Multifamily Mix with Barbara Savona

Sprout Marketing
  • 5.0 (39)
  • MARKETING
  • UPDATED BIWEEKLY

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry. This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

  1. Retention Isn’t Built at Renewal

    5D AGO

    Retention Isn’t Built at Renewal

    Most non-renewals don’t happen because of one big moment—they happen because of the small ones that add up. This episode explores how resident appreciation, trust, and authentic connection drive apartment retention long before renewal season. Discover budget-friendly renewal ideas, practical tools for property managers, and how simple appreciation strategies can turn everyday interactions into long-term resident loyalty. Grab the Spark Monthly Resource Kit for only $7 -> GET IT HERE Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

    12 min
  2. The Referral System That Brings in More Leases — Without Chasing Residents

    FEB 10

    The Referral System That Brings in More Leases — Without Chasing Residents

    Referrals don’t need more effort — they need a better system. In this episode, Barbara Savona shares how property managers can turn resident referrals into an always-on apartment marketing strategy using simple “Referral Automation Stations.” Learn how small, budget-friendly setups in high-traffic areas can spark trust, boost engagement, and help residents do the marketing for you. If you’re looking for easy resident event ideas, apartment marketing on a budget, and low-lift ways to support leasing and retention, this episode gives you a system you can set up in minutes and refresh all year long. Grab the Spark Monthly Resource Kit for ONLY $7 HERE. (Less than a Chick-fil-a meal) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

    10 min
  3. The Resident Event That Works All Year — Even When You’re Short-Staffed

    FEB 3

    The Resident Event That Works All Year — Even When You’re Short-Staffed

    Short on time but still want meaningful resident engagement? This episode delivers a simple, low-budget resident event idea that creates consistent touchpoints without adding stress to your day. Barbara Savona, CEO of Sprout Marketing, breaks down how to use a “Guess How Many” event station to spark participation, fuel apartment social media content, and build trust with residents — all while automating the setup so your team can focus on leasing, follow-ups, and retention. If you’re a property manager looking for easy resident event ideas, apartment marketing on a budget, and systems that create breathing room without losing the personal touch, this one’s for you. >>> Grab this month's Spark kit for just $7 HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

    9 min
  4. How to Use Social Media to Build Trust With Prospects Before the Tour

    JAN 27

    How to Use Social Media to Build Trust With Prospects Before the Tour

    When prospects scroll your apartment community’s social media, they aren’t looking for perfection — they’re looking for reassurance. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple social media strategy designed to build trust, lower skepticism, and help prospects feel comfortable before they ever tour. This week’s “Try It” introduces the “What It’s Really Like” social media series, a realistic approach to multifamily marketing that pulls back the curtain on daily life at your community — without sacrificing professionalism. Instead of overly polished photos, this strategy focuses on authentic moments, resident testimonials, and real-life energy that help prospects answer the question: Can I see myself living here? Barbara explains how showing life in action — pets at the dog park, amenities in use, weekend vibes, resident events, and everyday moments — builds credibility during today’s trust recession. You’ll learn how transparency on social media helps prospects self-select, reduces uncertainty before tours, and creates familiarity that supports leasing and resident retention. Perfect for property managers, onsite teams, leasing professionals, and multifamily marketers, this episode breaks down how to create social content that feels honest, approachable, and effective — without adding more work to your plate. Read the blog here. Watch on YouTube here. Grab the Spark Monthly Resource Kit for only $7 here. (that's less than a #1 combo at Chick-fil-A) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

    6 min
  5. Softening the Renewal Conversation: A Better Way to Improve Resident Retention

