134 episodes

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Work Less, Earn More Gillian Perkins

    • Business
    • 4.9 • 125 Ratings

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

    EP 123: How to Successfully Sell Your First Course with Jess Catorc from Teachable

    EP 123: How to Successfully Sell Your First Course with Jess Catorc from Teachable

    If you are thinking about creating your first course, this is the episode for you.From generating leads with no audience or a small audience to launch strategies to pricing to turning your leads into paying, satisfied customers, I’m going to cover it all with Jess Catorc from Teachable.Teachable is a course hosting platform that has been around for nearly a decade and has worked with thousands upon thousands of course creators. They’ve got the data, the tools, and the expertise to help make your course a success, and Jess is a major part of that.Jess is an award-winning brand strategist and leads Launch Creator Initiatives at Teachable. She’s been featured in Forbes, Entrepreneur, ABC television network, and has spent the last 8+ years working with creators and startups to expand their reach and revenue online in the Creator Economy. Listen to the full episode to hear:* How to collaborate to grow your audience* Why using lead magnets and microproducts helps you validate your course idea* Why your first launch is about collecting data on what works* How to build a simple sales funnel* What you need to consider when you’re pricing your courseLearn more about Jess Catorc:* Teachable (https://teachable.com/)* Instagram: @jesscatorc (https://www.instagram.com/jesscatorc/) @teachable (https://www.instagram.com/Teachable/)* Keep the Receipt (https://jess.norby.live/) podcastLearn more about Gillian:* Funnel Masterclass (http://gillianperkins.com/funnel-masterclass)* Startup Society (https://startupsociety.com/)* Get on the waitlist for VALIDATE (http://gillianperkins.com/validate)* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)* Get in touch! (https://gillianperkins.com/contact-podcast-form/)* Instagram: @GillianZPerkins (https://www.instagram.com/gillianzperkins/)

    • 55 min
    EP 122: My Content Repurposing Strategy (NOT What You Think)

    EP 122: My Content Repurposing Strategy (NOT What You Think)

    If you’ve heard people talking about repurposing content, you’re probably heard something like this:Plan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more! The gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhere online.Sounds great, right?The only problem is, it doesn’t work.Which is why today I’m sharing my content repurposing strategy that makes effective use of my content and my time.Listen to the full episode to hear:* Why posts from standard repurposing advice fall flat* How I create content that works for multiple platforms based on my YouTube videos* Why promoting your content isn’t the same as repurposing itLearn more about Gillian:* Small Business 101 (https://gillianperkins.com/101/)* Startup Society (https://startupsociety.com/)* Get on the waitlist for VALIDATE (http://gillianperkins.com/validate)* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)* Get in touch! (https://gillianperkins.com/contact-podcast-form/)* Instagram: @GillianZPerkins (https://www.instagram.com/gillianzperkins/)

    • 11 min
    EP 121: Podcasting vs YouTube: Which Makes Me More Money

    EP 121: Podcasting vs YouTube: Which Makes Me More Money

    This podcast is called Work Less, Earn More and pretty much the whole premise is figuring out which activities, tasks, or projects actually make your business the most money, focusing on those, and letting go of the rest.That way you can earn the most, with the least amount of time and effort.And you would think that since I’m doing YouTube and this podcast, I would have figured out by now which one actually makes me more money and which one I can let go of, because they’re both pretty time-consuming.So why do I keep doing both? And which one actually does bring in more money?Listen to the full episode to hear:* A breakdown of how I make money from YouTube and the podcast* Why the podcast is a key piece of the customer journey, even though it has less overall traffic than YouTubeLearn more about Gillian:* Small Business 101 (https://gillianperkins.com/101/)* Startup Society (https://startupsociety.com/)* Get on the waitlist for VALIDATE (http://gillianperkins.com/validate)* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)* Get in touch! (https://gillianperkins.com/contact-podcast-form/)* Instagram: @GillianZPerkins (https://www.instagram.com/gillianzperkins/)

