The Ascended Entrepreneur Show

Shelby St.clair
  • 5.0 (3)
  • Entrepreneurship
  • Updated Biweekly

Join me, your host, Shelby St.clair every Wednesday as we go behind the scenes of soul led entrepreneurship. You’ll hear the stories of women who share the good, the bad and the ugly of what they've overcome to be the boss in their life and business; leaving you with advice + a whole lot of inspiration to never give the f**k up on your dreams. I’m Shelby and I help coaches turn trauma into power, releasing your fears and no longer allowing limiting beliefs to hold you back from creating everything you have ever desired. Your soul led you here for a reason.

  1. Mar 11

    The Dolce Vita Business: How Joy & Intuition Create Magnetic Success with Hannah McKitrick

    What if the key to building a successful business wasn’t hustle but joy? In this episode, I sit down with Hannah McKitrick, founder of Dolce Vita Experiences, to talk about the power of living and leading from joy and how that energy can completely transform your business. After leaving the corporate world at 23 to attend culinary school in southern Italy, Hannah discovered something that would shape her entire path forward: the Italian philosophy of dolce vita — the sweet life. A lifestyle rooted in savoring, celebration, and slowing down enough to actually enjoy the life you’re building. In this conversation, we explore how that philosophy translates into entrepreneurship and why forcing strategy often blocks the very success you’re trying to create. Inside this episode we talk about: How Hannah turned her love of Italy, travel, and retreats into a thriving business The difference between operating from desire vs. “should” energy Why authentic joy is magnetic in marketing and sales The cultural contrast between hustle culture and the Italian dolce vita lifestyle How intuition often reveals the path of least resistance in business Why stepping away from constant doing can accelerate clarity and growth If you’ve been feeling stuck, forcing strategies that don’t feel aligned, or craving more joy in your work this episode is your reminder that success doesn’t have to feel hard. Sometimes the most powerful strategy is simply allowing yourself to follow what feels alive. Learn more about Hannah’s retreats and experiences → Dolce Vita Experiences Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠ Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

    35 min

  2. Feb 25

    How to Build a Referral-Based Business in a Trust Recession

    We are in a trust recession. There’s too much noise. Too many promises. Too much hype. And buyers are slower, more cautious, and more skeptical than ever. In this episode, I break down why referrals are no longer “nice to have” but essential. When trust is low, someone else’s voice carries more power than your best sales page ever could. Inside this episode, I share: What a trust recession actually means for entrepreneurs Why referrals shorten the buying cycle instantly How I built a multi-six-figure business largely through word-of-mouth The two referral pathways: direct asking vs. affiliate systems How to decide which path is right for your brand Why relationship-building beats transactional marketing every time The fear of rejection and why it’s costing you income Referrals aren’t random.They’re strategic. And when implemented intentionally, they become an arm of your business that keeps revenue flowing without constant launching, chasing, or convincing. If you want consistent income in a cautious market, this episode is your blueprint. Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠ Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

    31 min

  3. Feb 18

    SHE-EO Energy: The Identity That Unlocks 6 & 7-Figure Ease

    In this solo episode, I’m diving into something most women completely overlook when trying to scale: Identity. If you’re hustling, plateaued, constantly tweaking your strategy, or feeling burned out… it’s not just a business problem. It’s an identity problem. Inside this episode, I break down what I call SHE-EO Energy — the embodied identity of the woman who leads with power, clarity, and ease. You’ll learn: The difference between your human self and your soulful self Why your human self keeps you stuck in hustle, validation, and fear How to identify energetic kinks vs. strategic kinks in your business What it actually means to activate the SHE-EO identity Why scaling to 6 and 7 figures becomes easier when you embody the woman who already holds it A guided visualization to connect with your highest self and shift your state Your human self wants safety.Your soul self wants expansion. The woman who runs a 6 or 7-figure business with ease?She already exists. This episode will help you meet her and choose her. Grab The SHE-EO Handbook Here Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠ Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

    37 min

  4. Feb 12

    From $650K in Debt to Aligned Success: Taxes, Mindset & Business Foundations with Nancy Benet

    In this episode, I sit down with CPA and founder of Fixit Accounting, Nancy Benet, for a raw and powerful conversation about business, failure, taxes, and rebuilding from rock bottom. Nancy shares how she went from multiple failed businesses and $650,000 in debt to building a successful accounting firm rooted in alignment, commitment, and mindset work. This is not just a tax conversation — it’s about identity, responsibility, and refusing to have a back door. We talk about: Rebuilding after massive business failure The mindset shift that changed everything Why successful entrepreneurs don’t operate with a Plan B Nancy’s 4-step process for achieving any goal How surrender + perspective open unexpected doors The truth about business setup (LLC vs S Corp) Why “buying deductions” is usually bad strategy How to remove the fear around taxes and compliance The importance of hiring a CPA early If money feels heavy, confusing, or overwhelming — this episode will ground you and empower you. Nancy also shares insights from her book Tame Your Money Monster, where she dives into the root of financial fear and how childhood beliefs shape our money habits. ✨ Learn more at Fix it Accounting✨ Connect with Nancy and grab her book Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: ⁠Total Ascension Business Builder⁠ Have a takeaway, breakthrough, or aha moment from today’s episode? 📲 DM me on Instagram ⁠(@theshelbystclair)⁠ I’d love to hear from you!

