196 episodes

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Work Less, Earn More Gillian Perkins

    • Business
    • 4.9 • 165 Ratings

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

    Ep 185: These MINDSET SHIFTS Will Change Your Work/Life Balance

    Ep 185: These MINDSET SHIFTS Will Change Your Work/Life Balance

    Are you struggling to find the time between your work and personal life? Do you often feel like time slips away faster than you can manage? Today, I'm addressing a question from one of our valued members at Startup Society, Maureen Wielansky, who's keen to understand the mindset practices that have driven my business success. Join me as I unveil three fundamental mindset shifts that can significantly impact your life. First and foremost, it's all about discovering your priorities. I'll guide you through the process of pinpointing what truly matters most in your daily life. Then, we'll dive into the art of time blocking your day – a game-changing technique I've personally used to efficiently manage my time. And finally, we'll discuss the incredible power of having the right mindset, because I've learned that anything is easy when you approach it with the correct mindset. So, get ready for some practical insights that have the potential to reshape your work/life balance effectively!Listen to the full episode to hear:* 3 powerful mindsets to transform your perception of time* The profound impact of identifying your priorities* An in-depth exploration of time blocking and its practical applications* The incredible potential unlocked by adopting the right mindsetFREE Resources to Grow Your Online Business:* Startup Society (https://startupsociety.com) (promo code YOUTUBE for 20% off)* Grab our free course, Small Business 101 (https://gillianperkins.com/free-training-small-business-101/): https://gillianperkins.com/free-training-small-business-101/ (https://gillianperkins.com/free-training-small-business-101/) * Write a Profit Plan for Your Business (http://gillianperkins.com/free-profit-plan): http://gillianperkins.com/free-profit-plan (http://gillianperkins.com/free-profit-plan) Work with Gillian Perkins:* Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind (https://gillianperkins.com/100k-mastermind) * Get your online biz started with Startup Society (https://startupsociety.com/)

    • 9 min
    Ep 184: How to PROTECT your online course from pirates

    Ep 184: How to PROTECT your online course from pirates

    In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized copying less convenient.Remember, while piracy is a challenge, customer trust and smart strategies can help preserve the value of your online courses. And for those seeking more insights into building a thriving online business, exploring Startup Society's mentorship and coaching platform could prove highly valuable.Listen to the full episode to hear:* Leveraging trust as your advantage* Key strategies for safeguarding your content* Methods to make unauthorized copying more challengingFREE Resources to Grow Your Online Business:* Startup Society (20% off with code YOUTUBE) https://startupsociety.com/ (https://startupsociety.com/)* Grab our free course, Small Business 101 (https://gillianperkins.com/free-training-small-business-101/): https://gillianperkins.com/free-training-small-business-101/ (https://gillianperkins.com/free-training-small-business-101/) * Write a Profit Plan for Your Business (http://gillianperkins.com/free-profit-plan): http://gillianperkins.com/free-profit-plan (http://gillianperkins.com/free-profit-plan) Work with Gillian Perkins:* Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind (https://gillianperkins.com/100k-mastermind) * Get your online biz started with Startup Society (https://startupsociety.com/):

    • 6 min
    Ep 183: How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!)

    Ep 183: How to Convert VIEWERS into SUBSCRIBERS (and grow your channel to the moon!)

    Are you working on building an audience on YouTube but feeling unsure about where to start? YouTube isn't just a platform for sharing videos; it's a dynamic tool that can pave the way to a steady passive income. By creating valuable content that resonates with your audience, you can build a library of videos that continue to generate income long after they're uploaded. Through ads, sponsorships, affiliate marketing, and other monetization methods, your YouTube channel becomes a virtual asset that works for you around the clock.But before you can dive into all of that, one of the most important YouTube strategies is learning how to turn your viewers into subscribers and keep them coming back for more of your content. We’ll uncover several popular strategies, and I’ll be sharing with you my personal favorite. Let’s get to it!Listen to the full episode to hear:* How creating high-quality content can significantly boost your YouTube channel* Understanding why many viewers don't subscribe upon initial discovery* The single most impactful element that influences their likelihood to subscribe* Three crucial factors that encourage viewers to engage with more than just one of your videosFREE Resources to Grow Your Online Business:* Find out how Creator Fast Track can help you get your channel monetized in just 3 months: https://gillianperkins.com/cft/* Grab our free course, Small Business 101 (https://gillianperkins.com/free-training-small-business-101/): https://gillianperkins.com/free-training-small-business-101/ (https://gillianperkins.com/free-training-small-business-101/) * Write a Profit Plan for Your Business (http://gillianperkins.com/free-profit-plan): http://gillianperkins.com/free-profit-plan (http://gillianperkins.com/free-profit-plan) Work with Gillian Perkins:* Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind (https://gillianperkins.com/100k-mastermind) * Get your online biz started with Startup Society (https://startupsociety.com/): https://startupsociety.

