming communities and digital platforms. Tom shares his journey from structured environments as a Naval Officer into the uncertainty of start-ups, building Grid Finder from a simple idea into a platform that connects racing communities across the world, and navigating investment, acquisition and growth within a larger group. This conversation goes beyond gaming. It’s about how modern businesses are built, how communities create real commercial value, and why the human element is becoming the most important asset in a digital and AI-driven world. We explore how sim racing communities operate like real organisations, with roles, structure, and identity, and why engagement in gaming is often stronger than in traditional marketing. And what leaders in industries like manufacturing, retail and professional services can take from this to better connect with their customers and teams. Tom also speaks openly about the reality of entrepreneurship, the difference between being a founder and a CEO, and why leadership is not something you are, but something you actively practice. If you’re a business leader, entrepreneur, or someone interested in innovation, digital communities, gaming, or the future of business, this episode will challenge how you think about growth, engagement and opportunity. Subscribe for more conversations that shift views on business, society and innovation. #business #entrepreneurship #leadership #gaming #innovation #simracing #gridfinder #onlinecommunity #businesspodcast #shiftingviews Hosted on Acast. See acast.com/privacy for more information.

    Inside the World of Sim Racing with Grid Finder CEO, Tom Bunten.

  7. Apr 13

    Adapt Your Business. Grow Your Revenue

    Most businesses know they could be operating better. Fewer actually know how. In this episode of Shifting Views with Willis, Juan Horta, founder of Business Consultancy, Erox, joins the pod to explore what’s really holding businesses back from growth. This isn’t about chasing trends or jumping on AI hype. It’s about systems, structure and mindset. Juan represents a new generation of entrepreneurs who have grown up with technology as second nature. Having lived and breathed digital tools, systems and automation from day one, he brings a different perspective to established businesses. One that challenges long-standing processes, questions assumptions and identifies where time, money and opportunity are being lost. The conversation explores the gap between legacy experience and modern thinking, and why the combination of the two is where real progress happens. Established businesses carry years of knowledge, industry understanding and relationships. But without adapting how they operate, they risk falling behind in a fast-changing commercial landscape. Juan works with businesses to bridge that gap. Identifying inefficiencies, introducing practical technology, and helping teams rethink how they work so they can become more efficient, more profitable and better positioned for future growth. They also discuss why many leaders resist change, how mindset plays a critical role in business performance, and why adapting systems and processes is often the simplest way to unlock growth and revenue. If you’re a business owner or leader who knows things could be better but isn’t sure where to start, this is a grounded conversation about what meaningful change actually looks like. Subscribe for more conversations on innovation, business, leadership and thinking differently. #BusinessGrowth #DigitalTransformation #Innovation #SME #Leadership #ProcessImprovement #AIinBusiness #UKBusiness #Efficiency #Entrepreneurship Hosted on Acast. See acast.com/privacy for more information.

    Adapt Your Business. Grow Your Revenue

  8. Mar 23

    Why Your Business is Telling the Wrong Story

    Most businesses think they’re telling a strong story. In reality, they’re talking about themselves, and their customers have already switched off. In this episode of Shifting Views with Willis, Wayne Willis sits down with John Elbing, founder of Standpoint and author of the number one international best-selling book Storybuilding. The conversation explores a simple but often overlooked truth. Customers don’t care about what you do. They care about what it does for them. John shares why so many organisations struggle to connect with their audience and how a shift in perspective can completely change how a business communicates, attracts attention and wins the right customers. They discuss the gap between how businesses see themselves and how customers actually see them, why emotional decision-making plays such a big role in buying behaviour, and how companies often end up solving the wrong problem. John also breaks down his Storybuilding approach and explains how recognition, perception and projection can be used to create messaging that genuinely resonates. The conversation goes beyond marketing. It touches on positioning, culture, and why having a clear and shared story inside a business is critical for growth and decision-making. If you’re a business owner, leader or marketer looking to cut through noise and communicate your value more effectively, this episode will challenge how you think about your message. Listen now and rethink the story you’re telling. #ShiftingViewsWithWillis #BusinessPodcast #UKBusinessPodcast #MarketingStrategy #BrandStorytelling #StorytellingInBusiness #CustomerExperience #CustomerFirst #BusinessGrowth #Entrepreneurship #SmallBusinessUK #Leadership #BusinessStrategy #ContentMarketing #DigitalMarketing #BrandPositioning #MarketingTips #B2BMarketing #BusinessAdvice #Innovation #ThinkDifferently #PersonalBrand #PodcastUK #YouTubeBusiness #MarketingInsights Hosted on Acast. See acast.com/privacy for more information.

    Why Your Business is Telling the Wrong Story
See All (73)

Ratings & Reviews

About

Welcome to the Shifting Views podcast with Wayne Willis. A global innovation consultant, podcaster, musician, speaker, and content creator from the UK! This is a podcast for curious professionals who want to learn, improve themselves, and have a curiosity for new ideas. This show is all about thinking differently and shifting views about business, community and society challenges. We debate, we learn, we challenge the norms, we close the binaries. Subscribe for the latest episodes. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Wayne Willis
  • Years Active
    2019 - 2026
  • Episodes
    73
  • Rating
    Explicit
  • Copyright
    © Wayne Willis
  • Show Website
    Shifting Views with Willis