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All about Kombucha

  1. FEB 7

    World Ferment Day – Debrief with Jo Webster

    World Ferment Day took place on February 1st this year. Billed as a global celebration that turns theory into practice, people were invited to taste a ferment, make a ferment, share a ferment or host a ferment event. Organizer Jo Webster was supported by The Fermentation School, Wildbrine, and The Fermentation School en español. Goodfellows Restaurant in Jo’s home town of Wells, Somerset, hosted two 15-person sold-out sittings of a ‘Cultured Lunch’ by chef Adam Fellows. Jo and her friend Caroline Gilmartin helped prepare the dishes. The Cultured Lunch constituted two back to back sell-out sittings in Adam’s delightful restaurant. The aim was to showcase how ferments meld deliciously as part of tasty meals, bringing complexity and diversity to the table. Whether it was in the form of my fermentceutical crackers, loaded with labneh and Jerusalem artichoke ferment, or the Fennel Blush ferment and Cultjar‘s Cooks Kowl sauerkraut tucked under the duo of organic salmon, the results were extremely popular. My Rosemary sourdough went down a storm and so did Caroline’s mango kefir ice cream, with Fermenti’s enlivening fermented fruit bites to augment it. Caroline showed attendees how to make milk kefir and explained how those first milk kefir grains were snaffled out of the Caucasus region by subterfuge for the benefit of so many nations thereafter. I waxed lyrical about my beloved vegetable ferments and forgot to roll the sleeves of my white shirt up before grating the beetroot. People went home inspired, excited and satiated. My favourite feedback was from a gentleman who candidly said that his wife had twisted his arm to get him to attend with her.  “I thought it was going to be shit”, he said. I assumed World Ferment Day was just aimed at making money rather than genuinely aiming to make lives better by encouraging more people to eat and drink more ferments. In fact, this has been an inspiring afternoon and I am so glad that I came”. Challenges Jo acknowledges that fermented foods and drinks are still a niche. This is part of the challenge. While there’s more producers coming into the market, I still think it’s a pretty hard market to be in. For many, it has been a pretty lonely and isolating market to be in for quite a long time for quite a few people. And that is gradually changing for sure. And there’s definitely more players coming into the market. Some are ramping up production and it seems like something is shifting. Statistics 17 countries 70+ events 400 people signed up to the ferment pledge 5000+ people viewing the global map 786 Instagram followers This marked a sizable increase from the first World Ferment Day where there were only 10 events. There was very little planning for 2025. I thought of the idea at the beginning of January and we held it at the beginning of February. It was very low key. This time we’ve had a year, but various things have happened to distract me. We had a good three month run up, but this time we’re going to have a full year run up. Global Response Tomorrow, some of us will step into a communal kitchen for a cooking session guided by Food Citizen’s regular volunteer and partner, Deepa. Among other foods, we’ll be making idli — a fermented dish common in many South Indian homes and available in Singapore at stalls and restaurants. Food Citizen, Singapore I created this ebook to celebrate World Ferment Day. Fermentation is an art, a way to connect with our ancestry and, at the same time, a contemporary path to create new possibilities in the kitchen. Inside this ebook, you will find 5 very special recipes, carefully tested and developed by me over the years. Nomad Food Lab, São Bernardino, Portugal Celebrating World Fermentation Day by making my granny’s favourite ferment: sauerkraut. My love of preserving stems from my granny, Ima Mae (in the photo, which lives in my kitchen) who always had homemade pickles (including kraut) on the table, all made with veg grown by my granddad. Rachel de Thample, London, England It’s @world.ferment.day!!! What are you doing to celebrate?! Today we’re going be doing a lot of fermentation processing and feeding a lot of cultures before we head to India this week on a fermentation journey with @rtb_kombucha. Contraband Ferments, Atlanta, USA World Ferment Day exists to honor one of the oldest human food practices — preservation through time, not technology. Fermentation isn’t fast. It isn’t flashy. It’s salt, patience, attention, and trust. That’s why it felt right to host my first workshop of the year on February 1. Golden State Pickle Works, Santa Rosa, California, USA Fermentation is a revolution. #doyouhavetheguts to say yes to living in collaboration with microbes and immigrants and residents from the air and soil? And say NO to fascism? Together as a community we can do this. Cultures Group, New York, USA Today, it’s worth taking a moment to recognise just how fundamental fermentation is to life itself and as the influential physicist, Richard Feynman put it – “All life is fermentation”. From the microbes that support our bodies to the recipes that have shaped food cultures across the world, fermentation has always been quietly at work. When it’s understood and given time, fermentation has the power to transform simple ingredients into something complex, nourishing and full of flavour. It’s how tea, sugar and SCOBY become kombucha and how entirely new taste experiences are created. Today we’re celebrating the magic behind fermentation and the incredible world of flavour it opens up when you let nature lead. Momo Kombucha, London, England Today is World Fermentation Day and it’s your chance to strike a blow for world gut health! Try something new – a new ferment you have not tried before and your body will love you for it! Give it a go! The fact is that by making fermented foods part of your daily routine you’ll be helping your gut diversity, improve nutrient availability, and build the resilience of your microbiome. Fermentation Tasmania, Legana, Tasmania, Australia Fermenting wasn’t just his gateway into the microbial world—soil, pets, cuddles—it also sparked his curiosity about new foods, to feed his microbial friends. Today, on the first ever #WorldFermentDay, I’m celebrating how fermented foods have the ability to spark curiosity, creativity, and connection—especially in young minds. Flora Montgomery, Gutsy for Life, Tokyo, Japan Potential Jo is excited by the multi-cultural potential of World Ferment Day. So I think the potential is very real in terms of more countries. What we want to show is different cultural approaches to this food technology, different products, that there’s something for everybody in terms of flavor profile, in terms of texture, in terms of curiosity and adventure. And the more the more we can represent ferment habits globally, the happier I will be, because at the moment, obviously, I’m a middle-class white person promoting it. And largely it’s been America, UK. It would be really great to get a truly representative global support and therefore representation of different ferment cultures and styles and methods and approaches. What we’re also seeking is to get these foods and drinks embedded in the cultures in which they’re not familiar and re-celebrated in the cultures where Western food is becoming increasingly appealing and people are moving further away from these food, food technologies and foods and drinks. Funding The key thing is finding funding. In an ideal world, we would get a really solid funding to be able to properly take this forward. We’ve shown this year that there is real appetite for it, that thousands of people ate and drank ferments because of those 70 events. Our aim is that ferments are not just for World Ferment Day. Interview Jo discusses the achievements of the 2026 World Ferment Day and her hopes for the future in this exclusive interview. The post World Ferment Day – Debrief with Jo Webster appeared first on 'Booch News.

