The Zac Anesbury Show: Your Marketing Podcast

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The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.

  1. 1d ago

    How Reading for Interest Leads to Great Questions (Dr Luke Greenacre) - S3 EP5 5/6

    On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  --------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show

  2. 3d ago

    Income Management of Government Payments on Welfare: the Australian Cashless Debit Card (Dr Luke Greenacre) - S3 EP5 4/6

    On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  --------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show

  3. 5d ago

    Navigating Diverse Research Strengths: Tips for Academics (Dr Luke Greenacre) - S3 EP5 3/6

    On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  --------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show

  4. Sep 28

    From Culture to Research Publications: An Academic Journey (Dr Luke Greenacre) - S3 EP5 2/6

    On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  --------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show

  5. Sep 26

    Get to Know Dr Luke Greenacre: a Mixed Methods Researcher - S3 EP5 1/6

    On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  --------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show

  6. Sep 24

    The Zac Anesbury Show S3E5: Insights from Dr. Luke Greenacre

    On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong!  Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities.  If you are interested in Australian Aboriginal research, this podcast is for you!  ------------------------------------------------------------------------------------------------- Guest Profile  Dr Luke Greenacre  Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao  Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre    Host Profile  Dr Zac Anesbury   Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury   LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au   Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury   Interview Audio and Video: All on Riverside.fm Support the show

  7. Sep 22

    Pursue Your Passion: Life Advice for Working on What You Love (Professor Ray Taylor) - S3 EP4 12/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

  8. Sep 20

    Landing Your First Marketing Job: Essential Advice (Professor Ray Taylor) - S3 EP4 11/12

    On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!   Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao  Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long   Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury     BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20  Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 Support the show

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About

The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.

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