Multifamily Mix with Barbara Savona

Sprout Marketing
  • 5.0 (40)
  • Marketing
  • Updated Semiweekly

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry. This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

  1. 2d ago

    Remember This on The Hard Weeks In Property Management

    Sending you lots of love - Barbara & The Sprout Team Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    2 min

  2. 4d ago

    A Smarter Way to Tackle Delinquency This Month

    Rent collection can feel overwhelming, especially when you're staring at a delinquency report and trying to figure out where to start. In today's Morning Minutes, Barbara shares a simple but often overlooked strategy: start with the residents who are never late. Sometimes a missed payment isn't a collection issue at all. It could be a payroll delay, a banking problem, or simply a resident who forgot. A quick, friendly conversation can often solve the issue before it becomes a bigger problem. Barbara also discusses why new residents who begin showing payment issues in their first 30, 60, or 90 days deserve extra attention. Early payment habits can tell you a lot about what the rest of the lease term may look like, and proactive communication can make all the difference. In this episode, you'll learn: • Why your "always-on-time" residents should be your first calls • The red flags to watch for with new move-ins • How to communicate rent expectations without sounding harsh • Why friendly reminders can actually improve resident experience • Simple ways to stay proactive before delinquency grows Small operational shifts often create the biggest results. This is one of them. Have a question you'd like featured on a future Morning Minutes episode? Leave Barbara a voice memo and she may answer it in an upcoming show. 🎙 Leave a voice memo: https://www.speakpipe.com/MultifamilyMix 🌱 Learn more about working with Sprout: www.SparkwithSprout.com If you're enjoying Morning Minutes, please leave a review and share the podcast with a multifamily friend. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    3 min

  3. 6d ago

    A Better Way to Handle Underperforming Employees

    Today’s Morning Minute is for the leaders carrying the weight of team culture, performance, and difficult conversations. Barbara shares a simple communication framework that can completely change the tone of a performance conversation before it escalates into frustration, resentment, or write-ups. Using the “I Notice, I Worry, I Wonder” approach, this episode walks through how property managers can address slipping performance with clarity, compassion, and accountability, without immediately putting someone on the defensive. If you’ve ever avoided a conversation because you didn’t want conflict… or waited too long and finally exploded out of frustration… this one is for you. You’ll walk away with: A practical framework for tough conversationsA way to lead with curiosity instead of accusationTips for protecting team morale earlyA reminder that kindness and standards can exist togetherBecause great leadership is not avoiding hard conversations. It’s learning how to have them well. 🎧 Listen in, and maybe think about one conversation you’ve been putting off. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    4 min

  4. May 29

    Follow-Up That Feels Like a Friend, Not a Sales Pitch

    This Friday Morning Minute is all about one of the easiest leasing follow-up tools that too many teams are underusing: text messaging. 📱 Barbara breaks down a stat from Digible showing that prospects respond eight times more through text than email, and then walks through three simple text messages leasing teams can start using immediately after tours. You’ll learn: Why fast follow-up matters more than perfect follow-upHow to create “friend energy” instead of sales pressureThe psychology behind helping prospects picture their future lifestyleEasy examples you can personalize for your own communityHow to use photos, local recommendations, and resident experiences to create emotional connectionIf your follow-up process has started feeling overwhelming, robotic, or inconsistent, this episode is your reminder that small personal touches still win. Try one of these texts today and see what happens. 💬 For more leasing, marketing, retention, and social media strategies for multifamily teams, visit Sprout Marketing Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    3 min

  5. May 28

    What Strong Leasing Teams Do When Traffic Is Slow

    Today’s Morning Minutes is for the teams that are feeling the pressure of low occupancy and wondering why “working hard all day” still isn’t moving the needle. In this episode, Barbara talks about why occupancy can’t just be a Monday meeting conversation. When traffic is slow, strong leasing teams don’t just wait and hope. They reassess, adjust, and create momentum in real time. You’ll hear practical ideas for: Breaking the day into intentional leasing focus blocksMidday occupancy check-ins that actually helpAdjusting quickly when tours no-show or traffic slows downOutreach ideas when the office gets quietCreating activity instead of waiting for activityTraining your team to become agile and results-focusedThis is a great reminder that leasing momentum is usually built through small daily pivots, not one giant breakthrough moment. If your team has been feeling stuck, discouraged, or reactive lately, this episode will help you refocus and regain momentum one intentional adjustment at a time. 💡 And if you need more practical leasing, marketing, and retention ideas, check out the Spark membership for plug-and-play tools built specifically for busy onsite teams. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    4 min

  6. May 27

    Why Outreach Keeps Falling Off Your To-Do List

    This episode is your reminder that outreach marketing does not have to be complicated to be effective. Barbara shares a super practical way to finally make outreach happen, even when your team is short-staffed, overwhelmed, or constantly putting out fires. Inside this Morning Minutes episode, she breaks down: Why outreach rarely happens when you “wait for time”The simple scheduling mindset that changes everythingHow to create a realistic outreach plan in under an hourEasy grab-and-go ideas that don’t require huge budgets or Pinterest-level prepA simple tracking system that helps your team build momentum over timeIf outreach marketing keeps falling to the bottom of your list, this episode will help you simplify the process and actually make it happen consistently. Remember: Early in the day. Early in the week. Early in the month. Early in the year. And the best part? Small consistent outreach efforts compound into real visibility, relationships, and leases over time. If this episode helped you, share it with another property manager or leasing professional who’s trying to do more with less. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    4 min

  7. May 26

    Four-Day Week. Five-Day Pressure.

    Short weeks can feel chaotic. You’re trying to squeeze five days of expectations into four, your inbox is already exploding by 9 AM, and suddenly everyone needs something at the exact same time. 😅 In today’s Morning Minutes, Barbara shares practical ways property managers can handle a short week without spiraling into reactive mode. From protecting your mornings and auditing your calendar to identifying the “lead domino” your team should focus on, this episode is all about simplifying instead of overloading. You’ll hear reminders on: Why tighter focus matters more than extra pressureHow to stop reacting to every notification and interruptionWays to prioritize occupancy, turns, and team communicationWhy calm leadership sets the tone for the entire propertyHow to let “done” beat “perfect” during busy weeksIf you’ve ever walked into the office after a holiday weekend already feeling behind, this episode is your reset. And remember: you do not have to do everything this week. You just need to do the right things. For more practical multifamily marketing, leadership, and resident retention tips, be sure to follow the podcast and share this episode with another onsite teammate who needs the reminder. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    3 min

  8. May 22

    Quick Prospect Follow-Ups for Busy Teams

    Work with us: SparkwithSprout.com In today’s Morning Minutes with Barbara, Barbara shares a few simple but effective leasing follow-up ideas you can use before the holiday weekend. From creative email subject lines to easy photo-based touchpoints, these ideas are designed to help onsite teams stay top of mind without overcomplicating the process. Barbara also reminds teams to prep for office closures by updating away messages, office hours, emergency contact info, and signage so residents and prospects know exactly what to expect over the long weekend. If follow-up feels overwhelming, this episode is your reminder that sometimes the smallest touchpoints can make the biggest difference. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

    3 min
See All (209)

5
out of 5
40 Ratings

About

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry. This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!

Information

You Might Also Like