    27 min
  2. JAN 29

    Grief and Growth: Exploring the Alchemy of Kombucha Leather

    Shajia Meraj’s thesis at Karachi University, Pakistan, was a groundbreaking exploration of kombucha “leather” (dried cellulose SCOBYs) in the context of sustainable textile design. Rather than viewing this material merely as an industrial substitute for animal leather, Meraj’s research, conducted over 11 months in 2025, treats it as a living, time-based medium that responds to its environment and the care it receives. This project balances technical material experimentation and mastery with a profound conceptual inquiry into grief, memory, and circularity. Sustainability Shajia was first inspired by a TED Talk by prominent Italian fashion designer Marina Spadafora, which introduced her to the possibility of using kombucha leather for garments. What drew her to the material was its accessibility; it can be grown using simple ingredients: water, sugar, tea, and starter. Choosing to work outside a traditional laboratory, she transformed a spare room into a domestic studio, using household fermentation tools and shallow trays to harvest the cellulose. Navigating Challenges in Pakistan Executing this project in Pakistan presented significant hurdles. Not only was kombucha unfamiliar to her academic advisors, but the local climate also posed constant threats to the material. During the monsoon season, high humidity caused mold growth, while drier months rendered the leather brittle and paper-like. Shajia spent eleven months in a trial-and-error process, eventually determining that a thickness of half an inch was ideal for drying without the material becoming too fragile. She was supported by Shahzaib Arif of ProB the only kombucha brand in Pakistan, which provided the starter necessary to maintain her continuous brewing process. A Material Reflection on Grief The heart of Shajia’s work lies in the parallels between kombucha leather and the experience of grief. Kombucha leather grows slowly over time, and every sheet is unique, imperfect, and evolving. I think that mirrors how grief works. Grief does not happen all at once; it unfolds gradually, and the memories and emotions surface in cycles. Likewise, the circular nature of kombucha leather growth very much reflects the circular life cycle of grief and memory. These two things fit together very nicely, because both processes involve patience, layering, and ever-changing memory. To ground this concept, she incorporated photographs taken by her late father, who passed away 16 years ago when she was a young girl, into her material outcomes. Her artistic installations include: The Memory-Twisting Lamp: A sculptural piece where light interacts with translucent leather and her father’s photographs to emphasize the fragility and impermanence of memory. Every image is embedded and sandwiched between two layers of kombucha leather, holding the photograph in place like a preserved moment in time. These slides represent how memories exist as fragments, separate yet connected. The Circular Installation: A gradient of 200 dyed circles moving from deep red to warm yellow, representing the evolution of grief from intense loss to a state of acceptance. The circular forms reference the cyclical nature of grief, how it returns, overlaps, and continues rather than ending. Deeper reds at the center represent emotional intensity and loss, while the warmer ambers and yellows moving outward suggest memory, warmth, and moments of acceptance. The Mosaic Portrait: A large-scale tribute composed of thousands of small photographs taken by her father, layered with organic kombucha squares to create a cohesive image that reflects how we perceive the essence of a person through fragments. The kombucha leather adds an organic, textured quality that mirrors the slow, layered nature of memory, making the piece both a visual tribute and a reflection on how we perceive and preserve the essence of a person, through both the whole and the sum of its parts. The Future of Bio-Textiles Despite initial skepticism from her peers and faculty, Shajia successfully defended her thesis and earned an A-. While she also produced functional items, such as a hand-sewn cardholder, her primary focus remained on the material’s emotional potential. Now a graduate, she’s interested in collaborating with other researchers to push the boundaries of what sustainable textiles can represent. She can be reached at merajshajia56@gmail.com. Source: NotebookLM Interview Shajia discusses her project in this exclusive interview. The post Grief and Growth: Exploring the Alchemy of Kombucha Leather appeared first on 'Booch News.

