The Zac Anesbury Show: Your Marketing Podcast

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The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.

  1. 11h ago

    Winning the Advertising Game: Key Lessons from Super Bowl Ad Champions Part 1 (Professor Ray Taylor) - S3 EP4 8/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

  2. 2d ago

    Valuable Insights for Getting Published in the International Journal of Advertising Part 2 (Professor Ray Taylor) - S3 EP4 7/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

  3. 4d ago

    Valuable Insights for Getting Published in the International Journal of Advertising Part 1 (Professor Ray Taylor) - S3 EP4 6/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

  4. 6d ago

    Elevate Your Review Game: Top Tips for Journal Reviewers (Professor Ray Taylor) - S3 EP4 5/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

  5. Sep 6

    The Struggle of Meeting KPIs: Publishing in Leading Marketing Journals (Professor Ray Taylor) - S3 EP4 4/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

  6. Sep 4

    Understanding Job Interviews at the American Marketing Academy Conference (Professor Ray Taylor) - S3 EP4 3/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

  7. Sep 2

    Advertising Conferences: Who Attends (Professor Ray Taylor) - S3 EP4 2/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

  8. Aug 31

    Get to Know Prof. Ray Taylor: John A. Murphy Endowed Chair Professor of Marketing - S3 EP4 1/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

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About

The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.

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