Mark Gusakov is back, and told me about a town hall where the EMS guy fighting the data center didn't know it answers his 911 calls. Mark’s answer isn’t a better argument. It’s listening first, and he’s got a Lamborghini story to prove it. Chapters: 00:00:06 Mark's road back: Uptime, nine months around the world, and founding the Digital Infrastructure Alliance 00:05:42 CONN3CT DATA, Cristo Rey students, and a Miss America who is a nuclear engineer 00:08:18 Why data centers are suddenly in the public conversation 00:10:19 Listen, talk, understand: why the pushback is appropriate 00:13:18 Is fear fair when the facts are wrong? The rake story 00:18:03 Lamborghinis for dirt-road folks: find out what a community needs 00:20:30 Amateur hour, not malice: when it stopped being engineer to engineer 00:25:42 The EMS worker who didn't know a data center answers 911 00:30:11 SWAT in the data center, “please come with your concern,” and being understood 00:33:29 Skeptics, cynics, and Ken at the town hall 00:38:02 Who wins the AI race? The town that asks you to come back 00:44:34 “It's just no”: John Dutton, the Amish, and Mr. Ford's softer seats 00:53:50 Ego, mentors, and the pushback inside the industry 01:01:08 Forcing functions, PUE, and why the lava is soft again 01:06:54 Two concrete actions, and “We are not the enemy” Links: Mark Gusakov on LinkedIn: https://www.linkedin.com/in/mark-gusakov-a5b4741/ The Digital Infrastructure Alliance: https://www.thedigitalinfrastructurealliance.com CONN3CT DATA event series: https://conn3ctdataevents.com Kirk Busch, Arizona Data Center Alliance: https://www.linkedin.com/in/kirkbusch/ Brian Smith, Idaho National Laboratory: https://www.linkedin.com/in/brian-smith-65469121/ Grace Vanderhei, Miss America 2023: https://www.gracevanderhei.com Infrastructure Masons: https://imasons.org QTS Community Commitments: https://q.com/commitments Thank you for visiting our channel, be sure to Like, Comment, and Subscribe! For more information, go to https://www.QTSDataCenters.com Learn More about QTS Data Centers on the QTS YouTube Channel: https://www.youtube.com/users/qtsdatacenters Think you have a great topic for a podcast or would like to schedule an interview with Dave? Send in your requests to podcast@qtsdatacenters.com