Multifamily Mix with Barbara Savona

Sprout Marketing
  • 5.0 (40)
  • Marketing
  • Updated Semiweekly

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry. This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

  1. 1d ago

    Things That Can Wait Til Monday

    Permission to check out. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    2 min

  2. 3d ago

    The Hidden Reason Your Marketplace Ad Stopped Working

    In Part 2 of this Facebook Marketplace mini-series, Barbara shares two more simple strategies that can help your apartment listings get seen by more prospects. The truth is, most renters aren't reading every word of your listing. They're scanning. That's why you need to make your strongest selling points impossible to miss. In this episode, Barbara discusses why your best amenities should always appear first and how to make your listings easier for prospects to quickly digest. She also shares one of the most overlooked Facebook Marketplace strategies: keeping your listings fresh. A stale listing can quickly lose visibility, while updated photos, new headlines, and refreshed copy can help your community stay in front of more renters. You'll learn: • How to make your listings more scannable • Which amenities deserve top billing • Why move-in specials should never be buried • How often to refresh Marketplace listings • A simple strategy for creating multiple listing variations from the same community If you're responsible for leasing, occupancy, or marketing, these are easy tweaks that can help your listings work harder without spending another dollar on advertising. Have a question or challenge you'd like Barbara to cover in a future Morning Minutes episode? 🎙 Leave a voice memo: https://www.speakpipe.com/MultifamilyMix 🌱 Learn more about Spark and Sprout memberships: www.SparkwithSprout.com If you're enjoying Morning Minutes, leave a review and share the podcast with a multifamily friend. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    2 min

  3. 5d ago

    How to Get More Applications During Apartment Tours

    Some of the best leasing tips aren't flashy. They're small shifts that help prospects picture themselves living in your community and move closer to a decision. In this Morning Minutes episode, Barbara shares a simple technique she used as a leasing consultant when touring couples, roommates, and families. Instead of hovering during the apartment tour, she would intentionally step outside and give prospects a few minutes alone in the apartment. Why? Because that's when the real conversation starts. It's when questions come up, concerns surface, and prospects begin imagining their furniture, pets, routines, and lives in the space. By creating room for those conversations to happen while they're still onsite, leasing teams have a better opportunity to answer objections, build confidence, and move toward an application. You'll also hear practical ways to: • Make the apartment feel more personal during tours • Encourage prospects to envision their future in the home • Uncover objections before they leave the property • Create natural opportunities to ask for the lease A simple tip. A big impact. Especially during busy leasing season. Have a question or challenge you'd like Barbara to cover in a future Morning Minutes episode? 🎙 Leave a voice memo: https://www.speakpipe.com/MultifamilyMix 🌱 Learn more about Spark and Sprout memberships: www.SparkwithSprout.com If you're enjoying Morning Minutes, leave a review and share the podcast with a multifamily friend. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    2 min

  4. Jun 19

    Just One Thing Before the Weekend

    A little reminder Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    1 min

  5. Jun 17

    How to Get More Clicks on Facebook Marketplace Listings (Part 1)

    If you're posting apartment listings on Facebook Marketplace and not getting the response you hoped for, your photos and headlines may be working against you. In today's Morning Minutes, Barbara shares two simple changes that can dramatically improve the performance of your Marketplace listings. First, she explains why your first photo is doing most of the heavy lifting and how common choices like monument signs, logos, and exterior building shots can cause prospects to scroll right past your community. Then she dives into one of the biggest mistakes leasing teams make: selling the floor plan instead of selling the lifestyle. A two-bedroom apartment isn't the goal. More space. A shorter commute. Pool weekends. A dog-friendly lifestyle. A place that feels like home. Those are the things prospects are really shopping for. In this quick episode, you'll learn: • Which photos are most likely to stop the scroll • How to choose stronger first images • Why emotional headlines outperform generic listing titles • How to match your headline to your photo for better engagement • Easy ways to create multiple Marketplace posts from the same apartment community If you're responsible for occupancy, leasing, or marketing, these are simple changes you can make today. Have a question or challenge you'd like Barbara to cover in a future Morning Minutes episode? 🎙 Leave a voice memo: https://www.speakpipe.com/MultifamilyMix 🌱 Learn more about Spark and Sprout memberships: www.SparkwithSprout.com If you're enjoying Morning Minutes, leave a review and share the podcast with a multifamily friend. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    3 min

  6. Jun 15

    How to Write Emails People Actually Read

    Ever notice how the longer an email is, the less likely people are to respond? In this Morning Minutes episode, Barbara shares a simple communication lesson that can make a big difference in your day-to-day operations: writing shorter, clearer emails. Whether you're communicating with prospects, residents, vendors, maintenance teams, ownership groups, or your regional manager, the reality is that most people aren't reading every word. They're scanning for the key information and trying to figure out what happens next. Barbara breaks down: Why long emails often slow down communicationHow important details get buriedThe simple formula she uses to make emails easier to readWhy bullet points workHow to create clear action items and next stepsWays to improve communication with prospects, residents, vendors, and supervisorsA simple ChatGPT prompt that can help tighten up your emailsIf you've ever felt like people aren't responding, aren't following directions, or keep asking questions that were already answered, this episode may help you communicate more effectively with less effort. The goal isn't to write more. It's to create more clarity. Have a question or challenge you'd like Barbara to cover in a future Morning Minutes episode? 🎙 Leave a voice memo: https://www.speakpipe.com/MultifamilyMix 🌱 Learn more about Spark and Sprout memberships: www.SparkwithSprout.com If you're enjoying Morning Minutes, leave a review and share the podcast with a multifamily friend. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    3 min

  7. Jun 12

    Things That Deserve More Credit

    To all my property management friends with love. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    2 min

  8. Jun 10

    The Property Manager's Trap: "I'll Enjoy Life When..."

    Podcast DescriptionHow many times have you told yourself: "I'll relax when occupancy improves." "I'll take a vacation after budget season." "I'll enjoy life once I'm finally caught up." If that sounds familiar, this Wellness Wednesday episode is for you. In multifamily, the finish line has a way of moving. Just when one challenge is solved, another appears. Occupancy improves, but now there's staffing. Staffing improves, but now there's budget season. The renovation wraps up, but now there's delinquency. The work never completely disappears. In today's Morning Minutes, Barbara shares why waiting until everything is handled before allowing yourself to rest, have fun, or enjoy life can become a dangerous habit. She discusses the trap of "I'll be happy when..." thinking and offers practical ways to build small moments of joy into your everyday life, even during the busiest seasons. In this episode: • Why the finish line keeps moving • The hidden cost of postponing joy • How high achievers accidentally trap themselves • Small ways to enjoy life even when work isn't finished • Why being "caught up" is often an illusion • A simple mindset shift that can help prevent burnout Because life isn't happening after occupancy improves. Life is happening right now. 🎙 Have a question, challenge, or topic you'd like covered in a future episode? Leave a voice memo:https://www.speakpipe.com/MultifamilyMix 🌱 Want more encouragement, practical strategies, and resources for multifamily professionals? Visit www.SparkwithSprout.com If this episode resonated with you, leave a review and share it with a multifamily friend who needs the reminder. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    4 min
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5
out of 5
40 Ratings

About

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry. This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

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