    42 min

  5. Feb 4

    6-Figures on Repeat: How to Ditch Live Launch Burnout for Good

    Are you exhausted from constantly launching, burning out, and starting over? This episode is your wake-up call. I’m diving deep into the real reason so many entrepreneurs stay stuck in feast-or-famine cycles, creating offer after offer, chasing quick dopamine hits, and wondering why the income isn’t sticking. Here’s the truth: Live launches aren't scalable if your nervous system is fried. Inside this episode, I’ll show you what actually works long-term and how I rebuilt my business through The Power of One method: one offer, one clear message, one soul client, one system, one year. You'll learn: Why live launching keeps you broke and in burnout The trap of cheap cash injections + "always creating" How the validation loop sabotages your strategy Why simplifying your system leads to scalable income How to finally build a 6-figure business that runs without running you 🎯 Ready to step into your Soft + Rich era?Grab the Power of One guide for just $7: The Power of One Ready to go all in on your business? Join Total Ascension Business Builder my 6-month program to scale your soul-aligned brand to consistent 6-figure years while working part-time hours. Use code ASCEND for $222 off your enrollment: Total Ascension Business Builder Have a takeaway, breakthrough, or aha moment from today’s episode?📲 DM me on Instagram (@theshelbystclair) I’d love to hear from you!

    37 min

  6. Jan 29

    Emotional Branding, Business Evolution & Releasing Perfection with Katie Holmes

    In this episode, I’m joined by brand strategist Katie Holmes, whose work goes beyond visuals and strategy to the emotional core of a brand. Together, we explore what it really means to build a business as a woman — one that reflects your values, your emotional truth, and your ever-evolving identity. Katie shares how grief, purpose, and creative expression shaped her entrepreneurial path, and why building a brand is more about becoming than it is about perfection. We dive into: Why emotional connection is the foundation of brand success How to break free from “perpetual learning” and start imperfectly Releasing the fear of judgment as your brand evolves Identifying self-sabotage through energy leaks and strategy kinks The power of soft launches, pivots, and giving yourself permission to grow How to talk about your brand without using confusing language This episode is your permission to let go of the pressure to "have it all figured out" and show up in your truth, even as it evolves. Learn more about Katie’s work at brandstudiocreative.comJoin TABB, use code ASCENDED for $222 off: ⁠⁠⁠Total Ascension Business Builder⁠⁠⁠Follow me on Instagram⁠⁠⁠⁠ and share your takeaways from this episode (@theshelbystclair)Learn more ways you can work with me: ⁠⁠⁠⁠⁠⁠www.shelbystclair.com

    46 min

  7. Jan 22

    Slow Growth, Big Vision: How Svaha USA Was Built with Integrity

    In this episode, I sit down with Jaya Iyer, founder of Svaha USA, a clothing brand beloved by teachers and women who want clothes that actually reflect who they are, not outdated stereotypes. What started as a simple idea to create space-themed clothing for her daughter turned into a decade-long business built on integrity, patience, and listening deeply to the customer. Jaya shares the real behind-the-scenes of building a product-based business from the ground up — from validating demand through Kickstarter, to navigating costly supplier mistakes, to choosing slow, sustainable growth over chasing trends or outside investment. We talk about: How noticing a small gap in the market led to a loyal, values-driven brand Why honesty with customers builds long-term trust (even when things go wrong) The realities of inventory, pre-orders, and cash flow in apparel The power of self-belief, focus, and ignoring outside noise Why slow growth can actually be the smartest strategy What’s next for Svaha USA, including a tween line and swimwear This episode is a must-listen for anyone building a business from vision, not hype and especially for founders who want to grow without burning out or selling out. Visit Svaha USA DM me (@theshelbystclair) your biggest takeaway from this episode. Use code ASCEND for $222 off Total Ascension Business Builder

    36 min

  8. Jan 14

    Behind the Brand: Messaging, Clarity & Identity with Adah Kruszlinski

    In this behind-the-scenes episode, I sit down with brand strategist Adah Kruszlinski of Foreword Branding for a raw, unfiltered audit of my own business, brand, messaging, and online presence. Adah walks us through a full-blown brand therapy session pointing out where my words didn’t match my energy, where my visuals were off, and how I could simplify my mission to better connect with the women I’m truly here to serve on my way to building a multi-million-dollar brand. We cover: Why your website might be turning people off (without you knowing) The disconnect between your gifts and your messaging How to translate words into clear client-attracting language The truth about visuals, fonts, and building brand trust How authenticity always outperforms perfection The real reason your soul clients aren’t converting This episode is packed with insight, truth bombs, and strategic gold especially if you’ve been stuck in brand confusion or feel like your online presence isn’t fully capturing your power. ✨ Special thanks to @forewordbranding for her amazing work on my rebrand, check it out HERE Follow me on Instagram @theshelbystclair and send me a DM about what you're taking away from this conversation.

    1 hr
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Ratings & Reviews

5
out of 5
3 Ratings

About

Join me, your host, Shelby St.clair every Wednesday as we go behind the scenes of soul led entrepreneurship. You’ll hear the stories of women who share the good, the bad and the ugly of what they've overcome to be the boss in their life and business; leaving you with advice + a whole lot of inspiration to never give the f**k up on your dreams. I’m Shelby and I help coaches turn trauma into power, releasing your fears and no longer allowing limiting beliefs to hold you back from creating everything you have ever desired. Your soul led you here for a reason.

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