    JAN 20

    Softening the Renewal Conversation: A Better Way to Improve Resident Retention

    Renewals don’t have to feel cold, transactional, or stressful. In this episode of The Multifamily Mix, Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple, seasonally timed renewal strategy designed to improve resident retention and soften renewal conversations before paperwork ever hits the door. This week’s “Try It” focuses on humanizing the renewal process by introducing the conversation early with a warm, low-pressure touchpoint called “Your Future Is Bright” Renewals. Instead of leading with a corporate letter or rent increase, onsite teams are encouraged to start with a friendly invitation that opens the door to a real, face-to-face conversation. Barbara explains how this small shift helps reduce resident defensiveness, lower sticker shock, and turn renewals into relational moments rather than reactive ones. The episode covers practical ways to deliver the message—door drops, emails, resident portals, or front-desk handoffs—plus simple, budget-friendly gift ideas that reinforce the theme and signal genuine care. Perfect for property managers, leasing teams, and multifamily marketers, this episode shows how thoughtful communication, seasonal messaging, and small intentional actions can lead to smoother renewals, stronger resident relationships, and better long-term retention. If you’re looking for realistic, easy-to-implement renewal strategies that work in the real multifamily world, this episode delivers. Read the blog here. Watch on YouTube here. Grab the Spark Monthly Resource Kit for only $7 HERE! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

    8 min
  6. Why Pet-Friendly Living Matters More Than Ever in Apartment Communities

    JAN 13

    Why Pet-Friendly Living Matters More Than Ever in Apartment Communities

    Pet-friendly living isn’t a perk anymore — it’s a deciding factor. In this episode, we talk about why pet-friendly apartment marketing needs to move beyond the usual Yappy Hours and costume contests and start feeling more intentional. We break down how small, thoughtful pet-focused moments can strengthen resident connection, support retention, and improve leasing performance without adding more work for onsite teams. You’ll also hear a simple, scalable pet-friendly resident experience idea — the Winter Paw Bar — plus tips for turning everyday pet moments into meaningful social media content that actually builds trust. If you’re a property manager looking for pet-friendly marketing ideas that feel real (and doable), this one’s for you. Check out the blog here! Join Spark for only $7. Learn More HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

    10 min
  7. Hard-to-Lease Floorplans: A Smarter Leasing Strategy for Property Managers

    JAN 6

    Hard-to-Lease Floorplans: A Smarter Leasing Strategy for Property Managers

    Every floorplan has a somebody, even the ones that feel hard to lease. In this episode, Sprout Marketing shows property managers and onsite teams how to stop apologizing for challenging units and start marketing them with confidence. Learn how to reframe common objections like darker apartments, first-floor units, or smaller layouts into strengths that match real renter lifestyles. You’ll walk away with practical apartment marketing strategies for repositioning floorplans, creating clear taglines, using outreach marketing, and telling one consistent story across tours, social media, and leasing conversations — all while staying Fair Housing compliant. If you work in multifamily and want simple, real-world leasing ideas that actually convert, this episode is for you. Join Spark for only $7 at sparkwithsprout.com Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

    12 min
  8. 2026 Property Management Strategy for Overwhelmed Property Managers and Onsite Teams

    12/16/2025

    2026 Property Management Strategy for Overwhelmed Property Managers and Onsite Teams

    Property management is a lot more than leasing units — and if you’ve ever felt the pressure of juggling renewals, resident needs, marketing expectations, and a never-ending to-do list, this episode is for you. In this episode, we’re having an honest, grounded conversation about apartment marketing and resident retention from the perspective of people who have actually lived it. We talk about what on-site teams and property managers are carrying day to day, why marketing often feels overwhelming instead of helpful, and how small, realistic shifts can make a real difference — without burning out your leasing agents or stretching your team even thinner. This episode is especially relevant for: Property managers looking forpractical apartment marketing ideasOn-site teams trying to balance leasing, renewals, and resident engagementLeasing agents who are expected to “do marketing” on top of everything elseMultifamily professionals who want support, not more noise We cover: Why marketing shouldn’t feel like another full-time job for on-site teamsHow realistic tools and systems support leasing agents and property managersThe role of consistency in resident retention and community engagementWhy small actions often matter more than big, overwhelming strategiesWhether you’re a seasoned property manager or a leasing agent just trying to get through the week, this episode is a reminder that you don’t have to do everything — you just need the right support. Get your $7 Spark Monthly Resource Kit HERE. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

    14 min
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5
out of 5
39 Ratings

About

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry. This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

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