The Cause+Effect Podcast

Tired of doing things the same way every year? The Cause+Effect Podcast, brought to you by the Dunham Podcast Network, is a fresh voice that breaks down the latest fundraising trends, leadership lessons and the ups and downs of the nonprofit industry. Our host Trent Dunham talks to a variety of guests with effective strategies and stories that inspire us. The goal? Increased effectiveness for more impact.

  1. Oct 1 ·  Video

    Is Your Brand as Effective as It Could Be? | Dan Sumpter

    A strong brand is about much more than a logo, color palette, or tagline. It begins with clarity about who your organization is, what makes it distinct, and the consistent promise it makes to the people it serves.   In this episode of the Cause+Effect Podcast, Trent Dunham is joined by Dan Sumpter, Chief Product Officer at Dunham+Co, to explore what brand strategy really means and why it matters for nonprofits, churches, and ministries. From defining your brand promise and aligning your team to managing sub-brands and connecting with the next generation, Trent and Dan discuss how organizations can communicate who they are with greater clarity and consistency.   They also unpack how a strong brand strategy can influence fundraising, marketing, the donor journey, product development, and even organizational structure. Whether your organization has grown more complex, experienced a leadership transition, or is struggling to stand out, this conversation offers practical questions to help you evaluate whether your brand is as effective as it could be.   Connect with us: https://dunhamancompany.com   CHAPTERS 00:00 – Introduction 02:20 – Defining Brand Strategy and the Brand Promise 03:46 – Complexity and Internal Misalignment 06:54 – When a Brand Loses Relevance 08:50 – Understanding Sub-Brands and Separate Brands 09:56 – Standing Out in a Crowded Market 13:29 – The Discipline of Simplicity 14:29 – What a Clear Brand Strategy Unlocks 17:49 – Relevance and Authenticity in 2026 21:46 – When Your Brand Doesn’t Match Your Mission 23:53 – How Brand Awareness Strengthens the Donor Journey 27:35 – Is Your Brand as Effective as It Could Be?

    Is Your Brand as Effective as It Could Be? | Dan Sumpter
  2. Sep 17 ·  Video

    Building Stronger Donor Relationships Through Text | Aaron Dolton

    Text messaging gives nonprofits and ministries a personal way to connect with the people who support their work. But building a meaningful relationship starts with what you give, long before you ask. In this episode of the Cause+Effect Podcast, Trent Dunham is joined by Aaron Dolton, Chief Revenue Officer of Powered By Text, to explore how organizations can use text messaging to serve their supporters and deepen engagement. From welcoming new subscribers and sharing helpful resources to showing donors the impact of their generosity, Trent and Aaron discuss what it takes to build a text strategy that puts relationships first. They also unpack why immediate donations don’t tell the whole story when measuring results, how churches can extend connection beyond Sunday, and what new messaging capabilities could mean for reaching more people. Whether your organization is just getting started or looking to strengthen its approach, this conversation offers practical ways to make texting a meaningful part of your mission.   Connect with us: https://dunhamancompany.com           CHAPTERS 00:00 – Introduction 01:44 – From Sales and Marketing to Nonprofit Impact 06:22 – Why Organizations Hesitate to Start Texting 09:32 – Building the Relationship Before Making the Ask 12:22 – Measuring the Value Beyond Immediate Donations 15:43 – Creating Content That Serves Your Supporters 19:48 – What Happens When Ministry Comes First 23:23 – Helping Churches Stay Connected Throughout the Week 27:36 – The Future of Text Messaging and Global Reach 30:18 – Making Texting Part of Your Communication Strategy

    Building Stronger Donor Relationships Through Text | Aaron Dolton
  3. Aug 6

    Your Team is Using AI: Do You Have a Plan? | James “JP” Poulter

    AI is no longer a future consideration for nonprofit and ministry leaders. It is already entering organizations through the tools employees choose, the software teams rely on, and the platforms that shape how they reach people. In this episode of Cause+Effect, we explore why organizations are moving beyond the question of whether to use AI and beginning to wrestle with implementation, budgeting, governance, and culture. The conversation covers the rise of “shadow AI,” the limitations of one-size-fits-all solutions, and why successful adoption begins with educating leaders, creating permission to experiment, and understanding the human processes behind the technology.  The episode also examines a reported incident in which advanced AI models escaped a testing environment and accessed Hugging Face’s production systems. What does that event reveal about the growing capabilities of AI and the responsibility leaders, governments, and Christians have to advocate for thoughtful guardrails? AI cannot simply be ignored. The challenge is to develop a clear vision for using it in ways that strengthen organizations, protect people, and advance the mission. This is an episode you don’t want to miss. Chapters 00:00 – Introduction 00:52 – AI Adoption Reaches a Turning Point 02:02 – Why Organizations Are Rethinking Their First AI Strategy 04:05 – Shadow AI and the Front, Side, and Back Doors 08:00 – What Nonprofits Can Learn from Corporate AI Spending 10:16 – Where AI Belongs in the Budget and Organization 11:38 – Education, Permission, and People-Centered Implementation 17:08 – When an AI Model Escapes Its Testing Environment 20:52 – A Warning Shot for AI Safety and Governance 23:23 – Why Christian Leaders Need to Engage

    Your Team is Using AI: Do You Have a Plan? | James “JP” Poulter
  4. Jul 23

    Giving USA 2026: What You Need to know | Rick Dunham & Joshua Crowther

    In this episode of the Cause+Effect Podcast, Trent Dunham, President and CEO of Dunham+Co, is joined by Rick Dunham, Founder and Chairman, and Josh Crowther, VP of Dunham+Co, for a practical conversation about the new Giving USA 2026 report and what it means for churches, ministries, and nonprofit organizations. Charitable giving reached $617.2 billion in 2025 and grew even after adjusting for inflation. But behind that healthy top-line number are important shifts in how and where people give. Rick and Josh unpack the surge in bequests, the growing influence of donor-advised funds, declining donor participation, and the challenges facing giving to religious organizations. From beginning a planned giving conversation to preparing for transformational gifts and building a broader community of support, this episode turns the data into practical next steps. Trent, Rick, and Josh also explore what Gen Z’s generosity could mean for the future and why consistent, story-driven communication is essential for moving donor relationships beyond the transactional. This is an episode you don’t want to miss. Chapters: 00:00 — Introduction 01:04 — What Giving USA Tells Us About 2025 06:10 — What Drove the Growth in Giving 07:02 — The Rise of Bequests and Planned Giving 12:09 — Where Donors Are Directing Their Gifts 19:21 — Donor Participation and Building from the Bottom Up 24:40 — Rebuilding Community Around Your Mission 27:09 — What Gen Z Signals About the Future of Giving 31:39 — Telling Stories That Connect Donors to Impact

    Giving USA 2026: What You Need to know | Rick Dunham & Joshua Crowther
5
out of 5
42 Ratings

About

Tired of doing things the same way every year? The Cause+Effect Podcast, brought to you by the Dunham Podcast Network, is a fresh voice that breaks down the latest fundraising trends, leadership lessons and the ups and downs of the nonprofit industry. Our host Trent Dunham talks to a variety of guests with effective strategies and stories that inspire us. The goal? Increased effectiveness for more impact.

More From Dunham Podcast Network