That Will Nevr Work Podcast

Maurice D. Chism, Sr. | Entrepreneur & Business Strategist

Inspiration for Dreamers. Strategy for Doers.  Welcome to the That Will Nevr Work Podcast — where purpose-driven entrepreneurs, bold dreamers, and relentless creators come to transform "impossible" into their next breakthrough.  Hosted by Maurice Chism — award-winning podcaster, business strategist, and coach — this podcast is your go-to space for raw conversations, practical wisdom, and stories that defy the odds. Each episode dives into the mindset shifts, business strategies, and real-life lessons behind the journeys of successful entrepreneurs, visionaries, and changemakers who were once told, "That will nevr work."  Whether you're launching a podcast, growing a brand, pivoting careers, or searching for your "why," this show delivers the clarity, courage, and community you need to take your next step with confidence.  And the conversation doesn't stop when the episode ends. The WYN Inner Circle — Maurice's exclusive community on Skool — is where listeners go deeper, connect with other purpose-driven builders, and put the podcast into practice. Real community. Real accountability. Real transformation.  Expect authentic interviews, solo episodes packed with entrepreneurial insight, and powerful reminders that your voice, your idea, and your vision matter. Then bring what you learned into a community that's ready to grow alongside you.  Listen weekly. Join the Inner Circle. And keep moving forward. Because sometimes… the thing they said would never work is exactly what the world needs.   👉 Join the WYN Inner Circle at The WYN Inner Circle Want me to also draft a shorter version for podcast directories with strict character limits, or a social caption version to promote both the show and the community together?

  1. 4D AGO

    S7|G16 Bradley Rausch on the Client Success Window That Determines Everything

    What if the biggest growth lever in your business isn't finding more clients — it's finally protecting the ones you already have? In this episode of That Will Nevr Work, host Maurice sits down with Bradley Rausch — Branding and Operations CMO for founder-led companies, client success architect, and founder of Level Up Influence — for one of the most operationally rich and immediately actionable conversations we've ever had on this show. Bradley has taken a B2C training company from $650,000 to $1.5 million in under six months, achieved 140% Net Revenue Retention across a book of 250+ C-level executive relationships, and cut customer acquisition costs by 35% — all by mastering one specific and chronically underestimated truth: what happens in the first 72 hours after a client says yes determines whether your business compounds or bleeds.  In this episode, you'll discover:The psychology of a new client in the 72-hour post-sale window — and why this is the most critical moment in your entire businessThe silent churn signals most founders never see until it's too lateHow to build a Client Success system that doesn't require the founder to be the productWhy great onboarding is the most powerful upsell mechanism available — no sales call requiredThe expectation equation that determines whether every client is happy or disappointed before you deliver a single resultWhat Net Revenue Retention is, why it matters more than any other metric in a service business, and how to optimize for itHow a founder's personal brand connects directly to client retention and referral generation If you are a founder, entrepreneur, coach, consultant, or agency owner who celebrates the close and then moves on — this episode is the wake-up call your business has been waiting for. 🔗 Connect with Bradley: linkedin.com/in/bradley-rausch | bradleyrausch.com 🚀 Stop Doubting. Start Moving.  Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

    30 min
  2. 6D AGO

    S7|G15 Level Up Your Creative Business with Paul Pape

    What if the reason your creative business isn't growing has nothing to do with your talent — and everything to do with the story you've been forgetting to tell? In this episode of That Will Nevr Work, host Maurice sits down with Paul "Santa for Nerds" Pape — 20-year master artist, TEDx speaker, author of The Creative Player's Handbook to Business, and founder of Gamify Business — for one of the most energizing and perspective-shifting conversations we've ever had on this show. Paul has spent two decades designing custom collectibles and props for Disney, Universal, Nickelodeon, and The Tonight Show Starring Jimmy Fallon — and what he learned along the way is that clients were never buying his creations. They were buying him. Now he's on a mission to help every artist, maker, and creative entrepreneur understand the same truth — and build a business around it. In this episode, you'll discover:Why clients buy the creator, not the creation — and how to immediately start leading with the story that makes you irreplaceableThe truth about the "starving artist" myth and the specific lies it tells that keep creative entrepreneurs broke and undervaluedWhy traditional business frameworks fail creative thinkers — and what the Gamify Business framework does insteadThe two questions every creative must answer to unlock their most magnetic personal brandHow a "character sheet" becomes the most powerful sales and marketing tool a creative entrepreneur can buildWhy failure is a feature, not a bug — and how to make it part of your adventure instead of proof that you should quitThe bigger mission Paul is building — and what creative entrepreneurship looks like when it works If you are a creative entrepreneur who has been pouring everything into your craft and wondering why the business side still isn't working — this episode is the plot twist your story has been waiting for. 🔗 Connect with Paul: linkedin.com/in/paulericpape | gamifybusiness.com 🚀 Stop Doubting. Start Moving.  Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