    31 min
  3. 12/26/2025

    Our Fermented Future, Episode 12: The World of 2100

    This is the last in a series about possible futures, published in Booch News each week, starting with a Preview on October 3rd. Episode 11 appeared last week. Overview By 2100, the Earth hums with quiet vitality. Cities are green, breathable, and alive—literally. After the Climate Reckoning of the 2050s and the Fermentation Reformation that followed, humanity abandoned synthetic consumerism and rediscovered the wisdom of the microbial world. Artificial beverages—cola, beer, wine—became relics of the Carbon Age. People sought drinks that delivered tangible benefits: nourishing the microbiome, stabilizing mood, and sharpening cognition. Enter kombucha—the “living beverage,” a cornerstone of living systems. The Reformation’s legacy isn’t merely biological transformation—it’s cultural maturation: learning to work cooperatively with living systems, valuing local knowledge, building community infrastructure, maintaining honest assessment of capabilities, and recognizing that sustainable human thriving requires biological partnership rather than attempted domination. Humanity still faces continuing challenges: climate adaptation, resource management, social equity, political conflict, and planetary boundaries. Fermentation provides useful tools but not complete solutions. Humanity’s Partnership with Living Systems By 2100, humanity had learned crucial lessons about partnership with living systems. Fermentation taught that: Working with biology is often more effective than fighting it: Bacterial bioremediation, probiotic therapies, and closed-loop life support—all leverage natural processes rather than opposing them. Local diversity produces resilience: Decentralized fermentation cooperatives proved more adaptable than consolidated industrial food systems. Traditional knowledge contains valuable insights: Indigenous and traditional fermentation practices offered solutions that industrial approaches missed. Community infrastructure matters: Spaces for gathering and productive cooperation strengthen communities beyond what the consumption culture provides. Multiple approaches are necessary: Fermentation didn’t solve everything because no single practice can. Success required combining fermentation with policy reform, technological innovation, social justice work, and environmental restoration. Fermentation delivered measurable benefits: Improved public health through better nutrition Stronger communities through cooperative infrastructure Environmental benefits through local food production Cultural preservation through traditional knowledge Economic alternatives through cooperative ownership Educational frameworks through hands-on biology There are remaining challenges: Scaling benefits without losing local character Maintaining safety while enabling accessibility Supporting displaced industrial workers Balancing innovation with tradition Limiting commercial exploitation of the grassroots movement Addressing inequities in access and outcomes As the century closed, kombucha stood as both metaphor and method: proof that small, symbiotic systems could heal a planet pushed to the brink. Humanity had moved from extraction to participation, from ego-systems to ecosystems. The last generation of leaders—those raised during the chaos of the early 2000s—reflected on a hard-won truth: sustainability was not a policy but a practice of humility. The Great Rebalancing (2090–2100) The final decade before 2100 brought a reckoning—a rebalancing between people, planet, and profit. The kombucha industry, now deeply intertwined with global food, health, and climate systems, found itself both humbled and empowered. What began as a niche craft drink half a century earlier had become a symbol of regenerative commerce, microbial stewardship, and planetary renewal. The Century’s End By the 2090s, humanity had learned to live within limits. The population stabilized below nine billion. Carbon neutrality—once an abstract goal—was enforced globally through trade-linked carbon credits. Artificial intelligence governed not only production and logistics but also ecological thresholds: AI-run “planetary dashboards” warned when resources neared the threshold of overshooting. Kombucha—once merely a beverage—was now part of a symbiotic food network. Its microbial base served as a living substrate for nutritional pastes, medicinal tonics, and even biodegradable materials. SCOBY farms, floating on the world’s rewilded seas, generated both food and oxygen while sequestering carbon. The Kombucha Konfederation The seeds that were planted in 2025 with KBI’s Verified Seal Program had by 2095, evolved into the Global Kombucha Konfederation. What was once a struggling network of small brewers had grown into a transnational cooperative representing