    • 10 min
    EP 120: Work-Life Balance | Working Mom Schedule + Routine Tips

    EP 120: Work-Life Balance | Working Mom Schedule + Routine Tips

    One of the most common questions I get here and in real life is “how do you do it all?”How do you balance your schedule as a mom who also runs a business? How do you run a business and homeschool your kids and cook meals, exercise, and, and, and?Well, the short answer is that phrase “you can have anything but you can’t have everything.” Or to paraphrase, you can do anything, but you can’t do everything.It really comes down to making decisions about what your real priorities are, then making judgment calls about how to actually prioritize the things that are important to you and saying no to basically everything else.But I know a lot of you would like some more practical details of what that looks like in real life. So that’s what I’m sharing in this episode. I want to paint a picture of what my real days and weeks look like to help you understand how I do all this.Listen to the full episode to hear:* Why I’ve chosen to budget more money for things that buy me more time* How I prioritize self care, and what that really means for me* Why keeping it simple is key* What a typical day in my life looks likeLearn more about Gillian:* Small Business 101 (https://gillianperkins.com/101/)* Startup Society (https://startupsociety.com/)* Get on the waitlist for VALIDATE (http://gillianperkins.com/validate)* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)* Get in touch! (https://gillianperkins.com/contact-podcast-form/)* Instagram: @GillianZPerkins (https://www.instagram.com/gillianzperkins/)

    • 21 min
    REPLAY EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse

    REPLAY EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse

    In the last few episodes, we’ve been talking about how to find and land your first clients in your online business. So today, we’re replaying an interview with Jay Clouse about how to start a freelancing career.More people than ever before are taking the leap to work for themselves.There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.But most people are also painfully aware of the challenges of getting started.Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client? To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse (https://jayclouse.com/). Jay is the founder of Freelancing School (https://freelancing.school/) and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO.Listen to the full episode to hear:* How Jay’s career evolved from startup cofounder to product management to freelance service provider and beyond* A mindset shift around work, employment and compensation that will expand how you think about contract work* The relationship of leadership, expectation setting, expertise and pricing* Steps for building your freelance portfolioLearn more about Jay Clouse:* JayClouse.com (https://jayclouse.com/)* Freelancing School 20% Off! (https://freelancing.school/workless)* Instagram: @JayClouse (https://www.instagram.com/jayclouse/)* Twitter: @JayClouse (https://twitter.com/jayclouse/)* Creative Elements (https://jayclouse.com/podcast/)Learn more about Gillian:* Startup Society (https://startupsociety.com/)* Get on the waitlist for VALIDATE (http://gillianperkins.com/validate)* Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)* Get in touch! (https://gillianperkins.com/contact-podcast-form/)* Instagram: @GillianZPerkins (https://www.instagram.com/gillianzperkins/)Resources:* Gillian Perkins on YouTube (https://www.youtube.com/gillianperkinsonline)*

    • 42 min
    EP 119: Roundup: How Did You Get Your First Customers or Clients?

    EP 119: Roundup: How Did You Get Your First Customers or Clients?

    In the last episode, you heard the story of how I got my first clients and customers and finally started attracting the right customers.Now I want to share th...

    • 26 min

Customer Reviews

4.9 out of 5
125 Ratings

125 Ratings

Storytelling Secrets ,

Spot on practical advice on how to grow your biz while working less

As a business coach, I am super passionate about helping people earn more and work less and Gillian definitely has the goods on how to do that. From her own experience and fabulous guests, she dishes up gold on how to make the most out of your time so you’re not a slave to your biz. Highly recommend!

TashinaB ,

Such valuable information —

I’ve been self employed for several years now but in pivoting a new business to be online a couple years back, I went in search of help understanding how to do this- and your online content is so helpful and digestible and appreciated. I’m so very appreciative!

Chandler_SAF ,

Love the high-ticket mastermind episode

I really enjoyed listening to the high ticket mastermind episode and totally agree that your network can and is likely tied to your business growth and net worth!

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