62 episodes

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Each report is an honest look at how many hours she worked, how much she earned, and an analysis of which tasks and projects really ended up paying her best.
Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Work Less, Earn Mor‪e‬ Gillian Perkins

    • Entrepreneurship
    • 4.9 • 111 Ratings

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Finally, each month Gillian shares an income report with you. Each report is an honest look at how many hours she worked, how much she earned, and an analysis of which tasks and projects really ended up paying her best.
Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

    EP 61: What Should YOUR Next Step Be?

    EP 61: What Should YOUR Next Step Be?

    First off, isn’t it so cool that we live at a time when information is so readily available?
    The answer is out there to any question you might have… and it’s probably even just a Google search away!
    But with more content created every day than you could ever possibly consume, this abundance of information can also be… overwhelming.
    Information overload is real. And it can really hold you back.
    You’re trying to build your business, but there are millions of articles, podcasts, and courses all giving you different [conflicting!] advice.
    How can you possibly decide which advice to take or what’s your best next step?
    If you’ve ever struggled with this, I can relate. And… I can also help.
    Turns out, there’s a framework for exactly this. A simple, 2-step process for figuring exactly which aspect of your business you should work on next in order to reach the next level of growth… and I’m going to walk you through everything in this episode.
    Listen to the full episode to hear:

    * I walk you through the exact process of this helpful process so that you can figure out exactly what’s the weakest area of your business and decide what your next step should be
    * How to use what you learned from the framework to be able to use your time and use your resources as efficiently as possible and make the biggest progress and reach the biggest results with your business
    * Identifying where you’re struggling the most—or your weakest link—and what to do about it

    Learn more about Gillian:

    * Free Validate Checklist (http://gillianperkins.com/free-validate-checklist)
    * Join Startup Society (https://www.gillianperkins.com/startup-society) (promo code: earnmore)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

     

    • 26 min
    EP 60: Easy Bookkeeping Practices to Set You Up for Longterm Success with Mark Butler

    EP 60: Easy Bookkeeping Practices to Set You Up for Longterm Success with Mark Butler

    One of the toughest parts about being “young and broke” is not having the money to do some of the responsible things you know you should be doing. Stuff like:

    * buying (and eating) healthy food
    * regular maintenance on your car
    * extra insurance
    * regular dental exams
    * hiring a bookkeeper for your business

    I hope you’re in a place right now where you can afford most of these things... because I know how tough it is to do without them. Both because they’re helpful basics, but also because you know you should be doing them, and it’s stressful to be “letting things slide” -- even when you don’t have much choice.
    But if your business is still in its infancy, you might still be cutting a few corners, sticking to a tight budget, and DIY’ing, well… everything.
    Kudos to you. Seriously.
    The early stages of building a business are tough, but if you can stick them out (and I know you can!!) they will eventually be worth it.
    But what’s to be done in the meantime??
    Especially when it comes to managing your finances, you can’t just ignore that aspect of your biz until you’re earning enough to hire a pro.
    Because let’s face it… if you do that, you might never get to that point at all.
    Fortunately, you have options.
    On this week’s podcast episode, I interview Mark Butler, CPA and the founder of Let’s Do the Books, a bookkeeping service for brand new companies.
    In the episode, Mark shares exactly how to DIY your bookkeeping -- and how to do it right. So that when you eventually are ready to work with a pro, you’ll be PROUD to show them your books and there won’t be any awkward conversations.
    Listen to the full episode to hear:

    * The biggest mistake new business owners make with their business finances
    * Mark’s advice for opening your FIRST business checking account
    * How to set up a SUPER simple spreadsheet to track income and expenses in your business
    * The basics of bookkeeping and accounting that EVERY entrepreneur should understand—especially when you’re in a growth phase
    * The difference between the business profit and the money you take from the business to pay yourself (and how it impacts your books)

    Learn more about Mark Butler:

    * letsdothebooks.com (https://letsdothebooks.com/)
    * @letsdothebooks (https://www.instagram.com/letsdothebooks/)

    Learn more about Gillian:

    * Join Startup Society (https://www.gillianperkins.com/startup-society) (promo code: earnmore)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

     

    • 29 min
    EP 59: Your First 1,000 YouTube Subscribers: Case Study Interview with Marissa Romero

    EP 59: Your First 1,000 YouTube Subscribers: Case Study Interview with Marissa Romero

