Work Less, Earn More

Work Less, Earn More

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

  1. Ep 252: Podcasting VS YouTube: What will grow your audience FASTER?

    4 DAYS AGO

    Ep 252: Podcasting VS YouTube: What will grow your audience FASTER?

    In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers. Listen to the full episode to hear: How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.Why YouTube’s algorithm and monetization features can create more passive visibility and income.The unique strength of podcasting in building deeper, more loyal audience connections.Practical tips on getting started with YouTube and maximizing early growth on both platforms. FREE Resources to Grow Your Online Business: YouTube Workshop: https://creatorfasttrack.com/workshop-registration Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    33 min
  2. Ep 251: Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie Richardson

    NOV 12

    Ep 251: Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie Richardson

    In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way! Listen to the full episode to hear: Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.The mindset shifts and perseverance needed to overcome entrepreneurial challenges.Practical advice on bringing a product to market and navigating the obstacles along the way.Insights into Katie’s transition from running her brand to coaching other entrepreneurs. FREE Resources to Grow Your Online Business: The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    51 min
  3. Ep 249: How He Bootstrapped a $3M/year Software Company (with Josh Haynam)

    OCT 29

    Ep 249: How He Bootstrapped a $3M/year Software Company (with Josh Haynam)

    In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes. Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads. We also talk about why quizzes are such powerful tools for lead generation and how you can use them to grow your email list and increase sales. Plus, we explore how artificial intelligence is transforming the quiz creation process, making it easier than ever to craft personalized and effective quizzes for your audience. If you’re an entrepreneur looking to generate more leads, or if you’re interested in the intersection of AI and marketing, this episode is packed with valuable insights that you won’t want to miss. Listen to the full episode to hear: How Josh bootstrapped Interact to $3M/year without investorsWhy quizzes are a game-changer for lead generation and audience engagementPractical strategies for building quizzes that convertHow AI is shaping the future of quiz creation FREE Resources to Grow Your Online Business: The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inLearn more about Josh: https://www.tryinteract.com/blog/author/josh-haynam/ Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    25 min
  4. Ep 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan)

    OCT 15

    Ep 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan)

    In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets. She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team. You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged. Listen to the full episode to hear: How to avoid burnout by setting personal non-negotiables and building a supportive team.Mallory's approach to starting and scaling a business through community building and small-scale product testing.The importance of aligning business models with personal values to create sustainable, fulfilling growth.Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies. FREE Resources to Grow Your Online Business: The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Mallory: https://malloryrowan.com/ Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    38 min
  5. Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom

    OCT 8

    Ep 246: Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom

    If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement. In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she’s got some tried-and-true advice for standing out in a crowded inbox and turning subscribers into loyal fans. Whether you’re a seasoned email marketer or just getting started, you’ll walk away from this episode with actionable insights to improve your email strategy and start seeing real results. Listen to the full episode to hear: Proven tactics to craft attention-grabbing subject lines that increase open rates.The impact of AI on email marketing and how to leverage it effectively.Best practices for managing your email list to improve deliverability.Practical tips for making your emails stand out and engaging your subscribers. FREE Resources to Grow Your Online Business: The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inLearn more about Megan: https://meganwisdom.com/about Work with Gillian Perkins: Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    40 min
4.8
out of 5
173 Ratings

About

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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