over a billion daily consumers. Its “Code of Fermentation Ethics” guided microbial stewardship and regenerative practices across all continents. Economics of Regeneration By 2100, the measure of “growth” had changed. GDP had been replaced by the Regenerative Index—a metric that tracked ecosystem recovery, microbial diversity, and human well-being. Kombucha companies were central players: their microbial exports replenished soils, stabilized local economies, and improved nutrition without depleting resources. A kombucha SCOBY grown in Kenya could now be shipped digitally—its DNA code transmitted to a local bio-printer and activated with local nutrients. Trade was no longer about moving goods but sharing life itself. The Cosmic Ferment: Space, the Final Frontier Fermentation played a pivotal role in the colonization of extraterrestrial bodies, helping shape new planetary ecosystems and extending the themes of life, consciousness, and microbial cooperation out beyond Earth. By 2100, humanity’s reach extended into the solar system. Permanent research colonies existed on the Moon, thriving settlements dotted the Martian canyons, and orbiting bio-stations circled the gas giants. Yet amid all this technological triumph, one humble process—fermentation—had become indispensable to survival and meaning alike. Microbes had preceded humans into space. Now they accompanied them as partners, teachers, and planetary architects. The cosmonauts who stood at the threshold of the 22nd century included a terraformer, a kombucha-savvy starship captain, and an interplanetary ecologist. Terraforming Dr. Rafael Kimura, born in São Paulo in 2056, was a microbiologist with a poet’s soul. Half-Japanese, half-Brazilian, he grew up watching his parents brew miso and cachaça—two ancient ferments from opposite sides of the world. To him, fermentation was “the original terraforming technology.” In 2080, Rafael was appointed Director of the GaiaMars Project, a multinational effort to create self-sustaining microbial ecologies on Mars. Earlier missions had failed because they treated microbes as tools—simple agents of decomposition or nutrient cycling. Rafael saw them differently: as co-creators. Under his leadership, the project seeded Martian soil with adaptive, AI-guided microbial colonies derived from Earth’s most resilient ferments—kombucha SCOBYs, kimchi lactobacilli, kefir grains, and desert cyanobacteria. He cultivated resilient cyanobacterial genera such as Chroococcidiopsis (globally abundant in hot and cold deserts) and Phormidium (dominant in polar deserts), along with others including Scytonema, Nostoc, Gloeocapsa, and Oscillatoria. These microorganisms thrive in extreme heat, cold, and dryness, often living hypolithically (under quartz rocks) for UV protection or forming soil crusts that create the base of desert food webs. In other words, they were ideal for hostile environments like the Martian surface. He called them “symbiotic pioneers.” Rafael managed the project with pioneering intensity: “People imagine our bacterial systems are autonomous and intelligent. They’re not. We have post-doc microbiologists monitoring fermentation processes around the clock. When bacterial communities drift from optimal composition, we intervene. When contamination occurs, we troubleshoot. Biology is powerful but needs constant human management.” Within 20 years, these microecosystems transformed vast regions of Valles Marineris into breathable biomes. Thin, rust-colored soils turned to green moss beds; subterranean water ice became microbial broths teeming with oxygenic life. His motivation was both scientific and philosophical: “To make another planet live,” he said, “we must teach it to ferment.” By his death in 2109, Mars was no longer a sterile rock. It was alive—humming with microbial symphonies. Starship Systems Leila Zhang, born in Chengdu in 2064, was commander of Odyssey Station, an orbital habitat circling Titan, Saturn’s largest moon. Originally trained as an aerospace engineer, she had also studied culinary biology, convinced that morale and meaning in deep space depended as much on taste as on technology. Under her leadership, Odyssey became the first off-Earth facility to maintain a closed-loop fermentation system—a living cycle where every human exhalation, waste product, and organic residue was metabolized by microbial partners into food, oxygen, and energy. At the heart of the system was Luna, a centuries-old kombucha mother descended from cultures brought aboard the International Space Station in the 2030s. Luna had been genetically and spiritually tended by generations of brewers. Leila called her “the ship’s soul.” Investigation into the value of fermentation in long-term space missions began in 2024 with the successful cultivation of miso on the International Space Station. They noted: Obser

