The Purposeful CEO with Emma Campbell

Emma Campbell | Culture Coach for Purpose-led Teams

Emma Campbell is a certified Culture Coach for ambitious purpose-led CEOs and teams ready to scale. With quals in Business + Psychology with over 10+ years supporting purposeful leaders + teams to unlock their SPARK + truly thrive. Combining psychology, strategy, neuroscience, and results-based coaching, tune in if you're ready to unlock your highest potential, step into your power and truly own your role as a leader so that you can amplify the positive impacts of your purposeful work. This podcast is here to inspire belief in what's possible for you - because its all SO possible.

  1. JAN 13

    Ep 120 - Meet My Yoga Teacher: Spiritual Perfectionism, Burnout & Embodied Healing with Ava Irani

    This episode is a very special one for me. Ava Irani is my yoga teacher, retreat guide, and someone who has deeply shaped the way I relate to my body, my nervous system, and my inner world. We met on silent retreat, and since then I’ve completed my yoga teacher training and therapeutic embodiment training with her. This conversation is less of an interview and more of a shared exploration. In this episode, we reflect on: The idea of spiritual perfectionism and the quiet pressure to “heal everything” through meditation alone Ava’s journey into yoga, silent retreat, and eventually teaching, and how burnout changed everything for her Why awakening tools and nervous system healing are not the same thing, and why both matter The trap of bypassing our humanity in the name of spirituality How burnout can become a turning point rather than a failure The power of dropping into the body before we lead, work, speak, or create Why safety, community, and embodiment are essential for healing and sustainable leadership How modern culture pulls us into constant survival mode and what it looks like to live more regeneratively This episode is for anyone who has ever felt like they’re “doing all the right things” spiritually, yet still feeling overwhelmed, burnt out, or disconnected from their body. It’s an invitation to soften. To come home. And to remember that healing doesn’t require perfection. If this conversation lands for you, feel free to DM me on Instagram. I’d love to hear what resonated. Connect with Ava Instagram: @functionalspirituality Website: https://functionalspirituality.com/ Connect with Me Instagram: @emma_lou_campbell LinkedIn: Emma Campbell Website: www.emmacampbell.com.au

    1h 2m
  2. 12/19/2025

    Ep 119 - Money Mindset, Worthiness, Resilience & Digital Marketing with Sarah Thomson

    I am so excited to bring you this beautiful conversation with the incredible Sarah Thomson, founder of Online Social Butterfly, digital business coach, educator, and one of the most generous souls I’ve met in the online space. Sarah and I met at Fusion, and I was instantly drawn to her bright, grounded energy. She has this rare combination of brilliance, heart, humour, and depth that makes you feel instantly safe and inspired all at once. And the more I got to know her, the more I realised that this woman is truly walking her talk. In our conversation, Sarah opened up about the defining moments that shaped her into the leader she is today. From her mum’s courage leaving a difficult marriage to watching her rebuild a life rooted in strength, determination, and deep belief… it’s no surprise Sarah leads with so much heart for women building businesses on their own terms. We talked about so much in this episode: Childhood roots & generational strength The messy, real beginning of her business Money mindset, self-worth, and charging well Building a team with heart and clarity Digital evolution, AI, and adapting with courage The power of testing, refining, and letting things 'not work' Women empowering women in real, embodied ways Everything Sarah does is about lifting women up, not from ego or strategy, but from genuine belief. It’s contagious. If you’re a business owner navigating growth, leadership, money, team, digital evolution… or you just want to feel inspired again, send me a message and let's unpack it. ✨ Connect with Sarah Instagram: @onlinesocialbutterfly Website: onlinesocialbutterfly.com.au Podcast: The Social Circus ✨ Connect with Me Instagram: @emma_lou_campbell LinkedIn: Emma Campbell Website: www.emmacampbell.com.au DM me anytime — I love hearing what lands for you.

    44 min
  3. 12/09/2025

    Ep 118 - Your Mission Is Your Movement

    You know those moments in business where something inside you quietly whispers… “It’s time to come home again”? That’s what this episode is for me. Over the past few years, my work has evolved: the clients, the offers, the opportunities, the team work, the culture work… all of it. And while every part of that evolution has been beautiful, there was always this little tug inside me… a tiny feeling that something was slightly off-track. Not wrong, just… not the full truth. And recently, in the most unexpected way, I found myself drawn back into the work that started everything for me. The why behind my business. The soul of my mission. The spark that brought my work to life seven years ago. In this episode, I share the truth behind that reawakening and the purpose manifesto that poured out of me because of it. Inside, I walk you through: Why my business looked “successful” on the outside, but felt misaligned on the insideHow I unintentionally swapped my mission for the vessel (and why we ALL do this in business)What it feels like to lead from ego vs. leading from higher self — with very real examplesThe moment I remembered the deeper work I’m actually here to doThe purpose manifesto I wrote — and how to create your ownWhy mission clarity is the energetic anchor behind every decision you make as a founderThe difference between your team as the vessel vs. your mission as the destinationWhat’s happening to founders at Island A vs. Island B — and why so many never make it acrossWhy purpose isn’t just poetic — it is the most strategic, profitable, high-performance decision you can make This episode is big. It’s honest. It’s personal. And it’s the closest I’ve been to the soul of my work in years. If you’ve felt like you’ve drifted from your why… If your business feels good, but something feels a little “off”… If you’ve been craving clarity, grounding, direction and soul… You are going to feel so held inside this conversation. And if this lands deeply? I’ve opened just three Purpose Activation Sessions, a rare chance to sit with me 1:1 and create your Purpose Manifesto together. Book here: https://calendly.com/emma-laing-campbell/truth-activation-session?month=2025-12 Connect with Me Instagram: @emma_lou_campbell LinkedIn: Emma Campbell Website: www.emmacampbell.com.au