     
    One of the toughest parts of building a successful YouTube channel is just getting your first 1,000 subscribers.
    Once you hit that coveted 4-figure mark, the algorithm takes over and (as long as you keep posting consistently...) practically grows your channel for you.
    But how can you get those first thousand??
    Everyone does it slightly differently, but hearing their stories can help you figure out the best path for YOU.
    On today's podcast episode, I'm interviewing YouTube creator Marissa Romero, who's successfully grown a channel of 120,000+ subscribers in a competitive niche.
    We'll talk a little about the strategies she's using to grow it these days... but we're going to focus mostly on how she got started.
    After you listen, I'm sure Marissa would appreciate hearing what you got out of the episode! You can reach out to her @marissaeromero on Instagram (https://www.instagram.com/marissaeromero/).
    Listen to the full episode to hear:

    * What Marissa did to get her FIRST 1,000 subs
    * The mistakes Marissa made when she was first getting started with YouTube
    * The role really good keywords and affiliate links were to getting consistent traffic in the beginning-and what she's focusing on now with over 150K subscribers
    * Why using the algorithm to your advantage right away is ESSENTIAL to growth
    * Why Marissa has prioritized her thumbnail strategy (and how overall channel branding makes a HUGE difference)

    Learn more about Marissa Romero:


    * marissaromero.com (https://marissaromero.com/)
    * Connect with Marissa on Instagram (https://www.instagram.com/marissaeromero/)
    * Marissa's YouTube channel (https://www.youtube.com/channel/UC57g2LHAS32-TFog9GTst5g)


    Learn more about Gillian:


    * Join Startup Society (https://www.gillianperkins.com/startup-society) (promo code: earnmore)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

    • 40 min
    EP 58: How to TEST Your Business Idea

    EP 58: How to TEST Your Business Idea

    As you’re likely aware, we’re currently in the process of guiding a group of 130 students through the VALIDATE accelerator program, helping them figure out whether or not there’s demand for their business ideas.
    I shared a lot last month about why this process is so essential--including the fact that it protects you from possibly wasting countless hours (even years) of your life on an idea that never pans out.
    I’ve seen one (or 100…) too many entrepreneurs wind up feeling like failures because they can’t turn their business idea into a success -- when, in reality, they aren’t the problem at all -- they’re just trying to build the wrong business.
    What makes it even worse is that this problem is 100% avoidable.
    I know not everyone was able to participate as a student in VALIDATE, so today on the podcast I’m doing something very special: offering a crash course on how to do the validation process for yourself!
    If you’re a DIY’er then you’ll love this episode. Not only is it the “do it yourself” guide to testing your biz idea, but it’s also going to ensure that all your future business DIY projects have much greater chances of being successful!
    Listen to the full episode to hear:

    * The biggest mistake most people who want to become entrepreneurs make
    * The 6 steps to validate your business idea
    * Why you need to figure out if people actually WANT what you’re trying to sell… and why you need PROOF
    * The difference between a business and a business idea

    Learn more about Gillian:

    * Free Validate Checklist (http://gillianperkins.com/free-validate-checklist)
    * Join Startup Society (https://www.gillianperkins.com/startup-society) (promo code: earnmore)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

    • 33 min
    EP 57: A 7-Figure Course Business... and the Surprising Strategy that Built It with Chandler Bolt

    EP 57: A 7-Figure Course Business... and the Surprising Strategy that Built It with Chandler Bolt

    What's more profitable, online courses or self-published books?
    A lot of people who are interested in making money by selling information (either as a course creator or author) consider these two options.
    To some, the choice is obvious.
    Of course it's online courses!
    After all, everyone knows that "authors don't make anything."
    And we've all heard plenty of stories of course creators who are killing it online.
    Here's the thing -- while it's true that courses tend to be more profitable than self-published books, this question ("What's more profitable?") kind of creates a false dichotomy.
    In other words: it makes it sound like you have to pick one or the other.
    But, in reality, these two strategies can work together to create far better results than either typically does on its own.
    (It's like asking, "What's better: YouTube or email marketing?" And the answer is, "Neither, they're just different. They serve different purposes in your marketing.")
    This week, on the podcast, I interviewed my friend Chandler Bolt, founder and CEO of Self-Publishing School, a $15M Inc 5000 company.
    Self-Publishing School primarily sells online courses -- and it's one of the biggest and most successful such companies out there!
    So, how'd Chandler do it? Well... by practicing what he preaches: self-publishing books on Amazon!
    Chandler's been a friend of mine for the past three years (I first met him in San Diego at Hal Elrod's "Best Year Ever" event) and it's been so cool to watch him scale his company so incredibly fast.
    If you don't already know Chandler, I'm honored to introduce you. But, either way, I know there's a LOT we can all learn from his story.
     