    24 min
  4. 12/24/2025

    Profile: Kombucha Na Dálaigh, Gortahork, Co. Donegal, Ireland

    I recently talked with Marianne O’Donnell, the founder of Kombucha Na Dálaigh, based in Donegal in the north-west of Ireland. I began by wishing her a Happy Christmas in her native tongue, which is the limit of my Irish language skills. This was an appropriate greeting since Kombucha Na Dálaigh is located in a Gaeltacht region of the Republic, where Irish is the everyday language and a cornerstone of local culture, traditions, and identity. Origins Having taught Food and Nutrition and Communications for 24 years, and also being a Certified Nutrition Coach, Marianne has always had a curiosity for learning, wellness, and cooking. “I never set out to start a kombucha business, but sometimes the best things in life happen by accident.” “It all started during COVID, when I was struggling with gut health issues. A friend gave me a SCOBY—this strange, alien-looking thing—and I started brewing kombucha in my kitchen in Gortahork.” She felt immediate benefits, and friends encouraged her to sell commercially. Marianne attended the International Kombucha summit in Berlin in November 2023, which reinforced her to look at flavor trends. Production After starting in her kitchen and moving to the home garage, Marianne has now outsourced production, bottling, and canning to another facility under her supervision. She concentrates on marketing and growing the business. Her kombucha uses 60% organic Sencha green tea and 40% Assam black tea. Irish Identity The brand uses Irish on its labels and website. This isn’t just a matter of translation; it’s a statement of identity. Marianne believes Irish belongs in the everyday, in our food culture, and in our future. She benefits from government support through Údarás na Gaeltachta, the regional state agency responsible for the economic, social, and cultural development of Ireland’s Irish-speaking regions. Her company is listed in their directory, along with Ireland’s largest brand, Synerchi, also in Donegal, and Claregalway’s All About Kombucha. Glacadh lenár ndúchas áitiúla Gaeltachta Táimid lonnaithe i nGort a’Choirce agus táimid brodúil as a bheith ag déanamh beorach go háitiúil, ag cinntiú caighdeán d’ardcháiliócht. Mar sin de, cén fáth go mbeifeá sásta le deochanna boga atá déanta go saorga nuair a thig leat sásamh fionnuar a fháil as kombucha? Agus nuair nach bhfuil fonn ort beor, leann úll nó fíon a ól, is kombucha an deoch malartach is fearr. Embracing Our Local Gaeltacht Roots Based in Gortahork, we take pride in brewing locally, ensuring high-quality standards.So, why settle for artificially produced soft drinks when you can indulge in the refreshing satisfaction of kombucha? And for those times when you’re not in the mood for beer, cider, or wine, kombucha makes for the perfect alternative. Awards The company has been recognized multiple times at the annual Blas na hEireann (Taste of Ireland) awards, and this year was honored as the ‘Best Wellness Drink’ at the EVOKE Awards. Growing awareness Marianne is witnessing an increasing acceptance and awareness of kombucha in Ireland. The popularity of kombucha in Ireland is catching up with places like California. There are some strong kombucha companies in Ireland. Sixty percent of shops will have kombucha now. And it’s growing. It is really, really growing. And the whole no and low alcohol movement, it’s really increasing. You know, kombucha is perfect for that. People who want that adult complex flavor without the booze. There’s a real mixture of customers. Younger people have nearly all sampled kombucha before. Maybe older generations haven’t. But then once they taste it, they’re hooked. They love it. So lots of my local customers would be people in their 70s and 80s because they understand the health benefits. So, it’s a mixture of people that drink it in Ireland, but people are definitely more aware of kombucha and the benefits of fermented drinks. Distribution Kombucha Na Dálaigh is mainly sold through retail channels, with some direct-to-consumer online sales. Following her Blas na hEireann awards, premier retailer Avoca contacted her, and she’s now in their 13 stores across Ireland. She also sells in Ulster, where she has made personal contact with retail outlets. Flavors She sells both 750-milliliter bottles and slimline 250-milliliter cans. Her three flavors have Irish language names. Grá: (Love): Hibiscus, raspberry, rosehip, and herbal infusion. Anam (Soul): Ginger juice, botanical infusion (including citrus peels, ginger, lemon myrtle, and spices), natural hops. Sláinte (Health): Turmeric juice, ginger juice, herbal infusion (including apple, lemongrass, ginger, and botanical petals). Marianne also produces limited editions, such as a carrageen moss and dulse seaweed mix named ‘Mara’ for the Ballymaloe House Cookery School in Cork. In the summer, she also makes an elderflower and gooseberry brew. Podcast Click on the podcast to hear Marianne tell the story of Kombucha Na Dálaigh. The post Profile: Kombucha Na Dálaigh, Gortahork, Co. Donegal, Ireland appeared first on 'Booch News.

