The Web Marketing Insights Podcast

Gulo Solutions
  • 5.0 (4)
  • MARKETING

Our podcast is a thoughtful discussion arena for results driven marketers. We will take aim at topics such as, User Experience, Conversion Rate Optimization and SEO. We'll be bringing our insights along with interviewing thought leaders in Digital Marketing.

Episodes

  1. 08/18/2020

    Conversion Rate Optimization: What Every Association Needs To Know

    The Web Marketing Insights Podcast

    35 min

  2. 07/15/2020

    Anatomy of a Home Page: It's Not What You Think

    The Web Marketing Insights Podcast

    27 min

  3. 05/20/2020

    The Conversational Web: All You Need To Know

    The Web Marketing Insights Podcast

    28 min

  4. 04/08/2020

    An Association's Digital Marketing Success Story

    Chris Bonney, VP of Strategy Zach Wilson, Partner Amy Gavin, Director of Digital Strategy, American Society for Nutrition

    37 min

  5. 04/07/2020

    How To Conquer Digital Marketing By Keeping To The Basics

    Chris Bonney, VP of Strategy Zach Wilson, Partner Sara Fay, VP of Marketing, First American Healthcare Finance

    37 min

  6. 02/17/2020

    7 Steps to a Successful DM Strategy

    Chris Bonney, VP of Strategy Zach Wilson, Partner

    32 min

  7. 02/17/2020

    How Storytelling and Data Affect Your Conversion Optimization

    Joe Martin, CEO, Martin Creative Dan Ritzke, Founder, Third Act Marketing Chris Bonney, VP of Strategy, Gulo Zach Wilson, Partner, Gulo

    41 min

  8. 01/27/2020

    Is Chasing Google Updates Good SEO?

    Should we chase the latest Google update or keep everything the same and hold the line.  We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior.  Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not at all? Chris Bonney & Zach Wilson take a deep Google-dive to help you determine whether or not you should or should not react to changes that affect the signals and algorithm. Opinions on Google's new SERP UI changes. Our take, Google isn't as altruistic as they once were. The UI changes will likely produce some significant upticks in CTR for Paid media, however, once users adapt their eyes and behaviors, things will normalize.

    21 min

  9. 12/17/2019

    Analyzing Search Engine Land's Periodic Table of SEO Factors

    Search Engine Land’s Periodic Table of SEO Factors debuted in 2011. Since the initial release, SEO professionals reference it to better understand the elements essential to a winning SEO strategy. It's frequently linked to by thousands of digital marketing professionals. Chris Bonney & Zach Wilson sit down and discuss a few of the key "elements" - Quality, Authority, Backlinks & Emerging Markets - for 2020 and beyond. https://searchengineland.com/seotable

    26 min

  10. 12/15/2019

    Specific SEO strategies worth re-thinking

    This is the first-ever recording of Gulo's Web Marketing Insights Podcast. Chris and Zach discuss how the Insights Podcast will tackle topics such as user experience, conversion rate optimization and SEO. We take aim at a variety of challenges digital marketers face today:  What should you do about Google's BERT updates?What makes good SEO?Upping your backlink game.The Conversational Web and key phrases around it.What's the cost of doing nothing.

    12 min
  • 10 Episodes

Ratings & Reviews

5
out of 5
4 Ratings

About

Our podcast is a thoughtful discussion arena for results driven marketers. We will take aim at topics such as, User Experience, Conversion Rate Optimization and SEO. We'll be bringing our insights along with interviewing thought leaders in Digital Marketing.

Information