    33 min
  4. 12/02/2025

    Ep 117 - The "Failure" That I Was Embarrassed to Talk About

    This episode feels like such a full-circle moment for me, because I’m sharing a story I’ve carried quietly (and honestly, with a bit of shame) for years. For so long, I told myself it was a failure. Something to tuck away. Something I didn’t want anyone to know. But now… I see it differently. I see it as the moment my life cracked open. In this conversation, I take you back to a season where everything looked “successful” on the outside, but inside I felt deeply unfulfilled. Drained. Misaligned. And then, the opportunity that felt like a divine wink. A tap on the shoulder. The work I had been craving: purpose-led leadership and building meaningful cultures. But the startup I joined didn’t work. We couldn’t secure clients. The vision couldn’t sustain itself. And for a long time, I carried the belief that I had failed. What I now realise is that this “failure” was the seed of the business I lead today. The fire I feel for purpose, team culture, meaningful work... all of it was birthed there. Inside this episode, I share: The moment I realised I had built the exact business I thought was lost Why “failure” is usually a re-route, not an ending How purpose became my compass during one of the darkest seasons of my life The quiet but powerful moment that sparked my awakening What it means to take tiny, brave baby steps even when you feel scared, naïve, or not ready Why no one else gets to decide whether your dreams are allowed How to reclaim the fire inside you when someone else’s decision pulls the rug out from under you This story is honest. Personal. Vulnerable. And I hope, more than anything, it gives you permission to keep going even if the path twists in ways you never expected. 🎧 Tune in to hear the full story. Connect with me: Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

    34 min
  5. 11/19/2025

    Ep 115 - Ellie Swift: Virtual Teams, Psychological Safety, Hiring, Feedback + Motherhood

    This episode feels incredibly special to me, not just because of the conversation itself, but because of who I’m speaking with. Ellie Swift has been a mentor, a guide, a colleague, and, most importantly, a dear friend who has shaped my leadership and my personal growth in ways I’m still discovering. She’s one of the people who has held space for me through seasons of expansion and challenge, and someone whose wisdom I trust with my whole heart. So to sit with her in this space, woman to woman, mother to mother, leader to leader, felt like such a gift. And I’m so excited to share it with you.This episode goes far beyond business strategy. It’s a deeply grounded conversation about what it really looks like to lead people with heart… especially in the online space where nuance, safety, and clarity matter more than ever. Together, Ellie and I dive into the topics so many Purposeful CEOs are navigating behind the scenes: the things you don’t see on social media but absolutely feel in your day-to-day leadership: Psychological safety in virtual teams - What it takes to create a culture where people feel safe to speak up, take risks, and bring their full selves to the table. Practical examples. Real scenarios. No fluff.Hiring through a values-led lens - Why so many hiring decisions go wrong, how to know if someone is truly aligned, and the exact red flags Ellie teaches her clients to watch for.Feedback that strengthens relationships - The difference between supportive feedback and “rescuing,” and the scripts + language shifts that make feedback feel like care instead of criticism.Motherhood and leadership - How becoming a mother changes the way we lead (in the best ways), why presence matters more than perfection, and the identity stretch that so many mums-in-business quietly carry.The emotional weight of leadership - The doubt, the responsibility, the internal pressure and how to hold it with more spaciousness, honesty, and grace. This episode is full of honesty, humanity, and the kind of wisdom you can only learn through lived experience. If you're building a team, navigating growth, or craving leadership that feels more grounded and less performative… this is the conversation you’ll want to hear. Connect with Ellie Website: ellieswift.comInstagram: @elliehswiftPodcast: Scalable Freedom Connect with me: Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

    57 min

About

Emma Campbell is a certified Culture Coach for ambitious purpose-led CEOs and teams ready to scale. With quals in Business + Psychology with over 10+ years supporting purposeful leaders + teams to unlock their SPARK + truly thrive. Combining psychology, strategy, neuroscience, and results-based coaching, tune in if you're ready to unlock your highest potential, step into your power and truly own your role as a leader so that you can amplify the positive impacts of your purposeful work. This podcast is here to inspire belief in what's possible for you - because its all SO possible.