    22 min
  5. 12/19/2025

    Our Fermented Future, Episode 11: The Culture Wars—Battles Over Living Beverages

    This is one in a series about possible futures, published in Booch News over the coming weeks. Episode 10 appeared last week. New episodes drop every Friday. Overview In this episode, we examine the years after kombucha and fermented foods emerged into the mainstream, exploring how ordinary people experienced the transition to a fermented future. This did not happen without a backlash. Opposition to the Fermentation Reformation came from multiple sources: corporate interests protecting market share, religious communities navigating theological questions, workers facing economic displacement, and cultural conservatives wedded to familiar traditions. These culture wars revealed how commercial interests manipulate public opinion through manufactured controversy. Ultimately, the conflicts produced stronger frameworks by forcing fermentation advocates to address legitimate concerns while exposing cynical manipulation. The Corporate Disinformation Campaign: Following the Tobacco Playbook The “Pure Liquid Coalition” (PLC) emerged in 2047 as an apparently grassroots movement defending “traditional American beverages” against kombucha. Behind the patriotic rhetoric lay sophisticated corporate funding that traced directly to the tobacco industry’s playbook of manufactured doubt and astroturf activism. Internal documents leaked by whistleblower Jennifer Martinez, a former Mega-Cola strategic communications director, revealed the coalition’s true origins. The American Beverage Association had allocated $2.3 billion to create “citizen opposition” to fermentation, following tactics perfected during decades of fighting sugar taxation and nutrition labeling. The leaked “Operation Sterile Shield” documents showed how corporations manufactured controversy around living beverages using strategies tobacco companies had employed to deny cancer links. The Historical Playbook: Tobacco to Sugar to Anti-Fermentation Dr. Clara Oreskes, daughter of the famous science historian, documented the direct lineage of corporate disinformation campaigns in her landmark study, Merchants of Doubt: The Fermentation Edition. The same PR firms and lobbyists who had denied climate change and defended cigarettes shifted focus to attacking beneficial bacteria. The template was brutally effective: fund biased research, create scientific controversy where none existed, establish front groups with patriotic names, exploit religious messaging, and deploy emotional appeals about tradition and freedom. Hill+Knowlton Strategies, the firm that helped tobacco companies conceal evidence of lung cancer, orchestrated the anti-kombucha campaign through organizations such as “Americans for Beverage Safety” and “Families Against Fermentation.” These groups received millions in corporate funding while claiming to represent concerned parents. The playbook was familiar: fund sympathetic academics, support existing opposition voices, create research institutes with neutral-sounding names, and amplify concerns through media partnerships. They approached Pastor Billy Bob Hunt, head of the Southern Protestant Association. “We’d like to support your ministry’s community health initiatives with a $50,000 grant. No strings attached, though we’re naturally pleased that you share our concerns about fermentation safety.” Hunt was tempted—$50,000 could fund youth programs, building repairs, and community outreach. But he asked: “What do you want in return?” “Nothing explicit,” the strategist said carefully. “Though if you happen to speak publicly about fermentation concerns, we’d help amplify your message.” Hunt declined. He had theological concerns, but wouldn’t serve as a paid spokesperson. Other religious leaders accepted—some knowingly, others genuinely believing the corporate interests aligned with their spiritual mission. The Propaganda Streams: Exploiting Cultural Divisions The PLC deployed multiple messaging campaigns targeting different demographics: Religious Exploitation Evangelical networks received slick marketing materials arguing that fermentation represented a corruption of purity. Some religious leaders, funded through undisclosed corporate donations, preached against living beverages using theological language that resonated with communities already suspicious of scientific change. Do not work for food that spoils, but for food that endures to eternal life, which the Son of Man will give you. — John 6:27 The strategy exploited genuine religious concerns about bodily purity while hiding commercial motivations. “Charitable donations” to religious organizations obscured corporate interests behind spiritual messaging. At the Murfreesboro headquarters of the Southern Protestant Convention, Pastor Hunt preached on fermentation