    • 22 min
    Ep 182: How to Get Anyone's Attention

    Ep 182: How to Get Anyone's Attention

    In today's episode, I’m sharing the secrets to standing out in today's crowded online world and how to get anyone’s attention to maximize your reach. We live in an "attention economy," where getting noticed is vital for making sales and progress. Rather than adding to the noise, this episode shows you a smarter way. It's all about talking to people about what they care about most: themselves. Dive into how understanding this basic human nature can transform your approach to capturing attention.Unpack easy-to-follow strategies, like creating compelling "story loops," sparking curiosity with questions, and focusing on solving real problems. Learn how aligning your message with your audience's interests not only captures attention but also naturally leads to showcasing how your business can make their lives better. You’ll discover a fresh perspective on winning attention, driving engagement, and growing your business by putting your audience first.Listen to the full episode to hear:* Common missteps brands make when vying for attention* The primary method to reshape your marketing message and engage your audience* Intriguing questions that captivate your readers from the start* Unveiling how your business can provide the long-sought solution they needUpcoming Program Enrollment Dates:* Creator Fast Track - 9/12/23 - https://gillianperkins.samcart.com/products/creator-fast-track-650 (https://gillianperkins.samcart.com/products/creator-fast-track-650)* $100K Mastermind - 10/2/23 - https://gillianperkins.com/100k-waitlist-apply/ (https://gillianperkins.com/100k-waitlist-apply/)Work with Gillian Perkins:* Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind (https://gillianperkins.com/100k-mastermind) * Get your online biz started with Startup Society (https://startupsociety.com/): https://startupsociety.com (https://startupsociety.com) * Learn more about Gillian: https://gillianperkins.com (https://gillianperkins.com) * Instagram:

    • 16 min
    Ep 181: How to Get Monetized on YouTube [Full Monetization Process Explained]

    Ep 181: How to Get Monetized on YouTube [Full Monetization Process Explained]

    Have you ever wondered how your favorite YouTubers actually make money? In today’s episode, I'm taking you step by step through the process of getting your channel monetized, so you can start earning on YouTube yourself! From the number of subscribers you need to the amount of time people spend watching your videos, I'll break it all down. Additionally, I'll walk you through the latest changes in the eligibility requirements that have come into effect in 2023.However, it's not always smooth sailing – there are some things that might prevent your channel from getting monetized, and we'll talk about those too. And of course, I'll spill the beans on how YouTube compensates creators for their hard work. So if you're ready to learn how to turn your passion into profit on YouTube, this episode is a must-listen!Listen to the full episode to hear:* Insights into the YouTube Partner Program* The recent updates they've implemented in their requirements this year* Effective strategies for generating income on YouTube* Key pitfalls to steer clear of when seeking channel monetizationFREE Resources to Grow Your Online Business:* Grab our free course, Small Business 101 (https://gillianperkins.com/free-training-small-business-101/): https://gillianperkins.com/free-training-small-business-101/ (https://gillianperkins.com/free-training-small-business-101/) * Write a Profit Plan for Your Business (http://gillianperkins.com/free-profit-plan): http://gillianperkins.com/free-profit-plan (http://gillianperkins.com/free-profit-plan) Work with Gillian Perkins:* Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind (https://gillianperkins.com/100k-mastermind) * Get your online biz started with Startup Society (https://startupsociety.com/): https://startupsociety.com (https://startupsociety.com) * Learn more about Gillian: https://gillianperkins.

    • 28 min
    Ep 180: How to Write a Crazy-Effective Sales Page for Your Product (+free template!)

    Ep 180: How to Write a Crazy-Effective Sales Page for Your Product (+free template!)

    In today's episode, you'll uncover the secrets behind crafting a highly effective sales page. Whether you're new to selling online or looking to improve your marketing skills, this episode is packed with practical tips. I’ll break down the process into easy steps, helping you understand your customers' needs, tell a compelling story, and use persuasive techniques. As we delve deeper, you'll gain insights into deciphering your customers' pain points and how these can enrich your sales page. These strategies aren’t just about generating leads but also fostering lasting customer relationships.As a bonus, I’m sharing a free template that you can use to create your own powerful sales page. This template encapsulates the key elements discussed in this episode, serving as a practical guide to simplify and streamline the process. Keep listening if you want to boost your sales and connect with customers!Listen to the full episode to hear:* How to identify your target audiences pain points * Why telling a compelling story will resonate with potential customers* Proven techniques for writing persuasive and engaging copy* Access to a free template that simplifies the process of creating an effective sales page FREE Resources to Grow Your Online Business:* Download free sales page template: https://gillianperkins.com/nbsp/ (https://gillianperkins.com/nbsp/)* Grab our free course, Small Business 101 (https://gillianperkins.com/free-training-small-business-101/): https://gillianperkins.com/free-training-small-business-101/ (https://gillianperkins.com/free-training-small-business-101/) * Write a Profit Plan for Your Business (http://gillianperkins.com/free-profit-plan): http://gillianperkins.com/free-profit-plan (http://gillianperkins.com/free-profit-plan) Work with Gillian Perkins:* Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind (https://gillianperkins.com/100k-mastermind) * Get your online biz started with Startup Society (https://startupsociety.com/):

    • 18 min

Customer Reviews

4.9 out of 5
165 Ratings

165 Ratings

Jolie Josephine ,

Her content is straight-forward, actionable, & no-fluff

I love Gillian’s content because she doesn’t hold back. She shares the information you really want to know & always provides value 🙌

LeanStead ,

Love this podcast! Gillian’s confidence, optimism and encouragement is wonderful!

I’ve been follow Gillian’s podcast for a couple of years and am FINALLY now ready to start following her advice. I love her optimism and the brevity of her shows. I am always inspired and feel like I can tackle the day. Thanks!

_anneamor ,

Genuine earthy engagement with “fya” lessons, tips

Gillian Perkins' "Work Less Earn More" podcast is an excellent resource for those looking to increase their income and or improve their work-life balance. Educational, engaging, her genuine personality, even her comforting voice and animated tone makes it easy for listeners to follow along and implement the strategies, recommended resources and tips that she shares in a diversity of topics.

Currently I’m applying a good of few of her recommended tools, resources and tips in my personal life and work. Hope my creative “back-burner brain” comes up with a business idea as I’d love to give her “Startup Society” a try. (even though yes, they offer assistance in helping you come up with business ideas, I just know I’d feel better going in with a few ideas rooted on personal interests.)

- Kristine Anne Hoffarth

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