    27 min
  3. MAY 8

    S7|G14 The Three Questions Every Entrepreneur Needs to Hear with Sean Shannon

    What if the revenue your business is missing isn't a marketing problem, and it isn't a sales problem — it's a conversation that's never happening between two teams that are supposed to be on the same side?  In this episode of That Will Nevr Work, host Maurice sits down with Sean P. Shannon — Founder of Strategic Growth Design, Fractional Chief Sales Officer, and 34-year sales leadership veteran who built his entire career selling something most people said couldn't be sold: radio airtime. From rising through the ranks at iHeart, Audacy, and Cumulus Media to building iconic Atlanta brands like Q99.7 and 99x as a Senior VP and Market President, Sean has spent three decades helping hundreds of small and medium-sized businesses unlock revenue they didn't know they were sitting on. Now, Sean is on a mission to help entrepreneurs stop the silent war between their marketing and sales teams — and it starts with three questions most businesses have never thought to ask.  In this episode, you'll discover:The three critical questions every marketing team must ask their sales leader — and why most never doWhy the gap between what marketing says and what sales hears is costing businesses more than any ad budgetSean's Three V's pipeline diagnostic framework: Volume, Velocity, and VeracityWhat 34 years of selling air taught Sean about making the invisible undeniableThe objection data hiding inside your sales team that is your entire content strategyWhy the founder who hates selling is leaving more money on the table than any other single business decisionHow the Fractional CSO model is giving SMBs C-suite sales strategy at a price they can actually afford If you're building a business and your marketing and sales aren't speaking the same language — this episode is the intervention you didn't know you needed.  🔗 Connect with Sean: linkedin.com/in/sean-p-shannon | strategicgrowthdesign.com 🚀 Stop Doubting. Start Moving.  Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

    33 min
  4. MAY 6

    S7|G13 The Language That Keeps You Safe- Lara Hamilton

    What if the reason most businesses get hacked has nothing to do with their technology — and everything to do with the conversations they're not having?  In this episode of That Will Nevr Work, host Maurice sits down with Lara Hamilton — Director of IT Services for the HelpDesk Realty Division at Team Tectonic, 15-year multifamily IT veteran, and one of the most gifted translators of complex cybersecurity concepts into plain English that actually moves people to action. Lara has spent her career at the intersection of technology and humanity, bridging the gap between IT professionals who understand the threats and the staff, vendors, and executives who have to actually stop them — inside one of the most overlooked cybersecurity risk environments in the country: property management and multifamily real estate.  In this episode, you'll discover:Why the language gap between IT and your team is often more dangerous than the actual threatHow to explain cybersecurity to staff, vendors, and executives who "don't do tech" — in a way they'll actually rememberWhy property management and small businesses are a hacker's favorite target — and the myth that makes them vulnerableHow to have the cybersecurity conversation with a resistant executive and actually move budgetThe vendor vulnerability most businesses completely overlookWhat a real cybersecurity culture looks like — and how to build one without a big IT budgetWhy most IT project failures are communication failures in disguise Whether you manage properties, lead a team, run a small business, or are simply trying to protect what you've built — this episode will change how you think about cybersecurity forever.  🔗 Connect with Lara: linkedin.com/in/larahamilton-multifamilyit | teamtectonic.com/divisions/helpdesk-realty 🚀 Stop Doubting. Start Moving.  Join The WYN Inner Circle (Skool Community) — where ideas turn into action. 👉 https://bit.ly/WYNInnerCircle Download your FREE guide: 5 Bold Shifts to Silence Doubt and Start Moving 👉 https://bit.ly/5boldshifts 📘 Ready to Go Deeper? Well, Why Not? Workbook 👉 https://bit.ly/authormauricechism Please take our survey: Podtrac Survey #ThatWillNevrWork #SilenceTheDoubt #StartBeforeYoureReady #SkoolCommunity #WellWhyNot #The1DegreeShift

    29 min
5
out of 5
25 Ratings

About

Inspiration for Dreamers. Strategy for Doers.  Welcome to the That Will Nevr Work Podcast — where purpose-driven entrepreneurs, bold dreamers, and relentless creators come to transform "impossible" into their next breakthrough.  Hosted by Maurice Chism — award-winning podcaster, business strategist, and coach — this podcast is your go-to space for raw conversations, practical wisdom, and stories that defy the odds. Each episode dives into the mindset shifts, business strategies, and real-life lessons behind the journeys of successful entrepreneurs, visionaries, and changemakers who were once told, "That will nevr work."  Whether you're launching a podcast, growing a brand, pivoting careers, or searching for your "why," this show delivers the clarity, courage, and community you need to take your next step with confidence.  And the conversation doesn't stop when the episode ends. The WYN Inner Circle — Maurice's exclusive community on Skool — is where listeners go deeper, connect with other purpose-driven builders, and put the podcast into practice. Real community. Real accountability. Real transformation.  Expect authentic interviews, solo episodes packed with entrepreneurial insight, and powerful reminders that your voice, your idea, and your vision matter. Then bring what you learned into a community that's ready to grow alongside you.  Listen weekly. Join the Inner Circle. And keep moving forward. Because sometimes… the thing they said would never work is exactly what the world needs.   👉 Join the WYN Inner Circle at The WYN Inner Circle Want me to also draft a shorter version for podcast directories with strict character limits, or a social caption version to promote both the show and the community together?