from a genuine theological concern. His understanding: God created foods in pure forms. Intentional bacterial cultivation felt like corrupting divine creation. He wasn’t paid by corporations—he genuinely believed fermentation might be spiritually problematic. “I’m not saying it’s definitely sinful,” he told his congregation. “I’m saying we should be cautious about deliberately cultivating decay. Our bodies are temples. Should temples contain intentional corruption?” Do you not know that your body is a temple of the Holy Spirit, who is in you… — 1 Corinthians 6:19 The congregation debated fermentation theologically. No corporate funding was involved—this was genuine religious discourse. “God created foods pure,” one elder argued. “Fermentation is intentional decay. Is that honoring creation?” A younger member countered: “Fermentation is a biological process God designed. Yeast is in the air. Bacteria exist naturally. We’re working with creation, not against it.” Hunt studied Scripture, historical practices, and theological tradition. He concluded: “Fermentation itself isn’t sinful—wine, bread, and cheese are biblical. But we should be cautious, practice discernment, and prioritize safety. Anyone claiming fermented drinks produce spiritual enlightenment is confusing biology with grace.” His congregants responded to this message because it resonated with their existing beliefs about purity, tradition, and caution toward cultural change. Scientific Misinformation Corporate-funded “research” institutes produced studies claiming kombucha caused various health problems. The “American Institute for Beverage Research,” funded by Mega-Cola and BigSoda, published papers in predatory journals linking fermented drinks to inflammatory conditions, despite evidence showing opposite effects. These fraudulent studies were amplified through sympathetic media outlets and social media networks, exploiting journalism’s tendency toward “balanced coverage” by creating false equivalencies between legitimate science and corporate-funded pseudoresearch. Cultural and Patriotic Appeals The PLC framed kombucha as a “foreign invasion” threatening beverage heritage. Media campaigns claimed “un-American cultures” were displacing jobs from “traditional bottling plants,” exploiting economic anxiety while ignoring that fermentation created different employment opportunities. The Detroit Mega-Cola bottling plant announced closure—not because of corporate malice, but because demand for industrial beverages was declining while fermentation cooperatives grew. This was economic displacement from technological and cultural change. Eliza Repton had worked the same production line for 22 years. Fermentation cooperatives didn’t need industrial bottling plants. Most distributed locally, in kegs and growlers, not plastic bottles. Her job, along with 300 others at the facility, was at risk. Eliza addressed her coworkers: “They say this is progress—democratic food production, healthier beverages, community empowerment. That’s great for elites with education, time, and resources to participate in cooperatives. What about us? We have families to support. We’re not opposed to fermentation because we’re ignorant or because we’re being paid. We’re opposed because it’s eliminating our livelihoods.” This was legitimate economic anxiety. Her opposition to fermentation wasn’t manufactured—it was economic survival. She resented becoming collateral damage in someone else’s transformation. While fermentation cooperatives created jobs, they were different jobs requiring different skills in different locations. Manufacturing workers couldn’t easily transition to artisanal production. Fermentation advocates met displaced workers at the plant gates with good intentions: “We’ll teach you to brew! You can start cooperatives!” Eliza was skeptical: “I’ve run production lines for years. I’m good at it. I don’t want to start over learning fermentation, managing small businesses, dealing with customers. I want my job. That’s not unreasonable.” The economic reality was harsh: the plant was closing. Workers faced difficult choices: accept retraining (difficult, uncertain), relocate (expensive, disruptive), find different work (limited opportunities), or fight closures (ultimately futile). A transition program was put in place that offered: Fermentation training for interested workers Business development support for cooperative formation Wage support during transition Job placement services for alternative employment Some workers, including Eliza, eventually participated. The training was more challenging than she expected—running a fermentation cooperative required business skills, customer service, quality control, and technical knowledge they didn’t possess. Some succeeded, some struggled, some failed. Safety Messaging Despite kombucha’s long

