The Voice CEO: Voice Technology Today

Jose Cotto

Your voice technology news, stories and more. Discover how companies, organizations, and brands are using voice technology to create more engagement, build better brands, and understand more. Delivered by the voice CEO - Jose Cotto, CEO of True Reply.

  1. 05/21/2021

    Building Consumer Relationships That Last With Voice Assistants

    Blink and you’ll miss it. The usage of voice assistants has reached the fine line between utility and ubiquity. With over 3.5 billion users worldwide, half the world population, speaking to their smart phones, smart speakers, appliances, personal electronics, and automobiles every month - the only question you should be asking yourself as it relates to your brand is “How do I get them to listen to us?” In this episode of The Voice CEO, let's cover the key areas of focus when starting out with voice assistants for consumer engagement.

    19 min

  2. 05/12/2021

    Essential tips for marketers new to voice experiences and leverage voice applications for marketing

    As a marketer new to leveraging voice experiences, there are a few things to consider as you enter the idea stage of your voice experience - BEFORE you even start on designing and developing it. In this episode we cover what are 3 essential tips to know as you start to strategize around voice for your consumer engagement. Our shoutout voice experiences for this episode: Xbox Game Pass, Decoy Wines, and the 10-day Clarity Plan by Doc Williams

    19 min

  3. 03/04/2021

    An introduction to the Voice Assistant Funnel: building your brand while delivering value-added content and organic leads with voice assistants

    Let's go into an introduction into the Voice Assistant Funnel (VAF) and how to put it to work for your business. Use the Voice Assistant Funnel to turn Voice Assistants like Amazon Alexa and Google Assistant into lead generating experiences your customers and prospects will love.

    19 min

  4. 02/12/2021

    Strategy Series, Part 5: building your client and customer relationships using voice assistants with the PaS Strategy

    Wrapping up our 5 part series is the PaS Strategy. The Product and Service Assistant Strategy, or PaS, builds upon services and products you’ve already provided or sold. Leveraging Voice Assistants to provide follow-on support in a personal, authentic voice helps amplify your brand relationship and grow your consumer relationship beyond the sale. Your PaS Assistant can become your first line of support and value-add to your customers.

    5 min

  5. 02/05/2021

    Strategy Series, Part 4: building your audience relationship using Voice Assistants with the Interactive Audio Programming strategy

    Audio-based programming, specifically podcast consumption, has experienced a renaissance in the past 5 years and the future is bright for the medium. Never has so much engaging and entertaining pure-audio based content been available on-demand. Now what if audience members could consume AND engage - at the same time. What if instead of just listening to your podcast, your audience could engage the time of consumption? This is the idea behind the Interactive Audio Programming strategy and part 4 of our 5 part series.

    5 min

  6. 01/29/2021

    Strategy Series, Part 3: engage consumers & fans by taking users on an adventure with the Choose Your Own Adventure Strategy

    Choose Your Own Adventure books were created by Edward Packard in the early 1970s and, you could say, are the original “virtual reality game.” Painting a picture of a whole new world, engaging reader imaginations, and taking them on adventures of their own choosing long before they could do the same using a game system connected to their TVs or slipping on a headset. Use the Choose Your Own Adventure Strategy to engage customers, prospects and fans via Voice Assistants in a way that builds your brand and drives deeper relationships.

    3 min

  7. 01/22/2021

    Strategy Series, Part 2: the Virtual Hero Strategy for turning over 1 billion voice assistants into your own personal Virtual Heroes

    What if I told you that a great leap in convenience is happening again and it’s happening now? That leap is voice assistants and voice technology. Through Voice Assistants, like Amazon Alexa and Google Assistant, we empower our customers, our patients, and our fans to engage with us in ways that are both personal and scalable. In Part 2 of our Strategy Series (2 out of 5), we'll cover the Virtual Hero Strategy and what it could mean for you, your brands, and your customers.

    4 min

  8. 01/15/2021

    The Voice Strategy Series, Part 1: creating value and driving brand relationships using Amazon Alexa and Google Assistant with the Knowledge Butler Strategy for Marketers

    Voice experiences, as Alexa Skills for Amazon Alexa, Actions for Google Assistant, or Capsules for Samsung Bixby, are an easy, personal way to connect with consumers via Voice Assistants. The kinds of voice experiences you create may depend on the nature of the products or services you produce. Voice experiences, properly executed, have the potential to deliver great value to consumers at a time when they need it most. We put together five strategies for voice experiences you can leverage via Voice Assistants to increase brand awareness, increase engagement, and drive deeper consumer relationships during the pandemic and beyond. In this episode, we present the Knowledge Butler strategy that leverages assets you likely already have to create a value-adding, lead generating voice experience for consumers regardless of your niche or industry.

    6 min
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About

Your voice technology news, stories and more. Discover how companies, organizations, and brands are using voice technology to create more engagement, build better brands, and understand more. Delivered by the voice CEO - Jose Cotto, CEO of True Reply.

Information

  • Creator
    Jose Cotto
  • Years Active
    2019 - 2021
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved. The Voice CEO: Voice Technology Today
  • Show Website
    The Voice CEO: Voice Technology Today