Content Performance Culture

Christoph Trappe
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40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/

  1. 03/16/2020

    23 - Mobile and other final content thoughts

    Mobile content creation has gotten easier and here are some tips on how to create content quicker from your mobile devices. On the flipside mobile usability needs to work for our consumers. We are addressing both of these in this episode.

  2. 03/09/2020

    22 - How to be audience first

    In this chapter from my book I talk about how to be audience first in all of your campaigns to drive long-term results. The book can be found here: https://authenticstorytelling.net/content-performance-culture-book/

  3. 03/02/2020

    21 - The importance of going into the weeds for leaders

    In this chapter from the Content Performance Culture book I talk about the importance of diving into tasks and rolling up your sleeves. Even for leaders. At least from time to time. Here are my tips and stories on why that’s important.

  4. 02/24/2020

    20 - How to not get in a rut (Content Performance Culture)

    Getting into a rut in a content performance culture or just any marketing culture is so easy to do. Let’s talk about how to notice that you have gotten into a rut and how to get out of it to drive performance.

  5. 02/21/2020

    19 - How to keep up with all this content

    For executives, team leaders and team members it can be hard to keep up on all the content that’s being produced. In this episode I’m talking about my favorite tools on how to accomplish the task. Find the book here: https://authenticstorytelling.net/content-performance-culture-book/

  6. 02/18/2020

    18 - Content Performance Culture: How to handle corrections

    This chapter of my new content marketing book talks about how to handle corrections to mistakes in web content. Don’t forget you can also get the book here: https://authenticstorytelling.net/content-performance-culture-book/

  7. 02/14/2020

    17 - Content Performance Culture: SEO

    This episode talks about how to build on accidental SEO success, how long it actually takes to rank for a term, how social media and podcasts play into search and voice search. Find the book for more here: https://authenticstorytelling.net/content-performance-culture-book/

  8. 02/10/2020

    16 - Content Performance Culture: Using automation

    In this chapter from the Content Performance Culture book I talk about how to learn automation, what are the most common ways marketers can use automation and how to learn the tools that matter.. The book: https://authenticstorytelling.net/content-performance-culture-book/

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40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter. Grab your copy here: https://authenticstorytelling.net/content-performance-culture-book/

Information

  • Creator
    Christoph Trappe
  • Years Active
    2019 - 2020
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © Christoph Trappe
  • Show Website
    Content Performance Culture