    Listen to the full episode to hear:

    * The whole story of how he built his company from the ground up (starting with no connections, no credentials, and no capital)
    * How he used self-published BOOKS as a big part of his growth strategy
    * Exactly how you can copy his approach (even if you think you "don't have time" to write a book) to grow your own business

    Learn more about Chandler Bolt:
    (https://self-publishingschool.com/friend/)

    (https://self-publishingschool.com/friend/)
    * (https://self-publishingschool.com/friend/)Receive a free copy of Chandler Bolt's bestselling book, Published (https://self-publishingschool.com/friend/)
    * self-publishingschool.com (http://self-publishingschool.com)

    Learn more about Gillian:
    (https://www.gillianperkins.com/startup-society)

    (https://www.gillianperkins.com/startup-society)
    * (https://www.gillianperkins.com/startup-society)Join Startup Society (https://www.gillianperkins.com/startup-society) (promo code: earnmore)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

    • 41 min
    EP 56: What WORKED to Grow My Business in 2020 with Cortni Loveridge

    EP 56: What WORKED to Grow My Business in 2020 with Cortni Loveridge

    Behind every successful entrepreneur… there is a team supporting them.
    In my first few years of business, it was just me – wearing all the hats, doing all the things, and responsible for everything.
    But, as my business grew, I knew that I needed help; both so that I could keep my sanity and to be able to continue to grow.
    After several failed attempts to hire help (mostly VA’s that I didn’t know what to do with), I finally found a few contractors who supported me by editing my videos, taking care of tech work, writing content, and other small projects.
    Then, in 2019, I knew it was time to get a new kind of help: management help. Otherwise, I was going to find myself working more than ever before, managing the people who were supposed to be reducing my work load.
    Enter Cortni Loveridge.
    I hired Cortni to be my project manager and “integrator” (a concept I explain in this episode) -- but she turned out to be so much more than I’d anticipated. She stepped into my business and immediately started organizing everything from top to bottom -- making it SO much easier to run things in far less time and take on more profitable projects than ever before.
    In fact, the year that followed – 2020 – was our best year to date.
    Today on the podcast, I’ve invited Cortni herself to join me in sharing exactly what we did in 2020 that had the biggest impact on the company’s bottom line.
    I hope you find the episode very insightful and that you’re able to use these strategies to turn 2021 into your BEST year yet.
    Listen to the full episode to hear:

    * What projects we took on that produced the most revenue
    * Which marketing strategies we saw the most success with
    * How we were able to increase efficiency, so that we could work less -- and (of course) earn more!
    * The exact strategies that led to our half-million dollar year

    Learn more about Gillian:


    * Join Startup Society (https://www.gillianperkins.com/startup-society) (promo code: earnmore)
    * Profit Planning Challenge (https://www.gillianperkins.com/plan-your-business-for-profit/)
    * Get in touch! (https://gillianperkins.com/contact-podcast-form/)

    • 34 min

Customer Reviews

4.9 out of 5
111 Ratings

111 Ratings

JaneneTPL ,

Insightful

I started listening the show recently and am finding it really useful. I enjoy the interviews with experts and appreciated Gillian’s questions and digging into the topics with the guests. I look forward to continuing to listen to the great content found in Work Less, Earn More!

Michellesooner boomer 2015 ,

Very informative

Thank you so much for this podcast! Episode 53 is amazing! I felt like I was given awesome tools to help steer me in the correct direction! Some of the things you said hit home for sure. Thanks for keeping it real!

Best,

Michelle
@shebrewsmilk

Lesliebay ,

Love this Podcast, Very Helpful

This is a great podcast! I learn so much in every episode, and have also become a member of Start Up Society, which I absolutely love :) I love the step-by-step instructions and help to actually make progress. I also love how personable Gillian is. I feel like I know her now! :)
- Dr. Leslie Baylis Davis

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