The Edge - Recipe For Business Success

Paul Duncan
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Welcome to The Edge - Recipe for Business Success with Paul Duncan. If you want to know the Recipe for Success in your business you have come to the right place. This podcast is for entrepreneurs and business owners, who want to learn how to grow and market your business in a way that gives you a Competitive Edge, Inside each episode Paul shares his Secret Sauce where you will Learn new strategies, incites and ideas to grow and build a profitable business using the RIGHT INGREDIENTS and the CORRECT METHOD So Let’s Get Cooking …

  1. 03/03/2022

    #17 -5 Key Marketing Components That Will Destroy Your Competition Part 2

    This presentation will focus on teaching you the 5 key marketing components that will destroy your competition. Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a three part presentation. In this presentation, I'll show you an actual marketing campaign that was implemented years ago... where the marketing was based solely on the implementation of these 5 marketing components. You will be able to see for yourself how all of these components work together to create a market-dominating advertising campaign for a small but aggressive box manufacturer. Use the guidelines covered in this presentation and you will quickly dominate your market.

    58 min

  2. 02/24/2022

    # 16- How To Write Copy Better Than The Pros

    This presentation is going to show you how to write copy better than professional copywriters. In order for your marketing and advertising to generate more leads and attract more clients, you must learn how to structure your marketing message so that's it's both irresistible and compelling. When you acquire the ability to write in a compelling way, you can turn your business into what we call a "profit faucet."  This presentation will provide you with a paint-by-numbers template to guide you each and every time you need to create any type of sales message.

    1h 2m

  3. 02/17/2022

    # 15 - How We Help You Write Persuasive Marketing - Part 2

    This presentation is going to continue your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to go in-depth and thoroughly explore the Conversion Equation. This will establish a persuasion format that you will be able to follow for the rest of your life as a small business owner... and when you do... you’ll gain an advantage over every competitor! The business owner who understands how to create messages, ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market.

    1h 12m

  4. 02/03/2022

    # 14 How We Help You Write Persuasive Marketing - Part 1

    This presentation is going to start you on your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to teach you the secrets to persuasive marketing, and how you can use it to influence your prospects to buy what you sell. The business owner who understands how to create messages, ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market.

    1h 5m

  5. 02/02/2022

    # 13 How to Create a Strategy for Marketing Products or Services

    This presentation will help you learn the secrets to effectively marketing a product or service with proven results. We'll reveal to you a powerful and proven strategy that will position your product or service in a market-dominating position. And as a tremendous secondary benefit, this strategy will enable you to produce new customers, clients, or patients at will. Imagine generating new leads and customers whenever and wherever you want... at your command. This presentation will walk you step-by-step through the tactical steps required to successfully and effectively marketing a product or service with proven results.

    57 min

  6. 01/20/2022

    # 12 How to create a Compelling Elevator Pitch that gets results

    Todays podcast  is going to help you create a compelling, lead generating marketing message specifically designed to instantly capture the attention of your target prospects. This is a message that will immediately compel any qualified prospect to immediately seek out more information from you regarding your product or service. During this presentation, we're going to provide you with the tools and resources to create your very own compelling message from scratch. An elevator pitch is the perfect lead generation vehicle that can explode your lead flow... help you to attract new clients at will... and do it all WITHOUT you having to spend any money whatsoever.

    59 min

  7. 01/13/2022

    # 11 How to create a MARKET DOMINATING POSITION

    Today we’ll be talking about Market Dominating Position. This lesson explains the single most important fundamental required in order to build a successful business… especially in our current marketing saturated world. You might be unique, but it won't matter to your prospects unless it's a hot-button issue for them. A Market Dominating Position is basically a USP (Unique Selling Proposition) or distinctive advantage targeting the hot buttons of your market. This is the foundational element of marketing.

    1h 9m

  8. 08/11/2021

    # 10 Powerful Marketing Strategies to Build a Stronger Business

    The Recipe with the correct Ingredients and right Method to a profitable business DRAMATICALLY INCREASE YOUR ANNUAL REVENUE AND CASHFLOW Most business owners have been affected by Covid in some way and your customers & clients have changed their buying habits and in some instances are avoiding ANY unnecessary trips outside of their homes for fear of contracting the Coronavirus. By the way, most business owners have not adapted to these changes in the buying journey. So, join me ONLINE from the safety and comfort of your home or office and let me teach you the EXACT strategies you can implement TODAY that will take your business to an entirely new level financially… while your competition remains gridlocked in fear and worry. Over the past 75 years, the most successful businesses were the ones that capitalized when the economy tanked. There are ALWAYS opportunities to be had in every downturn. Let me teach you the ones that will work for you NOW! Be aware this will be a NO B.S. webinar – I DON’T do fluff and I DON’T deal in “generalities” that leave you guessing what to do next. This training will literally be a step-by-step that you can can follow and document specific strategies that you can then implementation to instantly see more leads, more sales and more revenue.

    1h 34m
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About

Welcome to The Edge - Recipe for Business Success with Paul Duncan. If you want to know the Recipe for Success in your business you have come to the right place. This podcast is for entrepreneurs and business owners, who want to learn how to grow and market your business in a way that gives you a Competitive Edge, Inside each episode Paul shares his Secret Sauce where you will Learn new strategies, incites and ideas to grow and build a profitable business using the RIGHT INGREDIENTS and the CORRECT METHOD So Let’s Get Cooking …

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