    35 min
  6. 12/17/2025

    Profile: WonderBrew Kombucha, Malaysia

    WonderBrew Kombucha made history by clinching six prestigious titles at the World Kombucha Awards 2025 in Barcelona, Spain. The brand was founded in 2018 by Joseph Poh Wen Xian and Loke Boon Eng. Origins In 2018 Joseph began a journey to transform his gut health. He would walk the aisles of the supermarket, searching for the latest health foods and supplements to try. On one of these fateful trips, he discovered kombucha (which he had never tasted before). Going with his gut instinct, he took a bottle home and, in his words, “It was love at first sip.” He did not know it at the time, but his first purchase was Boon’s brand of kombucha. The drink calmed his indigestion and piqued his business senses. A Google search for local kombucha led him to a brewing class by Boon. Joseph signed up for the class. The two were still strangers at this point. After that, Joseph began home-brewing kombucha for personal use as his entrepreneurial spirit began to fizz. When he heard about the kombucha hype overseas, he knew he was sitting on a pot of fermented gold. After extensive study of the local market, Joseph approached Boon to join him as a partner, and WonderBrew was born. I had a sense that this could be a business opportunity in Malaysia. Because it was so rare and it was expensive with mostly the imported products from imported brands from overseas. And it was really not accessible as well. So, based on this market gap, we worked together to create a truly local brand called Wonderbrew in 2018. Joseph, WonderBrew Co-Founder WonderBrew has grown to become Malaysia’s leading kombucha producer, with more than 2,000 retail touchpoints across supermarkets, convenience stores, cafes, hotels, and restaurants nationwide. They now employ more than a dozen people. They are on record as aiming to double production in 2026 and to expand their footprint across Southeast Asia, with a focus on the Singapore and Indonesian markets. Since its founding in 2018, it has sold more than 1.5 million bottles. Small batch production To ensure consistent quality and preserve the freshness of their product, they brew in small batches. Award Winning Joseph and Boon made history on the global stage by clinching six prestigious titles at the World Kombucha Awards 2025, held in Barcelona. In its first-ever international competition, WonderBrew emerged as one of the biggest winners at this year’s event, clinching one gold, four silvers and one bronze, across both taste and design categories, (see listings below). The feat marks the first time a Malaysian brand has won at the World Kombucha Awards and the first time an Asian brand has secured six titles in a single award year. Flavors Wonderbrew offers a dizzying range of both kombucha and jun flavors. Many use local sources of ingredients and are heavily oriented to fruity flavors: When we first launched our original flavors, we found that based on feedback, something fruity and something on a slightly sweeter side helps new users get used to kombucha. So from there on, we focused very much mostly on fruit-based infusion because for especially new consumers, they don’t really like the vinegary taste. Boon, WonderBrew Co-Founder Kombucha Original: Kombucha in its purest form. The freshness of tea with a malty after-taste. Passionfruit Mint {GOLD: Fruit with Herbs}: A best-selling concoction of fresh passion fruit with a cool after-taste of mint. This is thei Purple Serai: When blue pea and a tinge of lemongrass Acai & Black Goji: Acai and goji berries are used in traditional Asian cooking. Beetroot Basil: A ruby red hue with hints of basil. Nihon Green Tea {SILVER: Original Green Tea} + {SILVER: Single Bottle Design}: Pure kombucha  full of floral hints. Tambun Pomelo: Refreshing sweet pomelo grown in Ipoh, the gateway to the Cameron Highlands. Roselle Citrus: An antioxidant-packed kombucha with a hint of lime. Osmanthus Mandarin: An auspicious pairing of “kam” and osmanthus to inspire better gut health. Apple Cinnamon: A delicately brewed kombucha with cinnamon to add warmth. Barley Rose: A brew full of floral hints of rose with the tinge of milkiness of Chinese pearl barley. Tangy Kedondong: The freshness of kampung inspired by kedondong asam boi. Sakura Lychee Rose: A  “flower power” pastel blend with notes of lychee. Mango Melur {SILVER: Fruit with Flowers}: Mango with a floral touch of jasmine. Juniper Rosemary: Woody and aromatic. Pineapple Lavender: The tangy sweetness of pineapple meets the calming notes of lavender. Blackberry Guava: Sweet and slightly tart with the fruity undertone of guava. Nutmeg: A cola-inspired blend. Nihon Yuzu Mint: The bright, citrusy essence of yuzu with the cool, refreshing taste of mint. Snow Chrysanthemum: Harvested from the snowy hills of Kunlun mountains. Kurma Honey: Characterized by its deep sweetness, reminiscent of the caramel-like richness of dates. Honey Plum: The sweetness of honey intertwining with the fruity essence of plums. Jun Original: Brewed with pure honey, a crisp brew with notes of wild flowers. Raspberry & Lemon {SILVER: Jun}: Light and subtle with a definite berry taste. Bentong Ginger & Honey: Supercharged with the potent Bentong ginger from Pahang. Pink Guava {BRONZE: Jun}: Sweet, floral notes of ripe pink guava. To celebrate their achievement in Barcelona, they released a limited edition Winning Brew Collection featuring all their five award-winning flavors: Gold: Passionfruit Mint Kombucha Silver: Mango Jasmine Kombucha, Nihon Green Tea Kombucha, Raspberry Lemon Jun Tea Bronze: Pink Guava Jun Tea Marketing In addition to heavily promoting its World Kombucha Awards, Wonderbrew effectively uses social media to promote its beverages. They have over 13,000 Followers on Instagram—the most of any Malaysian brand—and focus on young, sporty, even wealthy consumers. They also celebrate national holidays and religious festivals, including Diwali, Thaipusam, Ramadan, and Chinese New Year. Distribution The majority of their sales are through retail outlets. You will find Wonderbrew in high-end Malls, grocery stores, and fitness centers. They distribute across Malaysia. They also contract pack for other producers. Sustainability The brand prides itself on sourcing locally and partnering with Malaysian farmers to recycle production waste, reinforcing its commitment to sustainability and community empowerment. Composting waste: They send all their waste raw material to a local farm which is then turned into compost. Upcycled SCOBY: They collaborate with local fashion brands who turn their used SCOBY into vegan leather, which are used to make clothing, shoes, or handbags. Minimize plastic use: Their carrier pack is made from recycled cardboard and their drinks are sold in glass bottles, reducing single-use plastic. Recycling program:For every 12 used kombucha bottles returned, customers get one new bottle of kombucha free. Podcast Listen to the podcast to hear Joseph and Boon tell the story of WonderBrew. The post Profile: WonderBrew Kombucha, Malaysia appeared first on 'Booch News.

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